Que es y como hacer una "MALLA RECEPTORA DE INFORMACIÓN" Temporada 4 Tutorial 7

Summary

Jorge Huertas introduces a comprehensive information receptor grid, a tool for in-depth analysis within the empathy phase of design thinking projects. This matrix helps in evaluating existing products, services, or business models by identifying positive elements, constructive criticisms, and recognizing signs through semiotics. It also stimulates new questions and ideas, fostering a deep understanding of the analyzed information and guiding subsequent actions. The key to its success is objectivity in analysis, ensuring the project's development is on the right track or needs reevaluation.

Takeaways

• 📈 The script introduces a method for creating an 'Information Receptive Matrix', a tool for in-depth analysis of collected information or existing business models, products, or services.
• 🔍 This matrix is used in the empathy or testing phase of a project developed with Design Thinking methodology, emphasizing the importance of objectivity in analysis.
• 🔑 The matrix is divided into four parts: interesting aspects, constructive criticisms, semiotic perception, and new questions, which help in identifying opportunities for improvement or innovation.
• 👀 'Interesting aspects' involves recognizing positive elements and variables that stand out in the analysis, such as social interaction, aesthetics, environmental impact, and user appropriation.
• 👎 'Constructive criticisms' requires an objective view on design, usability, and interaction to identify areas that may be good or bad and need improvement.
• 💬 'Semiotic perception' is about understanding the signs and symbols that people recognize and how they can be utilized or improved in the context of the project.
• ❓ 'New questions' arise from the analysis, which can help identify opportunities and ways to better communicate the product or service to potential users or investors.
• 💡 'New ideas' section is for including improvements for existing projects or identifying new opportunities based on the collected information.
• 📚 The matrix not only organizes information but also generates deep questioning and analysis regarding the project's development.
• 🚀 After developing the matrix, one should have a clear understanding of the analyzed information and the actions to be taken, determining if a product, service, or business model is ready for launch or needs reevaluation.
• 📉 The tool helps in assessing whether the project development is well done or poorly executed, and if necessary, it can be rethought to ensure the project's success.
• 📢 The speaker encourages viewers to subscribe to the Design Thinking 24/7 channel for new tutorial videos every Monday and to reach out with any comments or inquiries.

Q & A

What is the purpose of creating an information receptor grid?

The purpose of creating an information receptor grid is to deeply analyze collected information or existing business models, services, or products to identify possibilities for improvement. It is used in the empathy or testing phase of a project developed with design thinking methodology.

What are the key characteristics of an information receptor grid?

The key characteristics of an information receptor grid include the ability to analyze information collected by any previous tool, such as observation or interviews, and to deeply analyze existing products, services, or business models to determine opportunities for improvement.

In which phase of a project is the information receptor grid typically used?

The information receptor grid is typically used in the empathy or testing phase of a project, specifically when following the design thinking methodology.

What should be the approach when analyzing information with the information receptor grid?

When analyzing information with the information receptor grid, one should be very objective, identifying problems, and if necessary, returning to previous phases for reevaluation before proceeding to implementation.

How is the information receptor grid structured?

The information receptor grid is structured as a matrix divided into four parts, each focusing on different aspects of the analysis such as interesting elements, constructive criticisms, semiotic perception, and new questions or ideas.

What does the 'interesting elements' section of the grid focus on?

The 'interesting elements' section focuses on positive aspects observed during the analysis, such as social interaction, speed and usefulness, aesthetic perception, environmental impact, and user appropriation.

What is the role of the 'constructive criticisms' section in the grid?

The 'constructive criticisms' section is for identifying areas where the design or trend may not align with expectations and assessing the usability and interaction quality in the given context, noting any negative aspects as they are.

What is meant by 'semiotic perception' in the context of the grid?

Semiotic perception refers to the analysis of signs and symbols that people recognize or fail to recognize, and how these can be utilized or improved in the context of the project being analyzed.

What opportunities can arise from the 'new questions' section of the grid?

The 'new questions' section allows for the identification of opportunities for improvement or expansion, such as better ways to communicate the product or service, increasing user base, or attracting new investors.

How should the 'new ideas' section be utilized in the analysis?

The 'new ideas' section should be used to include suggestions for improving existing elements or to identify new opportunities for creating something new based on the information collected during the analysis.

What is the final outcome expected after developing the information receptor grid?

After developing the information receptor grid, one should have a clear understanding of the analyzed information and defined actions to take. This includes deciding if a product, service, or business model is ready for launch or needs to be rethought.

Why is objectivity crucial when using the information receptor grid?

Objectivity is crucial to ensure accurate analysis of the results, allowing for the correct identification of problems and opportunities, which is essential for the success of the project.