How To Grow A YouTube Channel From 0 Subs In 2023 (Complete Guide)
Summary
TLDRThis video script outlines a proven method for growing YouTube channels from zero to millions of views and thousands of subscribers. It emphasizes the importance of consistent upload frequency, distinguishing oneself with unique 'X factors,' and maintaining viewer engagement with satisfying content. The speaker shares personal growth strategies and challenges viewers to internalize nine key points for channel success, including adapting content to viewer demand and cultivating a winning mindset.
Takeaways
- 📈 Start with a growth mindset: The script emphasizes the importance of having a winning mindset to drive your YouTube channel's success.
- 🔄 Consistency is key: Regularly uploading content helps build mental momentum and motivation, which is crucial for channel growth.
- 🎯 Quality over quantity: While posting more videos can improve content creation skills, it's better to focus on creating high-quality content less frequently.
- 🌟 Identify your X-Factor: Discover what makes you unique and valuable to your audience, which can set you apart in a competitive landscape.
- 🔍 Find your niche: Choose a category where you can stand out and compete effectively without facing overwhelming competition.
- 📚 Supply and demand in niche selection: Aim for a niche with enough demand and less competition to increase your chances of being discovered.
- 🛑 Avoid common mistakes: Ensure your videos are engaging from the start, avoid long silences or slow pacing that could lead to viewer drop-off.
- 🔗 Create satisfying content: Retain viewers by removing boring elements and focusing on content that keeps them watching till the end.
- 👀 Improve click-through rate: Craft compelling titles, thumbnails, and descriptions to entice viewers to click on your videos.
- 📊 Analyze and adapt: Use analytics to understand viewer behavior and adapt your content strategy to improve audience retention.
- 💡 Cultivate a great video idea: Develop video concepts that are trending, unique, or solve a specific problem to attract and retain viewers.
Q & A
What is the main focus of the video script?
-The main focus of the video script is to review and explain an updated method for growing YouTube channels from scratch to significant viewership and subscriber numbers, even for beginners or those struggling with their channel growth.
What was the initial struggle of the video creator with their YouTube channel?
-The video creator initially struggled with getting consistent views on their videos, trying 11 different types of content and posting 65 videos, yet only getting between 10 and 40 views per video.
How did the creator's discovery of a method change their YouTube growth?
-The method allowed the creator to go from getting 15 subscribers per month to over 1,000 subscribers each month in a little over six weeks.
What is the importance of upload frequency in growing a YouTube channel?
-Upload frequency is important because it helps build mental momentum and motivation. Posting videos frequently provides more practice, leading to better content creation and potentially faster growth in views, subscribers, and personal development as a creator.
What is the recommended upload frequency for a YouTube channel according to the script?
-The script recommends uploading two to three times per week as a minimum, with at least one video every two weeks to ensure growth in views, subscribers, and personal development.
What is an 'X Factor' in the context of the video script?
-An 'X Factor' refers to unique and appealing characteristics or values that distinguish a YouTuber from others in their niche, making them more attractive to viewers.
How can a YouTuber discover their 'X Factor'?
-A YouTuber can discover their 'X Factor' by considering qualities they already have or aspire to have, and then intentionally exaggerating and highlighting these qualities until they become noteworthy to viewers.
Why is consistency important for a YouTube channel?
-Consistency is important because it helps avoid confusing viewers and the YouTube algorithm. It includes maintaining a consistent upload schedule, attitude, personality, branding, and video style.
What is the significance of finding a niche for a YouTube channel?
-Finding a niche is significant because it allows a YouTuber to compete in a smaller, more manageable market with less competition, increasing the chances of being discovered and growing their audience.
What is the role of session time in YouTube's algorithm?
-Session time is crucial because YouTube's algorithm rewards channels that keep viewers on the platform for longer periods, as it increases the likelihood of viewers watching ads, which is how YouTube makes money.
How can a YouTuber improve their click-through rate (CTR)?
-A YouTuber can improve their CTR by creating compelling titles, thumbnails, and optimizing the first few lines of their video description to attract and entice viewers to click on their videos.
What is the importance of a great video idea in the success of a YouTube video?
-A great video idea is essential because it needs to be inherently interesting or useful to viewers. Without a strong video concept, even the best editing or thumbnail design cannot significantly increase a video's success.
What are the three types of great video ideas mentioned in the script?
-The three types of great video ideas are trending video ideas that capitalize on current attention, extremely unique or noteworthy videos that spark interest and curiosity, and searchable videos that solve a specific problem and are found through search queries.
What is the final and most important point in the GYGC method?
-The final and most important point in the GYGC method is cultivating a winning mindset, which includes surrounding oneself with positive influences, having a strong desire to succeed, and the discipline to work towards long-term goals.
Outlines
📈 YouTube Growth Method Overview
The speaker introduces an updated method for growing YouTube channels, which has been successful in achieving millions of views and thousands of subscribers. The method is applicable for beginners and those struggling with stagnant channels. The video promises a detailed breakdown of the method and a commitment challenge for the viewers. The story of Joseph, a struggling YouTuber, is used as a case study to illustrate the method's effectiveness.
🔑 The Importance of Upload Frequency and X-Factors
The paragraph emphasizes the significance of consistent video uploads for building mental momentum and motivation. It argues that quality content should be prioritized over quantity, but acknowledges that quality emerges from quantity. The speaker suggests uploading two to three times per week at a minimum. Additionally, the concept of 'X-Factors' is introduced as unique characteristics that distinguish a creator from the competition, which are crucial for viewer appeal and retention.
🎯 Finding Your Niche and Consistency
The speaker discusses the importance of finding a niche with less competition but sufficient demand to grow a channel. They advise against competing directly with established creators and suggest finding a unique space within a category. Consistency in content, style, and branding is highlighted as vital for channel growth, alongside the importance of evolving while maintaining a core identity that viewers can trust.
🛑 Common Mistakes in Video Production
This paragraph identifies common issues in video production that can deter viewers, such as uninteresting intros, slow pacing, and long periods of inactivity. The speaker stresses the importance of retaining viewers to improve the algorithm's favorability towards the channel. They provide examples of how to improve audience retention, such as creating engaging content and eliminating boring elements.
🔍 Improving Click-Through Rate and Video Ideas
The speaker explains the importance of a high click-through rate for video promotion and suggests that it can be improved through compelling titles, thumbnails, and descriptions. They introduce the concept of 'polishing a turd' as a metaphor for not being able to improve a poor video idea, emphasizing the need for great video ideas that are either trending, unique, or searchable to attract viewers.
🌟 Crafting Engaging Video Content
The paragraph focuses on creating content that keeps viewers engaged until the end of the video. The speaker provides tips on removing filler content and ensuring that videos are satisfying and retain viewers. They also discuss the importance of having a great video idea before creating content, and how to use that idea to craft effective titles and thumbnails that will attract clicks.
🚀 The Power of a Winning Mindset
In the final paragraph, the speaker identifies a winning mindset as the most critical component for success on YouTube. They describe the mindset of successful YouTubers, including surrounding oneself with positive influences, having a strong desire to succeed, and the discipline to face reality and work towards long-term goals. The speaker concludes by encouraging viewers to re-watch the video for deeper understanding and to take action on the insights provided.
Mindmap
Keywords
💡YouTube Channel Growth
💡Mental Momentum
💡Upload Frequency
💡X Factors
💡Consistency
💡Niche
💡Session Time
💡Audience Retention
💡Click-Through Rate (CTR)
💡Video Idea
💡Winning Mindset
Highlights
The speaker shares an updated method for growing YouTube channels from scratch to millions of views and thousands of subscribers.
The method is applicable for both beginners and those who have struggled with their YouTube channel growth.
The importance of consistency and the psychological impact of maintaining a streak in content creation is discussed.
A paradox is presented where quality content comes from quantity, suggesting more videos lead to better content creation skills.
The recommendation to upload two to three times per week for optimal growth is given.
The necessity of distinguishing oneself in a crowded platform through unique 'X factors' is emphasized.
A strategy to discover one's X factors by hypothesizing what the biggest fan would say about the channel is suggested.
The story of a YouTuber's shift in content leading to viewer disengagement illustrates the importance of consistency.
Consistency in content, attitude, personality, and branding is stressed as vital for channel success.
Avoiding competition by finding a niche and the concept of supply and demand within niche selection is covered.
The impact of video quantity on session time and the YouTube algorithm's promotion of content is explained.
Creating playlists and call-to-actions to encourage viewers to binge-watch videos is recommended.
The importance of audience retention and removing friction points that cause viewers to leave videos is discussed.
Improving click-through rate by optimizing titles, thumbnails, and descriptions to make videos more clickable is highlighted.
The concept of 'polishing a turd' is introduced to emphasize the importance of a strong video idea over technical prowess.
Three types of great video ideas are presented: trending, unique/extreme, and searchable problem-solving videos.
The final point of the GYGC method is the cultivation of a winning mindset as the most crucial factor for success.
A playlist with individual videos detailing each point of the GYGC method is offered for further learning.
Transcripts
today I'm reviewing the updated method
I've used to grow multiple YouTube
channels from 0 to tens of millions of
views and over a hundred thousand
subscribers and this method works even
if you're a complete beginner starting
from zero or if you've been doing this
for a while but your channel is dead as
a YouTube Rewind it's rewind time so let
me show you exactly what it is and how
it works see once upon a time I got this
email from Joseph and he said I've been
trying to do YouTube for a while but I
just can't seem to get over 10 views on
any videos no matter what I do and
Joseph's email kind of hit me because it
reminded me of well me which is the
opposite of good no offense Joseph
because when I first started YouTube I
tried 11 different types of content
posted around 65 videos and yet my
videos all got between 10 and 40 views
and everyone just keeps telling you be
consistent never give up but after an
entire year of being consistent I barely
dragged my sorry ass across the 150 sub
mark But then I'll discover this method
and I went from getting 15 subscribers
per month to getting over 1 000
subscribers each month in a little over
six weeks and in this video I'm going to
reveal my updated version of this method
and break down exactly how it works and
to make up for insulting him earlier I'm
going to give you examples of how I
would apply each step using Joseph's
Channel but before I do that I need you
to promise me something because if you
don't there's a very high chance your
YouTube channel will fail epically see
this is the video I wished I had when I
was a struggling YouTuber in the eight
years I've been on YouTube I've never
found a channel that's properly doing
the nine things in this method but isn't
seeing massive success so please promise
me that you won't watch this video and
move on to the hell to get a hundred
thousand subscribers in Two Minutes
video because like Derek sivers would
say if more information was the answer
we would all be billionaires with six
pack abs so my challenge for you is to
commit to this video re-watch it as much
as you need until you've fully
internalized all nine points of this
method then tattoo them on your eyelids
and take action so let's get started
this is Joseph's channel can you guys
spot a blaring issue here's a hint so
psychologists have shown that doing
something frequently and consistently
like posting YouTube videos helps you
build mental momentum and motivation
streaks are a good example of this so
like if you post one video every week
for 10 weeks you're going to be more
motivated to post an 11th video on the
11th week because you wouldn't want to
break your streak right but as we can
see Joseph has only posted one video and
upload frequency AKA how often you
create videos is super important and
that's why it's my ninth point on the
gygc method well how much should I
upload this is going to be controversial
but I believe quality content uploaded
less frequently will ultimately beat
quantity content spammed out at a super
rapid rate as Mr Beast put it it's much
easier to get 5 million views on one
video than 50 000 views on 100 videos
but the thing you need to understand is
that it's a paradox because quality
comes from quantity the more videos you
post the more practice you get at
creating content and so the better you
get at creating content so how often
should you upload my general
recommendation is two to three times per
week now at minimum you should be
uploading one video every two weeks but
if you are doing that just bear in mind
that your growth both in terms of views
and subscribers and your personal growth
as a Creator is going to be far slower
and so if that is you instead of just
resigning yourself to your fate see if
you can find ways to adjust your content
style so that you can post content more
frequently but here's the thing even if
you are posting content frequently your
channel will be As Dead As Joseph's
offense Joseph if you don't do this next
thing I've got a question for you what
is it about Joseph's channel that would
make someone want to watch him rather
than one of the other 50 billion
YouTubers on the platform now you might
think that's an unfair question because
you haven't seen his video yet but I
have seen his video and the answer to
the question is there isn't really a
reason why you'd watch him over someone
else with so much competition out there
you want to try and distinguish yourself
from the noise now you don't have to
distinguish yourself in a massive way
but it has to be something tangible
enough that a viewer could probably
actually put a finger on it if they
thought about it and normally if a
viewer can't put a finger on what it is
they like about you above everyone else
then that thing isn't strong enough and
I call these things your X factors
they're the things that make you
uniquely appealing and valuable to your
viewers in your Niche and X factors are
the eighth point on the gigc method now
to discover your X Factor or X factors
it can help to ask this question if
someone had a hypothetical interview
with your biggest fan and ask them why
you are their favorite YouTuber what
would your hypothetical biggest fans say
foreign
what characteristics or value do you
bring to the table that they would
highlight and would cause them to rank
you Above the Rest would they say you
have a cool backstory or relatable life
circumstances would they say you're just
the most genuine authentic person they
know would they say you're able to teach
stuff in a way that's just far clearer
and quicker than all the other tutorials
out there or would they just say you're
the most unbelievably good looking
person they've ever seen now this X
Factor list could be almost endless but
the principle here is if you struggle to
come up with a realistic reason or
reasons why your hypothetical biggest
fan would love your channel above
everyone else's then chances are that
fan will probably continue to be
hypothetical now it's impossible for me
to give Joseph here specific advice as
to what his X Factor should be because
it needs to be authentic to him but one
way I would try to uncover my ax factors
is to think about the qualities I
already have or the qualities I aspire
to have or the unique value I bring or
aspire to bring and then intentionally
exaggerate those things and highlight
them and work on them until they become
noteworthy enough that people actually
start noticing and appreciating them but
in the scheme of things just being
different isn't enough because while
clear X factors do give you a chance of
getting far more views and lower
subscribers there are still some missing
puzzle pieces and to help me explain the
next piece let me tell you a quick story
when I was younger there was a
particular YouTuber I used to watch
pretty frequently he uploaded pretty
frequently and he had some X factors
that I found super appealing it was
really funny he was down to earth and he
involved his family in his videos and
for a number of months I remember
religiously watching this person he was
my favorite YouTuber but then something
changed he started trying to act cool he
stopped filming videos with his family
he jumped on the whole diss tracks and
debate train and while he had every
right to grow and evolve as a personal
Creator I just found myself not really
liking him much anymore I used to be
able to come to his channel turn on one
of these videos and get a certain type
of experience but now when I came to his
Channel I didn't know what was in store
for me I couldn't trust him anymore I
used feel like I knew him and I could
rely on him to be a certain type of
person but now he was just too
inconsistent and so even though the
algorithm kept promoting his videos to
me for a while after that I stopped
clicking on them and I stopped watching
them and this would have sent negative
signals to the YouTube algorithm about
those videos which made it less and less
likely that the algorithm would promote
future videos to me or people who have
similar viewing habits and interest as
me and eventually the algorithm just
gave up entirely and just stopped
promoting and what we can learn from
this example here is that if you're very
inconsistent it's going to confuse your
viewers and the algorithm which leads to
the less promotion and less views and
that's why consistency is the next point
on the method now it's hard for me to
rate the consistency of Joseph's channel
here because he's only got one video but
hopefully is the example I just shared
Illustrated you should know that
consistency matters and there's a lot
more to consistency than just having a
consistent upload schedule being
consistent includes things like your
attitude your personality your branding
the types of videos you create the style
in which you create those videos the
lines you're willing to cross and not
cross and the list could go on now being
consistent doesn't mean you can't evolve
you should evolve especially if what
you're currently doing isn't working but
especially when you do find something
that works for you be careful changing
things up too drastically too quickly
because it will confuse both your
viewers and the algorithm which will
lead to less views and no promotion but
what's the most important thing to be
consistent about on your channel well
there is one thing that if you're
inconsistent about it could literally
make or break your entire Channel
because one of the biggest problems we
have on YouTube is competition for
example if you're creating Minecraft
Let's Plays You Are by default competing
with massive creators for the tension of
people who want to watch Minecraft Let's
Plays if you're creating GTA funny
moments videos you're competing for the
attention of viewers who want to watch
GTA funny moments videos by default
against all of the other massive
YouTubers who create those videos as
well well and the problem with this
competition is that the YouTubers you're
competing with probably have more
experience they have more time they have
more money they have bigger Brands and
existing followings so really chances
are you're probably just going to get
your ass handed to you and not get any
views so the trick is to not compete see
in order to be in competition with
someone you need to be doing the same
type of thing as them for example the
English Premier League's Manchester
United don't have to worry about
competition from the NBA's Chicago Bulls
because while they are both Elite
Sporting teams they're not directly
competing against one another hardcore
fans of the Bulls probably don't care
about United and vice versa because
they're in separate categories and so
these two teams don't have to worry
about competing for attention against
one another and that's one way you can
get around the problem of competition as
a small YouTuber because the chances of
you finding a brand new type of content
that literally has never been seen
before and has X factors that nobody in
the world world has is pretty unlikely
but if you operate within the Paradigm
we just talked about you'll realize that
you're not actually competing against
everybody in the world you're only
competing against people who are
creating a similar category or type of
content to you and so your job is to
find a category AKA niche in which you
can actually compete and make a name for
yourself and that's the next point in
this method now finding a good Niche
revolves around supply and demand your
goal is to find a niche that's small
enough that there aren't a stifling
amount of huge creators who are pumping
out so much content that you're just
never going to be discovered but at the
same time the niche needs to be large
enough that there are tens or hundreds
of thousands of viewers AKA demand who
actually want to watch that type of
content so coming back to Joseph's
Channel I'd say his Niche is probably
something like Minecraft Survival
challenges based on the video he posted
so by default he's competing for
attention against YouTube is like these
guys I'm going to attempt to survive the
next 100 days in Hardcore Minecraft and
now I'm going to be turning into the
crack into scene if I can survive 100
days against three fishermen with insane
fishing here
based on Joseph's content which I
checked out I'd say that the competition
is going to be too tough for him and
he'd be better off doing some research
to find another Niche that might have
less demand and less viewers but is
going to ultimately be less competitive
until he develops a bit and grows but if
he does increase his upload frequency
and Nails the things I'm going to talk
about later in this video it is still a
chance that he could potentially find a
gap in the niche and make this type of
content work for him and so let me show
you how I would do it if I was in his
shoes and even though this video is a
very specific type of gaming video These
principles will apply regardless of what
type of content you create I'd start by
fixing this huge mistake he's currently
making but to understand the mistake you
need to actually understand how YouTube
Works YouTube's goal is to make money
and YouTube makes money by getting
viewers to watch ads for example every
time a video clicks on a new video they
get a new ad YouTube makes bag I like
money and generally speaking the more
time viewers spend on YouTube as a
platform binging videos Etc the more
money YouTube makes so the algorithm is
designed to reward channels that get
viewers to spend you guessed it a lot of
time on the platform so for example if
you're a Creator who has three videos
and on average your viewers watch all
three of your videos when they come to
one of them you're going to do a lot
better and another Creator who also has
three videos but on average when people
click onto his channel they only really
watch one video so instead of just
trying to increase your watch time on
individual videos you want to try and
think about increasing your session time
across multiple videos if you get lots
of session time you'll get lots of
promotion from the algorithm and Views
so prolonging your viewers overall
sessions is super important and that's
why it's the next point on this list and
so Joseph here has a very obvious
problem immediately and that is that he
only has one video on his channel by
default if someone comes to his channel
there's not really much they can do to
extend the session other than
re-watching the exact same video which
most people probably aren't going to do
so right off the bat the recommendation
here is he needs to put at least five
videos on his channel so if someone
comes in enjoys one of his videos they
have a bank of other content that they
can also watch now you watching this
probably have more than one video on
your Channel right now and so if you do
have that bank of content your job is to
make it as easy as possible for people
to binge your videos and two ways to do
that could be creating playlists that
automatically group your videos together
and get people to automatically go from
one video to the next video to the next
video to the next video
it's time to stop where the [ __ ] are
your parents and another thing you can
do is to try to create call to actions
at the end of your video that kind of
create feedback loops where someone
clicks on your video they get to the end
of your video they hear you promote it
on a lot of your videos and they click
on another one of your videos and they
get to the end of that video and they
hear you promote another Money video so
they click on that one and that one and
they just get stuck in a web of your
content the loop just keeps on going so
what's the easiest or best way to get
people into feedback loops so you can
start getting that session time flywheel
cranking well to do that first you have
to fix another massive mistake Joseph is
making which most of you watching this
are probably also making as well and
it's making YouTube kill your reach see
while creating this video I watched
Joseph's video a few times and here are
some things I noticed the first second
or so of the video is actually just a
blank screen then it switches to a scene
of Joseph standing in very non-angin
city-esque surroundings there's not much
going on at all and as a viewer it's not
very stimulating for me then the
following 30 sec is spent where Joseph
is Crouch walking down a tile at a
ridiculously slow speed as he drifts
closer to imminent death at a
painstakingly slow pace
moving on from the intro I could
probably count the number of cuts in
this video on one hand and there are
multiple sections in the video where
there are between 5 and 10 seconds of
Silence in the commentary where not very
much is going on
[Music]
and these are all examples of things
that make the video boring and confusing
for your viewer which makes it highly
likely that the viewer will leave and
click on someone else's video who can
actually retain them and this is bad
because one if a viewer doesn't stick
around on your videos and channel
they're probably not going to subscribe
because it means they didn't enjoy their
experience the fact that they didn't
enjoy their experience also means
they're going to be less likely to watch
your future videos If YouTube pushes
them their way and because they're no
longer clicking on your future videos it
makes the algorithm hate you and that's
why the next point on this method is
create highly satisfying content that
retains your viewers now I gave you some
examples of friction points that are
hurting Joseph's audience retention but
you might have your own things that are
causing people to leave your videos so
you want to make sure that you're
removing any filler content that could
be boring for your viewers check out
your analytics and see are there
drop-offs and things causing people to
leave that you should eliminate from
future videos especially if you don't
have much dire analytics just watch your
videos yourself and try and put yourself
in a viewer's shoes and notice your own
emotions as you're watching the video or
you can enlist the help of a friend get
them to watch your content and then
watch their reactions notice when
they're engaged notice when they're
bored notice when they laugh notice when
they don't laugh and then using all this
information your job is to figure out
how to create your future videos so that
they are better and will get as many
viewers as possible to watch all the way
to the end now you might be saying well
Marcus that's all well and good but the
problem I have right now is that I don't
have any viewers in the first place if
you're really struggling to get views to
begin with here's some advice now as
we've talked about if you don't have
good audience retention and get watch
time then you're probably not going to
get subscribers or session time but if
we take a step back if you don't have
views in the first place you're not even
going to have an opportunity to get
watch time but if we take an even
further step back if you can't get
people to click on your videos then you
can't even get views so improving your
click through rate in other words and
making your videos more clickable when
people see them listed on their home
page when the search results is
incredibly important because if you
can't now now that then everything else
just Falls in a heap and so if you can
do one thing to get more promotion from
the algorithm in general it's probably
increasing your click-through rate and
so that's why increasing the percentage
of people who click on your video after
they see it is one of the most important
points on the gygc method now the way
you improve your click-through rate is
primarily through your titles thumbnails
and the first few lines of your
description can play a small part as
well but basically you need the things I
just mentioned to grab your impressions
by the eyeballs and so instead of me
just telling you how to design a good
thumbnail or write a good title I want
to actually give you an example of how
to do this because I'm willing to bet
Joseph's click-through rate for this
video is pretty bad and I'll show you
exactly what principles and techniques I
would use to design a high click-through
rate title and thumbnail combo using
Joseph's challenge as an example and
even though this video is a very
specific type of gaming video These
principles will apply regardless of what
type of content you create but before I
can do that I need to introduce you to
one last concept see in 1976 a man named
Jeffrey Stokes published a book the book
was called star making machinery and it
follows artists musicians engineers and
technicians and all the creative people
involved in the making of a typical rock
album and this old little-known book
contains the first citation in the
Oxford dictionary of this Gem of a
metaphor you can't polish a turd now
despite the fact that you can in fact
polish a turd as proven by MythBusters
you know the Casual viewer might look at
this and say crap it's a great metaphor
and the dictionary defines it as to seek
or improve something which is inherently
or unalterably unpleasant or of poor
quality it's kind of like a movie plot a
movie can have the best actors best
marketing the most hype but if the core
movie like the plot is terrible the
movie's probably going to get horrendous
ratings and so the lesson here is if
you're trying to grow on YouTube you can
be the most creative editor on the
platform you can be the best thumbnail
designer from a technical perspective
there ever was but if your video idea
itself is inherently not interesting or
useful to viewers there's almost nothing
you can do to make it blow up and that's
why having a great video idea one of
these enticing or exciting or solves a
problem is the next point on the gygc
method and there are three types of
great video ideas the first are trending
video ideas these revolve a lot around
timing and they involve creating videos
around trending topics basically
harnessing attention that's already out
there I call this trend surfing because
surfing gives us a good analogy catching
a trend involves a combination of being
in the right place at the right time and
timing if you're too early there's no
wave of attention to catch and your
video will just be dead in the water if
you're too late the wave has already
peaked is breaking and you're gonna get
overwhelmed and pummeled by the
whitewash but if you catch the wave just
as it's rising up and it's large enough
to propel you forward but it's not so
large that it's seconds away from
breaking and becoming unbelievably messy
and saturated you'll do pretty well and
one of the best examples of a training
video I've seen is the Mr Beast squid
game video which is obviously a great
video in and of itself but if it wasn't
for the trend and success and hype
around the squid games TV show at that
time the video probably wouldn't have
got anywhere near the amount of views it
did the next category of good video idea
is extremely unique or noteworthy it's
the type of video that Sparks interest
and curiosity in a viewer even if it's
not based around something that's
currently trending or hyped up Mr base
is also a good example of this he
obviously uses Trends to his Advantage
but he also comes out with random almost
Evergreen type videos but they're so
unique extreme and noteworthy that they
really grab you for one reason or
another and usually these types of
videos involve something like being the
most being the least being the shortest
being the longest being the fastest the
slowest the hardest but there's still
one more type of video idea and that is
searchable videos these videos tend to
solve a specific problem and get the
majority of their views from search
think how-to videos and while they don't
blow up anywhere near as fast they tend
to be more Evergreen and these videos
don't have to be extreme in fact they're
some of the easiest videos you can make
but you do need to make sure that the
video You're creating is very direct and
clear in solving the problem that your
audience have basically you just want to
reverse engineer exactly what people are
actively looking for now there are other
categories of video idea but these are
the main ones and video ideas is why I
earlier didn't give specific feedback on
Joseph's tile or thumbnail or video
because improving what he's currently
got would only incrementally improve his
results because I don't think his video
idea is that good ancient cities are old
news so there's not really much hype or
Trend around that and surviving in an
ancient city also isn't something a lot
of people are searching for but the good
news is we can take the ethos of this
style of content but adjust the idea
slightly and make it so much better so
personally if I was doing this looking
at this type of video I'd probably go
down the extreme noteworthy angle there
are a couple of different angles we
could take we could go with the survival
angle which would be something like I
survived in a cursed deep dark biome for
a hundred days or we could go with an
angle of what actually happens in the
video in this video Joseph survives and
fights the warden mobs that spawn in the
ancient city and so we could make that
extreme maybe use some cheats or mods or
something and do something like I fought
100 wardens in a cursed ancient city now
these two ideas are I think a lot better
than what we currently have but at a
perfect world really want to combine the
survival and sort of unique horror
combat aspect into one video and that
video could be one where Joseph tries to
survive a thousand days in Hardcore
Minecraft but it's a horror game there's
all these kind of crazy creatures and
bosses trying to kill him while he's
trying to survive a thousand days in
this world and I think the surviving for
a thousand days type videos tend to do
pretty well because they're objectively
interesting it doesn't matter who you
are the fact that you've survived a
thousand days is interesting and the
horror angle is kind of cool and now
we've got a great video idea creating
great tile and thumbnail becomes so much
easier because I'm not polishing a turd
so for the title of this video I'd
probably go with something along the
lines of I survived a thousand days in
Hardcore Minecraft but it's a horror
game or I survived a thousand days in
cursed Hardcore Minecraft or something
like that I could potentially go with
both and like test both of them and see
which ones get better results remember
the thumbnail overall I'd want to give
it kind of like a creepy hellscape Vibe
I'd probably do like a comparison
thumbnail to show like a before and
after because those work quite well you
can see I've whipped up something here
we've got day one on one side and then
day a thousand on the other arrow
pointing across to kind of show like we
went from this to this the day one scene
here is horror s you can see it's almost
got that Slender Man kind of pixelated
horror Vibe you've got old mate kind of
creepily staring at you from behind a
tree but it also kind of gives off like
just starting out vibes I think you're
in a forest it's dark there's no
building around it's very day one Vibes
whereas obviously the day a thousand is
completely different now one of the main
problems I do have with this thumbnail
is while keeping day one simple and
making it feel like a day one is
important and also showing off what
actually happened on day 1000 is also
really important the thing we are kind
of missing is showing off the extreme
sort of mobs that we encounter in the
video what I'm talking about would be
something like this say and obviously we
just need to move the text around and
stuff to make it fit in a perfect world
what it probably won there's a shot that
kind of has this day one Vibe then I
also want a kind of crazy extreme
looking mob in there to kind of tease
more of the curse Minecraft horror
aspect but because I don't want to spend
like an hour and a half creating a tile
and thumbnail that's probably never
going to get used this will do and I
still think this has a chance of doing
pretty well and then when it comes to
the video content itself we'd basically
just reverse engineer what our tile and
thumbnail is to make sure we actually
deliver on what it is that we're
promising people and there's another tip
right there is come up with your idea
tile and thumbnail before you actually
create your content and overall if we
compare this hypothetical video to the
video that's currently on Joseph's
Channel which video would you watching
this rather click on I'm willing to bet
it's the one I just laid out but even
though we're almost there there's still
one more point in the gygc method the
number one most important thing you need
if you want to succeed and yes it's even
more important than what we just talked
about because let's look at this
practically if you take a 30 000 foot
view over the long term you are the
driving force behind your channel
without you the gigc method or any other
kind of growth method for that matter is
about as useful as a waterproof tea bag
another way think about it is if the
gyjc method is your vehicle to success
then you are the engine if the engine
isn't operating at its fullest or if it
just flat out breaks down and burns out
then regardless of how great the rest of
the vehicle is it's not going anywhere
so you're going to hate me for saying
this but this is why I genuinely believe
that cultivating a winning mindset is
the number one most important point in
the goigc method but it's really Broad
and vague so the question is how do you
actually do that I have been lucky
enough to personally know and work with
a bunch of very successful YouTubers and
here are some things I've observed about
their mindsets they surround themselves
with people who lift them up and give
them energy rather than people who drag
them down and deplete them they have an
almost unhealthy obsessive level of
hunger to succeed and overcome the
obstacles no matter what it takes while
at the same time paradoxically they have
the discipline to confront the most
brutal facts about their current
realities and patiently work towards
doing what needs to be done at a
day-to-day level to reach that ultimate
level of success they're aspiring to so
if you really want to succeed you might
want to consider trying to gradually
mold your mindset so you consciously
start thinking in the ways I've just
described so from here what should you
do to actually put everything you just
learned into practice so you can
experience something like my 15 to 1 000
subscriber per month transformation but
obviously there's a hell of a lot of
info in here so if you're feeling
completely overwhelmed my suggestion to
you is to re-watch this video until
everything really sinks in and makes
sense but once you've done that I've got
a playlist on screen where I actually
have individual videos on each of the
points in the gigc method that go into
the points in even more detail so I'd
recommend check that out go through
those videos and then start taking
action on what you learned playlist is
linked on screen check it out I'll see
you there
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