REGISTRE a sua MARCA VOCÊ MESMO!® 🤩 Passo a passo FÁCIL e ATUALIZADO 2023

Summary

In this video, Eduardo Escola guides viewers through the process of registering a trademark with the National Institute of Industrial Property (INPE) in Brazil. He explains the importance of trademark registration for exclusive use, clarifies common misconceptions about domain names and social media usernames, and provides a step-by-step walkthrough of the registration process. The video covers how to conduct a brand search, the different types of registration, necessary fees, and the various classes under which trademarks can be registered. Eduardo also emphasizes the importance of following the process and staying updated with the progress through the INPE system.

Takeaways

• 😀 Registering your brand with the National Institute of Industrial Property (INPE) ensures exclusive market rights.
• 😀 A brand is a name, product, or service identifier, often accompanied by a logo, that distinguishes it in the market.
• 😀 Domain registration and trademark registration are separate processes—domain does not grant market exclusivity like a trademark does.
• 😀 A company name on a CNPJ document is different from a registered trademark, and the two processes are independent.
• 😀 It’s crucial to conduct a search on the INPE website to check if your brand name is already registered by someone else.
• 😀 Trademark registration is valid for 10 years and can be renewed for another 10 years, with the entire process taking up to 18 months.
• 😀 The trademark registration process includes opportunities for opposition, allowing others to contest the registration if applicable.
• 😀 Your registration covers the name, logo, colors, and any associated phrases, but any changes to the trademark after registration require a new process.
• 😀 The cost of registration varies based on your legal entity type (individual, microenterprise, etc.) and the number of classes your trademark covers.
• 😀 There are 45 classes of products and services under the Nice Classification, and it’s important to choose the correct class for your trademark.
• 😀 The process starts with generating a payment slip (GR1), and it’s essential to ensure payment is recognized by INPE before proceeding with the registration request.

Q & A

What is the main purpose of registering a brand?

The main purpose of registering a brand is to guarantee the right to use it exclusively in the market, protecting it from unauthorized use by others.

What is the role of the National Institute of Industrial Property (INPI) in the trademark registration process?

The INPI is responsible for processing trademark registrations in Brazil, ensuring that the trademark owner has exclusive rights to use the brand in the market.

How does brand registration differ from domain registration or social media username registration?

Brand registration gives exclusive market rights over a name, while domain registration is for securing a web address, and social media usernames are only for platforms, without market exclusivity.

Can an individual register a trademark in Brazil, or is it only for companies?

Yes, both individuals and companies can register a trademark in Brazil, as long as the trademark registration is linked to a valid CNPJ for companies or associated with the individual's personal details.

How long is the validity of a trademark once registered?

Once registered, a trademark is valid for 10 years and can be extended for another 10 years, subject to renewal before the end of the initial term.

What is the opposition phase in the trademark registration process?

The opposition phase is a period where other companies or individuals can challenge the registration of a trademark if they believe it conflicts with their own rights or interests.

What happens if the brand undergoes changes after registration?

If a brand undergoes changes after registration, those changes will not be automatically protected. A new registration process will need to be initiated to protect the modified brand.

What are the fees associated with registering a trademark in Brazil?

The fees for trademark registration depend on the legal nature of the applicant (individual, microenterprise, or other types of legal entities). The initial payment includes the first 10 years of protection, and additional fees may apply for appeals or extensions.

What are the classes in trademark registration, and why are they important?

Trademark classes represent different categories of products and services. There are 45 classes in total, with classes 1-34 covering products and classes 35-45 covering services. Choosing the correct class ensures the brand is protected in the relevant market sector.

How do you begin the trademark registration process with the INPI system?

To start the trademark registration process, you need to access the INPI website, create an account, and generate a payment slip (GR1) for the initial registration. Then, you proceed with entering the trademark details and selecting the relevant classes.