Everything About YouTube's New AI Content Label & Why I am salty about it!

Koytek Wattenberg Media
18 Mar 202406:32

Summary

TLDRYouTube is introducing a new AI content labeling system, requiring creators to disclose if their content has been altered or synthetically generated by AI. Creators don't need to label minor AI adjustments but must do so for AI voice cloning or deep fakes. The label doesn't limit viewership but failing to disclose can lead to penalties, including removal from YouTube Partner Program (YPP). Monetization is possible if AI content adheres to YouTube policies, but there's confusion around monetization specifics. The system's lack of a default setting and mobile upload limitations may cause issues for creators, with potential for community guideline strikes.

Takeaways

  • 📅 YouTube has been working on a new AI content labeling system since November.
  • 🔍 A self-labeling system will be available exclusively through YouTube Studio desktop.
  • đŸ› ïž Creators must disclose if their content has been altered or synthetically generated by AI through a toggle in the upload details section.
  • đŸš« Small AI adjustments like background image extensions or background removal do not require labeling.
  • đŸ—Łïž AI voice cloning, changing, synthesis, and deep fakes must be labeled if they can be mistaken for real content.
  • 📊 The AI content label does not limit the video's audience or affect views.
  • đŸš« Non-disclosure of AI usage can lead to penalties, including being removed from YouTube Partner Program (YPP) and video removals.
  • 💰 Monetization is possible for AI content as long as it complies with YouTube's monetization policies.
  • đŸš« Using AI for mass templated, programmatically generated content can lead to YPP exclusion and requires content labeling.
  • 👍 Using AI for enhancements like green screens or background replacement is fine for monetization and does not require disclosure.
  • đŸ€” There is some uncertainty regarding monetization and the new labeling system, with creators seeking more clarity.

Q & A

  • What is YouTube's new AI content labeling system?

    -YouTube's new AI content labeling system is a self-labeling feature that creators must use to disclose if their content has been altered or synthetically generated by AI. This system is accessible through YouTube Studio desktop and requires creators to specify whether AI has been used in the content creation process.

  • When did YouTube start working on the AI content labeling system?

    -YouTube started working on the AI content labeling system since November of the previous year.

  • Do I need to label my content if I use AI for minor adjustments?

    -No, you do not need to label your content if you use AI for small adjustments like extending a background image, removing the background, or applying small video effects.

  • What types of AI usage require content labeling according to the new system?

    -You need to label your content if you are using AI for voice cloning, voice changing, voice synthesis, or creating deepfakes. Essentially, if viewers can easily mistake your content for something real, such as a real person, place, or event, it must be labeled.

  • Will labeling my video with 'AI generated content' reduce its views?

    -No, the altered or synthetic content label does not limit the video's audience. Labeling your content as AI-generated does not prevent you from reaching your normal viewership.

  • What are the consequences of not disclosing AI usage in my videos?

    -If you do not disclose AI usage, YouTube may automatically label your video and you won't be able to remove it. Repeated non-disclosure can lead to penalties such as being removed from the YouTube Partner Program (YPP), having videos removed from the platform, and receiving a community guideline strike.

  • Can I still earn money with AI content on YouTube?

    -Yes, you can earn money with AI content on YouTube as long as it complies with YouTube's monetization policies.

  • What are some examples of AI usage that would require the content label for altered and synthetically generated content?

    -Examples include using an AI voice for reading Reddit stories, which falls under reduced content, and using an AI voice as a fictional interview partner, which requires disclosure for monetization.

  • What are some issues with YouTube's altered or synthetic content label?

    -Some issues include a lack of clarity regarding monetization, the inability to set a default value for the upload settings, and the requirement to declare AI usage even for creators who have never used AI before.

  • How can creators get more information or ask questions about the AI content labeling system?

    -Creators can ask questions in the comments section of the video or join the host for a Q&A live stream to get more detailed information and clarification.

  • Is there a plan to allow setting a default value for AI content labeling in the future?

    -As of the script's information, there is no mention of a plan to allow setting a default value for AI content labeling in the future. This is an area of concern that the host hopes to get clarification on.

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YouTube AIContent LabelingMonetizationCreator GuidelinesAI ToolsSynthetic ContentVideo EditingVoice CloningCommunity GuidelinesYouTube Policies
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