Shopify SEO Optimisation Guide for Beginners in 2025 (Step-By-Step)

Summary

In this video, Brendan Gillen shares expert advice on how to drive free traffic to your Shopify store using SEO (Search Engine Optimization). He walks through the essential steps of setting up SEO on Shopify, from choosing the right keywords with Google Keyword Planner to optimizing product and collection pages, adding alt tags for images, and creating engaging blog content. Brendan emphasizes the importance of keeping your store active and consistent, with tips on using tools like ChatGPT for generating SEO-friendly descriptions. A must-watch for Shopify store owners looking to improve their search engine rankings without spending on ads.

Takeaways

• 😀 SEO (Search Engine Optimization) can help Shopify store owners get free traffic by improving their search engine ranking.
• 😀 Keywords form the foundation of SEO, and selecting the right keywords is essential for ranking well in search engines.
• 😀 Google Keyword Planner is a free tool that can help identify high-volume, relevant keywords to rank for on your Shopify store.
• 😀 Choose one primary keyword and two secondary keywords with high search volumes to target for optimal SEO results.
• 😀 In Shopify, optimize key areas like title tags, H1 tags, page text, and meta descriptions with the selected keywords to improve SEO.
• 😀 Use descriptive alt tags on product images to help search engines understand what the images are about and improve image search rankings.
• 😀 Regularly create fresh content, such as blog posts, to keep your store active and updated, which can improve rankings.
• 😀 Tools like 'Answer the Public' can help generate blog post ideas that are relevant to your niche and keywords.
• 😀 Update your homepage title and meta description with your primary keywords to optimize it for search engines.
• 😀 Ensure your Shopify store’s sitemap is correctly submitted to Google Search Console to help Google index all pages on your site.
• 😀 Choose one domain (e.g., www.yourstore.com) and set up domain redirects to ensure all traffic is directed to a single URL for SEO consistency.

Q & A

What is the main goal of SEO for a Shopify store?

The main goal of SEO is for your Shopify store to appear as high as possible in search engine results, so people can easily find it when searching for relevant keywords.

Why is SEO important for a Shopify store?

SEO is important because it allows your store to gain organic traffic from search engines without the need to pay for ads, making it a cost-effective way to grow your business over time.

What are keywords in the context of SEO?

Keywords are the specific terms that potential customers are likely to type into a search engine when looking for products or services like yours. Optimizing your store for these keywords helps you rank higher in search results.

How can I choose the right keywords for my Shopify store?

Use tools like Google Keyword Planner to identify search terms relevant to your store. Choose a primary keyword with high search volume, and then select secondary keywords that are also relevant but might have slightly lower search volumes.

What is the Google Keyword Planner and how do I use it?

The Google Keyword Planner is a free tool that helps you find relevant keywords by showing their monthly search volume and related terms. By entering a keyword, you can get suggestions for other keywords that could help your store rank.

How do I implement keywords on my Shopify store?

You should place keywords in key areas like your title tags, H1 tags (headings), product descriptions, and meta descriptions. This helps search engines understand what your page is about and rank it accordingly.

What are H1 tags and why are they important for SEO?

H1 tags are the main headings on a page, and they are important because they help search engines understand the topic of the page. Including your primary keyword in the H1 tag helps with SEO.

How can I optimize the images on my product pages for SEO?

Add 'alt tags' to your images, which are descriptions that tell search engines what the image is about. Make sure to include relevant keywords and be specific about the image (e.g., 'natural soap bar, front view').

Why should I create blog posts for my Shopify store?

Creating blog posts regularly helps keep your website active and fresh, which search engines reward. Blog posts also provide additional opportunities to target keywords and answer common customer questions.

What are alt tags and how do they impact SEO?

Alt tags are descriptive text added to images on your site. They help search engines understand what the image is about since they can't interpret images directly. Proper alt tags with keywords can improve your SEO ranking.