GRASP

Summary

Ryder, the founder of a marketing company, shares insights on building a successful team with the acronym GRASS. He emphasizes the importance of surrounding oneself with experienced individuals, peers, and trainees to foster growth. Responsibility is key, with a focus on controllable factors and maintaining a positive attitude. Ryder stresses the necessity of following systems and the importance of profitability, including expense tracking and goal setting. He encourages regular sessions to reinforce these principles for personal and business development.

Takeaways

• 🤝 Building a network is crucial for success in business. Surround yourself with experienced individuals, peers, and trainees to learn, share, and lead effectively.
• 🧐 Embrace the importance of learning from those with more experience and sharing knowledge with those at your level or below to foster growth and innovation.
• 👔 The concept of 'GRASP' is introduced as a framework for personal and professional development in a business environment.
• 🔑 Responsibility is key; be accountable for aspects within your control, such as attitude, preparation, and work ethics.
• 🤔 Develop an understanding and acceptance of things beyond your control, focusing on continuous learning and improvement.
• 🌟 Cultivate a positive attitude to attract people and progress in sales, recruitment, and training within the business.
• 🛠 Adhere to systems as the foundation of operations, ensuring consistency and grounding for success regardless of individual differences.
• 📈 Track and manage expenses diligently to ensure profitability, using tools and applications to monitor financial health.
• 🎯 Break down larger goals into smaller, more manageable targets to make the pursuit of profitability more achievable.
• 💰 Have a clear vision for the utilization of profits to motivate and guide your financial planning and business decisions.
• 🗣️ Regularly conducting and participating in 'GRASP' sessions can enhance understanding and implementation of these principles in daily operations.

Q & A

What does GRASP stand for in the context of the script?

GRASP is an acronym that stands for Getting Along with the Right kind of people, Responsibility, Attitude, Systems, and Profitability. It represents the key principles for success in the speaker's business.

What type of people should one surround themselves with according to the first part of GRASP?

One should surround themselves with experienced people who are above them, peers at their level, and trainees who are below them. These relationships help in learning, sharing strategies, and setting an example.

Why are experienced people important in one's network according to the script?

Experienced people are important because they can provide quick answers and solutions to problems, having faced similar situations in the past. They can offer insights gained from years of experience in the business.

What does the speaker suggest about people who are at the same level as oneself?

The speaker suggests that one should build relationships with peers who are performing well, as they can share strategies and provide insights that can be implemented in one's own business.

How does the speaker define responsibility in the context of their business?

In the context of their business, responsibility is defined as being accountable for things within one's control, such as happiness, attitude, punctuality, preparation, and work ethics.

What is the importance of having a positive attitude in the business, as mentioned in the script?

A positive attitude is crucial because it helps attract people towards oneself, which is essential for sales, recruitment, and training. It also sets a good example for others in the team.

What does the speaker mean by 'Systems' in the context of the business?

Systems refer to the basic, consistent practices and procedures that everyone in the business must follow, regardless of their level or background. These systems provide a foundation for success and should not be deviated from.

What is the basic formula for profitability mentioned in the script?

The basic formula for profitability is Income minus Expense equals Profit. It emphasizes the importance of managing income and expenses effectively.

Why is it important to track daily expenses according to the script?

Tracking daily expenses is important for effective money management, which is crucial for profitability. It helps in understanding where the money is going and in making responsible financial decisions.

What strategy does the speaker recommend for achieving monthly goals?

The speaker recommends breaking down monthly goals into weekly and daily goals. This makes the goals more manageable, easier to chase, and helps in maintaining focus and motivation.

What is the final part of GRASP, and how does it relate to profitability?

The final part of GRASP is Profitability. It relates to understanding the meaning of profit and having a clear plan for utilizing the profits, which can motivate one to achieve the set financial goals.

Outlines

00:00

🤝 Building a Successful Team: The GRASP Approach

Ryder, the speaker, introduces the GRASP acronym as a framework for success in running a marketing company. GRASP stands for 'Getting Along with the Right People' and 'Responsibility'. He emphasizes the importance of surrounding oneself with experienced individuals, peers for mutual learning, and being a role model for trainees. Ryder also stresses the significance of responsibility for one's actions and maintaining a positive attitude in the business environment. He concludes by highlighting the need for a strong learning attitude and the importance of systems in achieving success.

05:01

💼 Embracing Systems and Profitability in Business

In the second paragraph, Ryder discusses the importance of adhering to systems as the foundation of business success, regardless of one's level within the company. He warns against deviating from these systems, especially after promotions, as they are crucial for consistent performance. Ryder then shifts the focus to profitability, explaining the basic formula of income minus expenses equals profit. He advises on the importance of tracking expenses, setting daily and weekly goals, and understanding the purpose of profits to ensure financial success and personal growth within the business.

Keywords

💡Marketing Company

A marketing company is a business that focuses on promoting and selling products or services. In the video, Ryder mentions running a marketing company, which is the core of his business activities. The theme of the video revolves around strategies for success in such a company, emphasizing the importance of building the right team and maintaining a positive attitude.

💡GRASP

GRASP is an acronym introduced by Ryder for guiding principles in business and personal development. It stands for Getting Along, Responsibility, Attitude, Systems, and Profitability. Each letter represents a key concept that contributes to the overall message of the video, which is about achieving success in a marketing environment by adhering to these principles.

💡Getting Along

Getting Along refers to the ability to form positive relationships with others, which is crucial in business. Ryder emphasizes the importance of surrounding oneself with experienced individuals and peers who can offer guidance and support. This concept is integral to the video's theme of building a successful team and network.

💡Responsibility

Responsibility in the context of the video means being accountable for one's actions and maintaining control over aspects of one's work and life. Ryder discusses the importance of being responsible for things within one's control, such as attitude, preparation, and ethics, which are essential for personal and professional growth.

💡Attitude

Attitude is portrayed as a critical component of success in the video. Ryder suggests that maintaining a positive and proactive attitude can influence the environment and the people around you. This concept is used to illustrate the impact one's demeanor can have on the overall success of a business venture.

💡Systems

Systems in the video refer to the established procedures and protocols that guide the operations of a business. Ryder advises sticking to these systems as a means to ensure consistency and success, regardless of one's background or level within the company. This concept is central to the video's message about maintaining a structured approach to business.

💡Profitability

Profitability is defined in the video as the financial success of a business, calculated as income minus expenses. Ryder discusses the importance of understanding and managing profitability, emphasizing the need for careful expense tracking and goal setting to achieve financial success.

💡Net Worth

Net worth is mentioned in relation to one's network, suggesting that the connections and relationships one forms can significantly impact their financial value. Ryder uses the phrase 'your network determines your net worth' to highlight the importance of building a strong professional network for enhancing one's financial prospects.

💡Mentorship

Mentorship is implied in the video through the discussion of learning from experienced individuals. Ryder talks about seeking advice from those who are more experienced to gain insights and solutions to problems. This concept is part of the broader theme of continuous learning and improvement in a business environment.

💡Money Management

Money management is the practice of budgeting, saving, and investing money wisely. In the video, Ryder stresses the importance of tracking expenses and being financially responsible as a means to achieve profitability. This concept is used to illustrate the practical steps needed for financial success.

💡Goal Setting

Goal setting is presented in the video as a strategy for achieving profitability and success. Ryder recommends breaking down larger goals into smaller, more manageable objectives to make them more achievable. This concept is integral to the video's message about the importance of planning and incremental progress towards success.

Highlights

Introduction of the acronym GRASS for a positive attitude towards running a team or company.

Emphasis on surrounding oneself with experienced individuals for guidance and solutions.

The importance of learning from peers at the same level for business strategies and growth.

The role of being a good example for trainees and fostering an output relationship with people.

The concept that 'network determines net worth' in the context of business relationships.

The significance of responsibility in one's actions and attitude within the business.

The necessity of being responsible for controllable aspects of one's work and life.

The idea that a positive attitude is crucial in attracting people for sales, recruitment, and training.

The importance of maintaining a positive demeanor to avoid negative inquiries from others.

The necessity of having a 'sense for systems' and adhering to the basic work principles.

The warning against deviating from systems even after promotion or achieving higher status.

The explanation of basic systems including the five cells and the law of averages.

The concept of profitability and the formula 'income minus expense equals profit'.

The importance of tracking daily expenses for better money management.

The strategy of breaking down monthly goals into smaller, more achievable daily or weekly goals.

The advice on knowing what to do with profits for better financial planning and motivation.

The suggestion to run refresher sessions for continuous learning and improvement.

The final note on the importance of practicing and revising the discussed concepts regularly.

Transcripts

hi guys actually my name is Ryder I'm

running a marketing company got next out

of go hottie I just recently got

murdered I just shifted the city and I

want to be there running a small session

on grass GRA SP which is an acronym in

order to have that I kind of attitude

towards running your own sort of team

company whatever you may call it so

starting straight off the ball which is

G G actually stands for getting along

with the right kind of people now let me

tell you about what are the kind of

people who are actually in this business

the first type of people basically you

want to surround yourself with people

who are experienced who are above you

now these are the type of people who

always give you easy answers easy

solutions to whatever problem that you

are actually coming across the way now

in my experience whenever I thought that

I was facing a certain issue whenever I

thought I would take my time disorder

than an issue I always understood that

by approaching these people I understood

the are situations is completely common

and being in this business these people

who are experienced maybe two three four

years five years ten years more than me

there are people who can give me quick

answers to what ever problem that I'm

going through the next type of person is

basically somebody who is at my level

but who I have put relationship with for

example top performance who are at my

level maybe work crew leaders were team

leaders who are assistant owners whom I

can actually learn strategies from in

order to implement in my business and

have it work now there is possibly

someone somewhere out there who is at my

level doing something better than I am

I just need to pick up the phone and I

just need to listen to them and go out

and implement that back in my team or my

business the next type of person is

basically over a brief time you will

understand that there are people who are

below you in other words your trainees

where you actually need to be the right

kind of example for them and there will

always be trainees in your office or in

your environment or in your team where

you need to be the right kind of example

for them what I mean is have an output

relationship with people now always

remember your net work determines your

net worth that's what I learned right

next thing is our R stands for

responsibility and I tell you

in a liner for what you need to be

responsible for is only and only things

that are in your control for example

being very very happy being smiling all

the time being well-dressed

having a great attitude being early

being prepared being super charged up

being prepared with your territories

having the proper work ethics being

responsible for being honest now these

are few things that actually an our line

of work because we're a little bit

unconventional this is very hard to find

and I have always seen people who are

responsible getting promoted

irresponsible people I've actually never

seen move to the next level right so

being responsible for things that are in

your control versus having the

acceptance and the understanding that

things that are not in your control you

just have to be responsible and having a

great learning that learning additive

learner's attitude towards it all right

a which is the next part which is all

sands for attitudes now in a line of

land line of work to be very honest our

business is a show business our business

you need to actually attract a lot of

people towards you and that's the only

way we can actually move forward be it

in terms of sales be random the

recruitment beat in terms of training

now what I mean in terms of attitude is

you're responsible for having a great I

try positive attitude in the environment

where you become a basically cool to

person because understand this the more

you progress in our line of work each

and everybody is watching every single

move that you make the biggest thing

that I learned about attitude from my

trainers and my mentors is is the thing

that you know Raj nobody should come up

to you and ask you what's wrong what's

wrong with you today is that it is

everything all right now I don't want

that from I don't want to be asked I'm

very proud to say nobody's asked me till

now so make sure that you're that kind

of a person that nobody is concerned

about you are always there always

positive now you are a person who

actually boosts up the entire

environment you liven up the entire

experience right the next thing is s

right gr a SS sense for systems now to

talk to you about systems that is the

most basic thing that we follow and that

does not change no matter what level

that you're in Bo

training builder a trainer being your

senior leader whatever level that you

didn't understand this the most basic

work that we do is following systems now

over a period of time is very very easy

to get derailed from the basics it's

happened to me personally it's have

multiple people whether we like to admit

it or not but systems is basically what

we need to stick to to get understand

this we are all very very different we

are all from different different

backgrounds we are all from different

likes and walks or different

communication levels but the only thing

that actually keeps us grounded and

makes us successful regardless of which

city that within regardless of which

territory that was it is the fact that

we go out and we follow systems now it

is the easiest thing in our business but

we all the moment we get promoted we try

to complicate it they right don't

deviate from the systems that's my only

thing that I'm going to talk about this

what are our basic systems our basic

systems are basically five cells each

there's law of averages everything that

is on the training tracker on the left

and the right side make sure you abide

by that as a trainee and beyond that

there's another training track that for

for leaders and senior leaders make sure

you follow that make sure you get your

hands on that as well alright the last

thing is basically profitability now the

talk to you about profitability

everybody needs to understand the basic

and basic meaning of what profitability

means income minus expense equals profit

I repeat income minus expense equals

profit so on a day to day basis number

one you need to track your expenses they

write the biggest mistake I did in my

initial days I never used to track my

expenses and this is something very very

prevalent because we're youngsters

because we're all in our 20s we end up

getting money and spending a lot of

money but what we really need to be

responsible for is money management

which is which which is actually going

to help us be in a much more profitable

situation all right

which means tragedy daily daily expenses

there are n number of applications out

there on your iOS or your Android phones

that you can use I personally use this

application called monito that actually

MO NIT o that actually helps me track my

day-to-day expenses

be it as small or as large as it is

all right the next thing is always make

sure that you know you you break down

your goals into a instead of having a

big monthly goal break it down into a

weekly goal break it down in a daily

goal because when you have a big monthly

goal and you think of profitability it

might be a little bit more challenging

because it's a big goal but when you

break it down just like how you break

down your day into smaller pieces guess

what it's a lot more it's like it into

bite-sized pieces so it's a lot more

easy to digest it's a lot more easy to

chase so what I try generally try to do

is I always try to break down my goal I

know that if I if I talk about you need

250 supports or 200 supports when I

break it down that's hockey 50 suppose

in a week when I break down that by

seven it's approximately another you

know what should I say like this hardly

comes and runs you know five six seven

not support 70 now in order to go out

there and achieve 200 supports might be

very very you know big for somebody or

might not be but if you think about it

hardly achieving you know seven supports

in a day or six supports in with hardly

anything and also in in order to be

profitable I have always learned this

that if you want to be in a very

profitable scenario understand what do

you want to do with your profits for

example if I want to make let's say a

ten thousand will be profit in a month

I should know what that extra ten

thousand rupees is going into or else

I'll never be able to make it and that's

actually something that you'll carry as

a trainee that's something that you'll

carry as a trainer and that's something

that you'll carry over a period of time

the beer in any level that you make even

at this level if I want to think of

whatever profits that I want to make I

want to achieve what I what but actually

I'll be able to it's got a few will do

achieve is the fact that knowing exactly

where I'm going to utilize our profit

isn't going to be to buy something for

myself is it going to be someone to

invest is it going to be something to

buy it like something materialistic is

that because I want to buy a new suit

whatever it is I should know exactly

what my profits is going into only then

I'll be able to chase it alright so

that's a basic small section about a

10-minute session on grass if you have

any questions feel free to just comment

share my number

already there you guys already know a

little bit about me please feel free to

reach out now this the reason why this

session is actually very very important

is it actually keeps you grounded and

one basic point that I'd like to share

with all of you guys is if you want to

start getting good with all of these is

started running these sessions with

people don't just sit there and don't

just write it down tomorrow day after

tomorrow or the week from now

if there's any new guy who's who's there

or anybody who's under positive or

underperforming who's there in the

evening just sit down and just start

just have a refresher of this session

because the more times you run sessions

like this is the better that you're

going to get it's like a revision for

yourself altogether alright thank you so

much guys well pleasure talking you all

the best