This AI Tool is a Game-Changer for Graphic Designers

Summary

This video tutorial showcases the capabilities of Chat GPT 40 for enhancing business and design processes. It emphasizes the importance of clear input and quality data for accurate analysis, and demonstrates how to leverage Chat GPT for market research, copywriting, brand building, and design evaluation. The host provides practical examples and prompts to streamline tasks, generate ideas, and create compelling marketing messages, while reminding viewers that Chat GPT is a tool to assist, not replace, human expertise.

Takeaways

• 😀 Chat GPT 40 is a powerful tool that can significantly reduce work time, allowing designers to focus on growing their business and creating excellent designs.
• 🔍 The clarity of input directly influences the quality of the output from Chat GPT, emphasizing the importance of being specific with questions for useful answers.
• 📈 Quality data is crucial for Chat GPT's analysis; providing relevant information enhances the accuracy of its analysis.
• 🛠️ Chat GPT can be used as a tool for idea generation, clarifying complex topics, and understanding target audiences, but it should not replace human judgment.
• 🔎 Market research is one area where Chat GPT excels, as it can quickly gather necessary information and analyze competitors' strengths, weaknesses, opportunities, and threats.
• 📝 Chat GPT is useful for writing and editing, especially for creatives who may struggle with written communication, and it can generate professional and natural-sounding content.
• 🏢 Building a brand to attract design clients can be streamlined with Chat GPT, which can identify potential niches and suggest designs that are in high demand.
• 📊 Customer journey mapping is another application of Chat GPT, helping designers understand their target audience's thought process and providing the right messaging at the right time.
• 🎨 While Chat GPT is not recommended for design inspiration, it can evaluate the effectiveness of completed designs and provide insights for improvement.
• 📈 Chat GPT 40's capabilities can enhance a designer's skills, but it is meant to assist and not replace human expertise and judgment.
• 📚 The video provides prompts and examples of how to use Chat GPT for various tasks, such as market research, copywriting, brand building, and design evaluation.

Q & A

What is the main purpose of the video?

The main purpose of the video is to demonstrate how to utilize the capabilities of Chat GPT 40 to streamline work processes, enhance creativity, and improve business efficiency.

What are the two key concepts mentioned in the video for effectively using Chat GPT?

The two key concepts are 'input equals output', meaning the clarity of your input directly influences the quality of the output, and 'quality data matters', which emphasizes the importance of providing relevant information for better analysis.

How does Chat GPT assist in market research according to the video?

Chat GPT can significantly cut down research time by gathering necessary information for informed research analysis, conducting competitors' analysis, and identifying target audience preferences and design styles.

What role does Chat GPT play in writing and editing?

Chat GPT can assist creatives who struggle with written communication by generating professional content and catchy copy, which can then be tweaked to fit specific brand purposes.

How can Chat GPT help in building one's own brand to attract design clients?

Chat GPT can streamline the process of identifying potential niches and suggest design services that are in high demand, providing tailored marketing messaging for each niche, and supporting suggestions with relevant factual information.

What is the importance of using specific prompts with Chat GPT?

Using specific prompts helps to guide Chat GPT in providing more accurate and relevant information, ensuring that the output is tailored to the user's needs and is supported by factual data and sources.

How does the video suggest using Chat GPT for evaluating the effectiveness of designs?

The video suggests using Chat GPT to analyze completed designs for areas of improvement by comparing them against best design practices and providing insights based on current trends and methods.

What is the video's stance on using Chat GPT for design inspiration?

The video does not endorse using Chat GPT for design inspiration, as it believes there are better ways to spark creativity, but acknowledges its usefulness for analyzing and improving completed designs.

How can Chat GPT assist in customer journey mapping for better marketing?

Chat GPT can create customer journey maps that show the stages a client goes through from becoming aware of the need for a service to making a decision and hiring a designer, allowing for targeted marketing messaging at each stage.

What are the potential pitfalls of relying solely on Chat GPT for research and design?

While Chat GPT can provide valuable insights and data, it is important to apply one's own judgment and experience to make final decisions, as Chat GPT is built on human knowledge and input and is meant to assist, not replace, human expertise.

Outlines

00:00

🤖 Maximizing Chat GPT 40's Potential

This paragraph introduces the video's focus on leveraging Chat GPT 40 for business efficiency and design excellence. It emphasizes the importance of clear input for reliable output and the significance of quality data for accurate analysis. The speaker suggests using Chat GPT for idea generation, clarifying complex topics, and understanding target audiences, while always applying personal judgment to make final decisions. The video promises to demonstrate practical ways to utilize Chat GPT's capabilities, such as market research, where it has significantly reduced the time spent on gathering information for informed research analysis in design projects.

05:02

📝 Enhancing Copywriting and Branding with Chat GPT

The second paragraph discusses the application of Chat GPT in copywriting and editing, highlighting its improvement from previous versions to generate more natural and professional content. It provides an example of generating catchy copy for a vitamin C serum packaging, illustrating how Chat GPT can align with a target audience's preferences. The paragraph also covers using Chat GPT for brand attraction, suggesting design services in high demand within various niches and generating tailored marketing messaging that addresses specific needs, desires, and pain points of potential clients.

10:03

🔍 Streamlining Market Research and Client Attraction

This section delves into streamlining the process of market research and client attraction using Chat GPT. It describes how to use prompts to identify potential niches and design services that are in demand, providing factual information and sources to back up suggestions. The paragraph also explains how to create customer journey mapping to understand the client's thought process from realizing the need for a designer to making a hiring decision, offering examples of messaging for different stages of the client's journey.

15:04

🎨 Evaluating Design Effectiveness with Chat GPT

The final paragraph explores using Chat GPT to evaluate the effectiveness of designs. It notes that while Chat GPT is not recommended for design inspiration, it can be a valuable tool for analyzing completed designs to identify areas for improvement. The speaker demonstrates how to use Chat GPT to analyze a YouTube thumbnail, providing insights into design strengths and areas that need enhancement based on current trends and best practices. The video concludes by reiterating Chat GPT's role as an assistant to creative professionals, designed to augment their skills rather than replace them.

Keywords

💡Chat GPT-4

Chat GPT-4 is the latest version of OpenAI's language model, offering more power and efficiency than previous versions. It is capable of a wide range of tasks, including data analysis, idea generation, and information gathering, making it a valuable tool for designers to cut down on work time and improve productivity.

💡Input equals output

This concept means that the quality of the output generated by Chat GPT-4 is directly influenced by the clarity and specificity of the input provided. In the context of the video, it emphasizes the importance of asking precise and detailed questions to receive useful and reliable answers from the AI.

💡Quality data

Quality data refers to the relevance and accuracy of the information provided to Chat GPT-4. The video highlights that providing detailed and specific information helps the AI deliver more accurate and useful analysis, underscoring the need to tailor inputs for better outputs.

💡Market research

Market research involves gathering and analyzing information about a market, including competitors and target audiences. The video demonstrates how Chat GPT-4 can significantly reduce the time spent on market research by providing comprehensive competitor analysis and insights into target audience preferences.

💡Competitor analysis

Competitor analysis is the process of assessing the strengths, weaknesses, opportunities, and threats of competitors in the market. In the video, Chat GPT-4 is used to conduct competitor analysis, helping designers understand the competitive landscape and identify opportunities for differentiation.

💡Target audience

The target audience refers to the specific group of people a product or service is aimed at. The video explains how Chat GPT-4 can help identify and understand the preferences and behaviors of the target audience, which is crucial for effective design and marketing strategies.

💡Copywriting

Copywriting is the act of writing text for advertising or marketing purposes. The video shows how Chat GPT-4 can assist with generating professional and catchy copy for various purposes, such as product packaging and branding, thus aiding designers who may struggle with written communication.

💡Brand identity

Brand identity is the visible elements of a brand, such as color, design, and logo, that distinguish it from other brands. The video discusses how Chat GPT-4 can help in creating and refining brand identity by providing insights and suggestions based on market research and competitor analysis.

💡Customer journey mapping

Customer journey mapping is the process of creating a visual representation of the steps a customer goes through before making a purchase. The video illustrates how Chat GPT-4 can be used to map out the customer journey, helping designers understand and optimize the customer experience at each stage.

💡Design evaluation

Design evaluation involves assessing the effectiveness and quality of a design. The video shows how Chat GPT-4 can provide valuable feedback on design elements, such as YouTube thumbnails, by analyzing best practices and offering specific suggestions for improvement based on current trends and data.

Highlights

ChatGPT 4.0 is more powerful and efficient than previous versions, significantly cutting down work time.

Clarity of input directly influences the quality of output; specific questions yield more useful answers.

Quality data matters; relevant information enhances ChatGPT's analysis accuracy.

ChatGPT excels in data analysis, idea generation, and information gathering, making it a valuable tool for designers.

Using ChatGPT for market research drastically reduces the time spent on gathering necessary information.

A detailed prompt example for market research is provided, demonstrating how to gather competitive analysis and target audience preferences.

ChatGPT can generate catchy copy for product packaging, such as for a vitamin C serum, aligning with researched target audience preferences.

Identifying high-demand design services in viable niches can be streamlined using ChatGPT, helping designers target the right markets.

Generating tailored marketing messaging for specific niches using ChatGPT addresses unique needs, desires, and pain points.

Customer journey mapping helps understand the target audience's decision-making process, improving marketing strategies.

Evaluating design effectiveness using ChatGPT provides helpful analysis and specific suggestions for improvement.

ChatGPT 4.0 provides sources for its information, allowing users to verify data and ensure reliability.

Using ChatGPT as an art director assistant helps with competitor analysis, target audience preferences, and design elements.

ChatGPT's ability to generate professional content has improved significantly, sounding more natural and less artificial.

A balanced approach of using ChatGPT's output and verifying with human judgment ensures high-quality and reliable results.

Transcripts

[Music]

in this video I'll show you how I use

chat gbt 40 to the fullest it is more

powerful and efficient than previous

versions which cuts down work time so

you can focus on growing your business

and creating excellent

[Music]

designs now chat GPT excels in several

areas including data analysis idea

generation and information gathering

however many designers face challenges

with it so to fully take advantage of

chat gpt's potential it's important to

understand two key Concepts the first is

input equals output so that means the

clarity of your input directly

influences the quality of what it will

output if you put in vague questions

it's going to lead to unreliable results

so you have to be very specific in your

questions for useful answers the second

is that quality data matters so the more

relevant information you provide the

better the analysis of chat GPT will be

while it learns from vast amounts of

data online focusing on very specific

and relevant data helps provide more

accurate analysis on its part so

tailoring your input to include detailed

in applicable information will enhance

what it provides for you use chat gbt as

a tool to generate ideas clarify complex

topics understand Target audiences but

always apply your own judgment and

experience to make final decisions

because just remember it is built on

human knowledge and input and its role

is to assist rather than replace your

valuable judgment so here are some ideas

on how to use chat gbt's power to your

advantage the first is market research

now my team team and I used to spend

countless hours Gathering all the

necessary information for a

well-informed research analysis to then

create an effective design with whether

it was for brand identity strategy or

any other design projects Chachi PT now

helps us significantly cut down on this

research time for example if we were to

be taking some sort of vitamin C serum

let's say the client wants to better

communicate their value and previously

we had to sift through pages of

information so this is a really really

helpful prompt and we're I'm going to be

pasting it into chbt 40 here so you can

see what happens and this prompt is

going to be in the description below so

you can use it for your own projects so

what it's what I'm asking is for it to

be my art director assistant and I'm

working on a brand I give kind of a

context of what the target audience is

and I'm telling it that I want it to

have competitors analysis so they can

research what are their strengths what

are their weaknesses and what can there

be some opportunities for us to have

when we're designing the product and

making it stand out also it's really

going to be helping with figuring out

what are the what is the target audience

like to see what kind of design elements

what is the Styles and it's going to be

helpful when we're designing the actual

project if this was a real

project so you can see all the awesome

information it's Gathering right now and

the cool thing is it's providing the

sources so because there's this part at

the end of The Prompt that we provided

with making Mak sure it's supported by

relevant factual data and site sources

that's going to make it so that if I

want to verify things I can go back to

the sources and I know it's not just

making it all up so if you see this now

what it's provided it has some excellent

information so I understand the actual

product that it is used for these

benefits of brightening anti-aging

protecting from sun damage and these

other ones it gives other information

here it then gets into the target

audience the preference on design Style

so this is based on the research it's

done to see what other competitors are

out there and what is selling also you

can use these paint points if you're

helping to write some of the copy maybe

for the product packaging and then also

for the secondary target audience it

talks about a different different design

style so maybe if it if there's a

younger line for younger uh more 20y

olds and then there's more of an older

one that could work if it was applicable

for the specific target audience or

specific client you're working with and

then here are the competitors it says

the strengths weaknesses opportunities

and threats so this is all very helpful

to for yourself as well to when you're

documenting why you chose specific

Design Elements to the client you can

show that you did Research into the

competitors and I did look into this and

make sure that these actually gave

correct information so again use your

own judgment don't just rely 100% on it

but this cuts down the research time

dramatically the second point is writing

and editing now many of us creatives are

great at visual design but sometimes we

struggle with written communication so

we often find ourselves needing to do

some copywriting maybe for brand

purposes and that's where chaty PT can

generate some really cool and catchy

copy now it's great for coming up with

this professional content and maybe

tweaking it at the end but if you think

it only writes copy that sounds very AI

that might have been really true for 3.5

or four but now 40 it's much better and

sounds a bit more natural so let's say

this we were taking this earlier vitamin

C serum as an example so write catchy

copy for the back of a vitamin C

serum

packaging that aligns with the target

audience researched

earlier so let's see what it comes up

with

here Radiance un vitamin C serum unlock

your Skin's natural grow key benefits

brightens an even skin tone fights fine

lines and wrinkles hydrates and plumps

boost collagen production why you love

it and age gracefully that's very

beautiful embrace your age with

confidence as our serum Works to keep

your skin looking its best see I I

noticed in the earlier versions it was

very adjective heavy and they used to

use a lot of elaborate adjectives and

make it sound a little too artificial so

I what I'm finding here is it's much

more subdue it's much more natural and I

like these ideas that could be turned

into copy for this marketing package the

Third Way is building your own brand to

attract Your Design clients so let's say

you're sitting at your computer you're

trying to figure out what Niche should

you target with your Design Services and

whether it's actual viable well

gathering this information could take

you days weeks or even months sometimes

but now we can streamline the process

and identify markets where you could

give some real value to them and get

some income from those specific niches

so I'm going to show you some prompts

and again these are going to be in the

description below okay so here is a

prompt for locating potential niches and

suggested designs for them so it's going

to say suggest what design services will

be in high demand in viable niches

taking into account the industry needs

and pain points ensure the suggestions

are tailored to address specific

challenges and opportunities within each

Niche provide relevant factual

information to support your suggestions

so this is helping you 40 is helping you

go through the entire inter internet

research all the information and let's

see what it comes up with so the first

one is e-commerce and then it gets into

as you can see it gets into the

challenges there so standing out in a

crowded Market that's what the

challenges of these businesses that you

could design for and the opportunity of

creating mockups and product photos to

help con increase conversions it's

suggesting another service which is ux

UI for online stores and then health and

wellness packaging design brand identity

Tech startups Challen app design pitch

deck design Hospitality website design

print materials and for capturing the

essence of the experience making

appealing and then education and

e-learning then it talks about the

different ways that it can help and food

and beverage this is great it gives a

lot how many did it give us here so it

gave us eight different ideas of niches

and different designs within each one

and then it summarizes it or has the

relevant factual support So e-commerce

Trends visual content is crucial and it

gives all this back data to back it up

which is super valuable so that is one

way that you can use it for your own

branding there's this other one where

you can now taking based on this these

niches we're going to copy I'm going to

copy paste this prompt which again is

going to be in the description and it

says generate tailored marketing

messaging for the above mentioned niches

each message should address unique needs

desires and pain points so that now

let's see what it comes up with for each

of these eight niches so e-commerce

transform your online store into a

visual Powerhouse with our top-notch

product photography and realistic

mockups Captivate your customers and

boost your sales don't let poor visuals

hold you back optimize your store with a

seus iux so gives it's speaking to the

pain points it could be modified a

little bit if you need to but at least

you have this Foundation to start which

which can be very helpful let's just

take one more food and beverage so

Delight your customers with menus and

packaging that not not only look good

but also tell your Brand Story our

Design Services enhance the dining

experience making every interaction with

your brand memorable stand out on the

shelves and in your customers Minds with

our disp bespoke packaging Solutions

taste success with designs that deliver

so then it uses those fun puns on

tasting and deliver which obviously

aligns with the food and beverage

industry so I think that this is a great

starting point that you could use for

your own marketing messaging on your

website and in social media and such so

this is this can be very helpful this

prompt going to do now just two more in

this category so let's say that we are

I'm going to redo one of these prompts

because the problem is that chat gbt

sometimes will kind of hallucinate or

come up with its own ideas so now we're

going to do a different angle on one of

these prompts I'm going to redo one and

I'm going to be very specific that it

can't be hallucinating or coming up with

ideas but it's always retrieving its

information from some Source online

which makes your research here much more

reliable and accurate now the thing is

you should always do the prompt first

and see what it comes up with and then

do it with this this other angle on it

to make sure it's factual because it

sometimes can make it so that the

prompts are are it won't give anything

because it's going to be too cautious so

then you can balance the two and see

from yourself maybe doing some of your

own research just making sure that it is

aligned so to show you what I'm talking

about let's take this again this first

one suggesting what design service is

and instead of just using that I'm going

to use this prompt please provide

relevant factual information and site

the passage along with the source link

if you cannot find sufficient

information or data to support and

answer respond with insufficient

information so now I'm going to put this

underneath and let's see what it comes

up with see it's searching the web it's

looking through and it's searched five

sites and it's going to be citing those

at the bottom so here here let's just

stop it right here so it says e-commerce

high demand Services product photography

mockups uiux designed for online stores

now the relevant information is the

global e-commerce Market reached 5.8

trillion in 2023 and is projected to

grow to 8 trillion by 2027 highlighting

the increasing importance of topnotch

visuals and user experience in driving

sales so right there that's an example

of of backing up why they chose

e-commerce as one of the top niches so

this is a great example and that's why

it's good to have those sources so now

we're going to take one more prompt that

can help you in your discovery of your

own marketing how you're going to

attract your own clients and this is

called a journey mapping what that does

is it shows you where at what stage the

client would care about hiring you and

shows their thought process in the point

of realizing they need a designer to the

point of hiring and this can be true of

any type when you're buying something

you also have your own journey of when

you would buy when you realize you need

the product so every person a client as

well in this case will have a journey

and this is going to help you understand

that Journey which is only going to help

you get better marketing and create

better messaging so I this prompt again

will be there so I am let's just say a

brand Identity Design deser I want to

Target

e-commerce that

need branding and packaging I need to

create a customer Journey mapping so I

can better understand my target audience

and provide the right messaging at the

right time please create a customer

Journey mapping for

e-commerce looking for brand

identity and packaging so let's see what

happens here when we use this

one so first is the awareness stage so

this is when they capture attention and

make the target audience aware of your

services so and then I'm just going to

let it finish everything and then I'll

go through a few of them and it goes

through the consideration stage when

they're considering hiring you when they

make the decision about hiring you when

you get them and you get them on boarded

and and then this is showing examples of

messaging you could use at every stage

which is super helpful so let's just go

back up here you can see the awareness

stage the customer action so they're

they are browsing online for Branding

they're reading articles about the

importance of branding and maybe they're

attending industry webinars and

conferences so touch points where you

could connect with them is on social

media blogs and being at these webinars

and conferences pain points that they

will have is they're overwhelmed by the

number of options available out there

and they're uncertain about which

branding services to fit their needs so

your messaging at this stage could be

highlighting your expertise educating

about the impact of brand identity and

packaging on sales providing clear

concise and Visually appealing

information and then they're going to

move to the next stage and there are at

this stage consideration help potential

clients evaluate your services against

competitors so there's all these

different stages that you can go through

and make sure that you're addressing

each part of that client Journey

so that on you are not just sitting

there waiting for them to come on your

website but you are at the places

they're going to be when they're making

these decisions you're doing the right

actions at every stage and you're

carrying that through in all of your

social media and what you're doing in

your branding and marketing so one more

example I just want to show you is an a

messaging at this stage let's say

they're they're in the stage where

they're wondering they know they need

branding but they don't know what to do

you could have a messaging that says

says discover how our expert branding

and packaging Services can re elevate

your e-commerce business check out our

portfolio and see the transformation

yourself so I think this could be

tweaked a little bit to be more along

the lines of their pain points which

could be part of the process that you do

with the research based on that first

step when we're really understanding

that first prompt that we went over but

this gives you just an idea which will

really help in your messaging so so

those are the different prompts for your

own brand and attracting your own

clients so the fourth way to use chat

GPT is to evaluate the effectiveness of

your designs now I just want to note I

don't endorse using chat GPT for

inspiration for designs cuz I don't

really believe it's useful for that

purpose if you're stuck on a design

there's so many better ways to spark

your creativity which I've addressed in

past videos and I'll be talking about in

future ones but sometimes you might find

yourself stuck on a completed design and

you're not sure what's wrong with it or

how it could be improved maybe for

thumbnails and for graphics social media

posts maybe you created one and it

didn't perform well like you wanted so

here's an idea on how to use chat gbt to

provide you with a helpful analysis

we're going to go back to the

computer so I'm going to take an example

and this is this last prompt so I'm

going to have it and for this sake it's

going to be about analyzing a YouTube

thumbnail so research and identify the

best design practices for creating and

enticing and then I'll say

YouTube thumbnail design focus on the

effective method methods and Trends in

2024 that enhance the quality and

engagement

of YouTube

viewers Pro so I'm going to have it

provide this information right here and

then the follow-up question prompt that

I'm going to give it is going to be

applicable specifically to to a design

that I'm going to have it look at so

it's giving all the information on what

you should have in a thumbnail design

bold and clear text high contrast colors

faces and emotions eye-catching imagery

cons in branding use of graphics and

icons and minimalism animated thumbnails

AI generated so it's giving also the

supporting data of where it got this

information now I'm going to be testing

a YouTube thumbnail this is not one that

I made but it's one that I found so for

the sake of this I'm just saying that I

created it and I'm going to go

to this is the thumbnail so what I'm

saying is I've created a YouTube

thumbnail but it isn't effectively

attracting clicks let's just say as for

this example please analyze the design

and provide insights insights on what

might be the issue so it's going to be

then using the past this information it

just research to analyze this design so

let's see what

happens so it's telling me the strengths

and now it's telling me the areas for

improvement so Clarity and focus it's

saying it's cluttered it's saying it

doesn't have text it has contrast issues

and then it's giving specific suggest

suggestions about what to do so that's

pretty helpful that's basically going to

a mentor or going to a fellow designer

and having them analyze it but you're

having chaty PT do this so for that sake

I think it can be excellent and maybe

spark some ideas that you overlooked or

didn't have so that's where definitely

you can use it and I'll again have this

prompt in the description below so as

you can see Chachi BT 40 is here it's

offering more power and efficiency for

you to use and I've shown you how I have

been using its capabilities to cut down

my work time now whether it's generating

ideas creating engaging copy maybe

market research or evaluating the

effectiveness of your designs Chachi PT

can be an incredibly powerful tool in

your creative Arsenal now remember it's

here to assist and enhance your skills

it's not replacing you or your judgment

and expertise now if you found this

video helpful and you want to see more

content like this make sure to subscribe

to my channel hit the notification Bell

and give it a thumbs up thank you so

much for watching and until next time

keep creating

[Music]