Anyone Can Use This Strategy To Win On Social Media TODAY

Summary

In diesem Video-Skript teilt Gary Vaynerchuk, Unternehmer und Autor, seine Einsichten in die heutige Medienlandschaft und Marketingtrends. Er betont die Wichtigkeit der Kreativität, des Engagements in kurzen und langen Formaten sowie die Notwendigkeit, die Aufmerksamkeitsökonomie zu nutzen. Gary rät, sich auf verschiedenen Plattformen zu präsentieren und auf dem neuesten Stand der Technik zu bleiben, um Wachstum und Reichweite zu erzielen. Zudem diskutiert er die Bedeutung von Authentizität und Emotional Intelligence in der Zusammenarbeit und wie man als Experte wahrgenommen werden kann.

Takeaways

• 🕒 Wichtig ist, dem eigenen Traum so viel Zeit wie möglich zu widmen, da ohne Zeitinvestition der Traum nie Wirklichkeit werden kann.
• 🎯 Es gibt einen Eintrittspreis für alles im Leben, einschließlich des Aufstiegs zum Erfolg – sei es, dass der Traum in 6 statt 2 Jahren Wirklichkeit wird.
• 📈 Gary Vaynerchuk betont die Bedeutung der Kreativität und des Engagements in kurzen und langen Formaten, sowie die Notwendigkeit, Grenzen zu überschreiten und sich inhaltlich zu diversifizieren.
• 🔍 Die Aufmerksamkeit ist der wichtigste Vermögenswert, und in der heutigen Medienlandschaft ist sie knapper denn je.
• 📹 Die Wichtigkeit von Thumbnails, Kopie, dem 'Hook' und den ersten drei Sekunden der Videos wird hervorgehoben, um die Aufmerksamkeit des Publikums zu fangen.
• 🤝 Gary Vaynerchuk sucht nach Mitarbeitern und Kollaborateuren mit emotionaler Intelligenz, Freundlichkeit und Wärme, bevor er auf ihre Fähigkeiten schaut.
• 🏆 Authentizität ist entscheidend, wenn man über eigene Erfolge spricht, ohne eitel zu wirken – es sollte natürlich und unkompliziert in die Unterhaltung einfließen.
• 📈 Die Nutzung von Live-Streaming-Plattformen wie Twitch, TikTok oder YouTube Live wird als effektive Methode empfohlen, um eine Verbindung mit dem Publikum herzustellen und persönliche Entwicklung zu teilen.
• 📊 Für Fachkanäle oder Content-Schaffenden, die ihre Reichweite erhöhen möchten, ist es wichtig, auf verschiedenen Plattformen präsent zu sein und die Nutzung von YouTube Shorts, TikTok und Instagram zu maximieren.
• 🚀 Die Erschöpfung ist eine Herausforderung, die viele Content-Schaffende überwinden müssen – es ist wichtig, die Motivation wiederherzustellen, indem man die Zeit investiert und nicht zu häufig unterbrochen wird.
• 🌐 Auch im Jahr 2024 ist es wichtig, nicht nur auf YouTube, sondern auf allen relevanten sozialen Medienplattformen aktiv zu sein, um Aufmerksamkeit zu gewinnen und zu halten.

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Outlines

00:00

🕒 Zeitinvestition für Träume

Gary Vaynerchuk betont die Wichtigkeit, Zeit in seinen Traum zu investieren, da ohne diese Investition der Erfolg ausbleibt. Er diskutiert den 'Eintrittspreis' und die Notwendigkeit, auf andere Dinge weniger Zeit zu verwenden, wenn der Traum in sechs statt in zwei Jahren eintreten sollte. Gary teilt auch, dass er als CEO von Vayner X und Vayner Media tätig ist und seine Freude über die Teilnahme an der Konferenz zum Wachstum durch Video teilt. Er spricht über die Veränderungen im Marketing und die Aufmerksamkeitsökonomie, die durch Video beeinflusst wird.

05:00

📈 Trends im Social-Media-Landscape

Gary Vaynerchuk erläutert die aktuellen Trends im Social-Media-Landscape, wie die Bedeutung von Thumbnails, Kopie, dem 'Hook' und der Wissenschaft hinter der Kunst der Videoproduktion. Er betont die Notwendigkeit, sich auf kurze und lange Formate einzulassen und auf die Zusammenarbeit. Gary fordert Kreativität und die Fähigkeit, sich in verschiedenen Formaten auszudrücken, und warnt davor, dass die Konkurrenz zunehmen wird, insbesondere mit dem Eintreten von künstlicher Intelligenz in den Content-Bereich.

10:01

🤝 Eigenschaften für Kollaborateure

Gary beschreibt die Eigenschaften, die er in Kollaborateuren oder potenziellen Kunden sucht, wie emotionale Intelligenz, Freundlichkeit und Wärme. Er legt Wert auf die Kommunikation und die Klarheit darüber, was von den Mitarbeitern oder Kollaborateuren erwartet wird. Gary betont die Bedeutung der Beurteilung der Person und der Entwicklung der Beziehung, um gemeinsam Erfolge zu erzielen.

15:03

🏆 Authentizität in der Content-Produktion

Gary Vaynerchuk diskutiert das Thema Authentizität in der Content-Produktion und wie man seine Errungenschaften, wie z.B. gewonnene Emmy Awards, in den Content einbettet, ohne arrogant zu wirken. Er betont, dass es wichtig ist, nicht zu prahlen und die Errungenschaften natürlich in den Dialog einzufügen. Gary teilt auch, wie man die Aufmerksamkeit auf die eigenen Erfolgen lenken kann, ohne es zu übertreiben.

20:03

📊 E-Mail-Marketing für Online-Kurse

Gary Vaynerchuk gibt Ratschläge für den E-Mail-Vertrieb eines Online-Kurses, indem er vorschlägt, eine Livesendung zu nutzen, um die Zielgruppe besser kennenzulernen, bevor man sie auf die Kaufabwicklung leitet. Er betont die Wichtigkeit, die E-Mail nicht direkt als Verkaufsbotschaft zu nutzen, sondern als Mittel, um die Person und das Angebot zu präsentieren und die Interessen der Empfänger zu wecken.

🌟 Kreatives Marketing für Kinderkanäle

Gary teilt seine Ansichten über die Marketingstrategie für einen neuen Kinder-YouTube-Kanal, wobei er auf die Verwendung von Pre-Roll-Werbung, TikTok und Mutter-Influencern auf Instagram hinweist. Er betont die Notwendigkeit, die Content-Produktion zu diversifizieren und auf verschiedene Plattformen zu expandieren, um das Publikum besser zu erreichen.

🔄 Umgang mit Burnout in Content-Schaffung

Gary Vaynerchuk spricht über seine Erfahrungen mit Burnout im Bereich der Content-Produktion. Er teilt, dass es normal ist, Phasen zu haben, in denen man weniger motiviert ist, und dass es wichtig ist, diese Phasen nicht zu übertreiben. Gary betont die Bedeutung der Anpassung und des Flusses, um wieder motiviert zu werden.

📈 Steuerung von IRS-Problemen durch Content-Marketing

Gary schlägt vor, wie man durch Content-Marketing Personen oder kleinen Unternehmen mit IRS-Steuerproblemen anspricht. Er empfiehlt die Verwendung von Green-Screen-Technologie, um Artikel über IRS-Themen zu erklären, und die Nutzung von LinkedIn und YouTube Shorts, um sich auf die Zielgruppe zu konzentrieren.

🌐 Vorbereitung auf zukünftige AI-Suche

Gary Vaynerchuk diskutiert, wie Unternehmen sich auf die zukünftige AI-Suche vorbereiten sollten. Er betont, dass es darauf ankommt, relevante Inhalte zu schaffen, unabhängig davon, welche AI-Plattform erfolgreich wird. Gary betont die Notwendigkeit, auf Content zu doppeln und sich nicht auf eine einzige Form der Inhalte zu beschränken.

📈 Fokussierung und Zeitmanagement

Gary teilt seine Ansichten über Fokussierung und Zeitmanagement im Geschäftsleben. Er betont die Wichtigkeit eines harten Zeitplans und die Unterstützung durch Administratoren, um seine Zeit effizient zu nutzen. Gary erklärt auch, wie man mit Ablenkungen umgehen kann, ohne sich selbst zu kritisieren.

🎮 Kombination von Gaming und persönlicher Entwicklung

Gary Vaynerchuk diskutiert, wie man Gaming und persönliche Entwicklung in einem Brand verbinden kann, um die eigene Reise zu teilen. Er empfiehlt, Live-Streaming-Plattformen wie Twitch und TikTok zu nutzen, um eine Verbindung zu den Menschen herzustellen, die an diesem speziellen Inhalt interessiert sind.

🤝 Bedeutung von Social-Media-Plattformen für YouTubers

Gary Vaynerchuk erklärt die Bedeutung anderer Social-Media-Plattformen für YouTubers. Er betont, dass es wichtig ist, auf verschiedenen Plattformen Aufmerksamkeit zu sammeln, um Erfolg zu haben. Gary vergleicht YouTube mit einem Zuhause, während andere Plattformen wie Restaurants, Arbeitsplätze oder Ferien repräsentieren, an denen man regelmäßig auftritt.

🏅 Aufbau von Expertise und Vertrauen

Gary Vaynerchuk teilt seine Ansichten darüber, wie man als Experte wahrgenommen wird und wie man das Vertrauen der Zielgruppe gewinnt. Er betont, dass man nicht selbst als Experte positionieren kann, sondern dass dies von der Zielgruppe erkannt werden muss, basierend auf der Qualität und dem Wert des Inhalts, den man veröffentlicht.

Keywords

💡Aufmerksamkeit

Aufmerksamkeit ist ein zentrales Konzept im Video, das die Bedeutung von Fokus und Interesse des Publikums für Inhalte betont. Es wird als Hauptressource angesehen, die in der heutigen Wirtschaft gehandelt wird. Im Kontext des Skripts bezieht sich Aufmerksam auf die Notwendigkeit, die Zuschauer mit relevanten und ansprechenden Inhalten zu fesseln, um in einer wettbewerbsintensiven Marktlandschaft erfolgreich zu sein.

💡Inhaltsstrategie

Inhaltsstrategie bezieht sich auf die gezielte Planung und Erstellung von Inhalten, um das Zielpublikum anzusprechen und Aufmerksamkeit zu gewinnen. Im Video wird betont, dass eine gute Inhaltsstrategie die Schaffung von Kurz- und Langform-Inhalten umfasst, die auf verschiedene Kanäle und Formate abgestimmt sind, wie zum Beispiel YouTube-Videos, Podcasts und TikTok-Clips.

💡Kreativität

Kreativität ist ein Schlüsselbegriff im Video, der die Fähigkeit zur Erschaffung neuer und einzigartiger Inhalte beschreibt. Es wird hervorgehoben, dass Kreativität in der heutigen Medienlandschaft entscheidend ist, um sich von der Masse abzuheben und die Aufmerksamkeit des Publikums zu erlangen, wie im Beispiel der grünen Leinwand oder der Verwendung von humorvollen und ernsten Elementen in den Inhalten dargestellt.

💡Zielgruppenbestimmung

Zielgruppenbestimmung ist der Prozess, bei dem sich Inhalte oder Produkte spezifischen Zielgruppen zuordnen. Im Video wird empfohlen, eine enge Zielgruppe zu definieren, um Inhalte zielgerichtet zu erstellen, die diese Gruppen besser ansprechen. Beispielsweise sollten Inhalte für 21- bis 27-jährige männliche Zimmermanns anders als für 42- bis 49-jährige Mütter in Seattle, die hochwertigen Kaffee trinken und Yoga betreiben, gestaltet werden.

💡Authentizität

Authentizität ist ein Begriffs, der die Ehrlichkeit und den echten Charakter von Inhalten oder einer Persönlichkeit beschreibt. Im Video wird diskutiert, wie man seine Errungenschaften, wie z.B. gewonnene Emmy Awards, in den Inhalt integrieren kann, ohne arrogant zu erscheinen. Authentizität ist entscheidend für die Glaubwürdigkeit und die Verbindung mit dem Publikum.

💡Erfolgsgeschichten

Erfolgsgeschichten sind Berichte oder Beispiele von Personen, die ihre Ziele erreicht haben. Im Video werden die Errungenschaften des Gastes als Emmy-Awards genannt, um zu zeigen, wie man seine eigenen Erfolge nutzt, um das Vertrauen und die Aufmerksamkeit des Publikums zu gewinnen, ohne es als Anmaßung wahrzunehmen.

💡Burnout

Burnout beschreibt einen Zustand der Erschöpfung und Motivationslosigkeit, der durch lang anhaltende psychische Belastung verursacht wird. Im Video wird die Herausforderung angesprochen, wie man sich selbst wieder motiviert, wenn man Burnout-Symptome verspürt, und es wird betont, dass es normal ist, Phasen der Erschöpfung zu haben, die man jedoch nicht als dauerhaftes Problem interpretieren sollte.

💡Zielpublikum

Zielpublikum bezeichnet die Gruppe von Menschen, auf die sich Inhalte, Produkte oder Dienstleistungen richten. Im Video wird die Wichtigkeit der Kenntnis des Zielpublikums hervorgehoben, um Inhalte zu erstellen, die diesen spezifischen Bedürfnissen und Interessen entsprechen, und um eine effektive Kommunikation und Reichweite zu erreichen.

💡Kanalpräsenz

Kanalpräsenz bedeutet die Anwesenheit und Aktivität auf verschiedenen sozialen Medien und Plattformen. Im Video wird betont, dass es wichtig ist, nicht nur auf YouTube, sondern auch auf anderen Plattformen wie TikTok, Instagram oder LinkedIn aktiv zu sein, um die Reichweite und Aufmerksamkeit zu erhöhen.

💡Expertise

Expertise bezieht sich auf die Fähigkeit, Wissen und Erfahrungen in einem bestimmten Bereich. Im Video wird die Bedeutung von Expertise für die Glaubwürdigkeit und das Vertrauen des Publikums diskutiert. Es wird betont, dass man durch die kontinuierliche Veröffentlichung von qualitativ hochwertigen Inhalten in einem spezifischen Bereich als Experte anerkannt werden kann.

Highlights

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Transcripts

what's my advice to give your dream as

much time as possible cuz you'll never

get to your dream if you don't give it

time you don't want it to have that come

at the expense of the other things but

there's a cost of Entry as long as

you're good with your dream coming true

in 6 years instead of 2 years well then

you can allocate more time to those

other things if you're not okay with

that you have to realize that that means

that you might have to have a cost

everything in life has a price that's

just the reality attention is the number

one asset hey everybody it's Gary Bayer

Chuck author of the new book day trading

attention that I'm excited about uh CEO

of Vayner X and Vayner media a 2000

person Global agency a content creator

myself and I'm excited to be here at the

grow with video conference look we're

we're living through one of the great

changes in marketing history right now

with the attention economy going all

over the place and obviously uh video as

someone who's benefited from that format

uh since February of 2006 so 18 plus

years in counting uh I'm excited to

speak about what I'm seeing in the land

cape in the marketplace and obviously

answer all your questions I am humbled I

am grateful and I'm excited to be here

what is up Gary Sean canel here with

think media I want to thank you so much

for speaking at the grow with video

Summit question for you is what are the

current trends and changes in the social

media landscape that we should be paying

attention to if we want to specifically

get more reach get more views get growth

right now everybody feels the rising

competition so especially if I'm

starting from scratch or if I feel

plateaued what should be the mindset

that I have and what should be the

actions that I take in light of the

current state of social media at this

exact moment thank you so much Sean

thank you so much uh have a lot of

thoughts on this as you can imagine

obviously you know I've had the luxury

of having you pay attention for a long

time on this journey current state more

rigor more rigor around thumbnails copy

first three seconds the hook the science

around the art uh is huge and more

commitment to short and long form

collaboration meaning doing long form

video films podcasts things of that

nature but also doing cutdowns for short

form and vice versa uh the pyramid

content thing that I put out years ago

the trends that I think are interesting

are pushing the boundaries of the

creative meaning uh Dustin you know this

that that whole model on Tik Tok on the

Stitch where it's like a viral video and

then you act in it right like somebody

tumbling down a hill and then you tumble

in and be like and now what you should

do is buy day trading attention you know

that's a creative tactic green screens

if I could get everyone here to

understand it's not as easy as it used

to be I used to be able to yell and be

like be on Tik Tok and if you just did

it you won now and back to why I'm like

so focused right now is we're in 301

course land not 101 course land and so

it's creative strategy brother like I

don't want to call it testing but being

dramatically more Curious and creative

different formats written audio voice

over humor seriousness how much can

everyone be a renaissance man and women

you know how can you be a variety show

you just got to do a lot more and a lot

of different stuff on on every platform

so LinkedIn versus YouTube shorts versus

Tik Tok like it's complicated now and

the rising competition is going to get

worse and you have ai content coming you

have just so much coming and so it's not

going to get less competitive it's going

to get more competitive because what I

was yelling about when I wrote crush it

can you show it you know when I wrote

that book in

2009 you know was this is underpriced

attention let's go and I've been doing

it for the last 15 years but now we've

fit an inflection point where like

people figured it out and you know

really comes down to the creative now um

and the algorithms create the organic

reach so it's a whole different world

and it requires much more creativity and

much more curiosity and much more

humility goes to macro and then uh

tactically it's you know you really got

to understand how these things work and

which platforms do what and what's

happening in pop culture and how do you

tie that into your business like how

does Taylor Swift's tour a year ago when

it's on fire how does that factor into

your business and can you speak to it or

factor it in so what's going on in pop

culture and what's going on on platforms

I call it pack Platforms in culture uh

and who are you trying to Target too

many of you are trying to get to

everyone like if you know you're

targeting 21 to 27-year-old male

Carpenters go more narrow when you make

your content there but that also means

you could be selling to 42 to 49y old

moms in Seattle that drink high-end

coffee and yoga you can imagine those

two groups need different content but if

you're selling coffee or a book you want

both of them to buy get it hey Gary what

qualities do you look for in

collaborators whether they're on your

team or potential clients Robert I look

for emotional intelligence I look for

kindness and warmth I'm very hot I'm

just like nice

uh and then you have to figure out if

they're good so I start with Humanity

it's easier for me intuitively some

people are not as good of Judge of

character but it's easy for me to be

like oh I like this person's warmth like

let's try it out and then I try to over

articulate to a collaborator or an

employee about like what I'm looking for

like hey you're signing up for this

here's what you're in for so I over

communicate reality and then judging so

it's you know icj right intuition

immediately on

personality um Clarity on what they're

getting into so if they say yes or no if

I see what I'm talking to them they're

hesitant which may lead me to bail out

and then judgment and judgment like it

might be a t analyzing maybe we want to

change it I see you know like once they

work with you then you actually know you

don't know

beforehand once they know you're

analyzing and then you got to you know

put deposits into that relationship and

try to groom them so that's how I see

the framework Gary thanks for everything

that you do my question is about

authenticity and my content and using my

credentials to my advantage but not

feeling like an egotistical jerk when I

say things like I've won two Emmy Awards

in my career maybe it's just me but I

need a little bit of help with this

first of all that was really cool um

congrats those emmies are pretty

gangster look I mean I think like when

I'm introduced in like a five time soon

to be six time New York Times

bestselling author or

he has this many followers like you know

it is what it is like you've want like

look I think this should land everybody

here knows when someone's trying to brag

versus when it's naturally in the

conversation right like you live in

Beverly Hills I get it but there's a way

to tell me that you live in Beverly

Hills that is far more authentic and

organic I believe that most humans don't

realize that they're animals we're

animals and we can smell things and I

just think we're all very good at

smelling when someone's not being

authentically uh when people are

actually bragging right and so look if I

had two emys I you would know it um it'

probably be right right like it's okay

you should be proud of your

accomplishments but don't force it

that's all that don't force it and I I

think that's really worked for me like

I'm happy to talk about my stuff and I'm

happy not to talk about my stuff there's

plenty of times I'm on a podcast they

like plug your new book and I'm like H

and other times where I'm like the book

and like it just it if it doesn't feel

natural to me then I know it's not going

to feel natural to you so there are

natural times in your content and your

conversation and the way that you roll

that you can integrate those two

incredible emmies and there's other

times where you shouldn't because you

know you're forcing it and you're

forcing it into a com if somebody's like

how's the weather you know it's funny

you say that when uh when I won my two

emys it rained that's very different

than if you're talking about content

you're talking about hey and Gary you

know the golf we think it should be from

this angle but like look not that twoes

mean anything but like the reason those

won was because we were coming from a

aerial and like you see what I mean

those two Fe you got to feel it hey Gary

Joey here from the coral reef talk and

I'm developing an online course and I

have an email list that's been growing

by offering a free aquarium checklist

but how often do I need to send emails

to entire group so that they're

interested whenever the online course

drops this a great question Joey a

couple things that I'm concerned about

one when you acquire emails from a free

thing like that checklist it'll be

interesting to see how quality the

conversion is but obviously it's a very

narrow Niche and so it should do pretty

well how

frequently look I think I would probably

send an email to all of them to a live

stream where they get to know you better

so instead of like the email being hey

hey we're dropping a product soon buy it

after they came in through a Freeland if

you say hey we're doing a live stream

from 9: to 10: p.m. on YouTube come here

and in that stream you're kind of

integrating selling I think you'll find

a lot more success and so you want to

make them aware that you got something

coming and you should do that and but

how you do that matters the tactic and I

think the tactic of driving them to live

streaming uh and getting to know you

better uh I think we'll convert them

better in the long term so you don't

just go from free thing to buy my course

you go from free thing checklist to

spend some time with me on live stream

to the sale and so I think find that

middle step hey Gary if you had a new

kids YouTube channel in 2024 based on

positive moral values how would you go

about marketing that channel well since

I do have that exact thing coming with v

friends cartoons coming soon uh I can

tell you that you know pre-roll YouTube

is a big factor organic Tik Tok is

another Factor those two stand out

tremendously and then Mom influencers on

Instagram uh dming them and trying to

find ways to bring them value or at

least respectfully making them aware of

things those three things stand out my

friend so pre-roll YouTube YouTube kids

is obviously huge that's going to give

you awareness in that ecosystem Tik Tock

is the place where you can go with youth

content that there's a lot of

consumption even not teenagers younger

parents see it than they show their kids

and then three obviously mom influencers

if you're dming them and you're getting

them on board um there's a lot

there by the way before I go to the next

one before I go to the next one I

realized what was what why I just jumped

in and you got to do a lot of it right

like you can't DM five mom IG

influencers and be like Oh Gary thing

didn't work I'm talking like 5,000 which

is like N9 a night 50 a night for months

and months and years I replied to every

single at Gary V tweet from 2007 to 11

all of them you can go look all of

them as a matter of fact you know what I

think we should go back and make that

video show all of them it's there the

receipts are there okay like that's

going to be some real work on somebody

on the team maybe the international team

but like going back all the way and

finding them like a 3 minute 4 minute

green screen of just like it's just

showing every single like with your

voice saying exactly what you yeah like

I'll will even go even deeper but like

Anyway by the way I don't want this

edited I want everyone to see what just

happened you're constantly creating

content do you see what just happened I

don't want to set it out I want you to

see how my brain works I'm like oh I

just thought something let me talk to my

team let's go make something constant

flow of content creation that goes back

to the first question Sean you got to

mix it up now you got to be better hi

Gary Zach here you're a master content

creator and you have a large audience

have you ever come up against burnout

and if so what are some of those tips or

things that you do to get yourself back

on camera and in front of your audience

thank you for taking my question I would

I would argue that I'm in Burnout mode

right now in some way right that's

there's a lot of times where I'm like

hey I don't want to be filmed I'm in

such operation mode right now that um

yeah of course I'm a human being there's

going to be times where I'm feeling it

more than I'm not feeling it right and

so you know the way I get back to

motivation is it's not sustained cuz I

love it like burnout that's sustained

means that you hated

it occasional little it burn micro Burns

instead of burnout is what I like every

other H I think a lot of people call

burnout just micro burs right so like

there's going to be weeks and day

there's definitely days there's even

weeks and now there's even months where

I'm like H because I got out of practice

pre-co I was just filming all the time

it was just like my life postco I'm so

operational right now with be friends

and Vayner X that I'm just head down and

like it's kind of hard for me to get up

on um on these uh on these uh video days

like we just don't live the same life

DUS and I don't

travel 12 hours a day the way dck and I

did and when dck and I were doing that I

was in 40 different settings a keynote

and then meeting an influencer and this

meeting and then back in the office for

30 minutes and then it was now it's like

me in my office for 12 hours that's not

as compelling and so um and then even

like because I do that all the time when

we go and hit the road it's a little

hard for me to get back on the saddle

and so yeah it's it's it's

um it's an adjustment you know like

actually when I postco when I like

traveled for the first time without a

camera person I it was like weird to me

and the second time it was like

liberating I'm like oh this is relaxing

that made me not want to do it as much

and so like it's all just interesting

stuff you just EB and flow just don't

beat yourself up that's what I would say

like I you if it's meant to be you'll

get back on it I'm not you're you're

motivated cuz you like it you're

motivated because you're ambitious and

so just follow that track hey Gary

Carlos samgo Redlands

California um I am an enrolled agent I

actually represent people who have IRS

tax problems what would you say would be

the one or two strategies that you would

use in regards to video

on how to attract more clients clients

that have um personal clients or

personal or small businesses that have

IRS tax problems and they're looking for

somebody to help those IRS tax problems

thanks again you're welcome my friend uh

that's pretty easy I would go with a

especially if it's you Carlos a very

heavy green screen strategy take

articles about IRS issues and make video

overlay where you're

explaining the issues at hand right so

take articles from CNBC The Wall Street

Journal tax.com or whatever the big

sites are things that you have things to

contribute to and talk over them over

the green screen and I would focus very

heavily on LinkedIn LinkedIn now has its

own for you page just like Tik Tok and

just like the algorithms work on meta

and all these other platforms and I

would pound LinkedIn and YouTube shorts

naming the YouTube shorts videos based

on SE query of common tax problem

questions CU YouTube's the second

biggest search engine so people are

searching in there for certain things

that's what I would do hey Gary if

people are going to use AI to be able to

search in the future is there a

recommendation that you have for

businesses to be able to get their

information out there in a way that AI

will pick up to best utilize the

attention from that that is a very good

question the answer is content content

content we just don't know where and how

and what yet so video written word it's

been content content content content

content and so really really really

doubling down on that heavy that's the

answer like the answer is we don't know

we open AI first of we don't even know

which AI is going to win right is it

going to be Google well then it's going

to come from the same basis of their web

stuff but probably a whole bunch of

other stuff so just content content

content content content hey Gary thank

you so much for taking our questions my

question is this how do you stay focused

when there's so much going on in life so

you know uh squirrel moments things that

just come up and everyday tasks um what

kind of fences or parameters do you have

set that uh keep you on a on an open you

know track to getting what you want done

done thank you uh my friend really good

admin infrastructure so having people

really care about my time so my

schedule's hardcore it really it's

really fragmented 15minute meetings 30

minute meetings really tight of my time

and then so it's one is black and white

one is gray that's what works for me

tactically the calendar the admin admins

and calendars the gray is not judging

myself like when I do squirrel out or

when I do get distracted I'm a human

being and I don't dwell it's kind of

like the reason people don't get into

shape right they go well for a week then

they have a big they they they don't

even realize they didn't really go up 5

lbs there's water weight there's all

this but they're all bent out of shape

and then they like give up whereas if

you just got back to good behavior the

next day you're good that's how I am

with business I see a lot of people

spinning out when they're not so my

question is um what actionable advice

would you offer to someone balancing a

family and a demanding career who is um

looking to Embark or desires to Embark

into YouTube entrepreneurship without

compromising their family life and job

security this a great question look you

have so job security that means you're

trying to do this as a side hustle at

first with the hope that it brings you

value in the future plus family time

honestly patience if you're going to

allocate a lot of time to your stability

and a lot of time to your family that

means that you're not giving as much

time to your

dream there's only 12 to 15 hours a day

you know you know

17 18 hours max in a day you're breaking

up that up into

things one is your peace of mind

Insanity right so that's gym that's

watching TV that's laughing at a YouTube

video that's talking on the phone with

your friend the other is family the

other is your stability like you

mentioned your job and then the last

part is your dream what's my advice to

give your dream as much time as possible

because you'll never get to your dream

if you don't give it time

you don't want to have that come at the

expense of the other things but there's

a cost of

entry and so as long as you're good with

your dream coming true in six years

instead of two years well then you can

allocate more time to those other things

if you're not okay with that you have to

realize that that means that you might

have to have a cost everything in life

has a

price that's just the reality and so I

think it's just uh everyone's balance is

different I I thought I work crazy right

but I grew up in a place where the fact

that I'm home on Saturdays is like

insanity Insanity I grew up the first

you know from 14 to 34 I worked every

Saturday and my my father worked every

minute and Saturday and Sunday and so I

thought when I was a grown up like I'm

you know I worked later cuz techn

ology um but I don't know like I thought

I was around so much more and like had

more work life balance of my dad even

though I was working more in some

ways and so you know but but if someone

looked at my life and had a parent that

worked 9

to5 they think I work crazy so everyone

has their own judgment on balance when I

hear that you don't want to compromise

your family time or your

stability and I know that you're going

to need some Leisure looks like you work

out in the video then you know that just

means you're giving your dream less time

and so you need to be patient you're not

going to get to your dream as fast as

someone who's giving it 15 hours a day

when you're giving it two and that's

okay two is amazing you just have to be

patient and accountable don't blame

other people's people for like who are

successful and be like well they got

lucky no they didn't they did it for 15

hours a day you're doing it for 2 hours

a

day I want to build a brand that

combines the niche of gaming and

personal development in order to share

my journey of overcoming multiple

disabilities on the way to financial

spiritual and physical Freedom how can I

combine these niches and connect with

people who might be interested I love it

such a great question I think for you

what stands out for me is streaming

streaming

streaming like I think that especially

if you're talking gaming and personal

development I think you need to get on

Twitch and you and Tik Tok live and

start streaming live and like you I

promise you 3 seconds into watching you

you're a motivation and inspiration for

many you just got to find them all and

you got to put in the Reps and so I

think you especially if you're talking

about gaming I think you need to be

really seriously looking at twitch or

you or Tik Tok or YouTube live and

stream on all of them use streamyard

connect them all go live and just start

putting in the Reps just like I did like

nobody followed me until the first

person it's day by day putting out that

content and I think you doing gaming or

talking about gaming videos just being a

streamer will crush hi Gary how

important do you think other social

media platforms are to YouTubers in 2024

is it still worth posting content over

there or should we just focus solely on

YouTube I believe that depending on how

big you want to be what you want to

achieve you want to have attention

everywhere that's the purpose of the

latest book that I wrote and so I think

it's always been important for YouTubers

to be relevant in other platforms and I

think the more you do that the more

success you'll have of course you know

some will say focus on one thing sure

your YouTube can be your house but the

other social platforms have to be the

restaurants you visit have to be your

vacation have to be your place of work

right YouTube can be your house but you

go to many other places your job you go

every day and so that could be Tik Tok

or that could be Instagram you know the

restaurants you visit could be once a

week that might be Facebook or LinkedIn

and vacations like you can post on

Snapchat once in a while and that's how

I would do it all right last one hey

Gary Matt from great hacker we have an

education Channel and the views have

been plateauing and there's so much

competition I wanted to ask you how did

you establish yourself as an expert that

the audiences can trust with every piece

of content that they publish thank you

being branded an expert comes from being

earned you can't position yourself that

way you can just speak your truth and

then the audience decides that you know

what you're talking about at scale and

so that would be the focus in my opinion

and that's how I would think about it

and so that that's what I would do uh

that's what I see and uh and that's how

I think you should attack it um you you

don't get to decide you're an expert

they do and so just keep putting in the

Reps and follow the tactics of the other

questions like put out more content

YouTube shorts Tik Tok Instagram along

with long form YouTube you just need

more attention cuz competition is going

to keep coming everybody thank you so

much for having me I hope this brought

you value I hope the book brings you

value and I can't wait to see you in the

real world