How to Grow Gaming Channel in 2023 - THE ULTIMATE GUIDE

Summary

This video script offers essential tips for growing a gaming channel on YouTube, emphasizing the importance of playing games you enjoy to resonate with viewers. It suggests focusing on 1-2 games to develop expertise and creating engaging content by showcasing your personality. The script highlights the need for good voiceover to make videos interesting and the power of storytelling to captivate and retain viewers. It also provides four storytelling techniques: introducing setup and characters, creating problems, incorporating highs and lows, and leaving suspense. Additionally, the script covers video editing tips and strategies for gaining initial subscribers, such as trend jacking and optimizing for YouTube search.

Takeaways

• 🎮 Choose a game you enjoy to create content that resonates with viewers and focus on 1-2 games to develop expertise.
• 🧡 Make viewers interested in you as a personality as much as in your gameplay to build a loyal audience.
• 🎙️ Incorporate voiceover in your videos to make them more engaging and to help viewers connect with your personality.
• 📈 Use storytelling techniques to make your gaming videos more captivating and to increase audience retention.
• 📹 Edit your videos to add value, such as by cutting out uninteresting parts and adding music that matches the mood of the gameplay.
• 🎵 Select music that complements different scenes in your video to enhance the emotional impact.
• 🔍 Use keyframing to create dynamic effects like zoom-ins on important in-game moments.
• 📝 Add text overlays to highlight dialogues and important information, which can make videos more engaging.
• 🔍 Trend Jacking can be an effective strategy for new channels to gain initial subscribers by creating content on trending topics within the gaming niche.
• 🔄 Keep an eye out for game updates, news, and trends to create timely content that can attract viewers and subscribers.

Q & A

What is the main challenge in growing a gaming channel on YouTube?

The main challenge is the high level of competition within the gaming niche, as only a select few, the top 5%, actually see their channels grow.

What is the recommended approach to choosing a game for your gaming channel?

The recommended approach is to play the game you like the most, regardless of its popularity, as enjoying the game will make your viewers enjoy it as well.

Why is it important to focus on 1-2 games when starting a gaming channel?

Focusing on 1-2 games helps you gain more knowledge and skills about them, which will assist in coming up with better content ideas.

How can a gaming channel creator make people interested in them?

By showcasing their personality and entertaining skills, as viewers invest not only in the content but also in the creator's personality.

What is the significance of using voiceover in gaming videos?

Voiceover is significant as it can make a boring video interesting and help in making people interested in the creator, thus enhancing viewer engagement.

What is the top-secret technique mentioned for making gaming videos more engaging?

The top-secret technique is storytelling, which can instantly hook and retain viewers, increasing watch time and potentially making the video go viral.

What are the four points provided for implementing storytelling in gaming videos?

The four points are: 1) Introduction of Setup & Character Development, 2) Create a Problem, 3) Highs & Lows, and 4) Leave Suspense.

How can editing techniques contribute to making a gaming video more engaging?

Editing techniques such as cutting out non-engaging parts, using music that matches the mood, using keyframing for effects, and adding text for dialogues and important information can make a video more engaging.

What is the purpose of leaving suspense at the end of a video?

Leaving suspense at the end of a video encourages viewers to binge-watch multiple videos, signaling to the YouTube algorithm to show more of the channel's videos to that viewer, thus increasing views and the chances of gaining subscribers.

What are the two methods suggested for gaining initial subscribers for a new gaming channel?

The two methods are Trend Jacking, where you create videos on trending topics within your niche, and utilizing YouTube search to understand what viewers are looking for.

Can you provide an example of Trend Jacking in the gaming community?

An example of Trend Jacking is when Dream created videos related to PewDiePie's Minecraft seed during the time when PewDiePie's Minecraft series was trending, which helped Dream gain his initial audience.

Outlines

00:00

🎮 Secrets to Growing a Gaming Channel on YouTube

This paragraph discusses the highly competitive nature of gaming channels on YouTube and the importance of engaging content. It emphasizes choosing games you enjoy to attract viewers and focusing on 1-2 games to build expertise. The narrator stresses the significance of personal connection and personality, using top gamers like Mythpat, BeastBoyShub, and Techno Gamerz as examples. A key tip is to make viewers interested in the creator as much as the gameplay. The paragraph also highlights the importance of voiceover to make videos more engaging and suggests that storytelling is a powerful tool for audience retention and video virality.

05:00

📹 Enhancing Video Engagement Through Storytelling and Editing

The second paragraph delves into the art of storytelling in gaming videos, providing four key points to captivate the audience. It starts with setting up the game context and developing characters to emotionally invest viewers. It then discusses creating a problem to give viewers a reason to watch, using high and low moments to keep the content dynamic and engaging, and leaving suspense to encourage binge-watching. The paragraph also covers video editing tips, such as cutting out non-engaging parts, using mood-appropriate music, utilizing keyframing for effects, and adding text for clarity and engagement. Additionally, it addresses the challenge of gaining initial subscribers and suggests using trend-jacking and timely content related to gaming news or updates.

10:04

🔍 Capitalizing on Trends and YouTube Search for Channel Growth

The final paragraph focuses on strategies for new gaming channels to gain initial subscribers. It talks about trend jacking, where creators capitalize on trending topics within the gaming community to attract viewers, using the example of Dream who leveraged PewDiePie's Minecraft series to grow his audience. The paragraph also mentions the importance of being quick to respond to game updates and releases, as demonstrated by Pushkar Hindi Gaming 2.0 with a video on the mob sniffer in Minecraft. The narrator encourages creators to keep an eye on gaming news and updates to create timely content that can go viral and grow their channel.

Keywords

💡Gaming Channel

A 'Gaming Channel' refers to a YouTube channel dedicated to content related to video games, such as gameplays, tutorials, and reviews. In the context of the video, the theme revolves around strategies for growing a gaming channel, making it engaging, and attracting viewers. The script discusses the challenges faced by new gaming channels and offers tips to stand out in a competitive niche.

💡Audience Retention

Audience retention refers to the measure of how long viewers continue to watch a video. It is a critical metric for YouTube success, as higher retention rates can boost a video's visibility in YouTube's algorithm. The video script emphasizes the importance of making gaming videos engaging to improve audience retention, with strategies such as storytelling and adding value to content.

💡Personality

In the context of YouTube content creation, 'personality' refers to the unique characteristics, style, and demeanor of the creator that can attract and retain an audience. The script highlights that, along with gameplay, a creator's personality plays a significant role in building a loyal viewer base, as it adds a layer of entertainment and connection beyond the game itself.

💡Voiceover

Voiceover is the technique of recording spoken words to accompany a video, often used to narrate or comment on the visual content. The script stresses the importance of voiceover in gaming videos, stating that it can transform a boring video into an interesting one and help in making the viewers more invested in the creator's personality.

💡Storytelling

Storytelling is the art of telling stories to engage an audience, often used in video content to create a narrative that hooks viewers. In the script, storytelling is presented as a top-secret tool for increasing watch time and potentially making a video go viral. It is used to create an emotional connection with viewers and to make gameplay videos more compelling.

💡Character Development

Character development refers to the process of creating and evolving characters in a narrative to make them relatable and engaging for the audience. The video script suggests that introducing game characters and developing them can help viewers emotionally invest in the gameplay, thereby increasing the video's appeal.

💡Problem Solving

Problem solving is a fundamental human activity that involves finding solutions to challenges or obstacles. The script mentions that creating a problem within the gameplay gives viewers a reason to watch and engage with the content, as it taps into our innate desire to solve problems and see challenges overcome.

💡Highs & Lows

Highs & Lows refer to the emotional peaks and valleys that can occur within a narrative or experience. The script advises using these emotional extremes in gaming videos to keep viewers engaged and prevent the content from becoming monotonous, by creating moments of excitement, tension, and relief.

💡Suspense

Suspense is a feeling of anxious uncertainty or anticipation caused by an event or statement that is meant to keep the audience in anticipation. The video script recommends leaving suspense at the end of a video to encourage viewers to continue watching subsequent videos, thereby increasing binge-watching and potentially channel subscriptions.

💡Trend Jacking

Trend jacking is the strategy of capitalizing on trending topics or events to gain attention and visibility for one's content. The script provides examples of how new gaming channels can use trend jacking to create videos on current trends within the gaming community, which can help in gaining initial subscribers and views.

💡Video Editing

Video editing is the process of selecting and assembling video clips to create a coherent and engaging final product. The script offers several editing tips, such as cutting out non-engaging parts, using music to match the mood, keyframing for effects, and adding text for clarity. These techniques are crucial for making gaming videos more engaging and professional.

Highlights

Gaming YouTube is the most competitive niche with only the top 5% of channels growing.

Successful gaming channels play popular games like Minecraft, BGMI, and Free Fire, but also do something unique.

The secret to growing a gaming channel is engaging content and creating a personal connection with viewers.

Choose a game you enjoy to ensure genuine interest and enjoyment for your viewers.

Focus on 1-2 games initially to build knowledge and skills for better content ideas.

Make viewers interested in you as a personality to create a lasting connection.

Top gamers are watched for their gameplay and entertaining personalities.

Use storytelling to boost audience retention and make videos interesting.

Voiceover is crucial for making gaming videos engaging and personal.

Add value to your content through tutorials or entertainment.

Storytelling involves character development and setting up a problem to engage viewers.

Create highs and lows in your gameplay to keep viewers emotionally invested.

Leave suspense at the end of videos to encourage viewers to watch more.

Edit videos to remove unengaging parts and enhance interesting moments.

Use music to match the mood of different scenes in your gameplay videos.

Utilize keyframing for zoom-in effects on important game moments.

Add text to videos for dialogues and important information to engage viewers.

Gain initial subscribers through Trend Jacking by creating content on trending topics.

Use YouTube search to understand how viewers find content and optimize accordingly.

Transcripts

"How to Grow a Gaming Channel on YouTube.

Whoever you look at, the same question.

More than half of the viewers on my channel are either a gaming channel or they want to

create one in the future!

Literally, gaming YouTube is the most competitive niche, and that's why out of the thousands

of people who start their Gaming Channels, only a select few, the top 5%, actually see

their channels grow...

And those successful creators aren't any different...

They play Minecraft, BGMI, and Free Fire.

BUT along with that, they do something else that maybe 95% of the channels don't even

know... that's why they don't grow!

So, today's video is for those very secrets...

I'll tell you the top secret to make gaming videos engaging, tips to gather an initial

audience, examples of your favorite channels, and so much more!

But first, let's address the question that almost everyone asks: Which game should you

play?

You see, choosing a game is just like choosing a niche for your YouTube channel.

If you enjoy the game, your viewers will also enjoy it.

So, I recommend that you play the game you like the most, regardless of its popularity.

And the audience is there for everything nowadays, so don't worry about views...

Also, in the beginning, focus on 1-2 games so that you gain more knowledge and skills

about them, which will help you come up with better content ideas.

And here I'll give you a very important tip that is 'make people interested in you'.

Of course, people should be interested in your content (meaning gameplay)... but it's

even more important that they invest in you and your personality.

But why?

You see, all the top gamers like Mythpat, BeastBoyShub, Techno Gamerz... people watch

them for their gameplays, but more importantly for their personality and entertaining skills.

And that's what you need to do too.

If people become interested in you, you'll have a big advantage.

Let's say the main game you play goes out of trend, or you get bored with it, then you

can simply play another game and your subscribers will enjoy it just as much.

Now, of course, if you want people to invest in you and connect with you, you'll have to

make sure that they watch your videos for a longer time, and that will only happen if

your videos are interesting.

How do you make videos interesting?

Well, for that, you need to use a secret that will boost your audience retention by 10X.

We'll talk more about that secret later...

but before that, let's talk about something very important: VOICE.

If you're thinking of making gaming videos without your voice...

then you're making a big mistake!

Because with good voiceover, you can make a boring video interesting, and without a

voiceover, even an interesting video can become boring.

Also, as I mentioned earlier about making people interested in yourself, a good voice

will help you with that.

You can either record audio during gameplay or add voiceover later, but audio must be

there.

I've made a separate video on recording high-quality voice, so you can watch that.

Okay, so we've covered the basics, now let's look at some interesting tips...

As I said, it's 2023, and gaming has become a very competitive niche.

Moreover, if someone can play a game themselves, why would they watch your video?

So, of course, if you think that you'll grow just by livestreaming or making boring let's

play videos, then you're wrong!

Views won't come from that kind of content...

So, what's the solution?

Well, it's very simple.

You need to add value to your content in some way.

For example, if you're making tutorials, then you directly provide value.

If you're making gameplay videos, you need to provide value in the form of entertainment.

And for that, you need the top-secret, which is STORYTELLING.

I remember the day very well when I first watched a Techno Gamerz video...

I didn't know Ujjwal bhai, nor did I know the game he was playing, but despite that,

I watched the entire 40-minute long video without skipping...

Why?

Because of his amazing storytelling.

By using this tool, you can instantly hook and retain viewers, which will increase watch

time and make your video go viral!

How to use storytelling in your videos?

Well, it's a broad and advanced topic, and I can only cover so much...

but today, I have these 4 points for you that you can use to implement storytelling in your

gaming videos.

Starting with point no.

1: Introduction of Setup & Character Development Before you progress in the gameplay, make

sure to provide viewers with basic context about the game and its rules so that it's

easy to follow.

After that, talk about the important characters in the game in a way that viewers emotionally

invest in them.

You can create emotions like fear, anger, or attachment around those characters.

The character could be an enemy, a player, or a villain.

Point no.

2, which is the most important for storytelling: Create a Problem

We humans are problem-solving creatures.

We love to find problems and solve them.

Even in life, if all problems were to disappear, things would become boring, right?

That's why if your gameplay doesn't have a strong goal to accomplish, viewers won't have

a strong reason to watch your video.

That's why in the intro of your video, in the initial 30-40 seconds, give viewers a

strong reason to watch your video by creating a problem.

This problem could involve taking revenge on a specific player, killing a powerful mob,

or achieving the end goal of the game.

Remember, the stronger and more creative the problem, the more enjoyable it will be for

viewers...

For example, in Dream's Manhunt Series, Dream intentionally puts himself in dangerous situations

like risky stunts, surviving with half a heart, or jumping into lava with only a strider for

company.

This intensifies the gameplay, and because viewers' emotions are always changing, they

won't get bored.

Point no.

3 is Highs & Lows.

Creating a problem will hook viewers in the intro, but the rest of the video might still

seem boring if you don't use this point.

To explain it, think about a movie you've seen and ask yourself if your emotions were

the same from the beginning to the end.

Of course not!

A movie has moments of happiness, excitement, and sadness, and that's what makes it interesting...

So, just like movies play with your emotions, you need to play with your viewers' emotions

during gameplay to make the video engaging.

In other words, create moments of highs and lows in your videos.

If everything is always in your control and you keep winning, the video will become boring.

That's why many YouTubers intentionally create dangerous situations in their videos to prevent

monotony...

The best example is Dream's Manhunt Series, where Dream deliberately places himself in

risky situations like doing boat clutch stunts, surviving with half a heart, or jumping into

lava with only a strider.

This makes the gameplay extremely intense, and since viewers' emotions are always changing,

they won't get bored.

Point no.

4: Leave Suspense When a viewer binge-watches multiple videos

on your channel,

the algorithm receives a positive signal, and in return, YouTube shows that viewer more

of your videos.

This increases views, but due to watching more videos, the chances of viewers subscribing

also increase.

So, when your video is about to end, instead of concluding everything, you can leave some

suspense for the next video.

If a viewer likes the current video, chances are they'll watch the next one too...

Alright, by doing this, you'll understand that half the work of making a video interesting

from boring is done; for the remaining 50%, you'll need video editing.

I have a total of 4 editing tips that, if you use in your next video, will instantly

make it engaging...

No. 1: Cut Out The Crap If you want to make a video engaging, the

simplest thing you can do is remove parts that aren't engaging...

So, during editing, use jump cuts and remove parts where nothing interesting is happening

or where value isn't being provided...

No. 2: Music for Every Mood Most people just pick a random song and put

it throughout the video, which isn't the right way to use music...

Firstly, you should use not just one but multiple songs in your video.

The songs should match the mood of your gameplay...

For example, if there's an intense fight happening in the game, you can use orchestral music

like this: If there's a calm scene, like building a house

in Minecraft, you can search for funny comedy background music, and you'll get songs like

this: Let's say there's a suspenseful scene; you

can search for suspenseful music with no copyright, and you'll get a music like this:

As you can see, using the right music at the right time can be a powerful tool for editing

gaming videos.

No. 3: Use Keyframing Using keyframes, you can create zoom-in effects

for important parts of the game.

For instance, if there's a zombie standing somewhere, and I want to zoom in on it, I

can do that using keyframing.

It will look great!

I've explained how to use keyframing in my editing tutorial, which you can watch if you

want.

No. 4: Use Text I've mentioned this in my previous videos

as well: adding text to your video makes passive viewers become active.

So, use text for all the dialogues and important information in your video, and it will make

your videos really engaging!

Alright, with all this covered—audio, video, and storytelling—you'll take your gaming

videos to the next level.

But there's still one problem.

If you already have an audience, great, but if your channel is brand new, then who's going

to watch your videos?

You have 0 subscribers...

In this situation, you can use these 2 methods to easily gain initial subscribers for your

channel.

The first method is Trend Jacking.

I've seen many new gaming channels grow using this method.

Basically, in trend jacking, you create videos on trending topics within your niche.

It could be a game-related update, a new weapon, a new mob, a glitch... anything that's trending

in your niche...

In 2019, when PewDiePie's Minecraft series was trending, a small YouTuber named Dream

created videos related to PewDiePie's Minecraft seed, and he went viral.

This is one of the best examples of trend jacking in the gaming community...

it helped Dream gain his initial audience, which made it easier for him to grow later.

And you can do the same.

For example: This year, in February, the mob sniffer was released in Minecraft.

But Pushkar Hindi Gaming 2.0, this guy made a video on it as soon as the announcement

was made, like a news type video.

Despite having fewer subscribers, look at the views—12 thousand.

Obviously, people who were searching for information about the sniffer probably came across his

video since there was less competition at that time, and that's why he got many views.

And it's not just Pushkar Bhai, there are many creators who consistently go viral due

to some trend or news.

So, whatever game you're playing, keep an eye out for any news, updates, items, glitches...

anything that you can create a video on to gain views and subscribers.

Then there's the second method: YouTube search.

To understand this, you can skip to 2 minutes and 59 seconds in the video on your screen,

and that's where I'll continue.

Bye!

Go, go, go, watch it quickly!"