O que todo empreendedor veterinário precisa saber!

Summary

In this engaging conversation, Newton César shares his expertise on improving veterinary clinics through team development, mindset shifts, and overcoming limiting beliefs. He discusses the importance of training staff, cultivating emotional intelligence, and ensuring clinics are profitable by recognizing their value. Newton highlights how shifting one's perspective on money and success can lead to substantial growth, both personally and professionally. He offers actionable strategies for veterinary professionals, emphasizing the need to set clear goals, develop strong customer service skills, and consistently take small steps toward business success.

Takeaways

• 😀 Team development is crucial for veterinary clinic success. Focus on improving internal communication and resolving conflicts to enhance performance.
• 😀 Training employees in emotional intelligence and coaching can significantly improve workplace dynamics and drive better customer service.
• 😀 A veterinary clinic must be profitable to sustain its operations, and pricing services appropriately is a key part of this.
• 😀 Veterinarians often struggle with limiting beliefs around money, and changing these beliefs can unlock business growth potential.
• 😀 Clients stay loyal to businesses that make them feel valued and respected, so excellent customer service is essential for client retention.
• 😀 Small, consistent changes lead to big results. Actions taken every day compound into significant growth over time.
• 😀 Motivation is important, but it’s consistent action that actually brings results. Focus on practical steps toward achieving goals.
• 😀 Having clear goals and a roadmap for achieving them is vital for success, whether it’s increasing clients or improving clinic operations.
• 😀 Veterinary clinics should view themselves as businesses, not just places of compassion. This mindset shift is key for financial success.
• 😀 Shifting beliefs about success and money can transform how veterinary professionals approach their work and financial goals.
• 😀 Investing in team training and development is essential for veterinary clinics to thrive, especially when trying to scale and grow.

Q & A

What is the main focus of Nilton's work in veterinary clinics?

Nilton focuses on the development of teams in veterinary clinics, utilizing coaching techniques and emotional intelligence to improve communication, increase performance, and enhance customer service. He helps clinics strengthen their operations and develop key employees to assume greater responsibilities.

What is the primary challenge faced by veterinary clinics, according to Nilton?

One of the main challenges is poor communication and conflicts among team members. This leads to a lack of efficiency in customer service, which ultimately affects the clinic's results. Nilton emphasizes the importance of teamwork and understanding each employee's role within the company.

How does Nilton help veterinary clinics with financial struggles?

Nilton addresses a common issue in veterinary clinics, which is the difficulty in charging clients properly and ensuring the clinic remains profitable. He teaches veterinarians and their teams that a veterinary clinic is a business and needs to be financially sustainable before any charity work can be done.

Why do many veterinary professionals have difficulty charging clients, according to Nilton?

Many veterinary professionals feel compassion for their clients and are reluctant to charge for their services, which may stem from the owner's mindset or the team's culture. Nilton stresses the need to view veterinary care as a business to ensure the clinic is sustainable and can continue to provide services.

What is the role of emotional intelligence and mindset in improving the success of a veterinary business?

Emotional intelligence plays a key role in helping veterinary professionals manage conflicts, improve communication, and create better relationships within the team. Additionally, mindset is crucial as it influences how veterinarians perceive success and financial value in their profession. Nilton discusses the importance of breaking limiting beliefs and adopting a growth-oriented mindset.

What does Nilton say about the importance of training veterinary teams?

Nilton believes that training the team is essential for business success. He explains that even if a veterinary clinic has excellent facilities and technical expertise, poor customer service can drive clients away. Proper training ensures that the team provides exceptional service, leading to customer retention and business growth.

How does Nilton define success for veterinary professionals?

Nilton defines success as achieving personal and business goals through clear, actionable steps. He explains that success is not just about technical skills but also about mindset, goal-setting, and continuous development. Veterinary professionals need to set clear objectives, such as increasing revenue or expanding their business, and work toward them with a structured plan.

What is the significance of breaking limiting beliefs about money in the veterinary profession?

Nilton highlights that many veterinary professionals have limiting beliefs about money, often thinking that their services are too expensive or that clients can't afford them. These beliefs stem from cultural conditioning and fears of judgment. Nilton emphasizes that overcoming these beliefs is key to financial success, allowing professionals to charge appropriately for their services.

How does Nilton suggest veterinary professionals can overcome financial limitations?

Nilton suggests that veterinary professionals need to challenge their limiting beliefs about money and embrace a mindset that sees their services as valuable. He encourages professionals to set clear financial goals, create action plans, and believe in their ability to achieve success, which will help them charge properly and grow their business.

Why is it important to have a clear business vision, according to Nilton?

Nilton stresses that having a clear vision of what success looks like is vital for business growth. Without clear goals and actionable steps, veterinary professionals may find themselves stuck in a cycle of frustration. He encourages them to define specific, measurable objectives and work towards them systematically.