38 Business Cheat Codes I Wish I Knew at 28
Summary
TLDRThis video shares 38 'cheat codes' for business success, emphasizing the importance of passion, long-term vision, value over price, and problem-solving. It advises building a business you'd want to be a part of, planning a year in advance, and focusing on team value beyond just salary. The speaker stresses the significance of compelling offers, comfort as an enemy of progress, and self-expectation. Additional insights include the power of creativity, the importance of execution, and the value of a strong company culture. The video concludes with practical tips on marketing, hiring strategies, and the mindset for continuous growth and success.
Takeaways
- 🕒 Immersion in Work: To succeed, one must be so passionate about their work that they lose track of time, working without constantly checking the clock.
- 🎯 Long-Term Focus: The most successful people have a long-term perspective, planning and working towards goals over decades rather than years.
- 💰 Value Over Price: Customers buy value, not price. It's crucial to understand the problem your product solves and convey that value to potential customers.
- 🔥 Embrace Challenges: The hardest steel is made in the hottest fires; embracing and solving problems is a sign of strength and a path to growth.
- 🏭 Build a Business You'd Use: Create a business that you, as a customer, would be proud to use and don't just chase trends.
- 📅 Plan Ahead: Plan out your year in advance to give your work a rhythm and cadence, allowing for focused sprints and refreshing breaks.
- 🤝 Hire for Value: When building a team, consider salary, experience, and learning opportunities as vectors of value that attract team members.
- 💡 Compelling Offers: A strong offer is more powerful than a convincing argument. Ensure your offer is compelling enough to keep you up at night.
- 🚀 Discomfort Drives Progress: Growth comes from stepping out of your comfort zone and acquiring new skills that push your boundaries.
- 🤔 Self-Expectation: Expect more from yourself than others do. This mindset empowers you to take responsibility and achieve more.
- 📉 Avoid Average: Strive for excellence and avoid mediocrity. Take your market's normal practices and amplify them to the extreme.
- 📈 Validate Before Scaling: Before launching a new product or service, validate the concept with a small test to ensure there's an appetite for it in the market.
- 🌟 Execution Over Ideas: Ideas are abundant, but it's the execution that makes the difference. Take pride in your ability to execute better than others.
- 🛠️ Teachable Skills: Hard skills can be taught, but soft skills like integrity and alignment with company values are essential and cannot be trained.
- 🔍 Volume is Key: Often, success is about doing more of what works rather than seeking new strategies or tactics.
- 🧪 Always Test: Continuously run split tests to increase conversion rates and profitability, as this can dramatically improve business performance.
- 🌈 Positive Energy: Bring positive energy into every room you enter, as it is free and can greatly enhance the atmosphere for others.
- 🎯 Focus on Outcomes: Concentrate on creating campaigns with multiple ads that can be drip-fed over time, rather than constantly creating new ads.
- 📊 Action Over Analysis: You likely already have enough data; what's needed is action. Stop seeking more information and start implementing what you know.
- 🤝 Culture of Winning: A winning culture is vital for attracting and retaining top talent. Focus on creating an environment where winning is the norm.
- 🛡️ Business Moat: Build a business with a competitive advantage based on its economic model, making it difficult for competitors to replicate your success.
- 🚫 Explicit Instructions: Be clear and explicit in your marketing to ensure customers know exactly what actions to take, maximizing conversion rates.
- 💔 Handle Disappointment: People you trust may disappoint you, but stay focused on your goals and let success be your response.
- 🛌 Prioritize Rest: Invest in good shoes and a good mattress, as they are essential for your well-being and productivity.
- 🤷♂️ Execute Known Fundamentals: Often, the key to success is not seeking new answers but executing the known fundamentals better than the competition.
Q & A
What is the first business cheat code mentioned in the video script?
-The first cheat code is about working without constantly looking at the clock, implying that one should be so passionate about their work that they lose track of time.
What does the script suggest for maintaining a long-term perspective in business?
-The script suggests thinking in decades rather than years, focusing on what the business will look like and the team needed to achieve long-term goals.
According to the script, what do people typically buy when making a purchase?
-People buy value, not price. They are interested in the problem-solving aspect of the product or service they are purchasing.
What is the significance of 'the hardest of steel is made in the hottest of fires' in the context of the script?
-This phrase emphasizes that problems are inevitable in business, and it's the ability to overcome these challenges that makes one stronger and more capable.
Why should one build a business they would want to be a customer of?
-Building a business that aligns with your own values and interests ensures passion and commitment, which are crucial for long-term success.
What is the importance of planning out your year in advance as mentioned in the script?
-Planning a year in advance gives a rhythm and cadence to the year, allowing for focused work periods and strategic planning for holidays and big projects.
What are the three vectors of value mentioned for building a team?
-The three vectors of value are salary, experience, and learning opportunities, which collectively form the offer made to potential team members.
Why is a compelling offer more powerful than a convincing argument according to the script?
-A compelling offer is more powerful because it can attract customers more effectively, potentially reducing customer acquisition costs and increasing business profitability.
What does the script suggest about the relationship between comfort and progress in business?
-The script suggests that comfort is the enemy of progress, and that growth comes from stepping out of one's comfort zone and acquiring new skills.
What mindset does the script recommend for business owners regarding expectations of themselves?
-The script recommends that business owners should expect more from themselves than anyone else, adopting an empowering mindset that drives personal and business growth.
Why is it important to focus on the creative aspect rather than the technical aspects when running ads online?
-Focusing on the creative aspect is important because it's the messaging and targeting that truly matter in attracting people. The technology is a tool, but the psychology behind the message is what drives results.
What is the significance of batching activities with specific days as suggested in the script?
-Batching activities with specific days helps to create a focused work environment, allowing for deep work on creative tasks while scheduling less demanding tasks for other days.
What is the main idea behind 'one good hook is worth more than a thousand words of masterful copy'?
-The main idea is that capturing attention is crucial in a chaotic online environment. Without a good hook, no matter how well-crafted the rest of the copy is, it won't be effective in making sales.
Why is validating the front end of a new service, offer, or product important before full-scale launch?
-Validating the front end helps to ensure there is a market appetite for the product or service, allowing for adjustments and optimizations before investing significant resources.
What does the Japanese proverb 'once you've completed 90% of the work, you are halfway there' imply about project completion?
-It implies that the final 10% of a project requires as much effort as the initial 90%, and that it's the attention to detail and willingness to complete the project fully that leads to remarkable outcomes.
Why should business owners hire help for their personal life as well as their business?
-Hiring help for personal tasks can be more cost-effective if the help costs less than the business owner's effective hourly rate, thus freeing up time for more valuable activities.
What is the key to building a business with a competitive advantage based on economics?
-The key is to create a business model with a strong economic foundation, such as exceptional service delivery and customer retention, which makes it difficult for competitors to replicate.
Why is culture considered essential in scaling up a business?
-A strong culture attracts and retains top talent, creating an environment where people are excited to work and contribute, leading to long-term success and growth.
What does the script suggest about the importance of execution over ideas in business?
-The script suggests that ideas are common, but it's the ability to execute those ideas effectively in the marketplace that leads to success and wealth creation.
Why is it crucial to hire for soft skills rather than just hard skills in a business?
-Soft skills like integrity and alignment with company values are harder to teach than hard skills. Hiring for soft skills ensures a strong foundation for training hard skills.
What is the main point of '90% of the time, volume is the answer' in the context of business success?
-The main point is that often, success is about doing more of what works rather than seeking new strategies. Increasing the volume of effective actions can lead to greater results.
Why is it important to always have a split test running in marketing?
-Split testing helps to identify what works best in converting customers, allowing for continuous improvement and increased profitability through optimized marketing strategies.
What is the final cheat code's message about not seeking answers to problems that don't exist?
-The message is to focus on solving real problems within the business rather than getting distracted by hypothetical issues or acquiring skills for non-existent problems.
Outlines
💼 Business Mastery and Long-Term Vision
The speaker shares their extensive business experience, highlighting 'cheat codes' that have contributed to their success. These include immersing oneself in work passionately, adopting a long-term perspective for business growth, and focusing on value over price. They emphasize the importance of problem-solving and building a business that one would be proud to be a customer of, while also planning ahead and understanding the value of time and money.
🔥 Embracing Challenges and Marketing Strategies
This paragraph delves into the idea that progress comes from stepping out of one's comfort zone and acquiring new skills. The speaker discusses the importance of creating compelling offers and having a strong marketing strategy that preempts objections. They also stress the significance of taking responsibility for business issues and focusing on the creative aspects of marketing rather than just the technology behind it.
📈 Prioritizing Creativity and Efficient Workflow
The speaker emphasizes the importance of batching activities on specific days to maximize productivity. They discuss the 80/20 rule in copywriting, where most of the success comes from knowing what to say rather than how to say it. They also stress the importance of capturing attention with a strong hook in marketing and validating new offerings before full-scale launch.
🛠 Execution Excellence and Business Fundamentals
The speaker shares 'cheat codes' that focus on the execution of ideas being more important than the ideas themselves. They discuss the importance of hiring for soft skills, creating a business with a strong economic model, and fostering a winning company culture. The speaker also highlights the need for a business to be more than just an idea that can be easily replicated.
🚀 Scaling Business with the Right Mindset and Strategy
In this paragraph, the speaker discusses the importance of having a scalable business model and the right mindset for scaling up. They talk about the significance of hiring the right people based on their values and integrity, focusing on volume to increase success, and the necessity of always having a split test running to improve conversion rates.
🌟 Maximizing Impact and Driving Business Growth
The speaker concludes with a series of 'cheat codes' that focus on maximizing impact, from creating campaigns in sprints to not needing more data but taking action. They discuss adding benefits and intrigue to ads, improving funnels and customer lifetime value, and being explicit in marketing instructions. The speaker also touches on dealing with disappointment and the importance of executing on fundamentals.
Mindmap
Keywords
💡Cheat Codes
💡Long-Term Focus
💡Value Proposition
💡Problem-Solving
💡Business Model
💡Customer Acquisition Cost
💡Comfort Zone
💡Execution
💡Split Testing
💡Integrity
💡Volume
Highlights
Cheat code #1: To afford buying without checking prices, work so passionately that you lose track of time.
Cheat code #2: Focus on long-term goals to outperform those with a short-term mindset.
Cheat code #3: Customers buy perceived value, not just low prices.
Cheat code #4: Embrace challenges as opportunities to strengthen your problem-solving skills.
Cheat code #5: Build a business that aligns with your values to maintain passion and avoid it feeling like just a job.
Cheat code #6: Plan your year in advance to establish a rhythm and balance work with personal time.
Cheat code #7: When hiring, consider salary, experience, and learning opportunities as key factors for job satisfaction.
Cheat code #8: A compelling offer is more effective than a convincing argument in business.
Cheat code #9: Discomfort is essential for growth; step out of your comfort zone to progress.
Cheat code #10: Set high personal standards and expectations to drive your business forward.
Cheat code #11: Strive for excellence and avoid mediocrity in all aspects of your business.
Cheat code #12: Ensure marketing is effective so that sales are easy and objections are preemptively addressed.
Cheat code #13: Accept full responsibility for any issues in your business as a path to improvement.
Cheat code #14: Focus on creativity in marketing rather than just the technical aspects.
Cheat code #15: Invest in saving time over money, as time is the most valuable resource.
Cheat code #16: Batch similar tasks on specific days to optimize productivity.
Cheat code #17: Effective copywriting is 80% about knowing the right message and 20% about delivery.
Cheat code #18: A strong hook is more valuable than lengthy, perfectly crafted copy if it fails to engage.
Cheat code #19: Validate your product or service with a small test before fully committing resources.
Cheat code #20: The last 10% of work is crucial and often what separates good from great in business.
Cheat code #21: Outsource mundane tasks that others can do more efficiently, focusing your time on higher value activities.
Cheat code #22: Build a business with economic advantages that competitors cannot easily replicate.
Cheat code #23: A strong company culture is vital for attracting and retaining top talent.
Cheat code #24: Ensure your business operates as a robust system that cannot be easily duplicated by a single employee.
Cheat code #25: Execution is more important than ideas; focus on implementing your ideas effectively.
Cheat code #26: Prioritize soft skills like integrity and cultural fit over hard skills that can be taught.
Cheat code #27: Hire people who are passionate about your mission, not just the paycheck.
Cheat code #28: Often, increasing the volume of the right actions is the key to success.
Cheat code #29: Always have split tests running to optimize and increase profits.
Cheat code #30: Enter every situation with a positive attitude to elevate the environment.
Cheat code #31: Create campaigns in focused Sprints rather than a constant stream of one-off ads.
Cheat code #32: Stop seeking more data and start executing the strategies you already know.
Cheat code #33: Add significant benefits and intrigue to your ads to boost their performance.
Cheat code #34: Focus on improving your funnel and customer lifetime value rather than seeking cheaper traffic.
Cheat code #35: Be explicit in your marketing to ensure customers understand the next steps.
Cheat code #36: Handle disappointments with grace and focus on your success.
Cheat code #37: Invest in quality shoes and a mattress, as they are essential for your comfort and productivity.
Cheat code #38: Execute on the fundamentals you know rather than constantly seeking new information.
Transcripts
look at my phone on it are the business
cheat codes that I now know at 38 that I
wish I knew when I was 28 I've been in
business for over 17 years I've got 100
plus staff and I've done over $7.8
billion in sales each of these cheat
codes build upon one another and make me
over 100K per day and form my ultimate
cheat sheet which I'll give to you at
the end of the video starting with cheat
code number
one if you want to buy things without
looking at the price then you need to be
able to work without looking at the
clock if you are constantly looking at
your work as work and that you're not
getting lost in it where you can work on
hours on end without ever looking at the
clock cuz you are so immersed and
passionate about what it is that you're
doing then it's always going to be a job
and you're going to feel like you're
always driving the car down the freeway
with the handbrake cranked on you need
to have the ability to lose yourself in
your craft cheat code number two longer
games have less players and you want to
play in decades not years everyone has a
short-term focus and the most successful
people in the world they have a longer
time Horizon that they're working to
what does my business look like what is
the type of team that I would need to
build in order to reach that goal in the
next 10 years and when you look at
things with that long-term perspective
it completely changes the way that you
attack those problems and the results
are far more lucrative cheat code number
three people buy value not price when
when I got started I just thought okay
people are always coming up to me with
this price objection if I just brought
down the price then people are going to
buy with less resistance and you realize
that no it doesn't not matter what your
price is you're typically always going
to get that as an objection they're not
buying the price of this product they're
buying the value that this unlocks what
is the problem that what it is that I'm
selling soles for that person because a
transaction takes place where value
exceeds price cheat code number four the
hardest of Steel is made in the hottest
of fires the problems never go away in
business when you get to 10 team members
or 50 team members or 100 team members
the problems don't get smaller you just
need to get better I am going to be
stronger I am going to be harder I going
to be better at solving these problems
by bathing in this fire I wear that as
almost a badge of honor that I know all
the fires that you have to walk through
to get to where you are right now cheat
code number five build a business that
you would want to be a customer of and
don't chase Trends your business it
needs to be an extension of your soul
otherwise you're never really going to
fall in love with the game and you're
never really going to be able to build a
big business you're always going to be
limited to running a business that isn't
a business and it is just a job cheat
code number six plan out your year in
advance and not just the work stuffff
what does the next quarter look like
what does quarter 2 look like quarter 3
quarter 4 when am I going to be going
away on holidays when am I going to be
delivering on this big project when do I
need to do all of these big boulders
within your year and it gives your whole
year a rhythm and a Cadence it allows
you to Sprint really really hard for 90
days and then come up for air come back
refreshed ready to go with your eye on
the prize are you still with me cheat
code number seven when it comes to
building a team and hiring staff there
are three vectors of value that form
what it is that you're offering to
people that are going to join your team
one of those vectors of value is salary
the other one is experience and then the
other is learning and all of those form
as an aggregate to the offer that it is
that you're making to people that are
going to come and join with you and most
people completely over index on salary
is someone is only interested in the
paycheck that you're going to write them
to come and work with you then it is not
going to be long until somebody can
offer them more money on LinkedIn and
they're going to move I'm not saying
that salary is an important Vector but
it is only one of three cheat code
number eight a compelling offer is 10
times more powerful than a convincing
argument and my litmus test for a good
offer is if the offer does not keep the
founder up at night then it simply isn't
strong enough but the first objection
that most business owners have when it
comes to an offer is like that is just
too compelling I can't afford to really
offer that to my Marketplace sub that's
way too aggressive however there is an
underbelly to having a weak offer and it
means that your customer acquisition
cost is going to be much higher if you
have a shitty offer you are already
paying the price of having a weak offer
so instead what you may as well do is
have a very strong offer that might be a
little bit less financially rewarding on
the front end but it brings more people
through to your business that you can
then sell on the back end cheat code
number nine Comfort is the enemy of
progress and there can be no progress
without struggle literally the only way
to grow is to stretch yourself beyond
what feels normal and what feels
comfortable to you the skills that got
you to this level are not going to get
you to the next level so in order to get
to the next level you need to get new
skills and typically to get those new
skills you need to step down and become
a beginner in a brand new domain or a
brand new skill that you don't have and
that whole exercise of doing that
constantly just ratcheting down to
ratchet up ratcheting down to ratchet up
is uncomfortable but it's that
discomfort that gives you the progress
that you seek for in your business cheat
code number 10 expect more from yourself
than anybody ever could I see too many
business owners thinking poor old me or
they're always looking for outs and
little ways to just justify that they're
working so hard and that all of these
people are expecting so much of them
that is not an empowering mindset you
need to have the belief and expect more
of yourself than anybody else in your
business and in your life expects of you
okay so now you know the first 10 let me
just tell you that I paid a lot for
these next ones cheat code number 11
average is the enemy that's an average
landing page that's an average offer or
vsl or email or website or piece of copy
nothing amazing happens in average you
want to look at what the normal things
are that people are doing in your market
and think about how do you dial this up
to full blast and take it to the
absolute extreme because that's where
all the Dividends are paid cheat code
number 12 don't ask somebody to buy
until they are already sold it is
marketing's job to make sales easy and
if you're on sales calls all the time
and you're constantly answering the same
old objection that means that your
marketing isn't strong enough in
baseball they have a term don't swing at
anything ugly and it's the same thing in
sales you want to make sure that your
funnels are warming up that cold traffic
and they're sifting sorting and
siphoning and educating your Marketplace
to Pepper and preempt all of those
objections and handle them in the
marketing stage so the sales come easy
this next one is super spicy cheat code
number 30 13 everything is your fault
there's some problem in my business I
never look at some outside source as to
why that problem has occurred I need to
take extreme ownership of that problem
as an individual to know that I haven't
trained my team enough I haven't hired
the right people I haven't set the
expectations of what it is that I'm
looking enough in a clear way that would
make my team be able to execute and
deliver on the outcome that it is we're
trying to get to most business owners
just only want to take all of their
success and they'll be like yeah that's
all a result of me and they never want
to look at all the problems in their
business and go yeah that is my fault
cheat code number 14 just focus on the
creative when I first got started with
running ads online I thought that all of
the growth in my business Li in some new
Facebook ads course some account
structure some secret optimizing of the
pixel to link in with AI that would
unlock all of this cash that would just
miraculous fall down from the skies and
I would be blessed by the internet God
this is a fallacy and it is a complete
fals error and it's the that is
pedal to you by these gurus out there
trying to make you buy their $2,000
Facebook ads cost none of that
matters well 90% of that doesn't
matter the creative is going to be the
thing that matters the creative is going
to be the thing of how you actually
Target people it's the messaging you do
not want to focus on the technology you
want want to focus on the psychology
cheat code number 15 don't pay for
something with time when you could pay
for it with money time is the most
expensive currency that it is that you
have because you can never ever get more
of it so if you have the ability to be
able to pay a consultant or pay somebody
to buy that time it is far cheaper to go
out and buy that time using money and it
allows you to compress decades into days
cheat code number 16 partner your
activities with days and say no to
absolutely everything else I have split
tested so many different calendars and
optimizations and workflows and the
Pomodoro method nothing works better
than batching certain activities that
you have to do with certain days and the
days that I tried to sprinkle in any of
the stuff that was like more problem
solving with the creative stuff it was
just an absolute noo what I try to do
now is make sure the first half of every
single day is just the time that I need
to do to move those big creative
Boulders up the hill and then I try to
block out Tuesdays Wednesdays and
Thursdays the only thing that I do on
those days is deep work and I schedule
all of my shallow work the emails the
admin the interviews the podcast on the
back end of two days per week cheat code
number 17 80% of copyrighting is knowing
what to say and 20% is how to say it
when I first got started in copywriting
and I figured out oh my God I can put
words on a screen and make people pull
out their credit card and buy things off
me I got obsessed it's this headline
complex and this is the 18 point
checklist that I need to have in all of
my headlines and my leading copy and
then you realize very very quickly
that's not where the winning is done the
winning is done in the research
understanding your prospect better than
anyone else in your Market literally
stalking on these people therefore you
can articulate their problem better than
anyone else in your Market cheap code
number 18 one good hook is worth more
than a th000 words of the most masterful
crafted copy because if you can't hook
somebody's attention in this chaotic
environment that we operate in on the
internet then it does not matter how
strong the rest of your copy is or how
good your offer is or even what price
point that you're selling at if you
don't have the ability to hook them then
you're never ever going to be able to
make any sales cheat code number 19
whenever you're launching a new service
a new offer a new product first validate
the front ends so to run a very small
test one week 30 days test if there is
an appetite for whatever it is that you
plan on launching once you've done that
exercise and you know okay this has got
legs spend 10 times more than you think
is required on of effort time resources
in order to create an exceptional
product and if you do that no one will
ever be able to compete with you which
brings us to cheat code number 20 once
you've completed 90% of the work you are
halfway there this is a Japanese proverb
and it couldn't be more true whenever
you're working on a project it takes an
enormous amount of work to get something
to a 90% completion but then all the
greatness lies in being able would take
that from 90% up to 100% because so few
people are willing to labor through that
excruciating pain that is required to
work on a project but that is the type
of product that is remarkable that
people buy and they tell their friends
about this is incredible like you have
to go and buy this now that is something
that is priceless in business to create
something that is so exceptional that
people can't help but to make a remark
about I hope you're picking up what I'm
putting down because these next 10 cheat
codes made me over $100 million and
could make you Millions cheat code
number 21 and this one's going to rustle
some feathers most people in business
understand that they need to go out
there at some stage and they need to
hire help but what I have seen in a lot
of business owners is that they're not
willing to hire that same help for their
home if you can get a cleaner to come
into your house for cheaper than what
your effective hourly rate is it is not
costing you the money to hire that
cleaner that cleaner is going to cost me
$8 0 bucks an hour say and let's just
say that you make $200 an hour as your
effective rate that means that every
time that you clean your house that it
is costing you
$120 because you could have got somebody
to come in and do that for 80 bucks and
that doesn't stop just with cleaning
comes with gardeners Cooks Car Washers
the whole shebang cheat code number 22
compete on economics and not on
marketing people can rip your funnel in
an hour they can steal all your copy
they can take your design how do I know
this thousands of people do this to me
every single month and if that is your
only advantage in you growing your
business then you are going to have a
very hard life you want to build a
business that has a moat around it
because of the economic model that you
have created the amount of team members
that you've got the service delivery
that you can provide your customers so
that they remain with you for many many
months or many many years beyond what
they stay with your competitors with
that's the economic advantage that
allows you to then spend more money to
acquire a customer because you're
competing on the economics you make way
more money from each of your customers
because you provide an exceptional
service to them and therefore they stay
with you for longer periods of time
cheat code number 23 culture isn't just
important it is everything as you scale
up your business your ability to be able
to keep that Talent density very very
high and also have an incredible culture
that people love to come in that is
going to be the thing that allows you to
attract the best people and have them
come in and be thrilled to rock up and
work with you every single day and have
people that are going to want to work
with you for many many years to come the
number one thing that drives culture is
to have a culture of winning because if
you have bean bags and pizza and table
tennis but you're on a losing team and
you never are working on exciting
projects people do not want to work at
companies aren't winning this next one
saved my business cheat code number 24
if the team member can leave your
business and they can steal your
customers and they can set up a business
that legitimately puts a threat on the
livelihood of your business then you
don't have a business you are just a
highly paid consultant you need to have
a business that is not just an idea that
you can just go and steal it needs to be
a big operation and there needs to be a
lot of complexity with the way that that
system runs to be able to deliver value
to the marketplace which brings us
perfectly to cheat code number 25 ideas
are cheap execution is where the
fortunes are made most people think that
they just need the best idea an idea to
launch a new product or a new service or
an idea for a business in general
everybody's got an idea if you don't
have a great sense of pride of being
able to execute a business model or an
idea out there in the marketplace better
than anybody else then it's always going
to feel like a chore to you things that
feel like a chore are a chore and you
don't enjoy doing them and you never get
good at them and then you get your ass
handed to you by somebody who does cheat
code number 26 you can teach hard skills
but you can't teach soft skills do not
try and find somebody and think wow this
person they've really got the skills to
do the job but they're an maybe
I can just train them not to be an
maybe I can just fix all that
cuz they're so good at the skills no no
no no no you can teach them the skills
you can train that the character the
values that people live they're the
things that you can't train look for
people that have incredible sense of
integrity and they have strong alignment
to your values as a business even if
they are the less skilled person and
teach them the hard skills which brings
us nicely to cheat code number 27 hire
missionaries and not mercenaries
mercenaries have a lust for making money
it's the thing that they place at the
very very top of their value chain
missionaries they care about creating
meaning they want to work on projects
they want to be a part of something they
want to constantly be stimulated by big
creative Endeavors that they're doing
and they want to work in an environment
where they're free to do their best work
cheat code number 28 90% of the time
volume is the answer when people aren't
seeing the success that it is that they
want to it's simply because they're not
doing more of the actions that they know
that they need to be doing and instead
they're looking at some new thing that
they need to do at a lower volume than
just taking the core fundamentals and
cranking that up cheat code number 29
never not have a split test running
split test is the easiest way to
increase your profits by 10% 20% 30% if
you're running a split test on an opin
page or any landing page of any Endeavor
and you're able to increase the
conversion rate by 10% 20% 30% which
which is all very very doable from a
split test that is literally
dramatically increasing the
profitability of all of your business
cuz everything stems from that you're
able to reduce your customer acquisition
cost by 30% you are adding that 30% to
your bottom line of your business cheat
code number 30 whenever you're about to
walk into a room think about how you can
light it up so whether you're walking
home and you're returning to your kids
or your family or your wife before you
walk in the door close your eyes take a
breath think about all the things that
you like about that person and then just
walk into that house with a bit of a pep
in your step with a bit of energy that
is the greatest equalizer it doesn't
cost you any more to do but it will
really add a lot of value to everybody
else in your life but none of these
matter unless you apply these last eight
cheat code number 31 don't make ads
create campaigns and you want to do it
in Sprint so what do I mean mean by that
well instead of sitting down and
thinking about okay I have to create a
new ad what is a whole campaign that I
can create what does my campaign look
like for the next 90 days and really sit
down and think about how many individual
ads that you can get from one campaign
you can shoot multiple hooks for the
same ad and instead of just launching
them out into the market as one big
promo you want to take all of the assets
from that campaign and then you want to
drip feed them out over 90 days and you
want to do it in Sprints rather than is
constantly being on the treadmill cheat
code number 32 you do not need any more
data you already know what to do just
do it you don't need to go and
validate anything else you already know
what needs to be done just go out there
and do the boring work cheat code number
33 add a big benefit and a huge amount
of intrigue to every single ad that you
create nothing drives the performance
more than having the big benefit and a
massive amount of intrigue cheat code
number 34 you do not need cheaper
traffic you need a better funnel and
economics people obsessed where do I go
and get the cheapest clicks I can't
spend six bucks a click sub that's just
too much money it's not too much money
it's too much money for your shitty
funnel you want to spend 80% of your
time focusing on how to increase the
lifetime value of a customer and 20% of
your time in how you can reduce your
customer acquisition cost cheat code 35
when it comes to marketing never
underestimate how stupid people are do
not take for granted that people are
going to know what it is that you're
asking them to do what the next step is
where they should click when they should
book in you need to be extremely
explicit in your instructions to
actually maximize the conversion rate at
every step of the funnel cheat code
number 36 people that you love and that
you trust will hurt you they will do bad
things to you but you must never act in
Malice you should not even give these
people the time of day yes it's going to
be disappointing yes you're going to be
let down but those emotions will pass
just focus on winning and let the
winning do the talking cheat code number
37 you want to buy a good pair of shoes
and a good mattress because when you're
not in one you're in the other and the
final cheat code number 38 most people
know what to do but don't do what they
know don't go seeking for answers to
problems that you don't even have in
your business right now I used to obsess
over wanting to upskill and read books
and learn all of these things to arm
myself with the information that when I
inevitably come across that problem that
I will have that information and that I
would be able to solve that problem when
the reality of it is I already had
information to problems that I hadn't
solved in my business and instead of
focusing on solving those problems
within my business I tried to go out
there and get skills to problems that
did not even exist instead you want to
execute on the boring fundamentals
better than any of the competition and
you will be rich beyond your wildest
dreams and all of these cheat codes for
my master cheat sheet which you can
download on the link in the description
like subscribe and I'll see you in the
next one
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