Cerita Inspirasi Berhidroponik Ditengah Pademi | wirausaha muda

Summary

Zaki Ilham, an entrepreneur from Bumijawa, Tegal, shares his journey into hydroponic farming, starting with a small personal project during the pandemic. His business, YouTube Innova, combines hydroponics with post-harvest products like red spinach chips. He emphasizes resilience, the importance of trying new ventures, and using social media marketing to grow his market. Zaki encourages young people to embrace entrepreneurship, especially in agriculture, and invites collaboration for broader market reach. Despite challenges like weather and small-scale operations, he remains optimistic about future growth and encourages others to follow suit.

Takeaways

• 😀 Zaki Ilham shares his entrepreneurial journey of starting a hydroponic farming business in Tegal, Indonesia.
• 😀 He began his hydroponic farm during the pandemic after being laid off from his previous job.
• 😀 His business combines hydroponic farming with post-harvest products, like crispy red spinach chips.
• 😀 Zaki emphasizes the importance of trying new things and being mentally resilient in entrepreneurship.
• 😀 The farm focuses on growing vegetables such as lettuce, mustard greens, and red spinach, with red spinach being a standout product.
• 😀 He faced challenges like limited sunlight during the rainy season, which affected the growth of some plants.
• 😀 Marketing is done through social media (Instagram, Facebook, Twitter) and by selling to local neighbors and traders.
• 😀 While the business hasn't made significant profits yet, Zaki says it's at least covering operational costs and providing food for himself.
• 😀 He believes that with growth and a larger farm, he could expand to new markets, including cities and larger retailers.
• 😀 Zaki encourages other young people to pursue entrepreneurship, especially in agriculture, and offers consultation through his social media channels.

Q & A

What is the main business idea shared in the transcript?

The main business idea is about a hydroponic vegetable farming venture that combines the cultivation of vegetables with post-harvest processing. The speaker, Zaki Ilham, uses social media for marketing and has created a product line that includes fresh vegetables and processed items like red spinach chips.

What motivated Zaki Ilham to start his hydroponic business?

Zaki Ilham was motivated to start his business after being laid off during the pandemic. He decided to use his home space to grow vegetables for personal consumption and later expanded to selling them to the community.

What types of vegetables does Zaki Ilham grow?

He primarily grows lettuce, mustard greens, and red spinach, with red spinach being one of his standout crops due to its popularity and the challenges in growing it locally.

What is the biggest challenge Zaki faces in his business?

The biggest challenge is the weather, especially during the rainy season when sunlight is reduced, affecting the growth of his hydroponic plants, causing some to be underdeveloped.

How does Zaki market his products?

Zaki markets his products through social media platforms like Instagram, Facebook, and Twitter. He also accepts delivery orders through WhatsApp and sells to local vegetable traders and neighbors.

How profitable is Zaki's business?

While Zaki hasn't seen significant profits yet, he claims that his business is not at a loss. His sales cover operational costs and provide for his basic needs, making it sustainable for now.

What is Zaki's vision for the future of his business?

Zaki hopes to expand his farm and reach a larger market, possibly selling to bigger outlets like supermarkets and hotels. He also wants to collaborate with other young entrepreneurs in agriculture.

What advice does Zaki give to young people interested in entrepreneurship?

Zaki encourages young people not to fear failure. He emphasizes the importance of trying, learning from experiences, and building resilience in the face of challenges.

How does Zaki describe the current job market?

Zaki highlights the difficulty of finding jobs in the current economy and suggests that entrepreneurship, particularly in agriculture, could be a viable alternative for young people.

Where can people find more information or contact Zaki for collaboration?

People can contact Zaki through his Instagram or Twitter, or by visiting his farm, which is located in Muncanglarang Village, Bumijawa District, Tegal. He also provides his WhatsApp number for direct inquiries and delivery orders.