🛑 10 BIGGEST TIKTOK MISTAKES CREATORS MAKE | This is why you're not growing or seeing results 📉
Summary
TLDRThis video script outlines the top 10 common mistakes that hinder TikTok creators' growth and offers solutions. It advises against using watermarks, emphasizes intentional hooks, and stresses the importance of consistent posting. The script also touches on the misuse of hashtags, placement of text, and the pitfalls of deleting underperforming videos. It encourages creators to utilize analytics to refine content, align with goals, and balance self-focused with user-focused content. The bonus tip is perseverance, warning against giving up and platform hopping, advocating for commitment to one platform for potential success.
Takeaways
- 🚫 Avoid posting videos with watermarks from other platforms as it can hinder growth on TikTok.
- 🎣 Be intentional with your video hooks; the first 1-3 seconds should captivate viewers and give a clear idea of the video's content.
- ✂️ Eliminate unnecessary pauses or 'millennial breaths' at the start of your videos to improve retention rates.
- 📅 Post consistently, but not necessarily every day. Find a posting rhythm that suits your lifestyle and stick to it for long-term growth.
- 📈 Utilize analytics to understand which types of content perform best and adjust your strategy accordingly.
- 📝 Avoid using irrelevant hashtags as they can confuse the TikTok algorithm and reduce engagement.
- 👀 Position text in your videos carefully to ensure it's not covered by other on-screen elements.
- 🚫 Do not delete underperforming videos; they may gain traction later, and deleting can signal to TikTok to reduce your visibility.
- 🔍 Analyze your video's view duration and audience engagement to identify what keeps viewers watching and what causes drop-offs.
- 🎯 Align your content with your long-term goals and previous successes to build a focused and engaging brand.
- 🤗 Balance self-focused content with user-focused content to provide value and build a community around your TikTok presence.
- 🚀 Persistence is key; do not give up on content creation or switch platforms frequently, as consistency and commitment lead to success.
Q & A
Why should TikTok creators avoid posting videos with watermarks from other platforms?
-TikTok prefers creators to post videos without watermarks from competitive apps. Watermarks can result in little to no growth as they may be seen as less engaging and professional by the platform's algorithm.
What is the importance of being intentional with video hooks on TikTok?
-Intentional hooks are crucial for capturing attention within the first 3 seconds of a video. Without a strong hook, creators may not see increased views or growth, as viewers may quickly scroll past their content.
How can creators effectively use text in their video hooks on TikTok?
-Text in hooks can quickly inform viewers about the video's content. It should be captivating, intriguing, and clearly communicate what the viewer will learn from watching the entire video.
What is the 'millennial pause' or 'millennial breath' and why should it be avoided in TikTok videos?
-The 'millennial pause' or 'millennial breath' refers to the unnecessary pause or breath at the start of a video. It should be avoided as it can ruin the retention rate by making viewers less likely to continue watching.
Why is posting consistently important for TikTok creators aiming for growth?
-Consistency is key for creators who want to grow on TikTok. It helps establish a reliable presence and allows the algorithm to better understand and promote the content to the right audience.
What is the recommended approach for TikTok creators regarding the frequency of posting?
-Creators should find a posting cadence that works for their lifestyle and stick to it. It's not about posting every day but being consistent with a schedule that can be realistically maintained over time.
Why should creators avoid using irrelevant hashtags on TikTok?
-Irrelevant hashtags can confuse the algorithm and lead to lower engagement. TikTok uses hashtags to categorize content, so using irrelevant ones can result in the video being shown to the wrong audience.
What common mistake regarding video text placement should TikTok creators be aware of?
-Creators should avoid placing text too high or too low in their videos as it can be covered by suggested search terms or other UI elements, making the video appear messy and less engaging.
Why is it a mistake for creators to delete their videos on TikTok, even if they're not performing well?
-Deleting videos can signal to the TikTok algorithm that the creator is not reliable, potentially leading to less promotion of their content. Additionally, videos may perform better over time, even if they initially seem to underperform.
How can creators benefit from looking at their analytics on TikTok?
-Analytics provide insights into which videos perform well and where viewers drop off. By studying analytics, creators can learn from their successes, improve their content, and increase watch time.
What is the recommended approach for video length on TikTok according to the script?
-There is no one-size-fits-all rule for video length. Creators should test various durations to see what works best for their audience. The key is to include only what is necessary for each video to keep it concise and engaging.
How can creators ensure their content aligns with their long-term goals on TikTok?
-Creators should envision their ideal future and post content that aligns with that vision as if they are already achieving it. This approach helps build a consistent brand and attract the right audience.
What is the mistake of only posting content about oneself on TikTok?
-Posting only about oneself can come across as selfish and may not provide value to the viewer. A balance of self-focused and viewer-focused content can lead to better engagement and growth.
Why is it a mistake for creators to give up on their content creation journey?
-Giving up can prevent creators from seeing success that may come after a period of consistency. Success often comes to those who are persistent and do not set arbitrary deadlines for their growth.
What is the issue with 'platform hopping' as described in the script?
-Platform hopping can prevent creators from fully committing to one platform, which can limit their success. By focusing on one platform and going all in, creators are more likely to see substantial growth.
Outlines
🚫 Avoid TikTok Mistakes
The first mistake many TikTok creators make is posting videos with watermarks from other platforms like Instagram or YouTube. TikTok prefers content without these watermarks and can penalize such posts, leading to slower growth. To avoid this, creators can use tools like SnapInsta or VideoOn Converter to remove watermarks. The second mistake is not being intentional with video hooks. The initial seconds of a video are crucial for capturing viewers' attention. Common errors include not using text hooks or starting with unnecessary pauses or breaths. Consistency in posting is another key factor for growth. Creators should establish a realistic posting schedule they can maintain over the long term to avoid burnout and ensure continuous engagement.
📊 Leveraging Metrics for Growth
For creators seeking to grow on TikTok, understanding and using the right metrics is crucial. Metrics like TikTok study offer insights into optimal posting frequency, video duration, and best times to post. This tool, which also helps schedule social media posts across various platforms, is particularly beneficial for social media managers handling multiple accounts. Another common mistake is using irrelevant hashtags, which can confuse the algorithm and hurt a video's performance. Creators should use relevant hashtags to ensure their content reaches the right audience. Additionally, placing text too high or low in a video can obscure it with TikTok's interface elements, making the video appear messy and less engaging.
🌴 Burnout Recovery Retreat
Deleting underperforming videos is a mistake since TikTok's non-chronological feed means a video can gain traction long after posting. Instead of deleting, creators should appeal community guideline violations and let TikTok handle removals. Additionally, the video announces a burnout recovery retreat in Hawaii for creators feeling uninspired or overwhelmed. The retreat focuses on relaxation and creative rejuvenation rather than intensive workshops. The speaker also emphasizes the importance of studying video analytics to understand what works and what doesn't, and to repeat successful strategies. Creators should use analytics to improve their content continuously.
📊 Analyzing Content for Success
Creators often fail by making videos longer than necessary. Each video should include only relevant content to maintain viewer engagement. For example, a leg workout video should focus solely on the exercises, not unrelated stories. Posting in alignment with long-term goals is another important strategy. Creators should produce content that reflects their ultimate aspirations, like becoming a full-time coffee reviewer, rather than following trends that don't align with their goals. Lastly, creators should balance personal content with user-focused content to engage their audience more effectively. This means creating videos that provide value to viewers, not just showcasing personal activities.
🚀 Persistence and Platform Commitment
The biggest mistake creators make is giving up too soon. Consistency and persistence are crucial for success on TikTok. Even if immediate results aren't visible, continued effort will eventually lead to growth. Additionally, platform hopping—switching between different social media platforms without committing to one—can hinder growth. Creators should focus on one platform and dedicate themselves to building an audience there. The video ends with an encouragement to download a free TikTok content calendar to help with planning and maintaining posting consistency. Viewers are also encouraged to like, subscribe, and turn on notifications for more content.
Mindmap
Keywords
💡Watermark
💡Hooks
💡Intentional
💡Consistency
💡Analytics
💡Hashtags
💡Text Placement
💡Content Deletion
💡Alignment
💡Selfless Content
💡Platform Hopping
💡Giving Up
Highlights
Posting videos with watermarks from other platforms can hinder growth on TikTok.
Using tools like Snapinsta or videoonconverter.net can help remove watermarks from videos.
Being intentional with video hooks is crucial for capturing attention within the first 3 seconds.
Avoid the 'millennial pause' at the start of videos to improve viewer retention.
Consistency in posting is key for creators aiming for growth, but it should be sustainable long-term.
Using irrelevant hashtags can confuse TikTok's algorithm and negatively impact video performance.
Placing text in videos too high or too low can make them appear messy and lead to lower engagement.
Deleting underperforming videos is not advised; they may gain traction later.
Analyzing video analytics is essential to understand viewer behavior and improve content.
Video length should be concise, including only necessary content to maintain viewer interest.
Aligning video content with long-term goals and previous successes can enhance growth.
Creating a mix of self-focused and user-focused content can increase community engagement.
Persistence is vital for success on TikTok; setting unrealistic deadlines can lead to premature放弃.
Platform hopping can prevent creators from seeing results due to lack of full commitment.
Using a TikTok content calendar can help organize ideas and maintain posting consistency.
Encouraging viewers to subscribe and engage with the content can improve algorithm recognition.
Transcripts
here are the 10 biggest Tik Tok mistakes
I see creators make which is resulting
in slow growth or no growth at all plus
if you stay to the end there's a bonus
mistake which is the number one reason
creators never grow mistake number one
posting your videos with a watermark if
you're a Creator and you're repurposing
your videos from another platform like
Instagram reals or YouTube shorts and
there's the watermark on it it could be
resulting in you seeing little to no
growth the Tik Tok app has stated that
they do prefer you to post your videos
without a watermark from any competitive
app so if this is a mistake you're
making to fix this or solve this you
could use websites or apps like
snapinsta doapp to remove an Instagram
real Watermark or you could try a
website like videoon converter.net which
removes watermarks from any video really
you can try that one for free or
purchase a subscription if it works for
you mistake number two is not being
intentional With Your Hooks and by hook
I mean like the first second of your
video the first 3 seconds of your video
a lot of creators are casual creators on
the app so they'll just make a video
here and there and they'll post it and
they're like oh I just love the
randomness it's just so Random blah blah
blah blah blah but if you're a creator
that is intentionally trying to grow and
you want to grow rapidly and you're not
being intentional with the hooks or the
very start of your video that is
probably why you're not seeing more
increased views or increased growth for
some examples of hook mistakes that I
see mistake 2A is not using text on your
hook text is a great way to capture
somebody's attention in the first 1 to 3
seconds they could read the text see
what your video is going to be about
before you even say anything so if I
turned this YouTube video into a Tik Tok
the text would probably say deadliest
mistakes creators are making that text
alone is super captivating and super
intriguing to my target audience plus
it's telling them exactly what they're
going to learn by watching the entirety
of that video so text is really
important Mistake 2 be the millennial
pause or the millennial breath the
millennial whatever you want to call
call it basically this is when the video
starts and instead of starting right
away it's starting with the person
pausing making sure it's recording
like
today you know or it's starting with the
big breath I call that the breath of
death because you want to cut that out
you want to cut that out two options you
press record as you start talking so
instead of recording seeing if it's
recording and then talking nope as you
press record you're going to be like
today video like you press and talk at
the same time or you do what you usually
do you start your video per usual and
there's this great little edit option
after you film your video you could edit
each individual clip so you'll go to the
very beginning of the video the very
first clip and you're going to trim the
beginning you're going to trim it all
until you start talking maybe even
cutting off the very first sound that
you make or the very first part of that
word because you want to get right into
it having the millennial pause or
Millennial breath could absolutely ruin
the retention rate of your videos all of
that to say is before you post your
video watch the first 1 second to 3
seconds and ask yourself if I was
somebody else scrolling on Tik Tok would
this beginning of this video be
intriguing enough for me to keep
watching or is this another video that
I'd just be like next your hook is
important mistake number three is not
posting consistently now I feel like I
should reiterate these mistakes are
specifically for creators who are
looking to grow on the platform if
you're just a casual poster a casual
user and your goal isn't really grow
grow or to go viral or anything of that
nature then consistency probably doesn't
mean too much to you but for creators
who are like I want to turn this into my
full-time job I want to be a content
creator posting consistently is
important now recognize that I didn't
say posting every day is important
that's not what we're talking about
we're talking about consistency
consistency is not measured against
anybody else your consistency is only a
measured against you and your account so
if realistically you can only post every
every other day or Monday Wednesday
Friday and some Sundays stick to that
consistency find a posting Cadence that
works really really well for you your
lifestyle that you could realistically
keep up with for the next 60 90 days
because if you want to be a full-time
content creator you'd probably be doing
this for more than a year maybe 2 years
maybe 5 years what sort of posting
consistency can you keep up for 5 years
a lot of creators make the mistake of
posting every single day or two to three
times every day because they just want
that quick and rapid growth and then
finally they get the growth so they're
like yes I did it but they finally
realize oh my gosh that was exhausting
I'm burnt out and then they stop posting
for like a few months after finally
getting the results that they wanted to
see and then because they stop posting
Tik Tok is like oh well they're not
posting anymore we're not going to push
their videos when they come back from
posting and it's just this big cycle of
burnout and hamster wheel that you don't
want to get on so from the beginning
just find a Cadence that works for you
and stick to it and be patient now if
you have specific questions like what
hashtags should I use in my videos how
long should the duration of my video be
or even what's the best time to post on
Tik Tok then I recommend looking at
metric's Tik Tok study that they did
this year metrol is the sponsor of this
video and they are freaking amazing I've
been using them for over a year now and
they recently did put out this study of
answering the top 20 most asked Tik Tok
questions they dive into answering
questions like how often should I post
per day does frequency matter what
matters more views or likes and it's
really an amazing study really in depth
to get all the information that you'd
probably ever need on Tik Tok so I'll be
sure to link that below and on top of
that while you're over there you could
just check out metrical while you're at
it they're an all-in-one tool for
scheduling social media posts on every
platform Instagram Tik Tok YouTube
LinkedIn Twitter Facebook all the places
so if you're on multiple platforms and
it's been hard for you to balance
posting everywhere this is an amazing
tool to schedule your posts to to
autopost for you specifically for social
media managers where maybe you're
managing more than one instagram account
at a time and you have multiple clients
maybe five clients where you're managing
their Instagrams Tik toks Facebooks and
it could be hard to juggle all of that
so if you're looking for an all-in-one
tool for scheduling and autop posting
your content metrical is going to be
your best friend mistake number four I
see creators making is using irrelevant
hashtags why does this matter because
you are confusing the algorithm I know
sometimes people want to use hashtags
that are trending or hashtags that look
like they could be performing well for
other creators but if it's not relevant
to your video it's not going to matter
and it can actually hurt your video in
the long run Tik Tok uses hashtags to
help categorize your videos and know who
to push your content too so if your
video is like making coffee and then you
use the hashtag # Pedra Pascal because a
bunch of Pedro Pascal memes are trending
anybody who likes Pedro Pascal content
maybe your video gets pushed to them but
they are not going to like it they're
not going to engage with it it's going
to hurt your few duration for how long
people are watching it because they're
like this isn't Pedro Pascal this is
coffee this is stupid so they're going
to scroll past it the less people that
engage with it the less likely Tik Tok
will continue to push that video so
ultimately making that video not perform
very well if you have more specific
question on Tik Tok hashtags
specifically I do have a video here
where I talk about the algorithm of Tik
Tok hashtags and how to use them for
your strategy how to find the proper
hashtags to use so after this video
watch this one next
mistake number five I see creators make
on the app is with the text of their
video putting it either too high or too
low if you put your text too high in a
video that could be covered up by the
suggested Search terms and if you put
your text too low it could be covered up
by the Creator's caption the like
comment share icons making the video
appear a little bit more messy than it
actually is and while there is that like
Clear View mode where you could clear
all that out and watch in a full screen
mode not a lot of creators use that so
again putting the text either too high
or too low could make your video appear
a little bit messier than it actually is
making users want to scroll past it
mistake number six is deleting your
videos y'all you got to stop deleting
your content no matter what if your
video isn't performing well what should
you do you don't delete it remember Tik
tok's feed is not chronological so your
video could blow up 2 weeks from now 2
months from now 6 months from now you
just don't know you never know so keep
your videos up you never know how they
could perform on top of that let's say
you get a community guideline violation
after posting a video don't delete it
right away you can appeal that and that
way the video gets to stay up you appeal
it if Tik Tok says hey no this is still
not great they will remove it for you
and you're not going to repost it
because obviously there's a violation
but they'll remove it for you which is
fine it's not like oh my gosh my whole
page is now ruined cuz I got a violation
just go through the process that Tik Tok
has in place for you appeal it if they
were moving it that's fine done deal but
it's not you removing it because if Tik
Tok sees its creators or a Creator
constantly deleting videos they're going
to be like something's up here I don't
want to push out this content because
there's a chance they might delete this
video in the future so what's the point
so stop deleting your videos we don't do
that we trust the process if you've made
it this far I have a random announcement
that I want to make and that's I'm
hosting a trip to Hawaii this year and
it just was released this week people
can officially start signing up this
week there is a capped number of people
that can attend so you want to make sure
that you sign up before anybody else the
first 10 spots you do get an early bird
pricing so first 10 to go you get that
discount and then I think it's capped at
24 people that can come so if you're
interested in going on a burnout
recovery Hawaii retreat with me that's
going to be this September use the link
below sign up check it out check out the
itinerary it's going to be a grand old
time it's burnout recovery so we're not
not going to do a bunch of workshops of
like coaching and you're going to learn
this you're going to learn this like
don't expect to like do a bunch of
teaching sessions with me that's not
what it's about this is specifically for
creators who maybe feel uninspired or
burnt out that just want to get away
relax and hang out with a bunch of other
creators and just stir up that Creative
Energy so check it out mistake number
seven that creators are making creators
who are specifically looking to grow
rapidly is not looking at their
Analytics you're just posting and
posting and you're just like oh this
one's got views and this one doesn't
have views okay no we want to look at
analytics you want to look at the view
duration which video had the biggest and
longest view duration what did you
perform well where were people dropping
off on the video and how could you make
that better so many times I see creators
they get a video that performs really
well and they're like Yay oh my gosh
like how can I turn that success into
this other thing over here it's like
well if this worked do it again whether
it's the topic of that video the style
that video was shot in whatever it was
that made that video perform well repeat
it when you double down on successes
you're going to see the best results and
the quickest results on your platform we
want the watch time to be 100% Everybody
is watching it beginning to end check
every single video if you see a huge
drop in the beginning that's because you
got to work on your hooks that's
educational for you you get to be like
Oh I thought that was a good hook but
maybe it wasn't for the user or for my
target audience how can I redo a hook to
make even more engaging more captivating
study your analytics period just do it
mistake number eight that I see creators
make is making videos longer than they
need to be now hear me out I am not
saying your videos need to be between 7
and 9 seconds or 13 and 15 seconds like
that's not what I'm saying and I'm sure
there are some people out there or gurus
Educators out there that are going to
tell you oh if you make your video
between this duration it's going to do
great those videos are the ones that
perform the best I get that but
everybody's target audience is different
everybody's topic and Industry and Niche
is different your target audience might
like videos that are like 5 minutes long
somebody else's target audience might
want videos that are 5 Seconds long test
a bunch of durations see what works well
for you so I'm not saying a certain
duration is the magic number what I'm
saying is with each individual video
only include what is needed in that
video let's say you're doing a lay day
workout routine video the video starting
text is five exercises to do on your
next leg day get into the five exercises
don't talk about what you ate that day
don't talk about things that don't make
sense for that title just get straight
into the five workouts don't be like one
time I was doing this and I like popped
my shoulder out of place and it was so
painful no only include what is needed
for that video so that's my tip of like
don't make videos longer than they need
to be get straight to it get to the
point mistake number number nine I see
creators making is not posting in
alignment with either your goals or in
alignment with previous success let me
explain if your goal you envision your
life and in a perfect world you're like
3 years from now I am a full-time coffee
reviewer I get invited to go to coffee
shops to review coffee for that area
increase traffic of customers for that
business to see a spike and their great
coffee sales and blah blah blah blah
blah like if that's your dream job post
as if that's what you're doing now stop
doing I tested these gas station snacks
to see which one tasted the best post an
alignment with your long-term goal I
know that sounds like a no duh Millie
but so many people do that where they
see oh well other people are doing this
so I feel like I need to do a get ready
with me other people are doing this so I
feel like I need to do what I eat in a
day so when it comes to majority of your
content Post in alignment with that
long-term goal act as if you are already
traveling in the country and you're
getting invited places and you're
testing coffee shops like turn it into a
video series film as if you're already
doing that thing and then when it comes
to not posting in alignment with other
people's success look at other people in
your niche in your industry see what is
working well or what is trending within
your Niche and do videos like that
create content like that but I'm saying
if other people have proven a success in
a specific type of video or specific
type of content you can adapt that into
your current content and hopefully ride
on that success as well there are a lot
of creators that have set great examples
for what structures work really well
what sort of content create a
relatability level with their audience
so follow other people's successes and
what is guaranteed to work but also
don't lose sight of who you are as a
Creator it's this fine balance mixing
between the two of okay I want to
implement this other outside strategy
but also staying true to yourself and
the type of content you want mistake
number 10 is you're only posting about
yourself so this is a tough one for me
to explain because again this is a
healthy balance where you don't want to
lean too far one way or lean too far the
other way which is why I said the
mistake was you're only posting about
yourself so that means all of your
content is me me me me me me me me me me
me me me it's selfish content selfish
content so it's what I eat in a day day
in my life this is how I do this this is
how I make my coffee so it's like all
about you that's the mistake what you
also want to be implementing is selfless
content content for the user focusing on
you your yours so instead of making a
video like how I warmed up for my fem
run you can make a video called warm-ups
you should be doing before you run five
miles you see the flip so half of the
content can be like daily Vlog content
that you enjoy creating but also half of
it can be generalized content so that
the user is immediately thinking oh they
made a video about me they must love me
they want to help me so that's a common
mistake I see on Tik Tok is because it's
so casual and authentic a lot of the
content is like self-service content
where it's like me me me me me and
sometimes that performs well but if
you're a Creator again who wants to
start growing quicker turning some of
your me I myself content flipping that
into a more you and service based
content that is going to help you get a
lot more views or growth followers
Community engagement all that things now
for the bonus mistake that I see a lot
of creators making on The Daily it is
giving up there's two things I want to
say about this one you will see success
if you never stop posting like if you
are just so determined and so consistent
and you're like I'm not giving up you
will see success if you put an end line
to your consistency or a deadline to
your consistency and you're going to say
I'm going to post for 3 months see what
happens and after 3 months you don't see
results and you give up you giving up
was the reason you didn't see success it
wasn't the content you were creating it
was the fact that you stopped posting
you never know what if you gave up on
that day and the next day the video that
you were going to post was the one that
went viral putting a deadline to your
content creation or your goals as a
content creator really snuffs out a lot
of the amazing or potentially amazing
upcoming content creators I've seen so
many people who have great content and
such a great heart with their content
and they put that deadline and because
they didn't hit that deadline of one
month or 3 month or 6 months they gave
up they were such a great Creator and if
they could have kept going or if they
had that passion to keep going they
would have seen success absolutely
without a shadow of a doubt so as long
as you don't give up you will see
success and to kind of go along with the
whole giving up thing a common mistake I
see creators making is giving up on one
platform and then platform hopping so if
you're constantly platform hopping you
won't see results because you're never
100% in you never committed yourself to
one place and gave it your all you were
only in hesitantly dipping your toe and
just testing the waters and just by
being like well I'm just going to test
the waters you're holding so much back
and so just pick one platform stick to
it Go 100% in on it and tell yourself
I'm not going to switch platforms I just
going to go all in see what happens and
go Full Throttle you're going to see so
much more success just like pick one
when starting out go all in and see what
happens if you are determined and you
are like no I'm not going to give up I
do have a free Tik Tok content calendar
below so if posting consistently is
harder for you or coming up with content
ideas or organizing your ideas is hard
for you I do have a free Tik Tok content
calendar that I'll link down below so
that you could use that organize your
ideas plan out your consistency your
Cadence whether it's Monday Wednesday
Friday or every day you could plan out
your ideas there so download that you're
welcome if you've made it this far and
you're not already subscribed be sure to
like this video because it does help
with the algorithm And subscribe to my
channel if you want to see more content
like this you could also turn on the
Bell notifications to stay notified when
I post my next video and I'll see you in
the next one thanks very much for
watching follow your joy
bye
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