Kisah Inspiratif - Anak Muda Sukses Jadi Pengusaha Tempe

Summary

Benny Santoso, a 24-year-old from Solo, shares his entrepreneurial journey of creating innovative tempe products. Despite initial failures, he successfully developed unique flavors like garlic and cheese tempe. He emphasizes the importance of mindset, knowledge, networking, and financial management in starting a business. Benny's story highlights his persistence and creativity, turning setbacks into learning opportunities and ultimately establishing 'Tempe Innovate'. His key advice includes maintaining patience, passion, and persistence while navigating the challenges of entrepreneurship.

Takeaways

• 🌱 Benny Santoso, a 24-year-old from Solo, moved to Bali for his studies and started a tempe project as his final college project.
• 👨‍🍳 Benny created two types of tempe: garlic-flavored and cheese-flavored, with the cheese one being successful but the garlic one failing multiple times.
• 📈 After multiple failures and 6 months of effort, Benny decided to turn his tempe project into a business named 'Tempe Innovate'.
• 👩‍🔬 Benny’s initial attempts to make tempe in large quantities failed, but he kept learning and eventually succeeded.
• 🧑‍🤝‍🧑 Benny sold his first batch of tempe to a neighbor, who suggested making more innovative products from tempe.
• 🍪 Inspired by his neighbor, Benny experimented with making tempe-based cookies, which eventually led to a successful product.
• 🧠 Benny emphasizes the importance of having the right mindset, knowledge, networking, and financial resources for starting a business.
• 💡 Benny’s initial investment for his tempe business was 5 million IDR, which he used to buy equipment and raw materials, funded by a loan from his parents.
• 👍 The benefits Benny sees in his business include financial gains, meeting new people, gaining new perspectives, and expressing creativity through his work.
• 🔑 Benny shares his keys to survival in business: maintaining a positive mindset, continuous self-improvement, and adapting to changing situations.

Q & A

Who is the speaker in the transcript and where is he from?

The speaker is Benny Santoso, a 24-year-old originally from Solo who moved to Bali for his studies.

What inspired Benny to start his tempeh project?

Benny was inspired by the potential of tempeh, especially after hearing that in foreign countries, tempeh is considered 'the next gold.'

What were the initial flavors Benny experimented with for his tempeh?

Benny initially experimented with garlic-flavored tempeh and cheese-flavored tempeh.

What challenges did Benny face with his garlic-flavored tempeh?

The garlic-flavored tempeh kept failing because garlic has antibacterial properties, which interfered with the fermentation process.

How did Benny eventually succeed with his tempeh project?

After multiple failures, Benny continued experimenting and learning until he finally succeeded in making tempeh.

What was Benny's first successful sale of tempeh?

Benny's first successful sale was to his neighbor, a foreigner, who bought his tempeh for Rp10,000.

What motivated Benny to create innovative tempeh products?

Benny's neighbor suggested making more innovative tempeh products rather than just plain tempeh, leading him to experiment with tempeh-based cookies.

What are the four types of capital Benny identifies for starting a business?

Benny identifies four types of capital: mindset, knowledge, networking, and financial capital.

How did Benny fund his initial business expenses?

Benny funded his initial business expenses by borrowing Rp5,000,000 from his parents, which he used to buy a soybean machine and raw soybeans.

What are some of the challenges Benny faced in his tempeh business?

Benny faced challenges such as finding reliable employees, dealing with customer complaints, and external factors like volcanic eruptions and the COVID-19 pandemic.

What does Benny consider key to surviving difficult situations in business?

Benny believes in staying positive, introspecting, being grateful, and continuously upgrading skills during difficult situations.

Where can Benny's tempeh products be purchased?

Benny's tempeh products can be purchased online and at healthy shops in Bali and outside Bali.

What are Benny's future aspirations for his tempeh business?

Benny hopes that his tempeh brand, Tempe Innova, will become widely known both nationally and internationally.

What are the three principles Benny follows in his business?

Benny follows three principles: patience, passion, and persistence.

Outlines

00:00

🌟 Discovering the Potential of Tempe

Benny Santoso, a 24-year-old from Solo, moved to Bali for his studies and saw the untapped potential of tempe. Inspired by the thought that 'tempe is the next gold,' he decided to innovate tempe products. Despite initial failures, such as the garlic-flavored tempe, his perseverance led to the creation of successful tempe variations, including cheese-flavored tempe.

05:00

💡 Starting a Tempe Business

Benny Santoso shares his journey of starting a tempe business in Ubud, Bali. After numerous failed attempts, he sold his first successful batch to a neighbor, which encouraged him to keep innovating. He emphasizes the importance of mindset, knowledge, networking, and financial investment in building a business. His experience highlights the significance of learning and adapting from failures.

💰 Challenges and Rewards of Entrepreneurship

Benny discusses the highs and lows of running a tempe business. He finds joy in meeting new people and learning new perspectives but faces difficulties with human resources, customer complaints, and unexpected events like the COVID-19 pandemic. Despite these challenges, he remains positive and adapts by learning new skills and maintaining a hopeful outlook.

📈 Strategies for Business Survival and Growth

In light of the pandemic, Benny emphasizes the need for introspection and positive thinking. He advises entrepreneurs to focus on self-improvement and skill development, such as public speaking and internet marketing. Benny's tempe business is currently available online and in healthy shops around Bali, with aspirations for national and international recognition.

🚀 Benny's Guiding Principles for Success

Benny concludes by sharing his three guiding principles: passion, patience, and persistence. He encourages aspiring entrepreneurs to stay motivated by remembering their initial goals, be patient through setbacks, and consistently rise again after failures. His story serves as an inspiration for others to persist in their entrepreneurial endeavors.

Keywords

💡Tempe

Tempe is a traditional Indonesian soy product that is rich in protein. In the video, it is the central theme as Benny Santoso discusses his innovation of creating different flavored tempe to appeal to a broader market. For instance, he mentions making garlic and cheese-flavored tempe.

💡Innovation

Innovation refers to the process of introducing new ideas, methods, or products. Benny Santoso illustrates innovation by developing new tempe flavors and incorporating them into various products like tempe-based cookies. This approach exemplifies how he differentiates his products in the market.

💡Entrepreneurship

Entrepreneurship is the activity of setting up a business and taking on financial risks in the hope of profit. Benny's journey from a college project to a business venture selling tempe products showcases his entrepreneurial spirit, emphasizing the mindset, knowledge, networking, and financial investment required to succeed.

💡Mindset

Mindset refers to a person's way of thinking and their attitude towards challenges and opportunities. Benny highlights the importance of having the right mindset, focusing on learning, networking, and improving the product rather than just seeking quick profits. This positive and growth-oriented mindset is crucial for entrepreneurial success.

💡Networking

Networking involves building relationships with others to exchange information and support. Benny emphasizes networking as a critical element for his business, enabling him to meet new people, gain different perspectives, and apply this knowledge to improve his business. He mentions how interactions with his neighbors helped him refine his tempe products.

💡Persistence

Persistence is the firm continuance in a course of action despite difficulty or opposition. Benny's story includes multiple instances of failure, especially with his garlic-flavored tempe, but he continues to experiment and improve. His persistence is a key message, highlighting that consistent effort leads to eventual success.

💡Learning

Learning refers to acquiring knowledge or skills through experience, study, or being taught. Benny discusses how his background in culinary science and previous experiences with tempe helped him in his business. Continuous learning is portrayed as essential for adapting and improving in the entrepreneurial journey.

💡Financial Investment

Financial investment is the allocation of money to a project or business with the expectation of generating profit. Benny describes starting his business with a modest financial investment, borrowing from his parents and using his savings. He advises starting small to manage risks effectively while learning and growing the business.

💡Product Development

Product development is the process of creating or improving products to meet market needs. Benny's development of different tempe flavors and tempe-based cookies is a prime example. He iterates on his products based on feedback and market demand, showcasing the importance of innovation and adaptation in product development.

💡Challenges

Challenges refer to difficulties or obstacles that need to be overcome. Benny faces numerous challenges in his business, such as product failures, staffing issues, and external factors like the COVID-19 pandemic. His narrative highlights how overcoming these challenges is integral to entrepreneurial success.

Highlights

The speaker discusses the potential of tempeh, mentioning that it is considered the 'next gold' internationally.

Benny Santoso, 24 years old from Solo, moved to Bali to study and started a project on tempeh.

He experimented with garlic and cheese-flavored tempeh, succeeding with the cheese flavor.

The garlic-flavored tempeh failed repeatedly due to the antibacterial properties of garlic.

Benny was determined to not waste his project and decided to turn it into a business.

He named his product 'Tempe Innovate' and moved to Ubud to continue his work.

After initial failures, he succeeded in producing tempeh and sold his first batch to his neighbor for Rp10,000.

The neighbor, a foreigner, encouraged him to create more innovative tempeh products.

Benny developed a tempeh-based cookie, receiving positive feedback despite some initial bitterness.

He outlined four types of capital needed for a business: mindset, knowledge, networking, and financial.

Mindset: focusing on learning and networking rather than just making money.

Knowledge: using his culinary and science background to innovate in tempeh production.

Networking: expanding his connections to gain new perspectives and experiences.

Financial: starting with a small budget, borrowing from his parents to buy equipment and materials.

Despite challenges like finding reliable staff and dealing with customer complaints, Benny remains optimistic.

He emphasizes the importance of staying positive, introspective, and continuously improving skills during difficult times.

Benny's tempeh can be found online and in health shops in Bali and beyond.

His goal is to make 'Tempe Bali' widely recognized nationally and internationally.

He believes hard work and perseverance will eventually pay off.

Benny shares his three principles for success: patience, passion, and persistence.

He encourages others to remember their initial motivation and to keep pushing forward despite setbacks.

Transcripts

ya udah

ngomong

[Musik]

[Tepuk tangan]

apa sih yang kalian pikirkan ketika

melihat tempe goreng dibacem di santen

hidup itu aja kan nggak bosen nah dari

masalah itu saya berpikir wah tempe ini

banyak potensinya loh kalau di luar

negeri orang bilang tempe is the next

gold nah kalau indonesia gimana

[Musik]

nah dari masalah ini aku benny santoso

24 tahun asal solo kemudian merantau ke

bali untuk kuliah di kuliah prof stp

nusa dua bali saya berpikir karena tempe

ini unik akhirnya saya jadiin project

kuliah saya saat itu saya bikin tempe

dua macam ada tempe rasa bawang putih

dan juga tempe rasa keju pengin kan

tempe di pasaran kan biasa kenapa enggak

kita kasih lex raja nah percobaan

pertamaku dengan tempe keju itu berhasil

ketika kalian nyoba uh ada rasa kejunya

enak maknyus tapi yang tb bawang putih

waduh nyoba berapa kali gagal mulu masuk

akal sih bawang putih kan ada anti

bakterinya eh jadinya tbm gagal mulu

akhirnya saya bingungkan ini udah 6

bulan project udah selesai mau diapain

dianggap mubazir aku bilang ke

teman-temanku nanti tempe ini bakal aku

jadiin usah allah bener anda akhirnya

kejadian

akhirnya aku mulai deh mulai buat tempe

ya aku kasih nama ini tempe innovate di

media with

mp3 di awal mula saya buat tempe karena

udah pengalaman sebagai project akhir

kuliah ya oke saya buat lagi ketika itu

bulan desember saya pindah ke area ubud

saya buat tempe tuh hampir satu kampil

25 kilo kedelai saya buat beli tempe

tape hasilnya gagal semua gagal total di

saat itu saya berpikir waduh nih mau

tempe mengaku jatim usaha beneran apa

enggak sih kok bikinnya ganggu ya

akhirnya aku belajar lagi belajar lagi

mulai buat mb akhirnya berhasil kemudian

aku punya tetangga nih aku iseng menjual

tempe pertamaku ke tetanggaku itu aku

masih inget aku juga ke beliau rp10.000

kebetulan tetanggaku itu bule ya kan

lihat aku proses bikinnya kanja kayak

mungkin ada perasaan kasihan ya nih

orang kok bikin mulu gagal mulu bikin

mulu gagal mulu akhirnya pasti dia

tempenya kemudian dia beli 10.000

menjadi abila hai kamu nggak bikin nih

tempe model-model lain kok bikinnya

teknik polos aja akhirnya kepikiran oleh

apa ya tempe kok kayaknya masa aku jual

polosan aja akhirnya aku mikir nih harus

ada produk olahan dari tempe sesuai

dengan namanya kan ini tempe innova

tiedye smp harus porter yang inovatif

kebetulan ibu krusukan bikin kue kering

aku coba deh bikin kue kering tapi

besoknya dtmp

pulai ku tetanggaku ini aku jadiin

kelinci percobaan ku kau kasih dia satu

persatu seni speakernya kubuat rusia

bilang nih enak juga pagar mu tapi ada

rasa pahit tempenya coba deh bikin lagi

akhirnya aku coba bikin lagi dan

muncullah kue kering dari tempe itu jadi

modal itu enggak melulu tentang duit

modal aku bagi empat ya pertama modal

menset yang kedua modal ilmu ketiga anda

networking dan yang keempat baru modal

keuangan yang pertama mudah mindset

kalau mau bikin usaha dengan meluk

mikirnya nyari duit nyari cuma nyari

untung nggak bisa modal awal usaha itu

yang pertama dan mindset kita benerin

dulu mesennya kita belajar untuk nyari

kenalan networking pelanggan benerin

system benerin produk jadi jangan

melentang jual cepat jual-jual dapat

cuan yang kedua adalah modal ilmu jadi

ilmu apa sih yang kalian punya sebagai

basic dan membuat usaha mungkin kalau

aku pribadi di ini tempe aku pernah

bikin project buat tempe menjadi sebagai

ilmu awal kemudian kebetulan aku juga

anak culinary ilmu masanya juga pakai

dan sebelumnya aku juga anak science di

sma hati ketiga hal ini aku jadiin satu

untuk membuka usaha ini

kemudian modal yang ketiga adalah modal

networking

pengusaha kita enggak harus di satu

tempat mulut kita harus ekspor ketemu

banyak orang menambahkan spektif baru

jadi kita menambah pengalaman orang

tersebut untuk kita aplikasikan di usaha

kita baru yang keempat adalah modal

keuangan nah menurut kutip awal untuk

usaha itu muda jangan terlalu besar kita

mulai aja dari yang simple dikit-dikit

dulu jadi kita nggak perlu kemarin

boncoz banyak banget untuk kegagalan

usaha tersebut karena kita kan masih

belajar nahwu tuh mode awalku aku spend

5000000 itu beli mesin kedelai dan juga

beli kedelai mentah kemudian untuk modal

awal ini kebetulan aku pinjem orang tua

karena aku punya budget tabungannya aku

pakai untuk kehidupan sehari-hari jadi

orang tua kalian juga bisa jadiin

sebagai angel investor loh

hai kalau ditanya tentang suka dalam

usaha yang jelas dapat cuan lah apalagi

kalau bukan duit nah kalau dalam usahaku

ini aku hanya belajar jadi fashion

ketemu orang baru mendapat prospektif

belajar terus kemudian menyalurkan

ekspresi lewat karya-karya kho kemudian

kalau ditanya sukanya lagi ya banyak

juga sih tapi kalau ditanya cukanya wah

yang pertama dari segi sdm susah banget

kan nyari orang masuk keluar pertama

alasannya hamil pindah kerjaan kemudian

menikah pulang kampung sakit nah banyak

tuh kemudian yang kedua ada juga kayak

misalnya isu-isu seperti complain

customer kemudian gunung meletus dan

juga seperti saat ini nih korona pantai

mike tapi yang paling lelah itu awak

jika usaha ketika aku harus investasikan

waktu ku nggak punya waktu untuk

istirahat cukup nggak ada libur deh

senin sampai minggu kerja mulu tapi aku

yakin suatu saat usaha tidak akan

menghianati hasil

nah kalau ditanya kunci untuk survive

relay dengan situasi penting sekarang

cukup sulit sih benernya terutama dari

pendapatan yang semakin menipis tapi

cukuplah untuk membayar operasional

perusahaan nah dari itu aku sudah

berpikir positif di situasi seperti ini

kita nggak boleh gegabah mengambil

tindakan yang aneh-aneh kita positif aja

untuk intropeksi diri dan selalu

bersyukur mungkin dari awal yang tak

punya waktu untuk jalan-jalan dan punya

waktu rilekskan bisa rileks yang

sebelumnya selalu over produktif

sekarang bisa santai dan pun daun dan

jangan lupa untuk terus untuk upgrade

diri kita bisa kebaikan diri lewat bisa

skill apa yang kita perlu butuhkan

misalnya public speaking internet

marketing bikin video konten jadi ambil

aja segi positif dari pandemic ini aku

percaya badai pasti berlalu

sementara ini ini tb bali baru bisa

ditemukan secara online maupun bisa

belanja di healthy shop area bali dan

luar bali keinginan saya sih nggak

muluk-muluk saya berharap nite bali bisa

lebih kenal secara luas itu mistik

nasional maupun market internasional

saya percaya bahwa dengan usaha kerja

keras tidak akan menghianati hasil

semangat

oke tadi seiring pengalamanku dengan

usaha ini tembe bali aku juga punya

3pedoman yaitu 3p fashion kita sabar

woles aja jangan grusa-grusu kemudian

fashion hasrat gairah kalau kalian lagi

daun kalian ingat motivasi awal kalian

tuh mau ngapain sih yang ketiga adalah

persisten itu adalah kalau kita lagi

jatuh ayo kita bangkit lagi kau kita

jatuh kita semangat lagi kalau kita

jatuh kita mulai lagi jadi jadikan itu

sebagai proses pembelajaran kalian ya

sekian dari aku semoga bermanfaat

[Musik]

hai hai