Cold Calling Real Estate Leads LIVE! (I got 2 listings leads in 17 MINUTES)

Summary

In this live cold calling video, Brandon, a seasoned realtor, demonstrates his prospecting strategy by calling absentee property owners. He explains his approach to generating leads and securing appointments while highlighting the challenges and successes of cold calling. Throughout the video, Brandon engages with various prospects, handles rejections, and focuses on building relationships for future sales. His consistent effort and professional demeanor emphasize the importance of follow-up and perseverance in real estate lead generation. This video serves as a valuable resource for anyone looking to understand the cold calling process in real estate.

Takeaways

• 😀 Consistency is key in cold calling – making regular calls can lead to more opportunities over time.
• 📞 The script emphasizes focusing on building relationships with prospects, even if they're not interested in selling immediately.
• 🔑 Building a lead database is important, as it helps nurture leads over time and increases the chance of future business.
• 📅 Prospecting should be done regularly to create a pipeline of potential clients, even if immediate results aren't seen.
• 💬 Authenticity matters when leaving voicemails – the goal is to prompt a response, not just deliver a sales pitch.
• 💡 Real estate agents should be prepared to handle rejection gracefully and move on to the next opportunity without letting negative interactions affect them.
• 📝 Sending a property analysis or CMA (Comparative Market Analysis) can help keep prospects engaged and provide value without pressuring them to sell right away.
• 🎯 It’s crucial to identify the correct contact person before diving into the sales pitch during cold calls to avoid wasting time on the wrong number.
• 📊 Long-term follow-up strategies like weekly or monthly email communication can keep agents top of mind for future sales opportunities.
• 💼 Utilizing reliable lead generation tools like Vulcan 7 can enhance the quality of contact data, leading to higher conversion rates and more productive cold calls.

Q & A

What is the purpose of Brandon's cold calling session?

Brandon’s cold calling session aims to generate leads for his real estate business by reaching out to absentee property owners and gauging their interest in potentially selling their properties in the future.

How does Brandon handle objections when potential clients are not ready to sell?

Brandon acknowledges the objection politely, reassures the prospect, and offers to stay in touch by sending market updates or a pricing analysis. He also makes it clear that he would like the opportunity to earn their business in the future.

What is the primary method Brandon uses to follow up with prospects?

Brandon follows up with prospects by sending them a detailed email with a pricing analysis (CMA), providing them with valuable market insights. He then follows up with a phone call to review the information and continue the conversation.

How does Brandon ensure that the leads are accurate and reliable?

Brandon uses a lead generation service called Vulcan 7, which provides high-quality and accurate contact information, including phone numbers and email addresses. This ensures that the leads he is calling are correct, resulting in fewer wrong numbers and wasted time.

How does Brandon deal with rude or upset prospects during cold calls?

Brandon remains calm and professional, apologizing when necessary, and then moves on to the next call. He understands that rejection and rudeness are part of the process and does not let it discourage him.

What is the key takeaway from Brandon's approach to cold calling?

The key takeaway is that persistence, consistency, and professionalism are crucial in cold calling. Brandon emphasizes that not every call will result in an immediate sale, but over time, with consistent follow-up and value-added communication, leads can convert into business.

What strategy does Brandon use when he encounters a prospect who has a personal realtor?

When a prospect mentions having a personal realtor, Brandon respects their relationship and acknowledges it. He then offers to keep in touch and asks if they would be open to considering him in the future, ensuring the door remains open for future opportunities.

What are the two primary lead sources Brandon focuses on in his calls?

Brandon focuses on absentee owners and expired listings as two primary lead sources for generating seller leads. He targets absentee owners because they may be more likely to sell, and expired listings because they represent previous leads that were not successfully closed.

How does Brandon handle prospects who are currently renting out their property?

When a property is rented out, Brandon asks about the tenant's lease and the potential for selling once the lease ends. He ensures to respect the tenant's lease duration and positions himself for a future conversation when the time is right.

What is Brandon's ultimate goal in each cold call session?

Brandon’s ultimate goal in each cold call session is to generate at least one lead or appointment for every 10 calls made. He tracks each conversation to identify potential opportunities and nurtures those leads for future business.