Hobi Berwirausaha Sejak Kuliah Sekarang Sukses Punya Produk SPA Herbal Dan Minuman Tradisional

Summary

Septiani, the founder of Sekar Jawi, shares her inspiring journey of entrepreneurship, starting from small herbal businesses during college to growing a successful brand in traditional cosmetics and drinks. She emphasizes the importance of taking action, staying committed, and doing thorough research before launching any product. Highlighting the challenges faced, including legal and licensing issues, Septiani stresses that perseverance and a focus on traditional culture are key to success. She encourages young entrepreneurs to pursue their dreams while keeping legalities in check, as well as leveraging both online and offline platforms for business growth.

Takeaways

• 😀 Start with action: Don't wait for the perfect moment; take the first step even if it feels uncertain.
• 😀 Persistence is key: Stay committed and keep going despite challenges, as they can lead to growth.
• 😀 Overcoming struggles: Understand that obstacles are part of the process and will help you level up your business.
• 😀 Transition from college to business: Septiani started small with a herbal business alongside her studies in Pharmacy.
• 😀 Legalities matter: Obtaining the right legal certifications and permits is crucial for scaling and entering modern markets.
• 😀 Product diversification: Even though the focus was on cosmetics, the company pivoted to traditional drinks like wedang uwuh and ginger powder due to market demand.
• 😀 Building a sustainable business: The company sources ingredients directly from farmers, ensuring quality and supporting the local community.
• 😀 Traditional products matter: Septiani aims to preserve and promote traditional cosmetics, such as cold powder (bedak dingin) and herbal masks.
• 😀 Local sourcing: Key ingredients, such as ginger, are sourced from local farmers and local gardens, benefiting the community.
• 😀 Business advice: Do thorough market research before launching a product and ensure that your product aligns with market needs and your capabilities.

Q & A

What is the main advice given by the speaker about starting a business?

The speaker emphasizes the importance of taking action and being brave enough to start a business. They also stress the need for perseverance and consistency, even during tough times, viewing challenges as opportunities for growth.

What was the initial step in starting Sekar Jawi?

Sekar Jawi was initially started by the speaker and their friends during their university years. They began by selling herbal drinks at UGM, utilizing the knowledge they gained from their pharmaceutical studies.

Why did the business initially focus on traditional cosmetics and herbal drinks?

The initial focus on traditional cosmetics and herbal drinks was driven by the speaker’s knowledge from their studies and a desire to provide products that could utilize natural, traditional ingredients.

What obstacle did the business face early on, and how did it impact their direction?

The main obstacle was the lack of legal certifications for their cosmetic products, which prevented them from entering the modern market. This led them to temporarily shift focus to herbal drinks while they worked on acquiring the necessary legalities.

What is the current focus of the Sekar Jawi business?

Sekar Jawi now focuses on both traditional herbal drinks, such as wedang uwuh and ginger-based products, and traditional cosmetics like scrubs, masks, and cooling powders.

How does the speaker ensure the quality of their herbal drink products?

The herbal drink products, particularly ginger, are sourced from local farmers. The process involves cleaning, sorting, grinding, and extracting the essence before cooking and crystallizing the product. The use of an oven for low moisture helps extend shelf life and prevent contamination.

What is the key motivation behind the speaker’s commitment to traditional cosmetics?

The speaker’s commitment to traditional cosmetics stems from a desire to preserve Indonesian cultural heritage. They aim to promote traditional skincare products that have been passed down through generations and protect them from being overshadowed by foreign products.

What advice does the speaker offer to young entrepreneurs?

The speaker advises young entrepreneurs to take action, stay consistent, and conduct thorough research before launching products. They emphasize the importance of understanding both the market and the products, as well as ensuring that the business complies with legal requirements.

Why is legal compliance emphasized in the speaker’s message?

Legal compliance is emphasized because the modern consumer is more knowledgeable and values product safety. To succeed in the competitive market, businesses must ensure that their products are not only safe but also legally certified.

What challenges did Sekar Jawi face with legalities, and how were they addressed?

Sekar Jawi initially faced challenges in obtaining legal certifications for their cosmetic products. Over time, they managed to build the necessary capital and infrastructure to meet legal requirements, which allowed them to expand their product offerings.