How I made an entire EMAIL MARKETING STRATEGY with AI Tools (under 10 minutes) // Cohesive AI, Canva

Summary

This video script outlines a revolutionary approach to crafting an email marketing strategy using AI tools. The host demonstrates creating a comprehensive plan for a hypothetical video editing software company in under 10 minutes with the aid of 'cohesive.so', which offers pre-made templates for precise prompts. The strategy includes growing the database, segmenting users, generating compelling email content, and aligning on KPIs. The script also emphasizes the importance of personalization, staying compliant with data regulations, and tracking metrics for business growth.

Takeaways

• 📈 Email marketing is projected to reach nearly 18 billion dollars in revenue by 2027, indicating its continued effectiveness for audience engagement and revenue generation.
• 🛠️ The video demonstrates creating an email marketing strategy using two AI tools, showcasing the ease and efficiency of modern marketing techniques.
• 🔮 The use of Cohesive.so is highlighted for its ability to provide pre-made templates and precise prompts for AI tools, simplifying the brainstorming process.
• 💡 The script suggests using AI to generate ideas for growing a database and attracting the first users, emphasizing the value of contests as a creative strategy.
• 📝 Cohesive.so is also used to sort ideas based on potential impact, helping to prioritize marketing efforts effectively.
• 📑 The strategy includes documenting all ideas and plans in a simple word document for easy reference and organization.
• 🎯 The importance of segmenting email recipients based on demographics, user status, and value is underscored, with specific campaign ideas for each segment.
• 📧 The creation of compelling email content is discussed, including generating attention-grabbing subject lines and personalized email bodies.
• 🎨 The use of Canva's text-to-image generator is mentioned for creating visuals for emails, offering an alternative to stock images.
• 📊 The script emphasizes the need to align on KPIs and track key email marketing metrics, such as trial signups and conversion rates.
• 🗓️ Planning newsletter ideas in advance and using tools like Notion to organize them ensures a consistent flow of informative content for subscribers.

Q & A

What is the projected revenue of email marketing by 2027?

The revenue of email marketing is expected to reach almost 18 billion dollars by 2027.

Why is a well-crafted strategy considered key in email marketing?

A well-crafted strategy is key in email marketing because it helps engage with the audience, build relationships, and drive revenue effectively.

What is the purpose of the video mentioned in the transcript?

The purpose of the video is to demonstrate how to create an entire email marketing strategy using two simple AI tools within 10 minutes.

Which imaginary company was used for the email marketing plan in the video?

An imaginary video editing software company was used for the email marketing plan in the video.

What is the first step in the email marketing strategy presented in the video?

The first step is to plan how to grow the database of potential customers and users.

Why is Cohesive.so considered a game changer for email marketing needs?

Cohesive.so is considered a game changer because it provides pre-made templates that help users, who may struggle with precise prompts, to get the best possible output from AI tools like chat GPT.

How does Cohesive.so help in brainstorming ideas for email marketing?

Cohesive.so offers a template called 'brainstorm ideas' that generates a list of ideas for acquiring the first users, and it can also sort these ideas based on potential impact.

What is the significance of segmenting users in email marketing?

Segmenting users allows for targeted email campaigns, personalization, and better conversion rates by addressing the specific needs and interests of different user groups.

How does the video suggest creating compelling email content?

The video suggests using AI tools to generate attention-grabbing subject lines and personalized email bodies, adjusting the tone to be more relatable, and incorporating visuals and educational content.

What platform is recommended for small businesses to manage email marketing in the video?

The video recommends using Rev, which is free for up to 300 emails per day, as a suitable tool for small businesses.

What is the key performance indicator (KPI) for the email marketing strategy outlined in the video?

The key performance indicator for the email marketing strategy is to acquire 1000 trial signups in the next quarter, which will later convert into paying customers.

How does the video suggest staying compliant with data protection regulations in email marketing?

The video suggests ensuring that subscribers have provided explicit consent for the collection and use of their personal data, and staying compliant with data protection regulations.

What additional resource is used in the video to evaluate the effectiveness of an email campaign?

The video suggests using Really Good Email's library to extract and analyze text from successful emails to understand what makes them effective.

How does the video recommend planning for future newsletter ideas?

The video recommends using Cohesive.so to generate newsletter ideas and organizing them in a Notion calendar for a constant flow of informative content.