How to Grow a Gaming Channel FAST (Ft. Spiffing Brit)
Summary
TLDRThis video script offers insights and strategies for growing a gaming channel on YouTube. It emphasizes the importance of understanding the platform's algorithm, identifying market gaps, and creating unique content to stand out. The speaker shares tips from successful creators, discusses the challenges of content saturation, and suggests ways to expand one's audience by exploring new formats and games. The key takeaway is to be both creative and strategic, while also staying true to one's interests and building a channel that reflects personal uniqueness.
Takeaways
- đ Success on YouTube requires dedication and effort over time, but with the right strategies, it's possible to achieve it faster.
- đź Studying successful gaming channels and understanding their growth strategies can provide valuable insights for new creators.
- đ The YouTube algorithm favors content that keeps viewers engaged and encourages them to explore more content on the platform.
- đș Creating content for outdated or less popular games may not attract the desired audience, so it's important to stay relevant and current.
- đ In saturated markets like Minecraft, standing out requires exceptional content or a unique approach to gameplay.
- đ To quickly gain subscribers, identify gaps in the market or emerging trends and create content that caters to those niches.
- đ Finding a game with insufficient guides or tips and creating content to fill that void can be a fast track to gaining an audience.
- đ Experimenting with new formats or challenges in popular games can attract viewers and help grow a channel.
- đĄ Creativity is key; avoid 'off-the-shelf content' and bring something new or different to popular games.
- đ Focusing on a single game can limit growth potential; consider broadening the scope to a category of games or challenges.
- đ Building a channel around personal gaming personality and unique traits can provide flexibility to explore different games or genres without alienating the audience.
Q & A
What does the speaker suggest as the fastest way to gain the first thousand subscribers on YouTube?
-The speaker suggests finding a gap in the market where there is demand for content but it is not being sufficiently met, or identifying an emerging market such as a new game and creating content for it before it becomes widely popular.
Why should a YouTube creator avoid making 'off-the-shelf content'?
-Creators should avoid 'off-the-shelf content' because it lacks uniqueness and does not differentiate them from anyone else who could simply play the same game. To stand out, they need to bring something new to the game or play it in an unintended, entertaining way.
What is the importance of understanding the 'total addressable market' for a YouTube gaming channel?
-Understanding the 'total addressable market' is crucial because it helps creators cast a wide net to attract viewers, while also being strategic about the niche they choose to cater to. It's about finding a balance between being specific enough to stand out and broad enough to reach a significant audience.
How does the speaker recommend creators approach branching out into new content on their channel?
-The speaker recommends creators find another popular, adjacent market or an emerging market within a saturated game. They should also consider creating content that serves different purposes or caters to different aspects of their personality as a creator.
What is the significance of the '100 days in Minecraft' concept mentioned in the script?
-The '100 days in Minecraft' concept is significant because it illustrates how a fresh idea can be brought into a saturated market to create a new trend. It started as a unique concept that was later adapted to Minecraft, showing that innovation can help creators stand out even in crowded spaces.
How does the speaker define the term 'algorithm' in the context of YouTube?
-The speaker redefines the term 'algorithm' as 'the audience,' emphasizing that YouTube's goal is to ensure viewers have the best experience by matching content that meets their interests and engagement levels.
What advice does the speaker give for creators who are feeling stuck or experiencing burnout?
-The speaker advises creators who are feeling stuck or experiencing burnout to branch out into new content areas, find emerging markets, or create content that is unique and different from what is already available.
Why is it challenging for a gaming channel to branch out from focusing on just one game?
-Branching out from one game is challenging because the audience may experience 'whiplash' from the sudden change in content, leading to a drop in views and potentially causing the creator to panic and revert to their original content, perpetuating a cycle of burnout.
What is the role of vidIQ in helping YouTube creators as mentioned in the script?
-VidIQ offers a suite of software tools that help creators with video production, including an AI content generator, keyword tool, and other features that provide video ideas, titles, descriptions, scripts, and thumbnails based on actual viewer data and search trends.
How can creators ensure their content stands out in a saturated market like Minecraft?
-Creators can stand out by either finding an emerging market within the game, such as a new challenge or concept that hasn't been overdone, or by creating content that is unique and adds a fresh perspective to the game.
Outlines
đ Growing Gaming Channels on YouTube
This paragraph discusses the potential for growth on YouTube for gaming channels, emphasizing that with dedication and smart strategies, creators can achieve success more quickly than expected. It highlights the importance of understanding the YouTube algorithm, which essentially serves to maximize viewer satisfaction by promoting content that keeps audiences engaged. The speaker shares insights from successful gaming channels that have rapidly grown their subscriber base and suggests focusing on current, popular games to avoid becoming obsolete. The paragraph also touches on the challenge of standing out in a saturated market like Minecraft, advocating for creators to play smart and identify gaps in the market to exploit.
đź Strategies for New and Stagnant Gaming Channels
The second paragraph delves into strategies for both new and struggling gaming channels. It suggests that creators should not simply replicate popular content but instead identify and fill gaps in the market with unique content. The speaker shares personal experiences, such as obtaining early access to games and capitalizing on the initial audience interest. The paragraph also discusses the importance of avoiding 'off-the-shelf content' and emphasizes the need for creativity and a solid premise for each video. It advises against focusing too narrowly on a single game and recommends expanding the total addressable market by exploring related games or challenges to avoid creative burnout and grow the channel's audience.
đ Expanding Your Reach on YouTube
The final paragraph focuses on the importance of expanding one's reach on YouTube by avoiding the trap of focusing solely on one game or content type. It discusses the challenges of branching out to new games or formats and the potential backlash from an established audience. The speaker recommends finding adjacent markets or games with crossover appeal to gradually increase the total addressable market. The paragraph also touches on the concept of becoming a gaming personality and building a channel around one's unique identity, which can provide a buffer against the inevitable shifts in gaming trends. It concludes by encouraging creators to be both creative and strategic in their content choices, while also staying true to their passions.
Mindmap
Keywords
đĄYouTube Algorithm
đĄSubscriber Growth
đĄGaming Channels
đĄMarket Gap
đĄSaturated Market
đĄEmerging Market
đĄContent Creator
đĄTotal Addressable Market (TAM)
đĄBranching Out
đĄCreator Burnout
đĄGaming Personality
Highlights
YouTube is a platform that requires dedication and experience for creators to master.
Studying successful gaming channels can provide insights into growth strategies.
Engaging with top creators like Spiffing Brit can reveal strategies for channel growth.
Understanding the YouTube algorithm as an 'audience' is crucial for video success.
Meeting audience demand is key to making videos that resonate and spread.
Avoiding outdated game content is essential for attracting viewers.
Saturated markets like Minecraft require unique content to stand out.
Finding a gap in the market can be a fast track to gaining subscribers.
Utilizing early access to new games can help creators gain an audience quickly.
Creators should avoid making 'off-the-shelf content' that lacks uniqueness.
Focusing on a single game can limit the total addressable market for a channel.
Branching out to new games or formats can refresh a channel and attract a wider audience.
Creators should consider their total addressable market when choosing content.
Finding a niche within a saturated market can provide opportunities for growth.
Building a channel around personal gaming personality can offer protection against market changes.
Creators can use tools like vidIQ to gain insights and generate content ideas.
Adapting popular formats to different games can be a successful content strategy.
Creators should consider live streaming as a way to explore different content and connect with their audience.
Transcripts
in a lot of cases YouTube is a platform
that takes creators years and years to
master but if you're willing to put in
the work get your reps in and get some
experience it may not take you years and
years to find the success you're looking
for on YouTube I've studied tons of
gaming channels that have grown from0 to
10,000 subscribers in their first month
now they're shooting past the 50k 100K
and even 300K Mark like this one and
this one and this one I've gone out of
my way to talk to some of the biggest
gaming creators there are such as
spiffing Brit to trying and figure out
some of their strategies on how they
would grow if they had to start all over
from scratch today so if you're starting
a new gaming channel or you've been at
this for quite a while and you're just
starting to feel a bit stuck hopefully
we can help you out here before we dive
into the advice of someone like spiffing
Brit let's give just a quick refresher
on the algorithm for anyone who's kind
of new to this whole YouTube scene first
of all going forward let's stop calling
it The algorithm and I want you to think
of it from now on as the audience the
more an audience watches your videos the
longer they watch those videos the more
those videos can spread to The Wider
YouTube audience really YouTube's end
goal is to make sure that viewer has the
best experience though and if that
viewer is saying hey I like this then
they're going to be like cool maybe more
viewers do this means that you have to
meet the audience's demand so you can
make the best video ever about Farming
Simulator 2017 but guess what we're well
into the 20120 is now and nobody is
looking for that game you can't expect
to get millions of views covering game
that's become ancient and one that no
one's really thinking about anymore but
okay what about playing a game like
Minecraft something that is kind of old
but everyone still owns it and still
plays it to this day well now we have a
a different problem because now you have
to make the best video in the world
because Minecraft is a very saturated
Market how are you supposed to stand out
there is a much easier and much faster
way to get that first thousand
subscribers if that's what you're aiming
for and it doesn't involve you having to
become the best Minecraft player in the
world you need to play smart and fight
battles that you know you can win I
would say the fastest way and to get
like a th subscribers it's it's not to
copy the content of say your favorite
creator that you're watching if your
goal is only to get th000 subscribers
just find something that is a gap in the
market that people want to watch but
can't see how do you do that well there
are a number of ways really you could
pick up a game that you absolutely love
and that is popular but maybe you found
that the tips and tricks and guides out
there are insufficient and maybe you can
make some to fill that void or you could
do what a lot of new creators do and try
and find a new upand cominging Emerging
Market it could literally be a brand new
game is coming out just go harass a
developer for an early access key make a
few videos on that game get them out
before everyone else does or right at
the start of it and suddenly you've got
an audience appearing out of thin air
that will just watch anything you make
you don't even have to be interested in
the game but trust me that will easily
get you to 1,000 subscribers that's what
I did it's a walk in the park I promise
your videos will get pushed to a lot
more people if you don't have a lot of
competition right ideally there's going
to be maybe an existing audience waiting
for somebody to serve them what they're
looking for although I wouldn't go so
far as to say that's a walk in the park
or is it we'll come back to that
framework in a little bit but first if
you're having some trouble even jump
starting your channel then you need to
listen to this shortcut very carefully
it is not easy to get a $1 million idea
that actually works and believe it or
not even the biggest creators on YouTube
do not find this part easy at all but
there is a workaround that nearly every
Creator takes advantage of gaming or not
and if done successfully those channels
grow way faster oh hey uh just want to
interrupt this video real quick to let
you know that right now it's Creator
Appreciation Week here at vid IQ that
means for this week only we are offering
50% off of our boost memberships if you
don't know what that means basically vid
IQ isn't just a YouTube channel we
actually have a whole Suite of software
tools that can help you create videos
what's cool is that these tools actually
link into your channel and using your
Channel's actual data they can do all
sorts of things for example we have a
feature that gives you ideas every
single day for new videos you can make
we have an AI content generator where
you could basically just give it a
prompt and it's going to produce all
kinds of results for you you'll get a
title a description a script it even
provides a sample voiceover and
thumbnail backgrounds as well and we
have tools that go well beyond our AI
tools such as our keyword tool this can
help you produce search driven content
based on actual things people are
actually looking for on YouTube right
now so if you want to join the 3 million
plus creators that are using our tools
every single day then please check out
the link in the description and now back
to the video creators everywhere like to
take a simple proven format and put
their spin on it a recent very popular
example is trying to cross a video game
from end to end in one single straight
line from tears of the Kingdom to Grand
Theft Auto to Skyrim this is something
that is starting to become more and more
popular as people find it to be a really
fun challenge that can work in all kinds
of different games and scenarios and
this trend actually originated from
outside of the gaming space itself so
for your first attempt if you want the
best results here I want you to take an
existing format of maybe some kind of
challenge or something like that and
bring it to a game that you're already
familiar with and that is popular that
audiences are actually looking for and
make sure to study the title and the
thumbnails of the videos that are doing
a similar thing because those can give
you guidance I'm not saying you should
copy them I'm saying you should put your
spin on them it doesn't have to be
crossing a map a straight line though it
could be so many things you could take
an iconic game like doom and try and do
a pacifist run you could speedrun a
famously slow game like Monopoly
honestly this is where the creativity
part of YouTube comes in the sky the
limit here what I'm trying to do right
now is give you ideas to avoid making
the biggest mistake that I've seen
gaming creators make since the dawn of
YouTube I call it off-the-shelf content
any person can take a video game that
they bought online or at a store and sit
down and play it so when a YouTuber does
it what's the big deal do not post a
video where it's just you playing a game
exactly how someone else would play the
game if they just went to Walmart and
picked it up themselves if you want to
stand out take this really popular game
and bring something new to it maybe
you're really really good at it or
you're practicing to do some kind of
tournament that's coming up maybe you
just are terrible at the game maybe you
don't take the game seriously at all
channels like let's game it out do this
all the time they take a brand new game
and they play it in an unintended way so
when you start ideating your next gaming
video sit down and come up with a solid
premise before doing anything else but
be cautious here because there is a big
Pitfall you do not want to fall into
when you're just kind of finding your
voice on YouTube one of the biggest
mistakes that gaming channels make and I
partially blame myself for this is that
they tend to start with just one game
and they never think about deviating
from that one game back in the day I
used to tell creators this is a great
strategy to start a YouTube channel and
part of me still believes that because
if you are just starting out it's good
to kind of focus on one thing but as you
start to get used to the idea of making
videos you really got to be thinking
maybe 3 years into the future when the
game you're playing is long since dead
focus on a certain category of game for
example instead of of just one game
forever you need to be strategic here
you could be the news guy for example
but that's a nich market maybe 90% of
people don't care about the news updates
for that specific game then what this is
still a solid strategy from starting a
YouTube channel from scratch but keep in
mind your total addressable Market here
is just small going for gaming
challenges opens up that total
addressable Market but of course it does
lead to more competition and basically a
total addressable Market is well think
of it like this the entirety of YouTube
is a total addressable market right you
want all of the people on YouTube to
watch your videos right however you
can't make everybody happy so that's not
really possible so you have to Niche
down into a more specific market so
Mario games would be a more specific
Market Mario speedruns would be a very
specific market and one that's probably
still pretty big however a really
awesome challenge where it almost
doesn't matter what game it takes place
in people can just sense that it's going
to be entertaining now that's a very big
toil addressable Market cuz now it no
longer focuses on just one game anyway
there's a lot of nuance around the
conversation of a total addressable
Market but what you're trying to do as a
Creator is cast the widest net possible
and one that makes sense what happens if
you've already casted too small of a net
though you find yourself in the
situation that I'm describing right now
where you're just doing one thing and
everything feels really narrow and
you're not sure how to get out of it
you've succeeded you're getting views
but you're starting to run out of ideas
or motivation you might be struggling to
find a path to grow and you might be
finally at the point where you're like I
got to do something else well it's time
to Branch out this is probably the
biggest issue branching out from your
one audience or your one game is really
really challenging because so many
creators attempt it and then they feel
immediately burnt like they'll go okay I
make uh Minecraft content but I really
like playing csgo so I'm going to make a
csgo video Once the issue is your
audience is just going to get Whiplash
from that they they're not going to
watch that it's going to get 10 out of
10 the Creator will panic and they won't
try any new kind of content again for
like six months and they'll just keep
burnings out on this one game that they
don't want to play so if you're going to
Branch out there's multiple ways to do
it and I think the the best way to do it
is to either find another popular
adjacent market so if you play say one
popular strategy game play a different
popular strategy game Canadian guy a who
we've spoken to in the past had
something similar happened on his own
channel he started out by focusing on
Crash Bandicoot but he found a way to
Pivot and slightly open up his total
adressable Market by also covering Spyro
he's also found other games that cater
to an audience that would like games
like crash and Spyro they already happen
to have a lot of crossover themselves
basically he exponentially increased his
is total addressable Market but what if
you really want to do Minecraft I mean
after all it is a massive market right
earlier I said you have to be the best
Minecraft player in the world but you've
seen smaller channels kind of come up
and have success of their own and you
don't think they're the best in the
world right so yeah maybe you can do it
right if you're going to go into a
saturated Market it can 100% be done you
can do it believe in yourself but also
do not just do what other people in the
market are currently doing you have to
find the
Emerging Market inside of that saturated
game do you remember the example of the
100 days in Minecraft videos that
started to pop up a while back these
days that concept of spending a 100 days
in Minecraft is incredibly oversaturated
when it first emerged though it was seen
as revolutionary and it didn't even
begin with Minecraft in the first place
100 days content had been popularized by
all kinds of different games in the past
Indie Games strategy games games like
stard Valley creators realized that you
know Minecraft itself is really
saturated but not a lot of people are
just trying to spend 100 days straight
in the game so they had a fresh concept
they brought it into Minecraft and lo
and behold it just continued to snowball
from there and so if you're going to
break into a saturated market like say
Minecraft you've got to ENT up with
either an established hook that people
would recognize or would find
interesting that is proven to have
worked or you've either just gotten a
one in A- million idea that no one else
has ever done and it's going to shake
the landscape and if that's the case
hats off to you but that's like a one in
a million shot so yes with YouTube you
need to be creative and you need to be
strategic if you want to grow but that
doesn't mean you have to do videos that
you just don't love doing it also
doesn't mean you have to only play a
couple of things even if you want to
make content about a lot of stuff let's
take another look at Canadian Guy this
is what his long form videos look like
but if you go over to his live streams
he's blowing off steam being opinionated
bonding over completely different genres
let's look at someone like Josh dri ha
he's on Twitch but on YouTube he has
multiple channels that kind of serve
different purposes and scratch different
itches that he has as a Creator a lot of
the creators we've highlighted today
have something in common they build
channels about themselves and what makes
them unique as people this protects them
in case inevitably one day they decide
they want to play something else
becoming a gaming personality is not
easy but in this video here we talk a
little bit more about that and dive in
on a number of different subjects if
you're trying to grow a gaming channel
right now
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