Mau Live Shopee Ramai ? Harus Paham Sumber Trafic ini di Shopee

Summary

This video discusses key traffic sources for Shopee live streaming, focusing on how different pages like product, homepage carousel, and store pages contribute to viewer engagement. The speaker highlights the importance of pop-ups from product pages as the most effective traffic driver. Other sources, such as notifications, store pages, and homepage suggestions, are also explored. Tips for optimizing these traffic sources, such as pinning products and leveraging brand influence, are provided. Overall, the video offers valuable insights on maximizing visibility and boosting sales through effective live streaming strategies on Shopee.

Takeaways

• 😀 Understanding the traffic sources on Shopee is crucial for optimizing live streaming performance, especially for those using the Shopee platform for sales.
• 😀 Traffic data is best viewed through a browser, as mobile versions of the platform do not provide detailed analytics.
• 😀 The most important traffic source is 'Product Page,' where live streaming can be showcased as a pop-up when users view a product.
• 😀 Pop-ups on product pages are one of the most effective sources of traffic because users already show purchase intent by browsing the product.
• 😀 Home Carousel and Main Page traffic are useful but tend to attract less potential buyers compared to the Product Page.
• 😀 The Home Carousel usually displays live streams to users who have interacted with the seller before, such as by following them.
• 😀 The Main Page, or landing page, is a traffic source, but it generally brings in less motivated buyers because users tend to land there randomly.
• 😀 The 'Store Page' also drives traffic to live streams, especially for sellers who prioritize showcasing their own products or stores.
• 😀 PN (Push Notification) and AR (Account Reach) notifications are another source, where live stream alerts are sent to followers, potentially increasing traffic.
• 😀 Other minor sources include transaction history or recommendations after live streams end, although these have less impact on driving significant traffic.
• 😀 Optimizing traffic sources involves analyzing and adjusting the product offerings and ensuring that high-traffic items are prioritized for live stream events.

Q & A

What are the main traffic sources for live streaming on Shopee?

The main traffic sources for live streaming on Shopee are: Product Page (Halaman Produk), Home Carousel, Main Page (Halaman Utama), Store Page (Halaman Toko), Push Notifications (PN), and Other sources such as recommendations after a live stream ends.

Why is the Product Page considered one of the most important sources of traffic?

The Product Page is important because when users browse a product, they are often ready to purchase. The pop-up live stream window on the product page grabs their attention and increases the chances of them joining the live stream and buying the product.

How does the Home Carousel drive traffic to live streams?

The Home Carousel shows live streams based on users' previous interactions or interests. While this source isn't as high-converting as others, it can still help attract users who are interested in similar products or live streams.

What is the Main Page (Halaman Utama) and how does it affect live stream traffic?

The Main Page is the landing page on Shopee that shows live streams based on users' recent search history. Although this source can bring traffic, users from this section are generally less likely to convert into buyers.

How can the Store Page contribute to increasing traffic for a live stream?

When a user visits a store page, they may see the store's live stream if it's currently active. This is especially effective for sellers who regularly engage with their audience through live streaming.

What role do Push Notifications (PN) play in promoting live streams?

Push Notifications alert followers about a live stream. This helps keep the audience engaged and informed about when a seller is live, encouraging more viewers to join the stream.

What are 'Other' traffic sources and how do they impact live stream traffic?

Other traffic sources include recommendations made after a live stream ends or users' transaction history. For example, users who recently made a purchase may be recommended to join another live stream related to their previous interests.

How can sellers optimize the Product Page to increase traffic to their live stream?

Sellers can optimize the Product Page by ensuring that their live stream pop-up is visible. It's crucial to regularly evaluate which products drive the most clicks and prioritize them to maximize visibility during live streams.

Why is it important to 'pin' products during a live stream?

Pinning products during a live stream ensures that users can easily see the highlighted product. This increases visibility and can lead to higher engagement and sales, especially when users are interested in that particular product.

What are some best practices to increase the chances of appearing on the Product Page's pop-up?

To increase the chances of appearing on the Product Page's pop-up, sellers should focus on offering popular and well-priced products. Additionally, products with strong sales histories and good customer ratings are more likely to trigger the pop-up, leading to higher traffic.