CBS Acquistion

Summary

In this introductory video, Graeme, a senior executive at CBS Acquisitions, provides an overview of the company's interview process, its executive training program, and the clients they work with, including BT and Milk and More. He shares his personal journey from being a welder to finding his passion in sales and marketing. The video outlines CBS's unique approach to training, including a performance-based promotion system, and highlights the company's focus on internal growth, company culture, and exciting travel opportunities. The video encourages candidates to complete the application and prepare for the second round of interviews.

Takeaways

• 😀 Graeme, the senior executive at CBS Acquisitions, shares his personal background, including his previous experience as a welder fabricator before transitioning into sales.
• 😀 CBS Acquisitions has rapidly expanded and is on track to promote 10 more managers in the next year.
• 😀 CBS works with major clients like BT, a global broadband provider, and Milk and More, a company they helped to exceed customer acquisition targets.
• 😀 The company's marketing approach focuses on face-to-face customer acquisition, which allows them to engage with customers that other strategies may miss.
• 😀 CBS Acquisitions operates on a 'no-win, no-fee' business model, where they only get paid after completing a sale, ensuring low risk for clients.
• 😀 The company offers internal training rather than hiring external managers, focusing on cross-training individuals in all aspects of the business.
• 😀 Employees in CBS’s executive training program progress through four stages: account executive, account manager, junior executive, and senior executive.
• 😀 The executive training program focuses on developing key skills like communication, negotiation, leadership, and public speaking.
• 😀 CBS’s industry philosophy includes no seniority, ensuring that everyone starts at an entry-level position and has the chance for internal promotion based on performance.
• 😀 Company culture is a priority at CBS, with regular team nights, travel opportunities, and networking events to build strong connections and celebrate success.
• 😀 CBS rewards employees with exciting travel opportunities such as RNR trips to destinations like Morocco, Portugal, and South Africa for high performers.

Q & A

What is the background of Graeme, the senior executive at CBS Acquisitions?

Graeme started his career as a fully qualified welder fabricator, working in the nuclear, aerospace, and pharmaceutical industries for nearly eight years. After developing a passion for sales through side hustles like NFT projects and e-commerce, he transitioned to a sales career and eventually became a senior executive at CBS Acquisitions.

What is the main reason CBS Acquisitions works with clients like BT and Milk and More?

CBS Acquisitions specializes in face-to-face customer acquisition, which allows them to engage directly with customers who might otherwise miss traditional marketing strategies like TV ads, billboards, and social media. This direct approach is highly effective and has led to successful campaigns with clients such as BT and Milk and More.

How does CBS Acquisitions operate in terms of their business model?

CBS Acquisitions operates on a 'no win, no fee' basis, meaning they are only paid when a sale is completed. This creates a low-risk, high-reward business model for both the company and its clients.

What makes CBS Acquisitions' executive training program different from typical corporate training?

CBS Acquisitions offers internal training, allowing employees to cross-train in every aspect of the business, from sales to office responsibilities. The training focuses on performance and progression, with a goal of moving employees from entry-level positions to senior executive roles within a short time frame.

What are the four stages of CBS Acquisitions' executive training program?

The four stages are: 1) Account Executive, where employees learn sales skills and communication. 2) Account Manager, where they focus on leadership and managing teams. 3) Junior Executive, where employees shadow senior executives and learn office management responsibilities. 4) Senior Executive, where they run their own office and are accountable for business results.

How do promotions work within CBS Acquisitions?

Promotions at CBS Acquisitions are based 100% on performance. Employees progress through the training program based on criteria, and promotions and pay rises are within the control of each individual, allowing them to move forward at their own pace.

What are some of the benefits and rewards employees receive at CBS Acquisitions?

CBS Acquisitions rewards its employees with regular team nights, travel opportunities, and networking events. They also offer exciting RNR (Recognition and Rewards) trips to destinations such as Morocco, Portugal, and South Africa for employees who perform exceptionally well.

What is the significance of no seniority in CBS Acquisitions' company culture?

The principle of 'no seniority' ensures that managers do not ask their team members to do tasks they have not done themselves. This approach fosters a culture of shared responsibility, where everyone starts at an entry-level position and has an equal opportunity for progression.

How does CBS Acquisitions engage with customers differently from traditional marketing strategies?

CBS Acquisitions engages with customers through face-to-face interactions, which allows for better understanding of customer motivations and preferences. This approach is especially effective for reaching audiences that may overlook other marketing methods like billboards, TV ads, and social media.

How does the partnership between CBS Acquisitions and Milk and More showcase the effectiveness of their approach?

CBS Acquisitions promised Milk and More a thousand new customer acquisitions by the holiday season. They surpassed this goal by delivering a thousand new acquisitions on a weekly basis just two months before the holiday season, demonstrating the speed and effectiveness of their customer acquisition strategies.