Building A Brand From Scratch: Our Experience With MPL: Sai Srinivas, Co-founder & CEO, MPL
Summary
TLDRIn this insightful summit discussion, Sai Srinivas, Co-founder and CEO of Mobile Premier League (MPL), shares the journey of building a gaming brand from scratch and discusses the rapid growth of the gaming sector during challenging times. Anurag Batra, Chairman and Editor-in-Chief of BW Business World, explores consumer landscape trends, the potential of microtransactions, and the importance of brand love in business. Sai highlights MPL's strategic partnerships and the impact of emotional branding, emphasizing the need for businesses to adapt to the digital economy and focus on customer engagement for long-term success.
Takeaways
- 🎮 The gaming sector is experiencing significant growth, with the potential for continued expansion in the consumer landscape over the next 6-12 months.
- 📈 The Indian gaming market is growing rapidly, with an estimated 450 million to 560 million gamers, and is expected to double in size over the next five to six years.
- 🏆 Mobile Premier League (MPL) has successfully built a strong brand identity, leveraging the popularity of gaming and esports to create brand love among enthusiasts.
- 🚀 The success of MPL's IPO, with an 84x subscription rate, reflects the growing consumer shift towards digital platforms and the potential of gaming companies.
- 💡 The importance of gamification in various sectors, such as personal investing, healthcare, and education, is highlighted as a key trend for business growth.
- 🌐 India's digital infrastructure, including affordable internet connectivity and payment mechanisms, has been crucial in accelerating the adoption of digital services during the pandemic.
- 📱 The potential for growth in the digital market is massive, with the total addressable market for digital products expected to expand significantly, driven by an increase in paying customers.
- 🤝 Brand partnerships within gaming, such as incorporating brand avatars in popular games or sponsoring large-scale tournaments, are effective ways to create brand love and engagement.
- 🏅 MPL's strategic decision to focus on emotional messaging and brand ambassadors, like Virat Kohli, has been instrumental in building a strong brand affinity and visibility.
- 💼 The mindset shift towards microtransactions is essential for businesses in India to capitalize on the large consumer base and the prevalence of small-value transactions.
- 🕶️ For entrepreneurs and business leaders, staying open to new ideas and maintaining the flexibility to explore and innovate is crucial for success in the evolving digital economy.
Q & A
What is the significance of the keynote address at the summit?
-The keynote address at the summit is significant as it discusses the growth and future of the gaming brand MBL, which was launched in 2018 and has since become popular among gaming enthusiasts.
How has the gaming sector been affected during the tough times mentioned in the script?
-The gaming sector has seen growth during these tough times, as more people are turning to digital entertainment. The script suggests that gaming companies are experiencing growth as consumers shift to digital platforms.
What was the outcome of the IPO mentioned in the script?
-The IPO mentioned in the script was highly successful, with it being oversubscribed by 84 times, indicating a strong investor interest in the company going public.
What consumer trends are expected in the digital landscape over the next 6-12 months according to the script?
-The script suggests that consumer trends will continue to shift towards digital platforms, with gaming and other digital products expected to see massive expansion in their total addressable market and paying customer base.
What is the current size of the gaming market in India, and what is its growth rate?
-According to the script, the gaming market in India is already very large and growing at a rate of 40 percent or more, with an estimated 450 million to 560 million gamers.
How can gaming be used as a marketing tool to create brand love?
-Gaming can be used as a marketing tool by integrating brand partnerships within games, such as brand avatars, or by sponsoring large-scale tournaments that engage a large number of players, thus creating a connection with the brand.
What is the impact of the pandemic on digital infrastructure and consumer behavior in India?
-The pandemic has accelerated the adoption of digital services in India due to lockdowns and societal constraints, leading to a rapid increase in digital infrastructure and consumer shift towards digital consumption.
What is the potential for growth in the number of paying internet customers in India?
-The script suggests that there is a significant potential for growth in the number of paying internet customers in India, which is currently around 50 million and could easily grow to about 100 million.
What is the role of microtransactions in the business models of digital companies in India?
-Microtransactions play a crucial role in the business models of digital companies in India, as the country is characterized by a large number of small transactions from many consumers rather than fewer large transactions.
How did MBL's campaign with Virat Kohli as the brand ambassador contribute to brand love?
-MBL's campaign with Virat Kohli focused on emotional messaging and the spirit of winning and competing, which created significant brand love and visibility, even though it did not immediately impact transaction volumes.
What mindset change is necessary for businesses to succeed in the new digital economy?
-A necessary mindset change for businesses in the new digital economy is to design their business models around microtransactions and to focus on acquiring a large number of customers willing to pay small amounts for services.
Outlines
🎮 Gaming Brand Growth and Consumer Shift to Digital
The first paragraph introduces the topic of the keynote address at a summit, focusing on the growth of the gaming brand MBL, launched in 2018. It highlights the brand's journey and success, as discussed by Mr. Sai, the co-founder and CEO of Mobile Premier League, and Dr. Anrag Batra, the Chairman and Editor-in-Chief of BW Business World. The discussion emphasizes the rapid growth of the gaming sector, especially during challenging times, and the importance of gamification in various industries. The gaming market's potential is underscored, with India having a large number of gamers and the market expected to double in the next five to six years.
📈 Infrastructure and Expansion of Digital Markets
The second paragraph delves into the infrastructure that has been built in India to support massive digital consumption, including the availability of mobile devices, cheap internet connectivity, and payment mechanisms. The pandemic has accelerated the adoption of digital services, shortening the learning curve for consumers. This has led to a significant expansion of the addressable market for digital products, with gaming being a key beneficiary. The potential for growth in the number of paying customers is highlighted, suggesting a massive opportunity for digital companies.
🤝 Leveraging Gaming for Brand Love and Marketing
In the third paragraph, the conversation shifts to the use of gaming as a marketing tool to create brand love. The potential for brands to partner with games through in-game content, avatars, and large-scale tournaments is discussed. The example of how traditional brands like Pepsi and Red Bull have entered the esports ecosystem through sponsorships is given. The importance of aligning brand messaging with gaming to foster a deep connection with consumers is emphasized.
🏆 Case Studies on Brand Affinity and ROI in Gaming
The fourth paragraph presents a case study of Mobile Premier League's (MPL) successful branding strategy, particularly its campaign featuring Virat as a brand ambassador during the IPL. The campaign's focus on emotional messaging rather than transactional messaging is highlighted as a counterintuitive but effective approach to building brand love and visibility. The long-term benefits of this strategy are discussed, despite the initial lack of direct transactional impact.
💡 The Role of Brand Love in Business Valuations
The fifth paragraph discusses the high valuations of D2C brands and consumer tech companies, attributing them to the large market size and growth potential in India. The conversation explores the balance between creating brand love and focusing on transactions, suggesting that while valuations may seem high, they are in line with market expectations and the potential for growth as the number of paying customers increases.
🌐 Embracing Microtransactions for Business Growth
In the sixth paragraph, the mindset change necessary for businesses to succeed in the digital economy is identified as designing around microtransactions. The importance of adapting to the Indian market's preference for small transactions from a large number of consumers is emphasized. The gaming industry's potential to become more mainstream across different tiers of cities in India is discussed, suggesting that this will further increase the relevance of microtransactions.
🕶️ Unlearning and Staying Open to New Ideas
The final paragraph emphasizes the importance of unlearning old strategies and staying open to new ideas for entrepreneurs and business leaders. The speaker shares personal insights on the need to delegate responsibilities to free up time for exploration and innovation. The concept of 'reverse mentoring' is introduced, where learning from younger generations can provide fresh perspectives and insights into current trends, such as gaming.
Mindmap
Keywords
💡Keynote Address
💡Gaming Enthusiasts
💡Brand Building
💡Consumer Shift
💡Digital Infrastructure
💡Gamification
💡Paying Customers
💡Brand Love
💡Sponsorship
💡Market Multiples
💡Microtransactions
💡Entrepreneurship
Highlights
Keynote address by Mr. Sai Srinivas, Co-founder and CEO of Mobile Premier League, on building a brand from scratch.
Discussion on the growth of the gaming sector and its resilience during tough times, with gaming companies experiencing growth.
IPO success stories and the consumer shift towards digital platforms, especially in gaming.
Projections of the gaming market's growth, with India having a large number of gamers and potential for significant expansion.
The importance of gamification in various sectors, including personal investing, healthcare, and education.
Infrastructure development in India facilitating massive digital consumption, including devices, data, and payment mechanisms.
Accelerated adoption of digital services due to the pandemic and its impact on the consumer landscape.
Opportunities for brands to use gaming as a marketing tool to create brand love and enhance customer relationships.
Case studies on the impact of brand ambassadors and emotional branding campaigns in building brand love.
The potential for large-scale tournaments as a platform for brands to connect with a vast audience.
D2C brands and the shift from free-to-air models to pay models in content tech businesses.
The role of valuations in the context of high-growth potential in the digital economy.
Insights into successful digital brands that have effectively incorporated brand love into their business models.
The importance of micro-transactions as a business model in India's digital economy.
The future of gaming in tier 2 and tier 3 cities and the potential for local team competitions.
The need for business leaders to unlearn and adapt to the new digital and virtual economy.
The role of free time in allowing for creativity and innovation, as well as the importance of being open to new ideas.
Transcripts
ladies and gentlemen as he gave you a
little clue
it's about the keynote address now
of the summit with a keynote address
sure is a brand
that was launched in the year 2018
and is today a loved brand among gaming
enthusiasts
like me talking to us about building a
brand
from scratch our experience with mbl
is co-founder and ceo of mobile premier
league
mr seismic whose action
sports to the masses and taking us on
the journey
is the session shared dr anrag batra
chairman and editor-in-chief for bw
business world
and exchange for media group welcome mr
sai
and dr batra over to you for a very
interesting chat
and i'm waiting to hear all the words
coming from you here we go thank you so
much
uh welcome i hope everyone in your
family and in your extended family of
mpl is fine
i know these are tough times uh i
chatted with you more than uh
two and a half months back so you know
since then gaming
as a sector in gaming's company seem to
be
only growing the only way forward is
growth
so first of all i'd like to ask you uh
one
an ipo has happened which has been super
successful 84 times subscribe
i know uh it's a season of uh
every day there are multiple unicorns
being created
every day a big ipo is being announced
it is in the back because there is a
huge
consumer shift to uh digital plays and
everything
so give us a sense of what you see
happening in the consumer landscape
over the next 6-12 months that we only
kind of started to see green shoots off
but these are trends that will manifest
in a big way
for our viewers just to give you a sense
of the gaming market uh
it's a very big market already it's a
you know it's growing uh
at 40 percent or maybe even more but the
analyst is growing at between
38 to 40 percent and just to give you
india at the last count had
you know there are two estimates
whichever between 450 million
to 560 million
you know gamers and you know real uh
gaming as we call it is demon
the dominant uh growth driver but
all facets of gaming are growing and
really
over the next five to six years these
numbers are likely to be
double and clearly uh we as consumers we
as business owners have to gamify every
aspect of
what we do whether it's personal
investing whether it's
healthcare whether it's education so
gaming also
beyond uh gaming in the pure sense of it
also helping us create growth in other
sectors
so let me bring your mr science to us
and let it give us a perspective
so firstly uh thank you so much anurag
for having me
uh in this event uh really honored to be
here
uh so far so good i mean luckily my
family
my family has been good uh and luckily
uh even at npl uh uh at least in the
first degree they were they were a bunch
of team members who got
who suffered uh uh because of the
pandemic but
uh but yeah i mean so far so good
fingers crossed and i hope that
uh in the next one month things get even
better uh
uh analog that's a very interesting
question that you asked
as to uh as to you know uh
what can we expect in the next six to 12
months or for that matter in the next
two years or three years
see i think what's happened in india was
that
uh india had india over the last three
four years has built
the entire infrastructure needed for
massive digital consumption what i mean
by infrastructure you need three things
right you need a device
that's a mobile phone you need data uh
and thanks to extremely cheap internet
connectivity you have data
most importantly payments right so if
you want to consume anything online
for for it to make money you have to
have the ability
for people to pay using their uh payment
mechanisms right
so in the last three four years this
infrastructure has come into play
right and what happened last year was
when the pandemic struck
uh because of the lockdowns and because
of multiple different constraints
imposed on society
people were in massey forced to consume
or
adopt digital right and two parts to
this right imagine if we did not have
the digital infrastructure ready it
would have been a different question
right people would
people would have gone online but it
would have been a difficult uh it
wouldn't have been as easy as
it is it is today for people to adopt
digital services
but it's it's kind of like meeting of
two hands right like you know there was
this digital infrastructure ready
and in massey people started adopting it
right
now because of that uh because of that
honestly i believe that
uh learning curve which would have
probably taken two three years
has probably happened literally in six
months right the learning curve is
shortened and shortened
very very fast now because of the
learning curve shortening
and this entire in uh you know set of
users coming online
you would see a massive expansion of the
total addressable market for any digital
product
right gaming is just one of the
beneficiary but any digital product will
see massive expansion of spam
right and in terms of paying customers
as well
the head room to grow for almost most
industries be it gaming beat ott etc so
on and so forth i think is at least five
to 10x from where we are today
uh because while the total number of
internet users are around 450 or 500
million the total number of paying
internet customers or people who pay on
the internet are roughly around 50
million and that number will very easily
grow to about 100 million right
and that is a huge opportunity for
practically every single brand
to to adopt right which is the reason
why
uh which is the reason why uh for any
digital company
that's uh uh you know that's on the
horizon today in our ecosystem
uh the uh the you know the upside or the
amount of available growth
is is is massive so it's a fantastic
opportunity
fantastic uh clearly um let me
ask you uh within gaming uh
of course there is uh as you talked
about paying subscribers for everything
and that's the shift that's happening in
the content tech business that i'm in
uh where we're trying to move to a pay
model so traditionally media has been a
free to air
and aided by advertiser but that's a
long term shift and you know
look at new york times washington post
again you want to invest in content and
you talked about
two things that all the last few years
we've invested in
you know broadband we've invested in
digital access
and kovit then has been kind of a main
accelerator for that
because we are forced to stay at home so
we're using digital access for
everything
whether it's a conference that we're
doing or education or content
but i want to ask you from a marketer
standpoint
uh what are the opportunities to exploit
gaming as a marketing
tool to create brand love so for example
the simplest question is
if my daughter loves a certain ice cream
brand
uh she goes back to that ice cream brand
irrespective of whether they advertise
on
uh you know but the fact is if we were
able to use gaming to be able to
enhance the relationships to do
messaging give us how it can be done
sure so i think uh there are multiple
ways in which you can advertise with uh
advertising gaming right uh on the top
of it uh
on the top of it there have been
multiple associations that have been
done
in the us where where brands have
launched
special content within the games like
for example
if there is uh if there is a really
really popular racing game
then you see then you see brand
partnerships where you see brand avatars
for example if there's a movie being
released and uh then actors from that
movie are launched as avatars in the
game
uh and so on and so forth so that's one
way the other really mass way of
of creating incredible brand love
through games is by hosting large scale
tournaments like
for example today how does a brand any
brand for that matter say
uh pepsi coke or or britannia or any of
these brands right in the past
how did they create brand love right
they used to sponsor these large uh
cricket tournaments right that used to
happen right back in the
bilateral and triangular series and so
on and so forth it's the same with even
digital games right
uh a brand can um a brand can very
easily sponsor really large tournaments
uh which has hundreds of thousands if
not millions of players participating
and that's a very easy way for a brand
to connect with every single player
who's participating in the tournament
in fact to be honest a lot of brands
already uh a lot of brands already
sponsored digital sports or esports
you see a lot of brands even in india
but even globally for example
mountain dew red bull etc these guys
there are these brands which have
constantly been sponsoring these events
and i
think as gaming becomes more and more
mainstream you will see a lot more entry
of these brands
into the ecosystem
fantastic uh now give us a sense of
one or two case studies within your
knowledge whether it was mpl
or other players where you thought that
the
impact was so deep and the roi was so
huge
that it not only created uh brand
affinity but it created brand love
give me an example sure i think uh
i'll give you an example of uh you know
something that
uh something that we did and it's got
it's got less to do with someone else
doing something with
mpl it's got more to do with what we did
right uh for example
uh we you know mpl was uh we founded mpl
in 2018 right i think
one of the biggest wins that we had as a
brand and one of the biggest things we
did as a brand is
is uh when we signed uh uh you know
virat as our brand ambassador
right and uh in in that was in early
2019 right
and in fact we were one of those in fact
we are the youngest brand even today
to actually launch a full-blown uh brand
campaign on the ipl
and we were the official broadcast
partner as well and we launched this
and and and usually when a company is
that young uh
a company usually relies more on
transactional messaging
saying that hey i'm providing this this
is what you get why don't you
why don't you come and transact with me
we actually took a very counterintuitive
stance there right and we went with a
very emotional messaging right we
we we got with we we shot an ad with
virat
we went online on ipl and we our entire
campaign was
about hiro banknator and player right so
it was more about uh
you know the whole spirit of winning the
whole spirit of competing right
it's a very counterintuitive campaign uh
and and honestly that that
created a significant amount of brand
love right that completely made the
brand more visible yes did it
it did not directly create a lot of
transaction impact within the next
two weeks or three weeks or one month
but i mean
it's probably one of the best long term
investments that we've done
in our brand that we can ever think of
right i think that's one of the
uh that's one of the things that i can
tell you that's one of the experiences
that i've had with
participating with a a large-scale
tournament
right so be so similarly you know when a
brand participates with any
extremely watched event or a tournament
right
uh the point that you were saying right
at the beginning of this event right
around around
brand love right uh it can't
it's a very delicate balance how much
you make it about love and how much you
make it about transactional but
i think at least for an hour in our case
making it about
love is always both ways
yes yes yes yes absolutely absolutely so
so at least an artist uh uh you know
that was
uh there was there was a very very good
call that we made wherein we
we we went ahead and we started with an
emotional message first
and then built on top of it yeah
fantastic example and you know uh all
the d2c brands which are
consumer tech brands that have been
great in the last few years
have realized that they also need to
apart from providing the service
the product that they do they also need
to
uh build a deeper relationship through
communication
through brand building and it is hard to
see
they're seeing long term and building
that value through communication through
brand endorsements you talked let me
also
now ask you uh while we're talking a
brand love and we'll stick to it
but what do you think of the evaluations
of the d2c brands the consumer tech
brands
and you know while there is no question
that are valuable
and they will only grow as businesses
the evaluations seem out of whack
uh what do you have to say i think
see the thing is every valuation uh
it's like this right you know the
valuation is a very funny metric it's
between the company and the person who's
decided to pay the value that they said
they would
i think everyone's in everyone's valuing
the companies
the way the way they are because of the
market which we just spoke about
uh you know uh just the shared size of
the market under
is so large that which is the reason why
you're seeing 20 x
25 x 30 x multiples that people are
getting on revenue right
uh i mean if you look if you take any
public market comps or 30 x revenue
multiple uh is is quite crazy
right in india in india in private
markets they're getting 50 x or 60 x
multiples right so
on on in on the revenues i think
the reason why these kind of high
valuations are there is because of the
head room to grow
right uh pretty much any sector you take
education
gaming ott the head room to grow in this
country is
so large so large but
but these valuations will only be
realized and will be realized if
that expansion and paying capacity also
happens right which i told you right
they're 500 million customers
uh but they're only 50 million not
paying customers 50 to 60 million right
now the valuation will be realized and
in fact it will be even more highly
valued when this 50 million becomes 120
130 million which i'm sure it will
which is the reason why to be honest
some cases the valuation might be crazy
but
more often than not i think the
valuation is in line with
the way the market's shaping up
fantastic
i agree with you that it's you know also
the markets always
capture the future now so to say so it's
a reflection of there's no question
that these brands and companies will
grow so there's tremendous value it's
only
about you know whether the value
multiple is right or not
and you rightly said clearly investors
know a bit about the future
and so do entrepreneurs and so it's
between that now let me
shift in your own career
which are the digital brands outside
gaming
that uh and i'm talking about digital
brand businesses that have been created
in the last 10 years
which are primarily digital like
like a flip card primarily
which are the brands that you've seen
who have really taken the concept of
brand love
and weaved it in the way they do
business not in their
communication i think uh
i mean flipkart is a brilliant example
to be honest right i mean uh you
i think anyone who who anything anyone
whenever you say flipkart i think the
first thing that comes to your mind is
this
is that ad where they had kids talking
on on television like that's now that's
that's a beautiful way of
communicating what your brand is trying
to say to uh
uh to to to everyone right so i think
flipkart is a great example in india i
think uh
another great example that that used to
do this job that used to do this very
very well is myntra i think
myntra really put forward that entire
philosophy of fashion and fashion
commerce in a way
in a very good way i think i think some
of the new age brands are nika and nika
yeah i mean these are some of the brands
i can think of but globally if i were to
think of
uh you know globally if i were to think
of some brands then uh
definitely uh you know
definitely some i mean it's it's for me
it put me on a stand here but let me
let me actually globally i think some of
the brands that do it very very well i
mean tesla for sure like if you see
every communication that they put out
it's very much in line with
it's very much in line with their brand
philosophy and how they how they view
uh uh what you call how they view it uh
uh
uh and uh yeah i mean these are some of
the brands i think uh
uh but some of the new age brands in
india are also doing a really really
good job right i think
uh and i'd count ourselves a little bit
in that category or some of the new age
friends but
some of the flipkart nika myntra
internationally tesla
then uh yeah i mean uh these are these
are some of the brands that come to your
mind
which i've done which have done it very
well thank you so much
again if i talk to you three years from
now one year from now two years from now
and we are talking of a
fish cmo summit if it was a bw disrupt
forum i would talk to you about
entrepreneurship
it was a bw gaming world i would talk to
you about gaming but
i'm restricting myself to the narrow
brand building leading to this
business is being created what do you
think consumers
say about mpl when you do your dipsticks
when you see their comments when they
look at the brand
mpl what is the kind of words objective
attributes uh you find
i think uh the uh virat is obviously one
large thing
you know like you know that the word
cloud is a huge match right uh
can't that's that's how it's one big
thing that people always say the second
thing is
uh the second thing is they talk about
some of our top games they always talk
about tournaments
uh mpl in tournaments uh is something
that that they always talk about
they also talk about how they can
compete in games
or tournaments of of chess or karen or
pool
and how they can i mean how they've how
they've
won these tournaments and they talk
about winning a lot in terms of winning
and some
so coming first coming second coming
third and a lot of these guys
a lot of these folks have have actually
shown how good they are at these games
uh apart from that they also talk about
some of our
uh some of our marquee games like uh
fantasy pool karen
uh yeah so these are these are some of
the things that they uh that they talk
about
but fundamentally they talk about uh
games they they
always they talk about games like they
look at your game mpl
in fact even when we post on instagram
the first question that people always
say is that
they always put up they always put
questions when is this game coming on
mpl when is this game coming
on empty it's almost like the way the
way the way the way we portrayed mpl
and the way our users see mpl is mpl is
almost like uh
almost like uh you know how do i put a
uh a multiplex and they're always
waiting for the next movie that shows up
at the multiplex so it's always that
big blockbuster yeah yeah so that's
because again
in the times of despair times the fact
that we're spending time
human connect uh has been cut because
we're not meeting people face to face
clearly entertainment gaming uh
clearly kick people uh
in some way they give it some joy i may
use that word
some level of engagement some level of
fulfillment so clearly
the tools for realizing a higher
potential if i may say
i want to ask you my two last questions
one a business question and one uh
personal question my business question
is uh
say again um when you see it
the business community at large leaders
at large
and the way they look at the future what
are the things you
think they've got right because you're
gonna talk about consumers brand
businesses
if you don't see the mega trends if you
don't see the shifts if you don't see
what's coming in the future right uh of
course digital and virtual and
e-commerce
that's a train that's left the station
and it's only going to
get you a new station but tell us what
are the mindset changes that you
think are needed to be able to deal with
this new digital economy this virtual
economy
uh that we are still missing as leaders
sure i think i think one very big
mindset change that needs to happen
for companies in india in any sector for
them to
grow really big in india is you got to
design your business model around micro
transactions
you've got to figure out a way to take
one rupee or two rupees or five rupees
from
50 million folks rather than pivoting a
business model on taking say
uh 10 000 rupees from a small set of
folks right
uh that that that mindset change is
something that's very very important
because
india is a country of microtransactions
in taking a rupee or five from a lot of
different people for your services is a
much better business
uh and a much better value proposition i
think that mindset change needs to
happen
for a lot of businesses that come from
physical to digital
the the thought process of thinking that
you know
a sale for one rupee or two rupees might
not come naturally
here because anything physically that's
sold is is usually at least 40 rupees or
50 rupees 100 rupees or so on and so
forth right
but yeah yeah so digital requirements
and saturization
you know what happened to shampoos three
decades back or that i used one uh
yes yes exactly exactly
exactly you are saying we have to think
in terms of micro payment yes everything
so in that sense you see right now
gaming at least to me
from the numbers i see is a very urban
phenomena
so when it becomes an even bigger rural
phenomena
or a tier 2 tier 3 tier three phenomena
which it is already but even bigger uh
possibly what you're talking about will
become even more important
i'll tell you i'll tell you how big it
will be right and i'll pay this i'll
play this out very well right
i think there's gonna be a point in
india where you will start seeing kanpur
compete with nagpur competing with uh
uh gopal etc in multiple tournaments
right where there's a nagpur team kanpur
team etc so and so forth right
that level of that level of competitions
will kick in and at that point it
becomes will become very very mainstream
across the board right and and that's
it's going to happen it's just a matter
of time it's getting there
okay my last question to you i like to
go through time
time is our biggest resource and our
most important
what do you do as an entrepreneur
as a business leader as an individual
who wants to make an impact
to reinvent what you're doing at mpl and
to be able to get new ideas inspiration
i think uh the most uh
the most important thing the most
important thing i do is
uh try uh try and take
time to to spend as much time as
possible trying out new products
uh as much time as possible
be keeping myself free to explore new
products like one of the things i do one
of the things that i've learned
in the last one year is the number one
job of a ceo
is to ideally not have any job that's
you you've
you've delegated everything so that you
keep your time to
spend as much as possible on trying new
different products
trying to see what are the other things
that are coming up in the world
what are the different ways you can
engage with your customers
and uh and most importantly
and most importantly you know spending
as much time as possible uh
as much time as possible seeing what the
customers are saying be it on youtube or
be it by
b2 the testimonials and so on and so
forth but keep yourself free i think the
one
the one piece of feedback i give to
anyone and in fact this is something i
learned my first one and one one and a
half year of the company i was a very
different person
try and keep yourself as free as
possible the only time the only way your
brain can actually invite ideas is when
it's free
if your brain is filled with like 50 000
things it's very difficult for you to
get new insights on youtube
i have a double problem when i'm busy
second i don't have a brain
come on i mean you i i mean i can i'll
take that from anyone but you're right
and what you achieve my kids who are
grown up to tell me that i have no
that you have to be free to be able to
notice new things to be able to study
and i i must tell you you know when we
started exchanging media 20 years back
and you know psy we wanted to build a
market place for advertising marketing
media and you know ajit has been a
friend for 20 years
i know he's doing a session immediately
after that
is because and we were able to pivot and
now we are pivoting of course we become
a content company
so even to create new ips new ideas
you need to be free that's when you're
able to give and you know clearly our
business is a creative business and
you know while we are at the heart of
content tech and a content and a media
business
hopefully over the next 12 to 18 months
we'll pivot to become something else
which i don't want to
talk about today but hopefully something
special and really relevant to all the
things
so i agree with you you need to create
time to be able to
get new inspiration you know i think
that's very very important and when your
free time
that's when you're able to get ideas so
and
i keep saying mind is like a parachute
it only works when it's open
wonderful that's i mean i'm taking that
line i'm taking that line
mind is like a parachute it only works
when it's open because and because we
have our own conceived
preconceived notions the strategies may
have worked up to the point
they may not be relevant to what's
happening in the world now so i think
the biggest job for people like me
is to unlearn and i really believe in
the process of reverse mentoring i could
learn things from you because
really what you are doing is very
different my son was a gaming enthusiast
of course i can learn a lot from him he
runs the gaming
youtube channel of gaming awesome
but uh he's a big gaming so when
everyone sleeps in the night
he's just playing games you know because
he's at home and
so clearly uh the world is a very
different place and gaming is mainstream
and i'm sure gaming will gaming
companies like yours
and mpl especially in the way it's uh
kind of built its business and brand
epitomizes brand love so
kudos to you psy and we at exchange for
media and pitch
wish you luck uh all the best look
forward to another conversation
hopefully
soon about entrepreneurship and gaming
uh back to you
guys thank you so much thank you so much
god bless you
Weitere ähnliche Videos ansehen
Dave Shanley on Content Creation and SEO for Growth Marketing (Full Interview)
How to Start Your Own Business from Scratch and Succeed
How We Quit Our 6-Figure Jobs to Start a Multimillion-Dollar Hard Seltzer Business
Begini Cara Menghindari Persaingan Harga Antar Brand Lokal ft. Michella Ham | Theory #37
Kasih Diskon Boleh Asal Jangan Lewatkan Ini - Market Think 103
Session 07 Studio Mirai v1
5.0 / 5 (0 votes)