Why Apple Vision Pro Is So Expensive

Apple Explained
24 Jan 202403:31

Summary

TLDRThe Apple Vision Pro headset costs $3,500 due to its advanced technology and components that took over 6 years to develop, including custom micro-OLED displays with incredible resolution, fast processing for minimal latency, precise eye and hand tracking instead of controllers, real-time digital overlays of the user's face and hands, and more. These industry-leading capabilities enable an unmatched augmented reality experience closer to real life than any other consumer product today.

Takeaways

  • 😲 The Apple Vision Pro headset costs $3,500, which is very expensive compared to other AR products.
  • 💡 The high price is mainly due to the advanced technology and high-end components used in the Vision Pro.
  • 🔬 It took Apple over 6 years and 5,000 patents to develop the Vision Pro, making it their most ambitious product yet.
  • 📺 It uses custom micro-OLED displays developed with Sony to enable a true-to-life viewing experience with no latency or distortion.
  • 🧠 It has precise eye and hand tracking for natural interactions, unlike controllers used by other AR headsets.
  • 👀 The eye tracking uses 4 cameras and LEDs to achieve unparalleled accuracy and precision.
  • 🙌 Hand masking allows you to see your real hands interacting with digital content.
  • 😮‍💨 EyeSight shows your real eye expressions and face on an external curved display for social connection.
  • 🔢 The Vision Pro has a custom Apple processor called R1 that updates imagery 8x faster than a human blink.
  • 💰 Despite the high price, Apple believes customers will pay for the unmatched and ambitious AR experience.

Q & A

  • How much does the Apple Vision Pro headset cost?

    -The Apple Vision Pro headset costs $3,500.

  • What makes the Vision Pro display technology unique?

    -The Vision Pro uses custom micro-OLED displays developed with Sony that have pixels as small as human red blood cells, allowing for a true-to-life viewing experience.

  • How long did it take Apple to develop the Vision Pro?

    -The Vision Pro took Apple 6-7 years to develop with over 5,000 patents, compared to 2.5 years and 200 patents for the iPhone.

  • What allows the Vision Pro to have low latency?

    -The Vision Pro uses a custom processor called the R1 to stream images to the user's eyes within 12 milliseconds, 8x faster than the blink of an eye.

  • How does the Vision Pro track hand interactions?

    -The Vision Pro uses precise hand tracking with hand masking to show the user's real hands interacting in real time instead of using virtual hands.

  • What is unique about the Vision Pro's EyeSight feature?

    -EyeSight uses a curved lenticular display to show different perspectives of the user's face to others in the room to maintain social connection.

  • How many cameras does the Vision Pro use for eye tracking?

    -The Vision Pro uses four eye tracking cameras and LED illuminators to precisely track eye movement.

  • How does the Vision Pro display compare to other AR headsets?

    -The Vision Pro display quality is exactly like real life, while other AR headsets can cause motion sickness due to appearing similar but not exactly like real life.

  • Why does the Vision Pro use micro-OLED displays?

    -Micro-OLED allows the Vision Pro to deliver a true-to-life viewing experience not possible with other display technologies like LCD or mini-LED.

  • What makes the Vision Pro input methods unique?

    -The Vision Pro uses precise eye and hand tracking for natural interaction instead of physical controllers held in the hands like other AR headsets.

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