World premiere livestream of the new all-electric Porsche Macan
Summary
TLDRDie Weltvorstellung des neuen Porsche Macan in Singapur verbindet Tradition, Nachhaltigkeit und Design mit moderner Elektromobilität. Das Event während der Singapore Art Week präsentierte das futuristische Design und die innovative Technologie des Fahrzeugs, unterstrichen durch ein beeindruckendes Kunststück von Mark Foress. Die Performance und das Fahrenserlebnis des Macan wurden hervorstellt, mit einer Reichweite von bis zu 613 km und einer Beschleunigung von 0-100 in 3,3 Sekunden. Das Automobil wird als mobiles Kunststück und Design-Innovation gefeiert.
Takeaways
- 🎨 Die Veranstaltung fand in Singapur statt und feierte das Weltpremieren der neuen elektrischen Porsche Macan.
- 🚗 Die neue Porsche Macan ist voll elektrisch und bietet eine herausragende Leistung in ihrer Klasse.
- 🔋 Der Turbo-Modell hat eine Leistung von bis zu 470 kW und 1130 Nm Drehmoment und beschleunigt von 0 auf 100 in 3,3 Sekunden.
- 🌟 Ein Highlight ist die neue Head-up Display-Technologie mit erweiterter Realität.
- 🔌 Die Macan bietet eine Reichweite von bis zu 613 km und kann mit bis zu 270 kW schnell geladen werden.
- 💨 Das Fahrzeug hat eine Spitzenwert des Luftwiderstands von 0,25 und ist somit eines der stromliniensten SUVs von Porsche.
- 👨🎨 Die Einweihung fand während der Singapore Art Week statt, mit einer beeindruckenden Skulptur des Künstlers Mark Foress.
- 🌆 Die Kulisse von Gardens by the Bay, mit ihren futuristischen Superbäumen, bot einen einzigartigen Rahmen für die Premiere.
- 👥 Zu den prominenten Gästen zählten der Porsche CEO Oliver Blum und der stellvertretende Chefdesigner Michael Mauer.
- 🎉 Die Veranstaltung wurde von Kelly Latimer und der Kunstkuratorin Kylie Ying moderiert, die auch die Verbindung von Kunst und Design thematisierten.
- 🌐 Die neue Macan repräsentiert die Zukunft der Mobilität und zeigt, wie Porsche Tradition und Innovation verbindet.
Q & A
Welche Marke wird in dem Skript vorgestellt?
-Das Skript präsentiert die Marke Porsche und ihren neuen voll elektrisch betriebenen Macan.
Wo findet die Premiere des neuen Porsche Macan statt?
-Die Premiere des neuen Porsche Macan findet in Singapur im Gardens by the Bay statt.
Was ist das besondere an der Location für die Premiere des neuen Macan?
-Die Location ist besonders, weil sie zwischen den beeindruckenden Blumenkuppel und den illuminierten Superbäumen liegt und während der Singapore Art Week stattfindet.
Wer sind die beiden Hauptredner bei der Premiere des neuen Macan?
-Die beiden Hauptredner bei der Premiere sind der Porsche CEO Oliver Blum und der Chefdesigner Michael Mauer.
Was ist das Hauptmerkmal des neuen Porsche Macan in Bezug auf seine Leistung?
-Das Hauptmerkmal des neuen Porsche Macan ist seine E-Performance, mit einer Batterie von 100 Kilowattstunden und einer Ladekapazität von 270 kW, was eine zusätzliche Reichweite von 100 km in etwa 4 Minuten ermöglicht.
Wie wichtig ist die Rolle des Designs bei der Entwicklung des neuen Macan?
-Das Design spielt bei der Entwicklung des neuen Macan eine entscheidende Rolle, da es die einzigartige Ausdrucksweise von E-Performance und die Design-Sprache von Porsche widerspiegelt.
Was unterscheidet den neuen Porsche Macan von anderen SUVs in seinem Segment?
-Der neue Porsche Macan unterscheidet sich durch seine hervorragenden Proportionen, sein sportliches Fahren und seine innovative E-Performance, die neuesten Technologien und ein Design, das die Porsche-Identität beibehält.
Was ist das Ziel der neuen Porsche Macan in Bezug auf E-Mobilität?
-Das Ziel des neuen Porsche Macan in Bezug auf E-Mobilität ist es, einen neuen Standard in der SUV-Segment zu setzen, indem er hervorragenden E-Performance, schnelle Ladekapazitäten und eine Reichweite von bis zu 613 Kilometern bietet.
Wie wichtig ist die Rolle von Kunst und Design bei der Präsentation des neuen Macan?
-Kunst und Design sind bei der Präsentation des neuen Macan sehr wichtig, da sie die innovativen Aspekte des Fahrzeugs hervorheben und die Erfahrung der Teilnehmer an der Premiere anregen und inspirieren.
Was ist das besondere an der Bühne für die Premiere des neuen Macan?
-Die Bühne für die Premiere ist besonder, weil sie von einem Künstler namens Mark Foress als ein einzigartiges Skulptur konstruiert wurde, die aus 6500 Aluminium-Teilen besteht und während der Singapore Art Week für die Öffentlichkeit zugänglich ist.
Wie wird die neue Porsche Macan im Vergleich zu anderen Porsche-Modellen positioniert?
-Die neue Porsche Macan wird als das sportlichste Modell in seinem Segment positioniert, das hervorragenden E-Performance, schnelle Aufladung und eine Reichweite von bis zu 613 Kilometern bietet, während es den Porsche-Charakter beibehält.
Outlines
🎉 Einführung in die Weltpremiere des Porsche Macan in Singapur
Die Einführungsabschnitte des Skripts spiegeln die Aufregung über die bevorstehende Weltpremiere des neuen Porsche Macan in Singapur wider. Es wird erwähnt, dass Singapur mit seiner einzigartigen Fusion aus Tradition, Nachhaltigkeit und Design die perfekte Bühne für die Vorstellung des voll elektrischen Fahrzeugs bietet. Der Abschnitt stellt auch die Moderatoren und die Gäste ein, die an der Veranstaltung beteiligt sind, darunter die Porsche CEO Oliver Blume, den Chefdesigner Michael Mauer, die Kunstsammlerin Kylie Ying und die Moderatorin Claire Jedric. Zudem wird auf die Singapore Art Week hingewiesen, die zur gleichen Zeit stattfindet und die Stadt mit Kunst erfüllt.
🚗 Entwicklung und technische Details des neuen Porsche Macan
Dieser Abschnitt konzentriert sich auf die Entwicklung des Porsche Macan und seine technischen Innovationen. Es wird erwähnt, dass etwa 80% aller Macan-Käufer neue Porsche-Kunden sind und dass China der größte Verkaufsmarkt ist. Die Rede ist von einer 100-Kilowatt-Stunden-Batterie, einer Ladekapazität von 270 kW, die einen zusätzlichen Reichweite von 100 km in etwa 4 Minuten ermöglicht. Zudem werden die Aerodynamik und der verbesserte CD-Wert des Fahrzeugs hervorgehoben, der einen zusätzlichen Reichweite-Gewinn von 85 km bedeutet. Es werden auch die Leistungsdaten des Fahrzeugs, wie ein Ausgangsleistung von über 450 kW und ein Drehmoment von mehr als 1.000 Newtonmetern, sowie eine Beschleunigung von 0 bis 100 km/h in unter 4 Sekunden genannt. Abschließend wird angekündigt, dass alle Derivate eine Reichweite von mehr als 500 km haben werden.
🎨 Kunst und Design im Fokus der Porsche-Präsentation
Der dritte Abschnitt verbindet Kunst und Design mit der Vorstellung des neuen Porsche Macan. Es wird auf die Rolle von Kylie Ying als Kunstsammlerin und Kuratorin eingegangen, die sich der Förderung zeitgenössischer Kunst in China widmet. Ihre Arbeit und ihr familiäres Hintergrund in der Kunst werden kurz vorgestellt. Zudem wird auf die Bedeutung der Kunst und Designphilosophie von Porsche eingegangen, die die Dauerhaftigkeit und Effizienz des Fahrzeugs betont. Die Rede ist von der Rolle der Designprinzipien Tension, Focus und Purpose und wie sie in die neue Macan-Generation einfließen.
🌆 Einblicke in die Kulisse der Weltpremiere in Singapur
In diesem Abschnitt wird die Kulisse der Weltpremiere des Porsche Macan in Singapurs Gardens by the Bay beschrieben. Es wird erwähnt, dass die Veranstaltung während der Singapore Art Week stattfindet und dass ein spezieller Skulptur von Mark Foress als Hintergrund für die Premiere dient. Die Skulptur besteht aus 6.500 Aluminiumteilen und wiegt neun Tonnen, ähnlich dem Aluminium, das in MacBooks verwendet wird. Zudem wird auf die Atmosphäre vor der Premiere eingegangen, mit wachsendem Publikum und der Ankunft von Porsche-Vertretern und der CEO Oliver Blume.
🏁 Die Weltpremiere des neuen Porsche Macan
Der Abschnitt beschreibt die offizielle Vorstellung des neuen Porsche Macan durch den Vorstandsvorsitzenden Oliver Blume. Es wird auf die Bedeutung Singapurs als Innovationsstadt und grüne Mega-City für die Vorstellung des Fahrzeugs hingewiesen. Die neue Macan wird als das sportlichste Modell in ihrem Segment präsentiert, das neue Standards in der E-Performance setzt. Es werden auch die verschiedenen Modelle und ihre Leistungsdaten, wie die Turbo-Version mit 470 kW und 1.130 Nm Drehmoment, beschrieben. Zudem wird auf die neue Generation des Infotainment-Systems und die verbesserten Verbrauchsparameter eingegangen.
🛠️ Designprinzipien und Details des neuen Macan
In diesem Teil des Skripts geht Michael Mauer, der stellvertretende Vorstandsvorsitzende für Style bei Porsche, in die Designdetails des neuen Macan ein. Er erklärt die Herausforderungen, die mit der Weiterentwicklung des Fahrzeugs verbunden sind, insbesondere im Hinblick auf die Veränderung der Technologie zur voll elektrischen Antriebsstrategie. Es wird auf die Designprinzipien Tension, Focus und Purpose eingegangen und wie sie in die ästhetischen Elemente des neuen Macan einfließen. Zudem werden die äußeren und inneren Designelemente des Fahrzeugs, wie die neue Front, die Headlamps, das Innenraumdesign und die Farbauswahl, diskutiert.
🌟 Abschluss der Vorstellung und persönliche Impressionen
Der letzte Abschnitt des Skripts ist ein Abschluss der Veranstaltung und enthält persönliche Impressionen der Teilnehmer. Es wird auf die sportliche Ausstrahlung des neuen Macan und seine Fähigkeit, sowohl das Familien- als auch das Sportauto-Erlebnis zu bieten, hingewiesen. Kylie Ying teilt ihre Gedanken zum Fahrzeugdesign und die Kombination von Sportlichkeit und Design, während Claire Jedric sich auf die Fahrdynamik und das Fahrvergnügen konzentriert. Abschließend wird auf die technische Ausstattung und die Performance des Macan verwiesen, die für ein neues Mobilitätszeitalter maßgeblich sind.
Mindmap
Keywords
💡Singapore
💡Porsche Macan
💡Elektromobilität
💡Innovation
💡Design
💡Performance
💡Sustainability
💡Kunst
💡Mark Fess
💡Technologie
Highlights
Singapore's blend of tradition, sustainability, and design sets a distinctive stage for the unveiling of the new fully electric Porsche Macan.
The world premiere of the electric Porsche Macan takes place at Gardens by the Bay, amidst the futuristic skyline and during the Singapore Art Week.
CLA jedric introduces the event and provides insights into the car's technology and background from Porsche CEO Oliver Blum and chief designer Michael Mauer.
Kylie Ying, an art collector and curator, co-hosts the event, emphasizing the importance of art in the car reveal and its connection to Porsche's design philosophy.
The new Macan features a 100 kWh battery with 270 kW charging capacity, allowing an additional 100 km of range in just 4 minutes.
Porsche Macan has been the best-selling model for Porsche, attracting 80% new customers to the brand and selling over 800,000 units in its largest market, China.
The Macan's development involved intense testing, covering over 3.5 million kilometers in various conditions to ensure performance and driving dynamics.
Aerodynamics played a crucial role in the Macan's design, achieving a drag coefficient (Cd) of 0.25, contributing to an 85 km range increase.
The new Macan boasts an output of over 450 kW, more than 1,000 Newton meters of torque, and can accelerate from 0 to 100 km/h in under 4 seconds.
All derivatives of the new Macan are expected to achieve a range of more than 500 km, showcasing Porsche's commitment to efficiency in electric vehicles.
The design of the new Macan is a fusion of Porsche's unique, timeless design language with an even more efficient approach, reflecting the brand's DNA.
The event's sculpture, created by artist Mark Foress, is constructed from 6,500 parts of aluminum, the same material used in MacBooks, weighing nine tons.
The sculpture will be on display during the Singapore Art Week, symbolizing the intersection of art, design, and technology in the new Macan.
Oliver Blum, Chairman of the Executive Board of Porsche AG, emphasizes the new Macan's role in Porsche's electromobility strategy and its significance as a sports car for the digital age.
The new Macan introduces a new generation of infotainment system with high-performance connectivity, an augmented reality head-up display, and Porsche app center.
Porsche's design strategy focuses on maintaining the brand's essence while embracing innovation, ensuring the new Macan is both a technological leap and a Porsche at heart.
The new Macan offers a head-up display with augmented reality, marking a first for Porsche and enhancing the driving experience with digital overlays.
The event concludes with a final photo call featuring the new Macan, emphasizing its status as a mobile art piece combining future drive technology with art and design.
Transcripts
[Music]
welcome to Singapore in the city
tradition sustainability and design come
together in a distinctive way from the
historic streets of Chinatown to the
unique futuristic skyline of the gardens
by the bay for a brand like Porche the
vibrant Crossroads of the East and West
in Singapore provide the perfect stage
to unveil the all new fully electric
Porche
Macan from gar by the bay welcome to
Singapore ladies and gentlemen I'm here
at Silver Gardens located in the Bay
area of Singapore right between the
impressive flower domes and the
illuminated super trees that you can see
behind me well hello my name is CLA
jedric and I'm your host for tonight
well tonight you are joining us for the
world premiere of the new electric
Porche McAn live and exclusively from
Singapore you will be one of the first
to see the car and here you will get
exciting details about the car's
technology and fascinating background
information from Porche CEO Oliver
Bloomer and chief designer Michael Mau
it will all be held in a unique
sculpture by the artist Mark foress and
of course there is a reason why this
sculpture is here right now that's
because the Singapore art week takes
place right now now in the moment you
can find Art everywhere in the city and
really as a local I can really
appreciate that the versatility of the
city now Singapore art week it
represents a diverse and really a
vibrant Arts community and of course it
is a 12th edition of the art week and
because art plays such important role in
this reveal tonight I do have with me a
special guest her name is Kylie Ying
she's an art collector she's an art
curator and she's also dedicated to
promoting Contemporary Art in China and
she will co-host this evening with me
now here's a little introduction about
Kylie hi I'm
Kylie I'm an artf founder collectors and
curator
I dedicate myself to promote
Contemporary Art in
China as an art curator I always
interest in art design and
fashion Kylie I'm so glad that you're
here in single with me tell me have you
seen the car yet hi Claire how are you I
did not but I'm so excited well I tell
you what I have not seen a car neither
has anybody else but yes I think we have
to wait just a little bit more but first
of all let's let take a look at the
history the development of the Porsche
McAn because Porsche Design language is
well some kind of art as well the way to
express e performance in a unique way
and that's with three generations of
Porsche Macan and without exception or
very successful now the bestselling car
for all of the Porsche models of course
is the Maan continuing this in a
complete New Era I'm going to tell you
about some exciting innovations that the
engineers have been working on over the
last couple of years of intense testing
well yes prior to the world premiere you
will get an Insight now for example the
all electric Maan it's got 100 kwatt an
hour battery which uses a loading
capacity of 270 KW that means well
plainly you get an extra 100 km of range
in about Just 4 minutes now let's take a
look at these major developments in more
detail the Macan a successful model for
Porsche right from the
start around 80% of all Macon buyers are
new Porsche
customers China is the largest sales
Market over 800,000 models have already
left the factory in
lipi
for 10 years the Macon has been a
bestseller now comes the new one fully
electric I've already driven the
Prototype it drives like a Porsche a lot
of hard development work has gone into
it my job is to operate the all-wheel
drive and transverse lock function
development I am responsible for the
interior air
conditioning I am responsible for the
braking system in the new Maan battery
software Electro mechanical Power and
rear axle steering high voltage system
integration my name is Sasha niss I am
head of testing in the completed
vehicle when we develop a new Porsche
model it's always about performance and
driving
Dynamics that's Porsche that's our DNA
the challenge was to pair that with
efficiency and our design
language and we wanted to rise to it
that was our
incentive can you give me a ballpark
figure of how many kilometers a new
model is test driven before it goes into
production I can tell you that we've
already test driven more than 3.5
million kilometers in recent
months of course as always we are
testing all over the world that means
gravel snow
sand the vehicle is highly networked and
we have to make sure that the
connectivity we have in the car is also
reflected in the test
participants
a lot of development time is also
invested in aerodynamics and it pays off
with the Manan we achieve our best CD
value of
0.25 that's a tenth better than the
predecessor a big step a huge step which
ultimately means 85 km more
range y now we can see what technology
is hidden under this aerodynamic skin
now let's go into some real detail can
you give me some key data we will have
an output of over 4 50 KW in the vehicle
and over 1,000 Newton torque and we are
well under 4 seconds everything we have
always promised we promise again with
our electric
cars can you give me a value for the
range well I can tell you for sure that
all derivatives will get more than 500
km
now going all electric it's a big step
into the future and the design
philosophy in particular is more
important than ever now Porsche Design
it's Unique it's Timeless and now it's
even more efficient 85 km more range
merely due to one/ tenth of a better
lower drag coefficient value now I
personally did not know this could be so
decisive well design that's a key link
to Singapore and tonight's well Premiere
well Kylie with with you we are the
co-founder you are the co-founder of the
art021 Shanghai contemporary Fair now
you've visited also the Singapore art
week this week sometimes it's thrilling
sometimes it's stressful is it a
vacation or is it not no it's totally
not a vacation lots of things happen
during Singapore art week and also we
visit lots of artists AR Studios
Galleries and the meeting collectors
during one or two days it's quite a
stressful schedule well Kylie thank you
so much for sharing with us but you know
what I'm actually quite curious to see
what it's like on video what your work
life is like so let's take a
look art has always been around me my
whole life my parents were art
collectors and so I grew up with art
shapes and Designs have always
captivated me prompting me to delve
deeper into the subject 12 years ago I
ventured into the rim of Art curation
establishing myself as an independent
art curator for me art is diverse and
encompasses a b spectr of expensive
forms that serve to interpret and enrich
the world around us despite my deep
passion for my job it's crucial to
acknowledge that it could be quite
stressful there are times when I need to
take a moment for myself to relax and
unwind fortunately I know the perfect
Escape driving serves as a therapetic
outlet for me it creates a sense of
being in a protective
bubble as I embark on the journey I
immerse myself in music not just any
music but the calming sounds of nature
that help sooth my mind even when I'm in
my own bubble or surrounds me constantly
it premes every aspect of my
surroundings Wherever I Go it's in the
people the architecture the culture and
the very essence of the city even my car
within this Urban landscape represents
pure art the specific design intricate
shapes and the luxury interior transform
my car into a unique mobile M pieces
fortunately I'm in the position to
afford art but I can also indulge in
this car founding the perfect match
between
both look art it definitely touches the
soul and everyone has a different view
of it but well that makes it very
exciting now just look at the gardens by
the bay and all the super trees that you
see around me that's art that's unique
and it's a crowd puller and crowd
pleaser every day now when you visit
Singapore I'm pretty sure that at least
one of your photos has one of these
beautiful Giants that you see behind me
now if you're in Singapore right now you
will find right in the middle of silver
Gardens the Porsche sculpture of Mark
Fess until the 10th of February as part
of the art week and the setup of the
Pavilion started on January the 7th now
since then
6,500 Parts I'm going to say that again
6,500 parts of this sculpture have been
installed phenomenal now nine tons of
aluminium results in this stage and a
little fun fact it is the same aluminium
used for yeah your MacBook now to get an
idea of such an exceptional stage let's
see how it was built up in time here at
the gardens by the
Bay
[Music]
the world premiere of the new McAn is
about to start now there are just a few
minutes away till we review the car on
the really impressive stage now cari's
already in front of that stage Kylie
how's the atmosphere over there hi
Claire I'm here and I see more and more
guests coming in and the people they are
so exciting to waiting for the most
exciting moment here and also I saw
posure board members here posure CEO of
porer Olive blumer and also you can see
the beautiful garden behind me along
with amazing sculpture of Mark but also
of course tonight the most important
star of tonight is the new McAn no
guests are very excited waiting here for
new mcken now well thank you kie for
that first impression you've got the
best seat in the house now I think we're
about to start in a few seconds the show
will begin now the Highlight will be the
big reveal and of course I very excited
to see the guy I know you are now all of
you so far the new Mancan will be the
most SP sporty model in its segment so
be curious and
enjoy
please welcome your host for tonight
Kelly
Latimer ladies and gentlemen welcome to
Singapore welcome to Gardens by the bay
and welcome to the world premiere of the
new all electric
Manan my name is Kelly Latimer and I am
absolutely thrilled to be your host
tonight as I bring you on what hopes to
be a truly electrifying Journey
now as a Singaporean I am very very
proud to welcome you here to my home and
I'm so glad and honored that Porsche has
selected this stunning City to be the
launch bed for this brand new Mancan I'm
very very excited for it because I truly
believe that there are so many synergies
right Singapore and Porsche have so many
commonalities we're talking about the
dynamism we're talking about the courage
and also the positive attitude to
embracing change and making sure that
we're in embracing the future as well so
before we dive into the details of the
fascinating features of the car and its
design which I'm sure you're all very
excited about ladies and gentlemen I
need to address the one thing right
behind me the very beautiful very
stunning sculpture that you see the
backdrop for this evening's launch a
masterpiece of art something that was
custom built in close collaboration with
Michael Mau and the stal Porsche team
now they had done this just for this
this very special occasion and I'm very
happy to announce that in conjunction
with the Singapore art week this
stunning sculpture will be available to
the public for the next 3 weeks so they
too can take it in soak it in be
inspired and also enjoy the stunning
sights that we have provided here this
evening but okay I can hear some of you
asking right why art and what on Earth
does art have to do with a sports car
right yes I can see some of you nodding
well think about it right what does art
hope to do art hopes to inspire art
hopes to talk to each and every one of
you art hopes to create that very
essence and the ability for you to
experience that allows you to dream and
that is exactly what this is doing here
tonight but it's also doing something
more it's got that symbiosis with the
true hero of tonight the new all
electric mecan what does it do it
reflects its character it reflects its
value vales and it showcases that the
Manan can Embrace change can move
forward while still retaining its true
Essence now we're going to be talking a
little bit more about this sculpture and
finding out about its design and its
Inception we'll be talking with vice
president for style Porsche Michael Mau
as well as the artist behind it Mark
fornes in a few short moments but before
we do that let's take a quick look at
this design
film
[Music]
my name is mares I'm principal of the
very
many I'm an architect and this is what I
make I provide experience I provide an
environment the car designer is the
same I just loved and love
cars over the 70 5 years there has been
developed the soul of the brand we
cultivated based on certain
principles it should have this
expression being very focused all our
structure without what we would call
Frozen tension would not be able to
sustain all the
forces design those lines go from flood
to curve to crease this patru you think
that's something you can work with I
think it's an excellent start their
collaboration was not to mimic the car
itself that moment where you see for the
first time what can we do to make that
moment
memorable the purpose of uh our
structure for the launch is really to
create an experience and inspire
[Music]
people
[Music]
look absolutely amazing and here to tell
us a little bit more ladies and
Gentlemen please put your hands together
as we warmly welcome Michael Mau vice
president of style Porsche as well as
the architect and artist Mark fores
gentlemen thank you for taking center
stage with me here on a slightly drizzly
night but hey we're not made of salt
neither is this car let's talk a little
bit about some of those design
principles so three key words that we
saw in that film just now tension Focus
purpose how important are these
principles to you and your work Michael
yeah we we believe since we are
basically uh designing cars for people
for customers that it makes sense to
look a little bit more into uh what car
characteristics these people have and
based on this we have derived these uh
keywords and uh as you just mentioned uh
purpose tens focus and we had a very
interesting discussion when this whole
project started so Mark and his team
visited Us in in vak and uh we were
presenting these
principles uh and uh hoping that uh by
uh presenting this um there's a better
understanding um why a Porsche looks
like a Porsche yeah well Porsche looks
like a Porsche because it's absolutely
stunning I look at it and I go wow
that's a piece of art but do you
consider the work that you do art I
would say definitely in the beginning
it's pretty similar you start with a
blank sheet of paper and uh you have a
vision you have an idea um you have some
dreams and then you just start to sketch
and and build models and all this stuff
and then uh but then we are as I just
mentioned part of a uh yeah industry uh
we are not designing cars for the
designers but for customers and
therefore we have a close look at their
requirements at their wishes and I think
that's a part where maybe Mark for Mark
it's a little bit easier from that point
on Mark what do you think do you have to
agree I think I have to agree with
Michael for sure but I think since our
very first visit and discussion uh in
Visa we quickly realize that we have
much more in common than just a design
sensibility or a style
if you will I think at the very essence
of Porsche there is performance and
trying to bring performance to the
street and in our case with the studio
we're trying to Build performance-driven
architecture or prototype of
architecture but beyond just the kind of
art of engineering we also Bo trying to
craft um experience memorable moments
and I think in some extent we're trying
to to create dreams for people I think
you've definitely done that and you
dreamed this beautiful sculpture to life
tell us a little bit more because
everyone is in absolute awe of just how
beautiful it looks well very simple it's
my vision of a two-car garage right now
there's two amazing cars parked into
that but if we look at it first in term
of performance is what we would call um
self-supported Ultra finin shell
structure self-supported because
basically there is no the skin the
envelope is the structure there is no
traditional element of architecture such
as beams colons and Ultra fin because
while it's about 7 m high it's paper fin
aluminum building it 1.5 mm thick wow
for that part so if we look at it now in
terms of engineering it's made out of
more than
6,500 Parts all unique and that create
some sort of puzzle 3D puzzle for that
but it's also in a few numbers it's 26
kilm of laser cut
it's 200,000 rivets together but again
Beyond just the number themselves I
think the aim was to create an
environment inspiring um to create kind
of an experience going through that
trigger creativity and it's very much
focused to the visitor and I think I
like to believe that it's similar to the
car under the cover focusing to its
driver amazing I mean I have to say I
saw it last night for the first time in
person before we were always exchanging
and uh you were uh showing pictures and
stuff like this but when I saw it last
night for the first time I could really
feel this tension that is in the
sculpture and therefore I think it's so
perfectly complimenting the cars thank
than you I'm absolutely sure when all of
you walked in here today the first thing
you did was cast your gaze towards this
stunning structure It's amazing And we
heard just now Mark you mentioned two of
those key design principles as well
we've talked about Focus we've talked
talked about um that tension as well but
what about the purpose then Michael
let's draw it back to the purpose what
was the purpose of trying to see how you
guys could Implement all of this into
the new Maan yeah I mean purpose is a
very important keyword for us because
all the uh design cues we are using we
always try to give them a function a
purpose and uh you could say if you talk
about the car overall the main purpose
was just again with the successor of the
very successful Maan to build the most
sporty SUV in its segment amazing well
I'm sure everyone is very very excited
to see exactly what it is we're going to
talk to you a little bit later about the
intricate design details but let's give
them a round of applause please ladies
and gentlemen because we have come to
the point in the night that you've all
been waiting for ladies and gentlemen
we've come to the point in the night
where we achieve our true purpose of
this
evening
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ladies and Gentlemen please welcome the
chairman of the Executive Board of
Porsche AG Oliva
blumer what a fantastic moment and what
an incredible place to present this car
good evening and a warm welcome to all
of you it's wonderful to be here in in
Singapore in the famous gardens by the
bay we are gathered in a place where
dreams come true in a spot where nature
and Technology allow us to experience
unique
moments take a look at these artificial
super trees they convert sunlight into
energy
with photovoltaic cells and make this
place glow at night Singapore is an
Innovation Hub it's a green Mega City
and it's opening the door to the
Future a future with a new star the new
all electric
Maan we are showing this car during
Singapore art week with the impressive
artwork of Mark foress the car and the
sculpture have two things in
common they combine state-of-the-art
technology with Innovative design and
the pursuit of perfection that's the
true art of
engineering we are making history once
again with a lounge of our second all
electric model following the tyon the
Maan has been on an outstanding Journey
since
2013 with more than 800 ,000 customers
worldwide today our best seller is
scaring
electric Porsche is taking the Maran to
a new level in three ways first e
performance second Porsche driver
experience and third expressive design
the all electric Maran sets new
standards for E performance a benchmark
in the SUV segment the perfect car for a
new age of Mobility
a car that exceeds expectations its
capabilities are unique in its class
with high performance fast charging with
up to 270 KW and a range up to
613
kilm at the beginning the Maan will be
available in two versions Maan 4 and the
topof the range Maan Turbo with
acceleration from 0 to 100 km per hour
and only 3.3 seconds and a top speed of
260 km per hour an exceptional car that
performs on any
surface now let's talk about the Porsche
driver experience the Newan is full of
Innovations a technology carrier the new
generation of the infotainment system
enables high performance connectivity
with an augmented reality headup display
with a Porsche app center for
downloading thirdparty apps with super
fast root planning and exceptional
charging
management this transformation takes us
to a new level I've read something
interesting about the new Maran let me
briefly quote from it it's a car that
performs like a Porsche but behaves like
a
smartphone it's about performance on the
road and performance in the digital
world moreover Porsche offers countless
options customers can create their own
Maran in terms of colors exclusive
features and sustainable materials in
selected components and all in highest
quality Porsche is attracting new Target
groups our Porche family is getting
younger and more female especially here
in Asia the new Maan is cool digital and
ready for exciting new
experiences that's why we are here today
in the gardens by the bay the Maan is a
true sports car it demonstrates our
ambitious goal for the ramp up of
electromobility our journey started with
a tyon up to now we have delivered
almost 140,000 units and over 40,000 in
2023 electromobility and Porsche is a
perfect fit with a consistent product
strategy the new tyan will come very
soon followed by the 718 and the all
electric cayenne and many more to come
Porsche has a global presence Europe the
United States and China and strong
growth in the overseas markets like
southeast Asia last year these markets
accounted for more than 16% of our total
sales southeast Asia is a future
Powerhouse for Porsche this is why
Singapore is a perfect stage for our new
Maan the world is changing today we're
in a place where change can be seen in
every direction green skyscrapers a
jungle in the middle of the city
renewable energy Singapore is
transforming into a green Mega City a
role model for successful
transformation and now it's time to take
a look closer watch out for our three
game changers e performance the Porsche
driver experience and expressive
design thank you very much Oliver
fantastic and I can't wait to get even
closer to this expressive design thank
you so much for explaining all of that
we will let Oliver take his leave of the
stage as we now take a closer look at
that expressive design Michael welcome
back ladies and Gentlemen let's give him
a round of applause as he takes us
through the ins and the outs and I think
the first thing I want to know is I
think it's beautiful you all agree
stunning but I want to know as the
designer which is your favorite part
Michael you know it's always hard to ask
a designer what is the favorite part
there are some favorite Parts but I
would like to refer briefly to the front
because that was I think the most
challenging part of the car why you know
the very successful current Maan has a
very strong product identity a very
strong Maan identity so and then you
could say to work on the next generation
is in a way business as usual so you
have to have this close connection
between the predecessor and then uh the
the follower but in that case as well
combined with this change of technology
so we wanted as well that we are
visualizing that this is an EV and
therefore you could say we in a way
bought borrowed the headlamps of the
tyon very flat very low very slim with
this four elements and tried to close
the front much more so I would really
say that was uh the toughest part okay
so subtle distinctive something that if
you saw it in your rearview Mir you
would still pay attention so some of the
other Design Elements then talk us
through some of the other parts for
example on the interior I mean uh no
combustion engine no ref counter so the
the display the instrument curved uh and
free floating one of my highlights in
the interior or if we have a brief look
at this car over there as well the
colors so we try to as well to introduce
new colors that are light uh and uh yeah
complimenting let's say this new
technology and it does look stunning
from the rear here this is also a very
distinctive look and feel yeah I mean
for us in Porsche the proportion are
very important so again today's Maran
already has great proportions um and
looking at the car especially from the
back I mean this width to height ratio
so The Stance of the car uh something I
think we even uh improved and uh again
underlines that this is the sports car
in the segment okay so let's talk a
little bit about those design principles
that we've touched on I mean obviously a
few of the key things that we're noting
is the tension that we not on each of
these curves right but some of the
trends when you talk about automobiles
they come and go some work really well
and some kind of don't right but Porsche
has managed to hold on to that Essence
and it's always been very notable but
obviously there is change involved so
how do you maintain that yeah I mean as
a designer and as a brand as a company
you should never be so arrogant not to
listen to customers not to look closer
at the competition what's happening but
again I think in the end you have to
keep you're saying the essence the brand
identity and therefore we have a very
clear design strategy we were um briefly
talking about these keywords that always
help us whenever we have to take a
decision if you go more to the left or
to the right um besides these Trends to
take let's say the right decision for
the Porsche brand to keep this strong
brand identity and product identity of
the Maan so obviously then when you had
to create an all electric Maan right you
were projecting into the future how do
you do that whilst retaining that brand
Essence yeah I mean uh we have uh let's
say this kind of internal system it's so
secret that I can't talk about it but
going sh something right it's basically
we always uh have this uh idea this
picture in our mind that we throw a
stone pretty far into the future very
much into the future knowing that a lot
of ideas we are creating this process
are not realistic at that point in time
today that's what we call forecasting
and from there we go step by step back
we call it backcasting and therefore
then we believe that we found a pretty
good way again as I said to keep uh the
the threat between the history The
Heritage and find the right amount of
innovation and with that we now have
this brand new all electric Maan
it is stunning it is absolutely amazing
I'm sure each and every single one of
you wants to get even closer to it
Michael thank you so much for giving us
the ins and the outs of all the design
facets I'll let you pop off to the side
there for a
moment ladies and gentlemen it has been
an electrifying evening and we
officially present to you the new all
electric Maan and now to round us out
officially for the evening I would like
to welcome back to the stage so ladies
and gentlemen a warm round of Applause
please as we welcome back for the final
photo call with the car Mr Oliver blumer
we will have Michael as well once he's
done and we'll also have Mark forz
joining us to the stage ladies and
Gentlemen let's give him a round of
applause as they come for that final
photo call for the
evening
yep can you hear
me wow what a fantastic car Kylie I mean
tell us your first impressions of the
all electric Maan oh I think this car
would definitely stand out on the road
because of its color and the shape well
I tell you what if there's one color
that I could have of the car it would be
yellow but I haven't quite got there yet
well for me really it's about the
combination of sportiness and being able
to put uh family inside the car you know
I spend a lot of time inside the car I'm
me events I'm at shows I'm at work I'm
with kids you know so for me it's got to
be able to combine now all of that now
when it comes to design because you work
in the world of art what is that Focus
that highlight for you kie oh I think
mcken is mcken but completely new uh
what impressed me is that powerful front
and also huge wheels and super nice body
interior I love it well you know for me
sportiness of the car the driving
Dynamics because I spend so much time in
the car it's about having that fun and
fun for me really at the end of the day
maybe it's that ex race driver little
issues that I still have but when I'm at
that red light and it turns green I
still like to have a little kick when
I'm moving off that uh that line but
that's for me sportiness well Kylie
thank you so much now I think we're
pretty much on the same page when it
comes to all the appearances and uh
having the Dynamics of the car now we
have heard some of the technical details
from Oliver Blum but let's take another
look into some of the details as well as
the technical specifications of the on
new
Maan the new Macan is the highest
performing model in its segment offering
e performance typical to Porsche the
turbo achieves up to 470 KW and 1130 new
M off torque
it accelerates from 0 to 100 in 3.3
seconds and has a top speed of 260
kmph the turbo has a range of up to 591
km with the range of the Macan 4 going
up to 63
km a high voltage battery with an energy
content of 100 KW per hour 95% of which
we can use we can charge with up to 270
KW at an 8 Vol fast charging station
this allows us to charge the battery
from 10 to 80% in around 21
minutes there's enough space in the
front luggage compartment for the
charging equipment or a travel bag
inside there's room for the whole family
and the
luggage plus a towing capacity of up to
2 tons first time we are offering a
head-up display with augmented
reality the new generation of the
infotainment system enables powerful
connectivity functions apps from third
party providers can now also be
downloaded via our app center it was
important to us to have a low seat
position and a good view of the 12.6 in
curve
display with its Porsche active
aerodynamics the new maon is one of the
most streamlined
SUVs we have fully variable cooling air
flaps a completely closed underbody flow
optimized wheel designs and an Adaptive
rear spoiler this enables us to achieve
our top drag coefficient of
0.25 the all El electric version is a
performance oriented SUV with great
everyday usability high quality
Equipment and plenty of
space now these technical facts well
they promise e performance driving
Dynamics and really in the best way
possible now the high-range short
driving well loading times really and
small consumption together with all of
that space for the entire family that's
what really makes it for me now my
personal review it's amazing I mean they
sportiness not just aesthetically but
they design inside outside I mean I love
horsepower but having talk way more fun
for me now Kylie if you love to come on
I would love to have Kylie here we've
seen the launch we've had the energy of
all of it going down here in Singapore
what's your R viw your overall view of
what went down for me I think this is
totally a mobile art piece and it's like
a future Drive technolog combined
perfectly with Art and Design and also
this amazing event this is my first time
to participate this kind of world preman
what a fabulous way and I tell you what
art has changed wouldn't you say that I
think art really it's not just
traditional anymore I feel like art it's
all around us do you think that no I
think nowadays art is everywhere it
could be a car could be a piece of
furniture or house everything so I think
those year por you know combined very
perfectly with Art and Design I so
excited thank you so much for coming
thank you Claire I know you traveled all
the way from Paris to be here well thank
you so much for watching our live stream
now for more information pictures videos
all the information that you need about
tonight and about the all new electric
Mard you can check out newsroom.
porsche.com to found out more about the
Porsche MAA now we hope you've enjoyed
our l live show here in Singapore along
with Kylie and all our wonderful guests
now if you make it to Singapore the next
couple of days don't forget that this
wonderful sculpture here by Mark Fess
will be here still for you to check out
as well as the POR Mancan now it is here
in the silver Gardens Gardens by the way
well Kylie thank you so much for being
here it's been a pleasure and of course
I wish all of you a good night a good
day and well a good morning wherever you
are
goodbye
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