Cisco - Change Management Training Video

SF Edward

4 Oct 200606:26

Summary

TLDRThe script follows a news team's journey as they embrace a significant change in their workflow by adopting new technology and self-shoot techniques. Despite initial resistance, the team learns to adapt, leading to increased opportunities and cost-efficiency. The transformation is guided by the 'Cisco Change Roadmap,' a structured approach to managing major changes. The story culminates in the successful implementation of the new approach, with reporters like Catherine Ford now empowered to produce their own stories, heralding a new era for the newsroom.

Takeaways

🚀 The script describes the beginning of an adventure involving a major change in the way Cisco Systems approaches product development.
📈 Major change in organizations requires proactive problem-solving and getting everyone involved, not just sending out emails.
🛠 The Cisco change roadmap is a model for managing significant changes within the company, divided into three phases: prepare, implement, and manage.
🤔 There is resistance to change, as seen with the reporters who are skeptical about using new technology and becoming one-man-bands.
👥 The importance of forming a team to manage the change is highlighted, with a meeting scheduled to discuss the roadmap.
💡 The change aims to lower costs and increase opportunities, allowing for more creative and flexible reporting.
🎥 Reporters are being trained to use small DV cameras, which is a significant shift in their traditional roles.
📝 A detailed action plan is necessary to understand how the new processes will fit together.
👩‍🏫 Workshops led by Nicole, who trained in New York, are being conducted to teach reporters how to use the new equipment.
📊 The change is being implemented with the expectation that it will improve ratings and provide better equipment for the job.
🏆 The script ends with a successful implementation of the change, with reporters embracing the new approach and seeing its benefits.

Q & A

What is the main focus of the script?
-The script focuses on the implementation of a significant change within a company, involving the adoption of new technology and reassignment of camera crews. It illustrates the challenges and opportunities that arise from this transition.
What is the 'Cisco Change Roadmap' mentioned in the script?
-The 'Cisco Change Roadmap' is a model used by Cisco Systems to manage major changes within the company. It involves proactive problem-solving, support, and participation from all members to ensure successful change implementation.
Why is the change being implemented in the news studio?
-The change is being implemented to lower costs, stay competitive, and increase opportunities. Specifically, it allows reporters to shoot their own stories using small DV cameras, which opens up new possibilities for content creation and coverage.
What concerns do the team members have about the new technology?
-The team members are concerned about their lack of technical skills to use the cameras, the potential for being perceived as less professional, and the difficulty of managing both reporting and filming simultaneously.
How does Mason, the team leader, address these concerns?
-Mason addresses these concerns by reassuring the team that they will receive training and support. Nicole, who has trained in New York, is set to lead a workshop to help everyone get comfortable with the new equipment and workflow.
What opportunities does Mason highlight as a result of the change?
-Mason highlights the opportunity for reporters to have more creative freedom and flexibility. For example, Catherine can now pursue her long-desired 'highways and backroads' series, which was previously unfeasible due to the need for a full camera crew.
What is the reaction of the team after the first piece airs using the new technology?
-The team is pleasantly surprised and excited by the success of the first piece. Despite initial doubts, the results are impressive, and the experience is seen as a major win for the implementation phase of the change.
What ongoing support does Mason promise as the change is managed?
-Mason promises that the team will have access to the best equipment available, and that a 'Friday Film Festival' will be instituted to critique each week's pieces, ensuring continuous improvement and collaboration.
How does Catherine's perspective on the change evolve throughout the script?
-Initially, Catherine is resistant and unsure about the change. However, by the end of the script, she embraces the new opportunities it provides, expressing excitement about her ability to independently create and explore new stories.
What is the significance of the final scene where Catherine reports from the road?
-The final scene symbolizes Catherine's acceptance and enthusiasm for the change. It shows her on the road, embodying the independence and creativity that the new technology has enabled, marking a successful transformation for both her and the team.

Outlines

00:00

🚀 Embracing the Cisco Change Roadmap

The script introduces a transformative journey at Cisco Systems, where a team of 400 people is adopting a new approach to product development using the 'Cisco Change Roadmap.' This roadmap is a three-phase model designed to prepare, implement, and manage major changes within the company. The narrative focuses on the challenges and opportunities of change, emphasizing the need for proactive problem-solving and participation. The story is told by Katherine Ford, who is on the frontlines of business change, and it highlights the importance of the change roadmap for Cisco's future growth. The first phase, 'prepare,' is crucial for laying the groundwork for successful change.

05:00

🎥 Adapting to Technological Innovation in Journalism

This paragraph delves into the practical application of the change roadmap in a newsroom setting. The team is adapting to new technology, with reporters being trained to shoot their own stories using small DV cameras. Initially, there is resistance, particularly from Mason, who is concerned about the technical skills required and the potential for ridicule. However, with the support of a workshop led by Nicole, who has been trained in New York, the team begins to see the benefits of this change. The new approach is not only about cost reduction but also about creating opportunities for more personalized and flexible journalism. The narrative concludes with the successful airing of Nicole's self-shot story, marking a significant step in the implementation phase of the change process.

Mindmap

Keywords

💡Adventure

Adventure here refers to the journey of change and discovery that the team at Cisco Systems is embarking on. It is a metaphor for the process of transformation they are experiencing, which is both exciting and unpredictable. In the script, the adventure is initiated by a story on Cisco Systems and leads to a major change in their approach to product development.

💡Change

Change is the central theme of the video, highlighting the necessity for adaptation and evolution in business practices. It is depicted as a multifaceted process that requires proactive problem-solving and opportunity identification. The script mentions a 'major change' that involves altering behaviors and adopting the 'Cisco change roadmap' as a tool for managing this transformation.

💡Cisco Change Roadmap

The Cisco Change Roadmap is a model or framework introduced in the script that guides the company through the process of change. It is divided into three phases: prepare, implement, and manage. The roadmap is a critical tool for Cisco's future growth and is used to ensure that everyone in the company is aligned and participating in the change process.

💡Product Development

Product development in the context of the video refers to the creation and improvement of products within Cisco Systems. The script discusses a team of 400 people changing their approach to this process, indicating a significant shift in how they innovate and bring new products to market.

💡Proactive

Being proactive in the script means taking initiative and anticipating problems or opportunities before they arise. It is a key aspect of managing change effectively, as it involves not just reacting to situations but actively shaping them. The script emphasizes the need to be proactive in finding problems and opportunities during the change process.

💡Support

Support in the video script is about gaining the backing of all stakeholders involved in the change process. It is crucial for ensuring that everyone is on board with the new direction and is willing to participate. The script mentions the need for everyone's support and participation in the change.

💡Phases

Phases in the context of the Cisco change roadmap are the distinct stages of the change process: prepare, implement, and manage. Each phase has specific steps and objectives that need to be met to successfully navigate the change. The script describes the roadmap as being divided into these three phases, with 'prepare' having the most steps.

💡New Technology

The adoption of new technology is a significant aspect of the change being implemented in the script. It involves the introduction of small DV cameras, which reporters are expected to use to shoot their own stories. This represents a shift towards a more independent and self-sufficient approach to reporting.

💡One-Man-Band Reporters

One-man-band reporters is a term used in the script to describe reporters who are capable of handling all aspects of a news story production by themselves, including shooting and editing. This concept is part of the change being introduced, as it allows for more flexibility and efficiency in news gathering.

💡Workshop

A workshop in the script is a training session led by Nicole to teach the reporters how to use the new cameras and adapt to the new way of working. It is an example of how the team is preparing for the change by acquiring the necessary skills.

💡Ratings

Ratings in the video script refer to the viewership metrics for the news program. The script suggests that the changes being implemented, such as one-man-band reporting, are expected to have a positive impact on ratings, indicating a belief in the potential for increased audience engagement.

Highlights

Starting an amazing adventure in changing the approach to product development at Cisco Systems.

Major change requires proactive problem-solving and participation, not just emails.

Introduction of the Cisco Change Roadmap as a powerful tool for managing change.

The roadmap is divided into three phases: Prepare, Implement, and Manage.

The Prepare phase has the most steps and is crucial for success.

Adopting new technology and reassigning camera crews to reporters.

Concerns about reporters being able to use cameras and shoot their own stories.

Nicole, trained in New York, will lead a workshop to show how to use the new cameras.

The change aims to lower costs and increase opportunities for creative storytelling.

Reporters will be able to cover more stories with just a camera, increasing ratings.

The change is met with resistance but also seen as an opportunity for growth.

Nicole leads a workshop demonstrating the ease of using the new DV cameras.

Creating a detailed action plan to manage the change and fit all pieces together.

Addressing concerns about equipment management and crew layoffs.

First piece filmed by a reporter airs successfully, marking a major win.

Phase two, implementation, starts off well with positive feedback and increased ratings.

Institute a Friday Film Festival for critique and recognition of the best work.

Personal reflections on the change, from resistance to embracing the opportunity.

Catherine Ford reports from the road, showcasing the new approach to journalism.