4 Things You MUST Know To Write Killer Copy Worth $20k/mo

Summary

This video offers a blueprint for crafting compelling copy that can potentially earn over $20k per month. The presenter emphasizes four key elements: specificity, vivid imagery, creative packaging, and addressing reader objections. By incorporating these strategies, viewers are encouraged to engage deeply with the content, visualize the outcomes, and perceive the product as unique and valuable. The video promises to boost conversion rates and offers additional marketing tips through future content and direct messaging.

Takeaways

• 📝 Specificity is crucial in copywriting; vagueness can disengage readers. Use specific details and numbers to keep the reader's interest.
• 🎯 Use titles and phrases that are specific to attract clicks and engagement, like mentioning '20K a month' instead of 'good copy'.
• 🖼️ Create vivid imagery in your writing to invoke mental images and emotions, making the reader feel more compelled to take action.
• 🌊 Paint a descriptive picture using all senses to make the reader experience the scenario you're presenting, like sitting on a beach with a new laptop.
• 🎁 Package mundane things as unique and special to increase their perceived value and appeal, using branding and presentation.
• ✨ Use creative and appealing names for your products or services to make them stand out, like 'Six Figure Freedom Academy' instead of a generic course name.
• 🤔 Understand and address potential objections your readers might have, as these are the main reasons they might not take action.
• 🛡️ Show how your product or service can overcome the reader's objections, such as time constraints or lack of experience.
• 📈 Addressing objections effectively can lead to increased sales and conversions by making the reader feel that the product is right for them.
• 💌 Personalize your approach by knowing your audience's objections and tailoring your copy to reassure and persuade them.
• 🔑 The presenter offers to provide more insights and secrets about conquering digital marketing, encouraging viewers to stay tuned and subscribe.

Q & A

What is the main purpose of the video?

The main purpose of the video is to provide a blueprint for writing effective copy that can potentially generate over 20k a month.

Why is specificity important in copywriting according to the video?

Specificity is important because it gives the reader's mind something concrete to grasp, keeping them engaged and interested in the content.

What is an example of how the video title uses specificity to attract viewers?

The video title uses specificity by stating 'four things you need to know to write killer copy worth 20K a month' instead of a vague 'things you need to know to write good copy'.

How does vivid imagery in copywriting affect the reader's perception?

Vivid imagery helps to create mental images in the reader's mind, making the experience more colorful and compelling, thus increasing the likelihood of action.

What is the significance of packaging in marketing as mentioned in the video?

Packaging is significant because it can transform mundane products into unique and special offerings, allowing for higher perceived value and potentially higher prices.

Can you provide an example of how to package a mundane product as per the video?

An example given in the video is to not just call a course a 'Shopify course', but to brand it as the 'Six Figure Freedom Academy', making it seem extraordinary.

What is the role of addressing objections in copywriting?

Addressing objections is crucial because it helps to alleviate the reader's fears, doubts, and insecurities, making them more likely to take action and purchase the product.

Why is it important to know your reader's objections before writing copy?

Knowing your reader's objections allows you to preemptively address them in your copy, thereby increasing the chances of conversion by reducing potential barriers to purchase.

What is a common objection that the video suggests addressing in copywriting?

A common objection mentioned in the video is the lack of time, business experience, or skill level, which should be addressed to show that the product is accessible regardless of these factors.

How can the viewer get more insights on copywriting and marketing after watching the video?

The viewer can get more insights by subscribing to the channel for weekly videos, or by reaching out to the presenter via Instagram for a direct message.

What is the presenter offering for free on Instagram for the next 10 days?

The presenter is offering free game insights on Instagram for the next 10 days, along with more secrets on how to conquer digital lands.