How To Make Money on Pinterest as a Creator 💸 (2024 Tips)

Summary

In this video, the creator discusses the end of Pinterest's Creator Rewards program and offers four strategies to monetize on Pinterest. She covers affiliate marketing through product stickers, securing brand deals, driving traffic to revenue-generating platforms like blogs and YouTube, and linking pins to one's own products or services. The video also promotes a free webinar on building a profitable influencer business and provides tips for growing a Pinterest audience.

Takeaways

• 😀 Pinterest ended their Creator Rewards program in 2022, which was a significant source of income for many content creators.
• 💡 Despite the end of Creator Rewards, there are still four viable ways to monetize on Pinterest, emphasizing the need for content creators to adapt.
• 🔗 Affiliate marketing is currently the primary direct monetization method on Pinterest, with the use of product stickers on Idea Pins to include affiliate links.
• 🛍️ Pinterest is expected to introduce general linking capabilities to Idea Pins, which will likely enhance the affiliate marketing potential.
• 🤝 Brand deals on Pinterest are an emerging opportunity, where creators can collaborate with brands for paid content featuring their products or services.
• 📈 Pinterest can be effectively used to drive traffic to other revenue-generating platforms like blogs or YouTube channels, increasing overall earnings.
• 📊 The speaker suggests using Pinterest to promote long-form content and digital products, capitalizing on the platform's search engine-like functionality.
• 📈 SEO keyword research is crucial when creating Pinterest content to ensure it reaches the right audience searching for specific topics.
• 📈 The speaker recommends a mix of content types on Pinterest, including text and image pins, to cater to different user preferences and increase visibility.
• 📢 A free webinar is offered by the speaker on building a profitable influencer business, indicating additional resources for creators to learn and grow.

Q & A

Why did Pinterest end the Creator Rewards program?

Pinterest decided to end the Creator Rewards program at the end of 2022, which was in beta mode for most of that year. The exact reasons were not specified in the script, but it was a disappointment for many content creators.

How much money did the speaker make from the Pinterest creator rewards beta program?

The speaker made over five figures from the Pinterest creator rewards beta program.

What is the main way to monetize directly on the Pinterest platform according to the speaker?

The main way to monetize directly on the Pinterest platform, as of the time the script was written, is through affiliate marketing.

What is the process to add an affiliate link to an Idea Pin on Pinterest?

To add an affiliate link to an Idea Pin, one must create a new Idea Pin, edit it, add a product sticker using a link, input the affiliate link, and then provide a direct link to the product on the retailer's website.

What is the advantage of using Idea Pins over regular Pins for monetization?

Idea Pins are allegedly getting the ability to add links, which is an advantage over regular Pins for monetization as it allows content creators to include affiliate links directly within the Pin.

How can content creators use Pinterest for brand deals?

Content creators can pitch Pinterest as an add-on or upsell to existing brand partnerships, offering to repurpose or create unique content for Pinterest to showcase the brand's products or services.

Why is Pinterest considered an up-and-coming platform for brand deals?

Pinterest is considered up-and-coming for brand deals because, despite being a long-standing platform, the speaker did not engage in brand deals on Pinterest until recently, suggesting that the platform is not yet saturated with such partnerships.

How can Pinterest be used to drive traffic to other revenue-generating platforms?

Pinterest can be used to drive traffic to platforms like blogs or YouTube channels where creators are already making money. By creating Pins that link back to content on these platforms, creators can increase their earnings from ad revenue or affiliate marketing.

What is the strategy for promoting one's own products or services on Pinterest?

The strategy involves creating Pins that link directly to the products or services one offers, such as digital products, invoice templates, or workshops. This allows potential customers who are searching for solutions on Pinterest to find and potentially purchase these products.

What is the speaker's advice on the mix of content for Pinterest?

The speaker suggests a mix of linking to content for building trust and linking directly to products for immediate sales. This approach caters to different types of users, whether they are looking for information or a quick solution.

What is the upcoming free webinar mentioned in the script about?

The upcoming free webinar is about 'How to Build a Profitable Influencer Business in 2023', aimed at helping attendees understand how to monetize their Pinterest presence and grow their influencer business.