I Tried Pinterest Organic vs Paid Ads... (Insane Results)

Summary

In this video, the creator compares the effectiveness of organic Pinterest marketing against paid Pinterest ads. The organic account, which gained over 1.2 million monthly views, generated $884 in profit through affiliate marketing and a self-made plant-based cookbook. On the other hand, paid Pinterest ads, with a $150 budget over 3 days, resulted in $89 in profit. The creator reflects on the trade-off between organic growth and paid ads, ultimately concluding that organic methods were more profitable, while paid ads offered quicker but less profitable returns.

Takeaways

• 😀 Starting an organic Pinterest account can cost you $0, but running Pinterest ads involves spending money on advertising.
• 😀 The challenge is to compare the profitability of an organic Pinterest account (with over 1.2 million monthly views) versus a new business promoted through Pinterest ads.
• 😀 Organic Pinterest accounts rely on engaging content, such as viral TikTok plant-based recipe videos, to drive traffic and generate views.
• 😀 The process of creating a Pinterest pin involves sourcing popular TikTok videos, downloading them without watermarks, and uploading them to Pinterest with proper credits.
• 😀 Affiliate marketing was initially used on the organic Pinterest account, generating $2,644 in 3.5 weeks, before transitioning to selling a personal product (a digital plant-based cookbook).
• 😀 The digital cookbook was priced at $9.99 and sold through platforms like Gumroad, with significant initial success but a decline over time, leading to a total of $884 in profits.
• 😀 A new business with Pinterest ads used the same digital product but promoted it through paid ads, with a $50 daily budget for 3 days ($150 total).
• 😀 The ad campaign had a rocky start, with a poor cost-per-click (CPC) on day one, leading to a loss of $32.90, but improvement over the next days.
• 😀 On day two, the CPC improved to $0.87, leading to four sales and a profit of $10.15, though still in the negative overall.
• 😀 By day three, the campaign turned profitable with a lower CPC of $0.62, leading to $506 in profit, despite spending $129.82 on ads.
• 😀 Over the four-day ad campaign, $330.14 was spent on ads, generating a total of $419.72 in revenue and a profit of $89.58, much less than the $884 earned through organic methods.

Q & A

What was the total profit from the organic Pinterest account over the 6 weeks?

The total profit from the organic Pinterest account was $884 over the course of about 6 weeks.

What type of content did the creator post on the organic Pinterest account?

The creator posted plant-based recipe videos, mostly taken from TikTok, showcasing meal preparation and plant-based cooking.

How did the creator promote affiliate products on Pinterest?

The creator used affiliate marketing by promoting products like a plant-based cookbook and a dietary supplement, earning commissions from each sale.

How much did the creator earn from affiliate marketing in the first 3.5 weeks?

In the first 3.5 weeks, the creator earned $2,644 from affiliate marketing.

What product did the creator decide to sell after affiliate marketing?

After affiliate marketing, the creator decided to sell their own digital plant-based cookbook, priced at $9.99.

How much revenue did the digital cookbook generate on its first day?

The digital cookbook generated $99.99 in revenue on its first day of sales.

What was the main goal of the paid Pinterest ads campaign?

The main goal of the paid Pinterest ads campaign was to promote the same digital cookbook, using Pinterest ads to drive traffic and generate sales.

What was the budget for the Pinterest ads campaign, and how long was it run?

The Pinterest ads campaign had a budget of $50 per day, running for 3 days with a total budget of $150.

How did the Pinterest ads perform on day 1 of the campaign?

On day 1, the Pinterest ads spent $47.89, got 3,496 impressions, and generated 1 sale, resulting in a loss of $32.90.

What was the profit from Pinterest ads on day 3 of the campaign?

On day 3, the Pinterest ads campaign made a profit of $506 after spending $129.82, generating 12 sales.

How much total profit was earned from Pinterest ads over the 4-day challenge?

Over the 4-day challenge, the Pinterest ads campaign generated a total profit of $89.58 after spending $330.14 on ads.

Which strategy – organic or paid Pinterest ads – was more profitable in the video?

The organic Pinterest strategy was more profitable, generating $884 in 6 weeks compared to the paid Pinterest ads, which made only $89.58 in 4 days.