Why recruitment is stuck in the past & how Programmatic Ads are changing everything | Jobster

Summary

The recruitment landscape is facing intense competition with a shrinking pool of active job seekers, making traditional methods increasingly ineffective. Companies must innovate to stay competitive, adopting modern technologies similar to those used in the media industry. By leveraging platforms like Jobster, recruiters can integrate active and passive candidates, targeting the right audiences through automated, cost-effective processes. The future of recruitment lies in media-buying algorithms and real-time automation, making the process more efficient while attracting better talent.

Takeaways

• 😀 The recruitment market today is highly competitive, with a shortage of job seekers across most industries and countries.
• 😀 Companies are still relying on outdated methods to find talent, primarily targeting active job seekers.
• 😀 The competition for talent has intensified as more companies vie for the same pool of candidates using the same channels.
• 😀 To stay competitive, companies need to adapt and use recruitment as a competitive advantage.
• 😀 Many companies focus on the same traditional recruitment tools that have been used for over 15 years.
• 😀 The media industry has evolved with real-time bidding and programmatic strategies, which recruitment can learn from.
• 😀 Recruitment as an industry must become more transparent, cost-effective, and scalable, much like the media industry.
• 😀 Jobster offers a solution that combines both active and passive job seekers on one platform, improving recruitment efficiency.
• 😀 Jobster allows recruiters to set up campaigns, target the right audiences, and automatically attract candidates for specific vacancies.
• 😀 In the future, recruitment will rely on advanced technologies, media buying algorithms, and data-driven approaches to attract better candidates at lower costs.

Q & A

Why is recruitment becoming more competitive?

Recruitment is becoming more competitive due to a shortage of job seekers across most industries and countries. Companies are fighting for talent in a hyper-competitive job market.

What is the traditional approach to recruitment that companies are still relying on?

Companies are still relying on the same outdated recruitment channels and tools that have been used for the last 15 years, such as job boards and traditional methods targeting only active job seekers.

Why are the traditional recruitment tools considered outdated?

Traditional recruitment tools are outdated because they have not evolved to meet the current demand in a competitive market. These methods focus only on active job seekers and fail to tap into passive candidates who might be a better fit.

How can recruitment be used as a competitive advantage?

Recruitment can be turned into a competitive advantage by adapting modern tools and strategies to reach both active and passive job seekers, allowing companies to gather better candidates and improve their hiring efficiency.

What is the media industry's role in the evolution of recruitment?

The media industry has adopted programmatic, real-time bidding and other advanced technologies that have made it more efficient, transparent, and cost-effective. Recruitment can benefit by adopting similar strategies and technologies.

What is Jobster, and how does it improve recruitment?

Jobster is a platform that combines both active and passive job seekers. It allows recruiters to upload vacancies and automatically target the right audiences using customized campaign parameters, streamlining the recruitment process.

What does Jobster's technology enable recruiters to do?

Jobster's technology enables recruiters to set up targeted campaigns, reach specific audiences, and gather the best profiles for their vacancies, improving the overall recruitment process.

How will recruitment change in the next five years?

In the next five years, recruitment will shift towards using media buying algorithms and advanced technologies to make the market more efficient. Companies will be able to spend less money while attracting better candidates.

Why is there a need for a shift in the recruitment industry?

The recruitment industry needs to evolve because current tools and methods are no longer effective in a hyper-competitive job market. By adopting new technologies and strategies, recruitment can become more efficient and cost-effective.

What are the benefits of adapting media technologies to recruitment?

Adapting media technologies to recruitment can make the process more transparent, cost-effective, and scalable. These technologies have already transformed the media industry and can bring similar improvements to recruitment by reaching a larger audience and streamlining the hiring process.