Reg & Lisha - Neuro Sales Mastery

Summary

In this insightful conversation, Lisa, a trauma therapist, shares her journey of helping individuals overcome childhood trauma with her unique six-step methodology. Despite her expertise and established programs, she struggles with marketing and reaching the right audience. Through a candid discussion, Lisa reveals her aspirations to end the cycle of abuse, create a legacy for her children, and teach other professionals about her method. The conversation emphasizes the power of truly listening to clients and connecting on a deeper level to guide them towards healing and transformation.

Takeaways

• 😀 Lisa is a trauma therapist who created a unique methodology to help people heal from childhood trauma and related issues like PTSD, BPD, depression, and anxiety.
• 😀 She has been working in the wellness industry since 1998 and officially started her business in 2014.
• 😀 Despite offering online programs and doing extensive marketing, Lisa struggles to effectively communicate her message and reach potential clients.
• 😀 Lisa’s goal is to help people reclaim their identity and overcome trauma, ultimately ending cycles of abuse.
• 😀 Lisa wants to create a financial legacy for her children, not tied to abuse or trauma, and to provide them with money, peace, and security.
• 😀 She has developed a six-step methodology called the 'six personal power zones' to help people overcome their struggles and find healing.
• 😀 Lisa dreams of traveling and speaking globally, teaching her methodology to practitioners, therapists, and coaches in recovery centers and domestic violence centers worldwide.
• 😀 Lisa feels emotionally driven by the desire to be respected, believed, and to heal her inner child by providing a legacy for her children and grandkids.
• 😀 Despite her passion and qualifications, Lisa has not seen the expected success due to difficulties in marketing, with her programs not reaching the desired audience.
• 😀 The key to Lisa's success lies in connecting emotionally with her target audience and effectively communicating the transformation her methodology offers.
• 😀 The conversation highlights the importance of truly listening to clients, understanding their deeper motivations, and showing genuine care to create lasting impact.

Q & A

What is the main focus of Lisa's work as a trauma therapist?

Lisa helps individuals who have experienced childhood trauma reclaim their identity through her unique methodology, the six personal power zones, aiming to resolve issues like PTSD, BPD, depression, and anxiety.

How long has Lisa been in the field of trauma therapy?

Lisa officially started her business in 2014, though she has been working with similar clientele in yoga and nutrition since 1998.

What issue is Lisa facing with her trauma therapy business?

Despite having her programs available online in bite-sized chunks and using various marketing strategies, Lisa struggles to effectively communicate her message and connect with potential clients.

Why is Lisa seeking help with her marketing and sales approach?

Lisa feels she is very close to making a breakthrough but hasn't been able to fully articulate her message in a way that resonates with her audience, despite taking courses and implementing various strategies.

What is Lisa's ultimate goal if she is able to improve her marketing and communication?

Lisa wants to travel and speak about her methodology, teaching it to other practitioners and therapists, and implementing it in recovery and domestic violence centers worldwide to help end the cycle of abuse.

How does Lisa envision the impact of her work on her personal life?

Lisa sees herself feeling respected, fulfilled, and believed, with her inner child healed. She also wants to provide for her children and leave a financial legacy of peace and security, free from the legacy of abuse.

How does Lisa's past experience with financial legacy relate to her current goals?

Lisa's family legacy was tainted by abuse, and she did not receive the same financial inheritance as others. She is now driven to create a legacy of wealth and security for her children, one that is not connected to abuse.

What is the driving force behind Lisa's desire to end the cycle of abuse?

Lisa is motivated by a deep desire to prevent further abuse, ensuring that no one, including her own children and future generations, experiences the same trauma she endured.

How does Lisa’s methodology impact the people she works with?

Lisa's six personal power zones methodology helps people address deep-rooted trauma, leading to healing, personal empowerment, and a reclaiming of their identities, which she believes can ultimately prevent the cycle of abuse.

What is the key to Lisa's success in connecting with her audience and clients?

The key to Lisa's success lies in truly understanding her clients' emotional needs and motivations, such as their desire to heal, be respected, and create a better legacy, rather than just focusing on transactional sales or marketing techniques.