大谷“2打席連発”で広告主のコーセーが大混乱…ジャッチ19号を引き離す5月15本の大暴れ【海外の反応/MLB/大谷翔平/ドジャース】

Summary

Shohei Ohtani's influence on both the field and beyond continues to make waves. In a thrilling game at Dodger Stadium, Ohtani hits a first-pitch home run, responding to a similar feat by Aaron Judge. Meanwhile, Ohtani's sponsorship deal with high-end cosmetics brand Cosme Decorte has led to a viral 'Dekorte Pose' adopted by Dodgers players, becoming a symbol of unity. The brand has seen explosive growth, with a surge in both male and female consumers. Ohtani's impact goes beyond sports, proving his remarkable ability to drive global trends and connect diverse audiences.

Takeaways

• 😀 Shohei Ohtani hit a home run on the first pitch of his first at-bat against the New York Yankees at Dodger Stadium, marking his 21st home run of the season.
• 😀 The Dodgers' Oscar Hernandez imitated Ohtani’s signature 'decorte pose' after hitting a home run, leading to the spread of this gesture across the team.
• 😀 The 'decorte pose', originating from a cosmetics commercial by Ohtani, became a viral trend within the Dodgers and the wider MLB.
• 😀 Ohtani's influence grew so much that the Dodgers' official social media even started celebrating the 'decorte pose' as part of their branding.
• 😀 A new partnership agreement between Ohtani's sponsor, Cosme Decorte, and the Dodgers was made, extending through 2029.
• 😀 As part of the sponsorship, Decorte's logo and commercials were prominently displayed at Dodger Stadium on LED screens, especially after Ohtani hit home runs.
• 😀 Ohtani's performance and the viral 'decorte pose' led to a significant boost in Cosme Decorte's sales, with a notable increase in male customers buying their skincare products.
• 😀 Following the commercial campaign, the sales of Decorte's repair serum increased four times compared to the previous week, with a surge in male consumer interest.
• 😀 Ohtani’s commercial campaign not only boosted Decorte's individual product sales but also led to an overall sales increase across the brand.
• 😀 The combination of Ohtani’s sports stardom and his commercial appeal demonstrates his unique ability to influence both sports and entertainment, creating widespread engagement beyond just baseball.

Q & A

What significant moment occurred during the game between the Yankees and the Dodgers on the 30th of the month?

Shohei Ohtani hit a remarkable solo home run in his first at-bat of the game, just after Aaron Judge of the Yankees hit a home run, tying the game with a 21st home run.

How did the commentators react to Ohtani's home run?

The NHKBS commentators were surprised and impressed, noting that Ohtani's home run came right after Judge's, and the game had an exciting back-and-forth start.

What trend did Ohtani's signature pose spark within the Dodgers team?

Ohtani's 'decorte pose,' which he used in a commercial for a cosmetics brand, became a viral trend within the Dodgers. Many players, including Oscar Hernandez, started imitating the pose after hitting home runs.

How did Ohtani's pose impact the Dodgers' team culture?

The 'decorte pose' became a symbol of unity and fun within the team. It was seen as a way for the players to show camaraderie and joy, adding a lighthearted element to their celebrations.

What marketing success did Ohtani's cosmetics commercial lead to?

The commercial featuring Ohtani had an immense impact, particularly in the sales of the cosmetics brand Cosme Decorte. Sales surged significantly, with male consumers also showing a growing interest in the products.

How did Ohtani's commercial affect the cosmetics brand's sales?

Following the airing of the commercial, Cosme Decorte saw a 4x increase in sales of their product, Liposome Advanced Repair Serum, with male customers increasing by 7.5 times the usual rate.

What kind of partnership did Cosme Decorte establish with the Dodgers?

Cosme Decorte extended their partnership with the Dodgers until 2029, with the brand's logo being displayed prominently at Dodger Stadium whenever Ohtani hit a home run or when the Dodgers secured a walk-off win.

What was the strategic significance of the new partnership between Cosme Decorte and the Dodgers?

The partnership was seen as a strategic move to increase the brand's visibility and engagement with a broader audience, particularly by leveraging Ohtani's popularity and the Dodgers' fanbase.

How did Ohtani's personal life influence the public's perception of him?

Ohtani's role as a father, especially after the birth of his daughter, humanized him further, drawing attention to his personal life and endearing him even more to fans. His comments about his joy and the challenges of balancing family and baseball added to his popularity.

What role did Ohtani's wife play in the rise of the 'decorte pose' trend?

Ohtani's wife, Mamiko, played an influential role by contributing to the team's camaraderie and even sending thoughtful gifts like Japanese snacks to the team, helping foster a positive atmosphere that may have contributed to the pose's popularity.