How I Scaled From $0 to $97k/mo in 16 Weeks

Summary

In this video, the speaker shares his journey from a marketing director to the founder of a coaching company, Value Creator, which scaled from zero to over $997,000 in monthly revenue in just 16 weeks. He outlines the 'Social Funnel System' that enabled this rapid growth, emphasizing the importance of a unique offer and messaging. The system involves leveraging social media for consistent client acquisition, nurturing leads with content, and using retargeting ads to drive sales. The speaker invites viewers to book a call to learn how to implement this system for their own coaching or consulting business.

Takeaways

• 🚀 The speaker's coaching company, Value Creator, rapidly scaled from $0 in revenue to over $997,000 in a single month within 16 weeks using a specific 'Social Funnel System'.
• 📈 The 'Social Funnel System' is a marketing strategy that leverages social media, particularly Instagram, to attract and nurture leads, ultimately converting them into clients.
• 💡 The speaker emphasizes the importance of having a unique offer and messaging that stands out in the market, which is crucial for the success of the funnel system.
• 🔍 The speaker started as a marketing director for a real estate investment firm, which provided a foundation for understanding marketing and social media strategies.
• 🛑 After achieving success with a marketing agency for real estate investors, the speaker pivoted to targeting real estate coaches, which led to even greater success.
• 💼 The speaker transitioned from running a successful agency to launching a coaching offer for agency owners, which then evolved into coaching coaches with the 'Value Creator' program.
• 📊 The speaker showcases their own success with monthly recurring revenue and profitability as proof of the effectiveness of the 'Social Funnel System'.
• 🔑 The 'Social Funnel System' involves running ads to grow an Instagram following, nurturing leads with long-form content, and using retargeting ads to drive direct engagement.
• 💬 The speaker highlights the importance of sales assets like video sales letters and the 'stairstep framework' for effective direct messaging and sales call conversions.
• 👥 The system is designed to work with a lean team, with the speaker's example including a content creator, appointment setters, and a closer, resulting in high margins.
• 📝 The speaker provides testimonials and examples of others who have successfully implemented the 'Social Funnel System' to scale their coaching businesses.

Q & A

How did the speaker's coaching company go from 0 to $997,000 in revenue in a single month?

The speaker's coaching company, Value Creator, achieved this by implementing a system called the 'Social Funnel System', which allowed for rapid scaling through a combination of paid ads, content creation, and a strategic sales process.

What is the 'Social Funnel System' mentioned in the script?

The 'Social Funnel System' is a method the speaker used to scale his business quickly. It involves running ads to gain followers, nurturing them with content, using retargeting ads, and capturing leads through sales assets like video sales letters.

How did the speaker initially start his career in the business world?

The speaker started as a marketing director at a real estate investment firm right out of college. He was initially interested in entrepreneurship and had some experience with social media marketing.

Why did the speaker turn down a six-figure salary at the age of 19?

The speaker turned down the six-figure salary to invest in Iman Gad's course on how to start a marketing agency. He felt more committed to learning and growing in the marketing field rather than settling for a steady income.

What was the speaker's first business venture after turning down the marketing director position?

The speaker's first business venture was starting an agency for Real Estate Investors, helping them create viral content and grow their online presence.

Why did the speaker pivot from working with Real Estate Investors to targeting real estate coaches with his agency?

The speaker realized that while Real Estate Investors had high net worth, they didn't have much cash flow. He noticed they were making more money through coaching others on real estate, which led him to target real estate coaches as a more lucrative niche.

What was the speaker's strategy for acquiring clients for his coaching offer?

The speaker used a funnel strategy where he would run ads directing people to his Instagram, then message them or engage with those who interacted with his ads to book calls and close sales.

How did the speaker scale his coaching offer to $42,000 in a single month?

The speaker scaled his coaching offer by leveraging his personal brand and audience that he had built while running his agency. He started selling the coaching offer at an initial price of five or six thousand dollars and quickly scaled it up.

What was the speaker's reason for shutting down his successful agency?

The speaker felt burnt out and frustrated with the agency model, where he felt like he had 20 bosses instead of 20 clients. He wanted to find a new way to do business that was more fulfilling and less stressful.

What are the key components of the 'Social Funnel System' as described in the script?

The key components include running value-adding ads to gain followers, nurturing those followers with long-form content, using retargeting ads with direct calls to action, posting organic content for engagement, and capturing leads with sales assets like video sales letters.

How does the speaker ensure a high return on ad spend (ROAS) with the 'Social Funnel System'?

The speaker ensures a high ROAS by combining ads with content creation, aiming for a minimum of 10x return on ad spend, and stacking monthly recurring revenue through consistent client acquisition.

What is the speaker's approach to building a team for his coaching business?

The speaker builds a lean team with high margins, typically consisting of a content creator, salespeople, and an assistant. This streamlined team structure allows for efficient operations and delivery of client results.

How does the speaker's 'Social Funnel System' differ from a traditional direct response funnel?

The 'Social Funnel System' focuses on building an audience and nurturing relationships through content and retargeting ads, rather than solely relying on direct response ads for immediate conversions.

What is the speaker's advice for those who want to implement the 'Social Funnel System'?

The speaker advises interested individuals to book a call with him to discuss their business and learn how to implement the system effectively, ensuring they have a unique offer and compelling messaging.