Build on One Platform or Build on Multiple?

Summary

In this episode of the Leg and Cash Podcast, the hosts discuss key marketing strategies including the shift between paid and organic traffic, expanding to other platforms, and revitalizing old offers. They debate the use of social media for business versus personal connections and emphasize the importance of novelty in marketing. They also share insights on maintaining authenticity and effectively managing assistants to boost productivity. The podcast highlights practical examples and real-world applications to illustrate these points, offering valuable tips for entrepreneurs and marketers.

Takeaways

• 🚦 The importance of balancing pay traffic and organic growth, and knowing when to switch between them based on the business's main goals.
• 📈 Identifying the right revenue level to expand to other platforms, which is crucial for scaling a business effectively.
• 🔄 Strategies to revive a previously successful offer and make it appealing again to sustain sales momentum.
• 🤔 A discussion on the purpose of social media use for business, highlighting the difference between personal use and professional monetization.
• 🙅‍♂️ Disagreeing with the notion that social media should be solely for making friends and not for business, arguing that it's a missed opportunity.
• 🎯 The realization that not giving away everything for free can be more beneficial, as it adds value to paid services and creates an emotional connection with the audience.
• 📊 Emphasizing the significance of treating clients better than prospects, and the strategy of offering exclusive content to those who invest in the business.
• 🗣️ The value of conversational skills over scripted templates in direct messaging and sales, as it builds rapport and trust more authentically.
• 🌐 Thoughts on the effectiveness of different social media platforms for business, and the idea that each platform can be uniquely beneficial depending on the offer and audience.
• 📈 The concept that everyone has an 'interesting' aspect to their business that can captivate a specific audience, and the encouragement to share personal work and processes.

Q & A

What are the three main topics discussed in the 'Leg and Cash Podcast'?

The three main topics discussed are: 1) Pay traffic versus organic growth and when to switch, 2) Knowing when to expand to other platforms based on performance, and 3) Reviving an offer that used to perform well but is now dying.

What is the disagreement with the idea that social media should not be solely used for monetization?

The disagreement stems from the belief that if you're not using social media for business, it's probably not the best fit, especially for creators. The argument is that social media can be a powerful tool for business growth and making connections, rather than just for socializing or making friends.

What is the stance on giving away free content and how has it changed?

Initially, the belief was that giving away the sauce for free could lead people to pay for the service. However, this stance has changed to not giving everything away for free and keeping the good stuff behind closed doors, as giving away too much can devalue the paid content and services.

How does the podcast view the use of scripts in direct messages for sales?

The podcast suggests that scripts can be saturated and less effective. Instead, they advocate for conversational skills and social awareness, which can lead to more genuine and effective interactions with potential clients.

What is the importance of treating clients better than prospects according to the podcast?

Treating clients better is seen as a way to provide value and build a strong relationship. It's believed that by offering more to those who have already invested in your services, you can create a more loyal and satisfied customer base.

What is the view on the use of free content to outperform competitors?

The podcast suggests that you can make your free content better than other people's paid content, but it's important to not give away everything. The idea is to provide enough value in your free content that it surpasses the surface-level information provided by competitors.

What is the advice on dealing with negative feedback or a negative perception on social media?

The advice given is to mute or block those who are causing stress or negative feelings. It's emphasized that a small, loud group does not represent the entire market, and it's important not to let them dictate your perception of your business or services.

What is the recommended approach to working with an assistant?

The recommended approach includes gradual delegation, setting clear rules for the assistant, and treating the relationship as a partnership where both parties work together to improve processes and outcomes.

What is the significance of 'novelty' in selling offers according to the podcast?

Novelty is described as a crucial factor in selling offers because people are attracted to new things. The podcast suggests changing 5% of the offer each time it's promoted to maintain the element of novelty and keep the offer exciting for potential customers.

How can businesses effectively use the concept of 'reason why marketing' to boost sales?

Businesses can use 'reason why marketing' by providing a reason for customers to act now, such as limited-time offers, bonuses, or tying the offer to a current event or holiday. This creates a sense of urgency and makes the offer more appealing.