How Daniel Roseberry Saved Schiaparelli

Summary

The video script celebrates the revival of the haute couture brand Schiaparelli under the creative direction of Daniel Roseberry. Since joining in 2019, Roseberry has infused the brand with surrealism and modern pop culture references, creating collections that are both ethereal and audacious. His introspective approach and emotional depth in design have resonated with celebrities and audiences alike, positioning Schiaparelli as a beacon of innovation in the world of high fashion.

Takeaways

• 😀 Couture is the pinnacle of dressmaking, yet only a few brands consistently impress with their collections.
• 🎨 Iris van Herpen and Schiaparelli are noted for their innovative and ambitious designs that redefine couture standards.
• 🔍 Schiaparelli's resurgence is largely attributed to Daniel Roseberry's creative direction since 2019.
• 👁️ Elsa Schiaparelli was a surrealist artist and avant-garde fashion designer who merged art and fashion in her work.
• 🌟 Daniel Roseberry's approach to Schiaparelli was to first establish a new voice for the house before revisiting its heritage.
• 🎭 Schiaparelli's designs are influenced by surrealism, Elsa's personal style, and modern pop culture elements.
• 💡 Roseberry's introspective and self-assured approach to design has been key to Schiaparelli's success under his direction.
• 🌈 Schiaparelli's collections are known for their ethereal and emotional impact, aiming to elicit deep responses from viewers.
• 👗 Schiaparelli does not cater to a specific 'Schiaparelli woman' but rather to a diverse range of people who appreciate flamboyance.
• 🔥 The brand's recent collections, including animal heads, showcase Schiaparelli's commitment to experimentation and pushing boundaries in fashion design.
• 🌐 Celebrity endorsements of Schiaparelli have been organic, with figures like Lady Gaga and Emma Watson drawn to the brand's unique aesthetic.

Q & A

What is the significance of Couture fashion in the context of dressmaking?

Couture fashion represents the highest level of dressmaking, often characterized by its unique designs and exceptional craftsmanship.

Which brands are mentioned as consistently pushing the boundaries of Couture fashion?

Iris van Herpen and Schiaparelli are highlighted as brands that consistently surpass the standard and are the talk of Couture week.

How did Daniel Roseberry revitalize Schiaparelli after joining in 2019?

Daniel Roseberry revitalized Schiaparelli by innovating and making the brand's collections more ambitious and awe-inspiring, aligning with the spirit of Elsa Schiaparelli while also adapting to modern tastes.

What was Elsa Schiaparelli's approach to fashion design?

Elsa Schiaparelli was an Italian surrealist artist whose approach to fashion was art-driven, merging art and fashion design, and was known for her eccentric and avant-garde creations.

Why did Elsa Schiaparelli's fashion house go bankrupt?

Elsa Schiaparelli's fashion house went bankrupt because her style eventually went out of fashion, and she did not conform to the trends of the time, such as Dior's New Look.

How did Schiaparelli's brand approach change after Daniel Roseberry took over as creative director?

After taking over, Daniel Roseberry made the brand more personal and contemporary, focusing on creating a new voice for Schiaparelli before returning to its archives and referencing Elsa's work more directly.

What is the significance of Elsa Schiaparelli's surrealist automatism in Daniel Roseberry's work?

Surrealist automatism, a method of letting the unconscious mind guide the creative process, is reflected in Daniel Roseberry's designs through the use of surreal motifs and ideas, creating a unique and dreamlike aesthetic.

How does Daniel Roseberry's personal background influence his approach to fashion design?

Daniel Roseberry's personal background, including his upbringing in a religious environment and his move to New York, has led him to introspection and a desire to elicit deep emotional responses through his fashion designs.

What is the role of celebrities in Schiaparelli's recent success?

Celebrities like Lady Gaga, Bella Hadid, and Emma Watson have been drawn to Schiaparelli's designs, increasing the brand's visibility and appeal without being directly courted by the brand.

How does Schiaparelli's approach to Couture differ from other fashion houses?

Schiaparelli's approach is more experimental and less bound by creating a specific archetype, allowing for a wider range of people to connect with the brand's flamboyance and moment of escapism.

What is the significance of the animal heads in Schiaparelli's recent collection?

The animal heads in Schiaparelli's recent collection are a continuation of the brand's tradition of creating otherworldly and captivating Couture, while also referencing the theme of nature and Dante's Divine Comedy.