STEAL My Month-By-Month Link Building BLUEPRINT I've Used To Rank 100's Of Sites On Google
Summary
TLDRIn this comprehensive guide, the speaker unveils a proven link-building blueprint for ranking websites on Google. The strategy is detailed month by month, starting with foundational link building to establish a website's authority, followed by more aggressive tactics like guest posting and niche edits as the site gains traction. The speaker emphasizes the importance of natural link building, anchor text diversity, and targeting a variety of URLs to avoid penalties and ensure sustainable SEO success. Advanced techniques such as using PBN links and digital PR are also discussed for those with higher budgets or expertise.
Takeaways
- 📈 The speaker shares a link building blueprint that has been used to rank numerous sites on Google.
- 🔗 The process involves a step-by-step guide, starting with foundational link building in the first month to establish a base for the website.
- 📆 A month-by-month strategy is outlined, with different types of links to be built at different stages to enhance SEO gradually.
- 💡 The importance of using natural anchor texts like branded, URL, and generic anchors is emphasized for a more authentic link profile.
- 📍 Foundational links include social profiles, social signals, citations, niche directories, and press releases, which are considered low value but essential for a diverse link profile.
- 🚫 The speaker advises against aggressive link building, especially for new sites, to avoid penalties and maintain a natural link building pattern.
- 🔄 Link diversity is crucial, including a mix of different backlinks and anchor texts to emulate a natural backlink profile.
- 🛑 The use of spam backlinks is mentioned as an advanced tactic, but it's noted as a black hat technique that should be used cautiously.
- 🔄 301 redirects are highlighted as a powerful hack for SEO, allowing the transference of link equity from an old domain to a new one.
- 📊 Digital PR is introduced as a method for obtaining high-quality backlinks from major publications, though it's noted to be challenging and costly.
- 🚫 PBN (Private Blog Network) links are mentioned as still relevant in 2024 but should only constitute a small portion of one's backlink profile due to their unnatural nature.
Q & A
What is the primary focus of the video script?
-The primary focus of the video script is to outline a link building blueprint that has been used to rank hundreds of sites on Google, detailing the process month by month, including the types of links to build and how to build them.
What are foundational links in the context of link building?
-Foundational links are the initial set of links built at the beginning of the link building process. They are considered low value and easily attainable by anyone, but they help in indexing the website and passing some link juice to it.
Why is it important to use natural anchor text when building foundational links?
-Using natural anchor text is important because it mimics the organic backlink profile that a typical website would have. It includes branded anchors, URL anchors, or generic anchors, which appear more authentic to search engines like Google.
What role do social profiles play in link building?
-Social profiles contribute to link building by providing backlinks from major social media platforms like Facebook, Instagram, Twitter, and YouTube. They help establish the online presence of a brand and can influence search engine rankings.
Can you explain the significance of social signals in link building?
-Social signals, such as likes, comments, and shares on social media posts that contain a link to a website, are not backlinks themselves but can attract bots to crawl the website, potentially increasing its visibility and rankings.
What are citations and how do they contribute to SEO?
-Citations are mentions of a business's name, address, and phone number on various online directories like Yelp or Yellow Pages. They contribute to local SEO by providing consistent information across the web and can also provide backlinks.
Why are press releases considered a favorite type of foundational backlink?
-Press releases are favored because they can result in numerous backlinks from various news websites when syndicated through a network. They are seen as a cost-effective way to gain a significant number of indexed, natural links.
What is the significance of guest posts and niche edits in month two of the link building process?
-In month two, guest posts and niche edits become more important as they are high-quality backlinks that are built on other people's websites through outreach. They are more valuable and can significantly increase a website's rankings.
How does the link building strategy change as the website starts to gain more traffic?
-As the website gains more traffic, the link building strategy becomes more aggressive, with an increased focus on linking to inner pages in addition to the homepage. The ratio of links to the homepage versus inner pages can vary based on the traffic levels.
What are some best practices for anchor text diversity in link building?
-Best practices for anchor text diversity include avoiding the overuse of the same anchor text and incorporating a mix of branded, URL, generic, exact match, and partial match anchors to emulate a natural backlink profile.
What are some advanced link building tactics mentioned in the script?
-Some advanced link building tactics mentioned include using spam backlinks in conjunction with quality links, utilizing 301 redirects from aged domains, engaging in digital PR for high-quality backlinks, and cautiously using PBN (Private Blog Network) links.
Outlines
📈 Introduction to Link Building Blueprint
The speaker introduces a link building strategy that has been used to rank numerous websites on Google. The strategy is presented as a step-by-step process, month by month, detailing the types of links to build and how to build them. The speaker also promises to reveal shortcuts or hacks to expedite ranking on Google. The video is aimed at individuals who may know the speaker from his link building agency, Oversinkslot, or other online presences. The speaker emphasizes the importance of foundational link building and provides a graph to illustrate the process, starting with month one focused on basic link building techniques.
🔗 Foundational Link Building Techniques
The paragraph delves into the specifics of foundational link building, which includes creating social profiles, generating social signals, citations, niche directories, and press releases. The speaker explains the importance of using natural anchor texts like branded or generic anchors and emphasizes the cost-effectiveness of these methods. The paragraph also discusses the value of these links in improving website indexing and search engine visibility, even if they might not significantly impact rankings in highly competitive niches.
🚫 Avoiding Unnatural Link Building Patterns
This section warns against aggressive link building that can lead to penalties from search engines. The speaker advises a conservative approach, especially in the early stages of a website's development, and stresses the importance of building a diverse link profile. The paragraph also covers various link building methods such as blog and forum comments, Web 2.0 sites, Q&A platforms, and multimedia content, while cautioning against overuse and the importance of maintaining a natural backlink profile.
🛠️ Link Building Aggression and Traffic Correlation
The speaker discusses the correlation between website traffic and the aggressiveness of link building. As a site's traffic increases, so can the intensity of link building efforts. The paragraph outlines a conservative approach of focusing on homepage links and gradually diversifying to inner pages as the site matures. The importance of maintaining a natural link distribution and avoiding overly aggressive linking to specific pages is emphasized to prevent penalties and ensure sustainable SEO growth.
🎯 Target URL Diversity and Anchor Text Variation
The paragraph highlights the importance of target URL diversity and anchor text variation to maintain a natural backlink profile. It advises against repeatedly using the same anchor text and instead encourages a mix of branded, URL, and generic anchors. The speaker also stresses the importance of targeting different pages on a website, such as money pages, category pages, and product pages, to distribute link authority effectively and avoid unnatural SEO patterns.
🌐 Advanced Link Building Strategies and Hacks
This section introduces advanced link building strategies such as using spam backlinks, 301 redirects, digital PR, and PBN (Private Blog Network) links. The speaker presents these as powerful but risky methods that should be used with caution and as part of a broader, natural link building strategy. The paragraph also includes a case study where a combination of cheap spam links and quality links was used to achieve significant traffic results.
📚 Conclusion and Encouragement for Natural Link Building
The final paragraph concludes the video script by summarizing the link building process and emphasizing the importance of following natural link building practices to avoid penalties from search engines. The speaker reiterates the effectiveness of the strategies presented and encourages viewers to like and subscribe for more SEO insights, promising that the link building methods discussed have been tested and proven to work consistently over time.
Mindmap
Keywords
💡Link Building
💡Foundational Link Building
💡Anchor Text
💡Social Profiles
💡Citations
💡Press Releases
💡Guest Posting
💡Niche Edits
💡HARO
💡Link Diversity
💡301 Redirect
💡PBN Links
💡Digital PR
Highlights
Introduction of a link building blueprint used to rank numerous sites on Google.
Explanation of the repetitive process of link building for SEO success.
Illustration of foundational link building's role in the initial phase of SEO.
Importance of natural link building for new websites.
Discussion on the types of backlinks for foundational link building.
Advantages of using branded, URL, and generic anchors in link building.
Setting up social profiles as a foundational link building strategy.
Utilizing social signals to increase website visibility.
Citations as a crucial part of local SEO and their setup.
Niche directories and their role in targeted link building.
The effectiveness of press releases for generating a large number of backlinks.
Optional link building methods for added diversity.
The potential of blog and forum comments when done naturally.
Web 2.0 properties as a method for creating mini-websites with backlinks.
Q&A platforms and their use in strategic link building.
Leveraging audio and video content for backlink generation.
Slideshow and cloud stacking as unconventional link building techniques.
Posting on platforms like LinkedIn and Medium for content distribution.
Review sites as a source of backlinks and their impact on SEO.
Force indexing links and its impact on SEO practices.
Gradual introduction of guest posting and niche edits in month two.
The significance of being conservative with link building in the initial stages.
Increasing link building aggressiveness as site traffic grows.
Importance of maintaining a natural backlink profile to avoid penalties.
Strategies for building exact and partial match anchors without being overly aggressive.
Link building best practices including diversity and naturalness.
Advanced link building tactics like using spam backlinks and 301 redirects.
Digital PR as a high-impact link building method for large budgets.
The role of PBN links in advanced SEO strategies with cautionary advice.
Emphasizing the effectiveness of natural link building over aggressive tactics.
Transcripts
all right ladies and gentlemen today I'm
going to be giving away my link building
blueprint that I've used to rank
hundreds of sites on Google at this
point in time I've used this process
repeatedly over the years here are some
pictures right here from a LinkedIn post
I made a while back I used to make a lot
more of these posts but it's really the
same thing over and over and over again
so I figure people will get bored of it
congratulations you ranked another site
using link building but of course it's
highly useful and it's actually
incredibly easy once you get these basic
concepts down so I'm going to be going
over month by month exactly what types
of links to build when to build them how
to build them and definitely be sure to
watch to the end because I'm going to
cover some shortcuts or hacks or
whatever you want to call them things
that can dramatically decrease your time
to rank on Google all right let's get
into it so I'm Chris Gus and you may
know me from my link building agency
oversink slot. or other YouTube channel
or Facebook group or maybe you've seen
me around on some podcasts or at some
SEO conferences but you can go to my
website for more information on me so
I'm going to be using this graph right
here just for some illustrative purposes
and we'll go ahead and start with month
number one which will be Foundation link
building so your website will be
somewhere around here you basically
won't have any traffic at all yet but if
you're past month one and you haven't
done your foundational link building
already and you're somewhere up here you
already have some traffic you can go
ahead and do this anytime it doesn't
really matter better to go ahead and get
it done anyways so for month one for
this foundational link building these
things aren't really going to do much to
boost your rankings unless you're in a
really low competition Niche it might
really be all that you need for link
building but this stuff is just highly
natural it's things that normal websites
get at the very beginning of the link
building process you start getting bots
on your website cross calling it getting
everything indexed passing some link
juice to your website and there's really
a ton of different kinds of back links
you can build for foundational link
building so I'm just going to be going
over them very quickly and I'm going to
be going over my favorites first and
then I'll cover some other things and
it's good to know that most of
foundational link building can be done
for very cheap or for free if you have
enough time to do it yourself there are
some things that'll cost money in here
but we'll cover that as well so first of
all when you're doing these foundational
links you're going to be linking to your
homepage only and you are going to be
using natural anchors only meaning
branded anchors URL anchors or generic
anchors branded anchors would of course
be things like your brand name so if our
brand name is Sir link salot so we could
just use the anchor TCH sir link salot
when creating the backlink URL anchor
would be something like https Serling
slot. or www if your website has that
and then a generic anchor could be
something like click here or more
information there are variations of all
these things as well so for example for
Branded anchors I could do something
like sir linkx aot at sir linkx aot by
Sir links a lot or a million different
variations where we're just including
something with the brand name and you
can even do misspellings of your brand
name as well for URL anchor variations
could include things like www or https
or not and then of course for generic
there are about a million different
kinds of generic anchors but branded and
URL should be the ones that you spend
most of your time doing and I prefer to
use branded anchors whenever necessary
this is by far the most natural type of
anchor text for your website to get
especially to the homepage the first
type of foundational building I like to
do are social profiles I like to set up
my main ones manually and then you can
order about 50 or 100 more whether you
do it through through an agency or a VA
or whatever Google of course has this
patent here saying that they are looking
at Social profiles to determine the
entity of a business or person and so
your main social profiles would be
things like your Facebook page your
Instagram your Twitter Maybe YouTube all
the big ones right all you do is sign up
with your business fill out your profile
get an image and everything and you're
going to post a link to your website
there this is a social profile backlink
like I said I like to set up the main
ones manually just because they are
super important you'll probably be using
them then you can just do a ton more
there are a million different networks
out there that you can sign up for and
create these profiles on they aren't
really that important maybe you'll use
them later maybe you won't just get them
set up it's pretty easy to do just takes
a little bit of time next St I like
creating some social signals and you can
create social signals by just posting a
link to your website somewhere on a
social media account can be like your
Facebook page your Twitter whatever
you're just posting a link to your
website from your social media and then
bonus points if you can get likes
comments and shares on this post of your
link you can do this on stuff like
Reddit X LinkedIn Facebook whatever it's
important to note that social signals
are not really the same thing as a
backlink however you are going to be
getting Bots crawling to your website
and potentially people clicking over as
well if you're doing it correctly right
next up we have citations and I like to
do these if you have a local best
website or not I've been told that a lot
of the times non-local websites will
just use a random address and that's
just fine not telling you to do that but
people do do it of course some big ones
are things like Yelp or Yellow Pages you
can just Google something like citations
SEO list like I've done here and you'll
get a bunch of different ideas for
citations you can do if you're doing
these yourself or you can buy them from
a provider super cheap but you
definitely want to make sure you get set
up on the big ones especially if you're
a local business if you're not local you
don't really need to worry about the big
ones you can just do all the cheap easy
ones right you just sign up with your
business name your address and your
phone number and you create a business
description put an image in there and a
link to your website kind of like a
social profile just has your name
address and phone number when you're
building them also be sure to make sure
that the address is consistent across
all of the citations that you're
building or just all the information in
general like I said I'd like to build
about 50 to 100 of the normal or easy
ones and if you're local you could
consider getting a BBB link as well the
downside to Better Business Bureau links
is that they can be quite expensive and
depending on what your business is you
might not really want to do it and the
result can be kind of iffy but if you
look at your competitors and all your
competitors have BBB links then you
should probably grab one as well for
non-local sites wouldn't worry about
this at all next up we have Niche
directories which are very similar to
citations but citations tend to be these
very big General sites that just have
everything on them each directories will
be for one specific thing for example if
you are a plumber you could Google
something like plumber directory and
you'll just find a bunch of examples
here of different Plumbing directories
that you could get links from some of
these might be paid and that's okay you
have to determine if the cost is worth
it to you but really they're not worth
too much but if all of your competitors
are on a certain each directory then you
should probably be too and probably just
Fork out whatever the cost is next up we
have press releases and press releases
are my favorite kind of foundational
backlink you basically get about 50 to
150 maybe even more backlinks indexed on
these kind of news websites you create
one press release and then it syndicates
through their entire network of websites
and can get picked up by some bigger
ones as well over at my link building
agency we actually offer these insanely
cheap press releases just for SEO
purposes you can go find press releases
that are quite a bit more expensive you
know ranging anywhere from $500 to even
over $1,000 and on these more expensive
ones they might guarantee placements on
bigger new sites like MSN or Yahoo or
whatever so you could do that or you
could just do this cheap method I
honestly don't think there's much of an
SEO impact at all from doing the more
expensive ones versus the cheap on I'm
just trying to get a bunch of these
index natural links in but if you want
to impress a client or you really want
to be featured on some bigger
Publications you can do that as well and
there probably is a little bit of a
difference but I don't really think it's
that much just because they are these
foundational kind of links that anyone
can get anyone can do a press release
you just got to go and pay the money so
Google knows this right so those five
things are my favorite types of
foundational backlink social profile
social signals citations Niche
directories and press releases but there
are more than that and you don't have to
do these These are optional I think you
should pretty much use most of them only
in moderation and they're really not
necessary but you can do them if you
want to doing more of them will just add
in more link diversity and a little bit
more Randomness and naturalness to your
website right first of all we have blog
comments and Forum comments and you see
a lot of people like to poo poo on these
things and say they're not good and you
shouldn't do them the reason a lot of
people say this is because normally if
you buy a service for blog comments or
Forum comments they are horrible every
time I've looked up a Blog comment or
Forum comment service on Fiverr or legit
or whatever it's just been absolutely
trash he spammed out websites you
definitely don't want to do that so if
you are going to do do these I would
recommend just doing them yourself or
hiring a VA to do them giving them very
strict instructions only do a few of
them because it can take quite a long
time to do these and not really worth
that much for your rankings and do them
in a non-spammy way remember linking to
your homepage only natural anchor text
only when you're doing a Blog comment
don't have your you know keyword as your
name so you get an exact match anchor
don't do that just have your brand name
as your name or a person's name that
works at the company and you're actually
going to have to leave a good comment
that gets approved on a non-s spammed
out website you don't want to just go to
a leave a Blog comment on a page that
has thousands of blog comments that
anyone can go and has no approval
process for Forum comments you're going
to want to do it in a non-spammy way as
well or they're just going to delete
your post make sure you're on a niche
relevant form or a niche relevant post
leave good comments and then you can
drop your link in there as naturally as
possible again you're going to have to
do these naturally or people are just
going to not approve it or you're going
to get deleted and banned from the Forum
next up we have Web 2.0 if you're going
to do these don't do many you can just
do five or 10 if you want to but don't
go crazy web 2.0's are websites like
Blogspot where you can sign up and
create your own mini website on their
website it's on a subdomain or here's a
better example here they're actually on
the subdomain up here so you don't get
the power of the root domain but you get
to create your own mini website you can
create a few content pieces uh related
to your Niche and you can drop some back
links to your website but just do it
naturally don't go crazy with the link
building don't put a million back links
in here don't build a ton of these
things this was highly abused in the
past so Google knows what's up just
don't just don't go crazy with it next
up we have Q&A links that can be stuff
like quora you can just go on to quora
drop some comments on quora questions
and put links to your website there next
up we have audio video I guess I kind of
put this one at the top cuz I actually
really like building video links so of
course the best type of video link
example is YouTube Here's my video that
I made yesterday on Reddit topical
authority of course when you click the
video description there are going to be
links to my website and other stuff in
there this is a video link anyone can go
and create a video and drop links in the
descriptions but there are other
websites you can do this on as well for
example Vimeo or Rumble and then there
are some music websites that do like
audio only for example SoundCloud by the
way guys while we're over here if you
like the video go ahead and give the
video a like and give my channel a sub
next up we have slideshow links and
Cloud stacking which aren't really
things that I do too often but some
people do if you remember this Dr
boosting gig video that I made there
were a bunch of different slideshow
sites on here for example this one flip
HTML 5 just go and create slideshows and
you can drop links in it and then as far
as Cloud stacking there just creating
documents on different uh document
sharing websites like Google drive or
Dropbox or whatever you can put links in
those documents and make them public
like I said I don't really do this but
some people do next up you could create
post on things like LinkedIn polls or
medium of course linkedin's traffic is
surging recently and medium is as well
you can go sign up on medium or LinkedIn
if you have an account already and just
create an article it's pretty easy drop
links to your website wouldn't do a ton
of these things either maybe just one or
two and lastly we have review sites like
trust pilot you go over there sign up
set up your profile so there are a bunch
of things here and this makes it sound
kind of confusing but like I said it's
just adding a bunch of Randomness and
diversity to your link profile you don't
got to do all this stuff the big ones
were the ones I mentioned up here next
up let's talk about Force indexing a lot
of people like to force index links like
citations or whatever just to try to
make them get index because they think
that doesn't matter if they aren't index
they think that Google doesn't see them
and I don't think that's the case at all
I actually never Force index any kind of
pillow links I just create them and
forget about them prefer to be as
natural as possible when I'm doing these
things rather than trying to force
Google to like something that it knows
is low value and all of these pillow
links or uh foundational links whatever
you want to call them are essentially
low value Google knows that anyone can
go and create these things so they can't
wait them very heavily of course your
main social profiles are a little bit
different though right if you want some
help with this we actually build most of
these types of links ourselves over at s
link salot and we also have these
diversity links packs and pillow links
packs which are packs in 20 of 30
different kinds of foundational links
and lastly you could start slowly
building guest post or Niche edits AKA
link insertions or horo back links
during one if you are going to build
them during month one just be super
natural homepage only natural anchors
only and don't build a ton of them we'll
be talking about this a lot more here in
the second month so that ties up month
one there is a ton of stuff here but
it's really not as complicated as it
sounds there's just probably a bunch of
stuff you haven't really heard about
before but they're all really easy to
make so month one we are being
Supernatural we are laying the
foundation we are creating some link
diversity and we're getting ready for
the ongoing leak building the big boys
that are going to be coming on month two
and so on so back to our example over
here let's say we are in month two now
and we're starting to gain a little bit
of traffic maybe we have like 100
traffic or so not really too much or
maybe you're still at zero it can really
take a long time a lot of the times for
Google to start giving you traffic so
during month two we are going to be
building links to our homepage only
still we're going to be using natural
anchors only still that's URL anchors
branded anchors generic anchors and yeah
we probably don't have any traffic yet
however we are going to start building
the links that really move the needle
and those are a guest post nit or link
insertions and Haro back links detailing
exactly how to build these links is
outside the scope of the video but just
know it's going to take considerable
time and effort or money to build these
things they are very valuable and they
will drastically increase your rankings
some videos you can check out on my
Channel about this are this one 150
quality guest post sites 100% free link
building Outreach link building scams 20
off-page eat tactics steal your
competitor SEO and links free back links
that Rank and there's a bunch on here so
yeah you could just go ahead and watch
all this stuff for a much better idea on
how to build these types of links the
big difference between these links and
the foundational links that we are
building are that these types of links
are actually on other people's websites
blogs that you cannot just sign up and
go and post on most of the time you're
going to be getting these links through
Outreach which is essentially emailing
and negotiating and trying to convince
them to post content on their website or
edit a link into their website you get
them from a trusted provider like us
over as links a lot or you can do them
yourself but it is going to take some
tools usually you can do it for free
except you know for the most part this
is a numbers game getting these types of
links so tools really help out a lot or
you could get a VA that you've trained
to do this steal your competitor's links
you can do skyscraper Outreach and you
can also create link bait articles but
we not really going to talk about link
bait articles too much in this video
because creating link bait articles
requires that you actually rank articles
first so you can't get links naturally
to your articles until you're already
ranking so we're focusing on actually
building links ourselves first but
creating link bait articles articles
that naturally attract back links are a
really good thing to do into the future
so just to recap for month two we're
doing guest post need shouts and hard
homepage only natural anchors only all
right so now we'll do month three and
onward so let's say your traffic is
really starting to go up maybe you've
got less than 1,000 traffic but really
your site's really starting to rank for
some stuff maybe you're up here whatever
the point is that your site is slowly
starting to build traffic and you're
actually starting to rank once you start
gaining more traffic you can start being
more aggressive you don't want to get
too aggressive too quickly and I'll go
over this in a second but basically the
more traffic you get the more aggressive
you can get but especially in the
beginning we want to be very
conservative somewh three and onwards we
are still focusing on guest posts Niche
edits and horo here's what I'm talking
about being very conservative versus
being aggressive so the most
conservative you could get would be
building 100% links to your homepage
then you could do something like 80%
post or 90% of your post uh to your
homepage and then maybe 20% of your
links going to things that are not your
homepage so maybe your product pages or
your service Pages or your blog posts
anything else that's not your homepage
and as your site gets more traffic this
ratio can change right so maybe when you
really have a lot of traffic maybe
you're only doing 50% of your links to
your homepage and then 50% of your links
uh to your inner pages and usually I
don't like to do less than 50% of my
link building to my homepage in any
given month you can but it's not
something I generally do your homepage
is just such a natural and good Target
for link building it's just the most
natural page on your website for any
website to get links to this is where a
lot of people mess up because they just
want to slam their pages that they want
to rank with links but that's very
unnatural in most cases so make sure
you've got good internal linking and do
a lot of homepage linking linking to
your homepage will help raise the
authority of your entire website which
will help all pages on your website rank
not just your homepage and it'll keep
you out of trouble as well and will help
falling into an unnatural link building
pattern and getting any kind of penalty
or something like that so other than
your homepage some good link targets are
of course your money Pages your category
Pages or your product pages if you're
doing Ecom Hub Pages could be any page
on your website that just links out to a
bunch of other things so for example
your blog page or maybe you've got some
kind of pillar post that links to a
bunch of different content pieces from
it link bait articles are a good thing
because these are articles that
naturally get a lot of backlinks so it
can be very natural just hit these Pages
very hard with a lot of back links
without appearing unnatural you'll have
to do some analysis in your Niche to
determine what types of pages are
getting lots of links you can come over
to arr's content Explorer and just hit
in your main keyword and then just look
for articles that are attracting a lot
of backlinks and try to write similar
content like always analyze your
competitors to see what's natural so if
you are in Ecom and you want to send
links to your product page go and look
at other product pages in your Niche you
know actually type in your keyword look
at the top rankers and see how many
backlinks they have so I've typed in
something like blue shoes for little
boys just very random keyword right and
scrolling down you can see the number
one ranker right here has zero referring
domains going to this page the number
two ranker only has three referring
domains so if you go in and you build 10
or 20 backlinks to your page that you
want to rank for this this is highly
unnatural this is what you want to avoid
so when in doubt look at your
competition first and build more links
to your homepage or some of these other
pages that make more sense like C atory
Pages generally get a lot more links
than product pages like I mentioned
before internal linking is a must
internal linking are the links on your
own website that you know you'll send
them from one blog post to another blog
post or from your blog post to your
service page and this helps link juice
flow around your website so if you build
a bunch of links to a blog post and then
you have an internal link going to one
of your service Pages this will help
your service page rank because the link
juice will flow there and also go ahead
and add here supporting content so
supporting content can really just be
content that's related to the thing you
really want to rank and most blog
content really is just supporting
content so for example on our website of
course we will want to rank Our Guest
Post Service page because we want people
to come and buy guest posts from us so
on our blog we could create a bunch of
supporting content which is something
like what are guest posts how to build
guest post are guest post still good in
2024 common guest post mistakes all this
stuff are different articles that we can
build on our website that'll help
increase our topical relevance and they
also make good backlink targets because
we don't have to keep slamming this one
service page with back links we can
build back links to those blog post as
well have internal links going to the
service page and then the link juice
will flow here without having to spam
this page out and doing something very
unnatural next up for month three and
onwards you can start using some exact
match and partial match anchors of
course if your site is getting traffic
the more traffic that your site has the
more of these things that you can build
however you will only want to build a
small portion of exact match and partial
match anchors these are not very natural
to get yes they are powerful yes they
can help you r
but you don't want to just keep slamming
exact match anchors an exact match
anchor for the page we were just talking
about would be something like buy guest
post or maybe guest post service so I
will want to build these anchors at some
point but I want to keep this percentage
very small and I don't want to keep
building the same anchor text over and
over and over again you want to have
variations of your anchor text and have
a lot of natural stuff in there as well
that is not just exact match or partial
match anchors do not get super
aggressive with your anchor text is
probably the biggest mistake we see
people with link building is they really
try to hammer a bunch of exact match and
partial match anchors highly in natural
will get you in trouble so really like I
mentioned before we're really doing all
of our foundational linking down here
you start's going to slowly start
getting some traffic we're starting to
build guest posts and Link insertions
all to the homepage the s's going to
start getting even more and more and
more traffic now we're going to start
linking to our inner Pages slowly maybe
we're only like 80% homepage 20% iner
Pages now now we're getting up more and
more maybe we're doing uh 60% homepage
40% maybe up here we're doing something
like uh 50% homepage 50% in pages and
then maybe the next month we're doing
90% homepage again you know you don't
have to do the same thing every month
and really I wouldn't want to do 50/50
every month i' would go back and if I
did 5050 1 month I'd probably do you
know like 80 20 the next month or 7030
whatever so let's talk about some best
practices real quick uh and then we'll
get to the bonus hacks down here at the
bottom so for Best Practices the first
thing we're going to talk about is link
diversity this is using a bunch of
different kinds of back links so you're
not going to want to use just guest post
you're not going to want to use just
link insertions you're not going to want
to do just Haro you're not going to want
to do hopefully you're really not trying
to do just Web 2.0 spam or just a bunch
of social profiles or whatever having a
diverse mix of links is natural so that
is what we want to do when we are
building links we want to try to appear
As Natural as possible so we don't have
any problems with Google the name of the
game is emulating natural backlink
profiles next up anchor text diversity
we were just talking about this you
don't want to use the same anchor text
over and over the exception here will
really be like branded anchors and URL
anchors but other than that you're
really not going to want to use the same
anchor over and over it's okay if you do
every now and then but you just don't
want to do it to much you go look up
some websites natural backlink profiles
and just see what their anchor text
looks like and you'll notice that if
it's a website that's ranking high and
it's been there for a while their anchor
tax is going to be pretty natural and a
bunch of different stuff not just the
same thing over and over again next up
Target URL diversity you're not going to
want to just slam the one service page
over and over yes we want this guest
post page to rank but I'm not going to
just keep slamming it over and over
we're going to link to our supporting
content our Hub Pages our homepage all
this other stuff with good internal
linking to help this page rank instead
of just doing link again and again and
again to this page when in doubt be
natural so if you're watching this video
there's a good chance that you are not
Advanced at link building and you want
to be as natural as possible this means
that you should be conservative instead
of being aggressive this means more
homepage links than maybe I would do
this means using more natural anchor
text than maybe I would do you know less
exact match anchors less partial match
anchors be natural branded anchors URL
anchors generic anchors some longtail
stuff a bunch of variations of
everything you can still rank very well
by being being natural it's much safer
for you to be natural than to try to be
aggressive we have our manage link
building service over here it's our
completely done for you service and I
really can't explain there are so many
websites that we see people trying to be
too aggressive and they come to us
because they get a penalty or they just
aren't going anywhere and they've wasted
all this time and money and they're just
not getting ranking results and a large
portion of the time it just comes down
to them doing unnatural link building
trying to be very aggressive so when and
doubt please be natural and quickly
let's go over some bonus hacks these
hacks could dramatically decrease your
time to ranking or just a little bit
more advanced stuff but yeah let's get
into it first up we have spam you can
use Spam you can use bad backlinks to
help your rankings this is an advanced
tactic this is a black hat tactic you
can get some links from Fiverr and they
can help you if they're used in
conjunction with good link building
we've got this affiliate case study on
our website where we did this very thing
think ended up getting to about 40K
traffic for the case study but
essentially what we did is we Blended
some kind of black hat spam stuff some
very cheap stuff in with a bunch of very
quality Links at the same time if you're
a beginner I really can't recommend you
do this at all but for the more advanced
people out there it's definitely
something you consider next up we have
301 redirects and 301 redirects are
probably the single biggest hack to
backlinks and ranking results in SEO did
a different video on my channel recently
but here's this website Catster that did
a 301 redirect you can see exactly where
the 301 redirect kicked in right here
they went from about 150k traffic up to
about 1.1 million what a 301 redirect is
is you buy a domain an age domain a
domain that already has a bunch of
backlinks going to it you then point the
entire domain at your new domain and so
essentially you will get credit for all
of these referring domains all of these
backlinks from the previous domain
explaining this stuff is outside the
scope of the video of course so go ahead
and go to my channel for more
information on 301s also instead of
doing a 301 redirect you could buy an
aged or expired domain and then you
could just build your website on top of
that domain rather than uh pointing it
and doing the 301 redirect right this is
a great tactic as well you still get
credit for all of those old backlinks
that the domain already had so you're
just getting thousands of backlinks all
at once rather than having to build them
over the years and that'll take a lot of
time and money right so this is probably
the biggest hack to back links that
there is right now but buying a good age
domain can be kind of expensive and
expired domains tend to not work quite
as well that they just have a higher
chance of not working out again kind of
an advanced thing but it works very very
very well next up we have digital PR and
digital PR is a type of Link building
where you essentially write uh content
that's designed to go viral then you're
outreaching to journalist big
journalists on big Publications you're
trying to get them to pick it up the
thing about digital PR is the links that
you can build from digital PR are insane
you're talking about getting links from
some of the biggest websites on the
internet but the bad thing about digital
PR is it's very hard to execute properly
and the agencies that do it tend to
charge quite a bit usually looking at a
minimum of like $5,000 per campaign so
if you have a very large budget you can
actually start doing digital PR from the
very beginning you could start doing it
in month one if you wanted to if not I
really wouldn't mess with digital PR
till you get to Dr 40 or 50 or so
because you can get a lot of rankings a
lot cheaper without having to do this
but if your budget does permit it you
could start this early as possible and
lastly we have not talked about pbn
Links at all but pbn links are still
alive and well in 2024 this is for
advanced people only but they should
only make up a small percentage of your
backlink profile unless you're in a very
like spammy kind of like hardcore black
hat Niche like Casino or gambling or
adult or something like that but for
most people I would say that pbn should
really make up only about 5% or less of
your backlink profile the draw of pbn is
that they are powerful however they are
highly unnatural they're homepage links
they links coming from the website's
homepage on a rebuilt website that's
only used for building back links so if
you're noodle link building I would just
stay away from this I know it's
appealing because they are cheaper and
they're powerful however they can get
you in a lot of trouble they're highly
in natural so you should really know
what you're doing when doing pbn link
building and really make sure that
you're doing stuff like your link
diversity anchor text diversity Target
you you're doing all the best practices
correctly right and when I'm doing like
spam or kind of PBM blackout stuff I
also like to to be very natural with
them a lot of people like to send pbn to
like their inner Pages their service
pages with the exact match anchors I
don't like doing that at all I like
sending them to things like my homepage
with natural anchors because you're
taking something that's very unnatural
you're making it a little bit more
natural and just kind of trying to get
the spotlight off of it and hope that
Google doesn't notice it right but if
you are Advanced or you've got the
budget a lot of these things are things
you can consider for your link building
as well but for most people you're just
going to want to do the basics so we
covered a ton of stuff here this kind of
took me a long time to make of all our
foundational link building and month one
then we started month two with some very
natural guest posts and Link insertions
still going to the homepage and then as
time goes on and the site gets more and
more traffic we start linking more to
our inner Pages we're still mainly doing
guest post link insertions and Haro but
we start to get a little bit more
aggressive with linking to Inner pages
and using uh more exact match partial
match anchor text like I mentioned in
this LinkedIn post we really done this
hundreds and hundreds of times at this
point I really can't even count how many
times we've done this and how many sites
we've done it for it just works like
clockwork at this point you're doing
things in a very natural way to make
sure you don't have any trouble with
Google all right guys if you like the
video go ahead and give it a like and
give my channel a subscribe and I will
see you next time bye-bye
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