Carsome | Vision, Mission & Core Values

Summary

Seven years ago, JD and the team founded the company with a vision to transform the car buying and selling experience. The video highlights their mission to deliver trust, transparency, and choice in car ownership, supported by technology and data. It emphasizes the company’s core values—putting customers first, thinking big while starting small, teamwork, entrepreneurial resourcefulness, and staying grounded. Employees share how these principles drive innovation, collaboration, and consistent growth, allowing the company to explore new challenges and set industry standards. The narrative celebrates a culture of shared purpose, motivation, and a commitment to continually exceeding expectations in the automotive ecosystem.

Takeaways

• 🚗 Seven years ago, the company was founded to simplify the process of buying and selling cars, addressing key pain points in the market.
• 🌟 The company’s mission is to deliver trust, transparency, and choice in the car ownership journey.
• 💡 The vision is to create the most trusted car ownership ecosystem in the region, powered by technology and data.
• 👥 Customer-first thinking is central to every decision, product, and partnership introduced by the company.
• 📈 The value 'Yesterday’s Best is Today’s Baseline' emphasizes consistency, innovation, and continuous improvement.
• 🚀 'Think Big, Start Small' reflects the company’s ambition and willingness to pursue bold goals through incremental steps.
• 🤝 'Your Problem is My Problem' highlights teamwork as a driving force for accelerated business growth.
• 💰 'Do More with Less' embodies an entrepreneurial mindset, aiming to maximize returns on every investment.
• 🌱 'Stay Grounded' focuses on ongoing learning and prioritizing future achievements over past successes.
• 🎯 Employees are motivated, creative, and collaborative, with mistakes viewed as opportunities to learn and improve.
• 📊 The company culture emphasizes agility, exploration of new challenges, and striving to set new standards in the industry.

Q & A

What was the initial vision when JD and the speaker started the company?

The initial vision was to address the difficulties people faced when buying and selling cars and to create a better, more transparent experience for customers.

How does the company's mission reflect its approach to customers?

The mission focuses on delivering trust, transparency, and choice throughout the car ownership journey, emphasizing a customer-first approach.

What is the company's long-term vision?

The long-term vision is to become the most trusted car ownership ecosystem in the region, powered by technology and data.

What does 'refresh mission' mean in the context of the company?

The 'refresh mission' represents adapting to new paradigms, exploring potential opportunities, and setting a standard for operations and decision-making.

Which core value emphasizes prioritizing customer needs?

The 'customer first' value emphasizes prioritizing customer needs above everything else in order to deliver meaningful value.

How does the company approach consistency and innovation?

The company treats yesterday’s best as today’s baseline, continuously innovating and improving processes rather than just focusing on numbers and targets.

What does the value 'think big, start small' signify?

It signifies having bold ambitions while taking manageable steps, reflecting the company's growth from a small inspection center to a larger organization.

How is teamwork portrayed as a core value?

Teamwork is seen as a multiplier of business growth, where collaboration among colleagues accelerates results and strengthens the company's foundation.

What does 'do more with less' represent?

'Do more with less' represents an entrepreneurial mindset, aiming to maximize results from minimal investment, such as achieving high impact with limited resources.

What is meant by the value 'stay grounded'?

'Stay grounded' emphasizes humility, continuous learning, and recognizing that what the company has yet to achieve is greater than past accomplishments.

What inspires employees to perform better at the company?

Employees are inspired by highly focused and motivated colleagues, the collaborative environment, and the company’s commitment to its mission.

How does Karsan Capital contribute to the company’s culture?

Being part of Karsan Capital provides space for independence, creativity, and problem-solving, allowing the company to drive industry growth while embracing mistakes as learning opportunities.