Tinggal Di Desa Rezeki Kota Omzet Tembus Ratusan Juta

Summary

This video script tells the inspiring journey of Untung Dwi Pranoto, a man who transitioned from working in a company to becoming a successful entrepreneur. He started his own business, making peanut crackers (peyek), with the goal of supporting his family and community. Despite initial challenges, including financial struggles and market rejections, his persistence, focus on quality, and honest relationships with suppliers and customers helped his business thrive. Now, with 14 employees, he shares valuable advice for aspiring entrepreneurs, emphasizing the importance of hard work, integrity, and continuous growth.

Takeaways

• 😀 Starting with faith: Untung's journey began with belief in God's provision, despite being newly married and unemployed.
• 😀 Financial struggles: Early on, Untung and his wife faced significant financial hardship, even selling their wedding ring to make ends meet.
• 😀 Turning point: Realizing that relying solely on a salary wasn't enough for long-term financial security, Untung decided to pursue entrepreneurship.
• 😀 Family-driven decision: Untung's desire to be closer to his ailing parents led him to start his own business in his hometown.
• 😀 Initial rejection: His business faced many rejections at the start, but persistence in offering free samples helped him gain traction.
• 😀 Quality over everything: Untung’s business flourished because of the superior quality of his product, particularly in terms of appearance and taste.
• 😀 Growth through hard work: Untung expanded his workforce from three to fourteen employees, allowing him to meet increasing demand.
• 😀 Honesty in business: Building strong, trustworthy relationships with customers, suppliers, and employees was key to Untung’s success.
• 😀 Entrepreneurial advice: Untung emphasizes starting small, maintaining quality, being honest, and working hard to grow a business.
• 😀 Big dreams for the future: Untung hopes to expand his business nationally and internationally, while improving employee welfare and community impact.

Q & A

How did the speaker and his wife start their business journey?

The speaker and his wife started their business after getting married in 2007. Despite not having a stable job initially, they trusted that their livelihood would come from Allah. After a month of marriage, the speaker secured a job, and though they faced financial struggles, including selling their wedding ring, they managed to navigate through hard times.

What challenges did the speaker face early on in their career?

Initially, the speaker struggled with a low-paying job and accumulated debt. At one point, they even had to sell their wedding ring. Despite these difficulties, the speaker remained optimistic and worked towards managing their finances better.

Why did the speaker decide to leave his job and start a business?

The speaker realized that relying solely on a salary would not secure their future, especially as they were getting older. After noticing that there were no guarantees in a job, especially in the private sector without a pension, they decided to venture into business to provide a more stable future and be closer to their aging parents.

What was the initial product of the speaker's business?

The speaker's business initially focused on selling 'peyek kacang' (fried peanut crackers), which they considered to have a unique taste and high quality compared to other products in the market.

How did the speaker's family background influence their decision to start a business?

Growing up in a family with limited financial resources, the speaker was motivated to improve their economic situation. Their parents worked hard but had modest jobs, and the speaker saw the importance of creating a better future for themselves and their family.

What strategy did the speaker use to expand their business?

The speaker focused on expanding their business gradually, starting with a small team and increasing the number of employees and the areas they marketed to over time. They also prioritized product quality and built trust with customers to ensure steady growth.

How did the speaker's product stand out in the market?

The speaker's peyek kacang stood out due to its superior quality. It was not only visually appealing but also tasted better and had a crispier texture compared to competitors. This helped the speaker attract loyal customers and expand their market presence.

What was the initial reaction from market vendors when the speaker introduced their product?

Initially, many vendors rejected the speaker's product, but the speaker persisted in offering free samples. Eventually, after tasting the product, many vendors changed their minds and started ordering larger quantities, with some even becoming regular customers.

What is the speaker's advice for people who want to transition from being employees to entrepreneurs?

The speaker advises starting small and focusing on product quality. They emphasize the importance of honesty with customers, employees, and suppliers, as well as the need for hard work and perseverance. Over time, new ideas will emerge, and growth will follow.

What are the speaker's future aspirations for their business?

The speaker hopes to expand their business nationwide and even internationally. They also aim to provide more job opportunities, improving the welfare of their employees and continuing to grow their brand.