6 PASSOS PARA CONTRATAR UM GESTOR DE TRÁFEGO

Summary

In this video, Vitor shares six key steps for effectively hiring a traffic manager, whether individual or agency, to boost your business. He covers critical aspects such as evaluating the candidate's experience and knowledge in areas like campaign infrastructure, Google Analytics, and audience segmentation. Vitor emphasizes the importance of clear communication regarding expectations, budgets, and metrics like CPC and CTR to ensure results. He also discusses payment structures, the importance of ongoing collaboration, and methodologies for successful campaigns. With these insights, you'll be equipped to make an informed, confident hiring decision for your traffic management needs.

Takeaways

• 😀 The importance of hiring a senior traffic manager: A more experienced professional will demand a higher fee but will deliver better results. Expect to pay between $1000-$5000 depending on experience and campaign budget.
• 😀 Understand the infrastructure: Make sure the traffic manager knows how to set up and manage essential tools like Google Pixel, Facebook Pixel, Google Tag Manager, and Analytics to track and optimize campaigns.
• 😀 Evaluate the traffic manager’s experience: Ask for real case studies and examples of past work to ensure the person has hands-on experience and not just theoretical knowledge from online courses.
• 😀 Define your campaign structure clearly: Know the campaign objectives (conversion, click, reach), and how segmentation works. Make sure your traffic manager understands how to target cold and warm audiences.
• 😀 Set clear expectations with metrics: Understand the key metrics such as CPC, CPM, CTR, and ROI. Ensure both the client and traffic manager are aligned on expected results.
• 😀 Agree on a fair payment structure: Typically, traffic managers charge a fixed monthly fee, based on the media spend. There may also be performance-based pay, such as a percentage of sales or an additional fee for exceeding targets.
• 😀 Understand the role of infrastructure: Ensure the traffic manager knows how to set up pixels, manage tags, and utilize Google Tag Manager to track user behavior and conversions effectively.
• 😀 Prioritize communication and alignment: Ensure both the client and the traffic manager are on the same page when it comes to strategy, timelines, and expected outcomes. Regular communication is key.
• 😀 Test and optimize campaigns: Start with clear tests, then monitor performance carefully. Don't jump to conclusions too quickly, and give campaigns time to gather sufficient data before making adjustments.
• 😀 Use tools like the Facebook Ads Library for inspiration: Look at successful ads from your industry to guide the creation of your own campaigns. Regularly check competitor ads to stay competitive and learn new strategies.

Q & A

What should you consider when hiring a traffic manager for your business?

When hiring a traffic manager, it's important to consider the person's experience level, the infrastructure knowledge, the ability to manage campaigns effectively, and their familiarity with metrics and analytics. The person should also be able to align with your business goals and expectations.

What are the differences between hiring a junior, mid-level, or senior traffic manager?

A junior traffic manager typically charges between R$ 1,000 and R$ 2,000 monthly but may have limited experience. A mid-level professional charges between R$ 3,000 and R$ 5,000 and offers more expertise. A senior manager usually starts at R$ 5,000, and their experience justifies the higher rate if the campaign volume supports it.

What role does infrastructure play when hiring a traffic manager?

Infrastructure is crucial in the role of a traffic manager. They should be knowledgeable about setting up tracking pixels (like Google and Facebook Pixels), using tools like Google Tag Manager, and integrating analytics to track user behavior and campaign performance.

How important is the campaign setup in the hiring process for a traffic manager?

The campaign setup is extremely important. A traffic manager must be familiar with different campaign objectives such as conversion, clicks, and reach. They should also understand segmentation strategies, like using keywords in Google or demographic and interest-based targeting in Meta platforms.

Why is it important to have clear metrics when managing traffic campaigns?

Clear metrics like CPC (cost per click), CPM (cost per thousand impressions), and CTR (click-through rate) are essential to assess the performance of a campaign. Understanding these metrics helps you evaluate whether your investment is yielding the desired results and provides insight into areas needing optimization.

What are the main metrics to focus on when analyzing campaign performance?

Key metrics include CPC (cost per click), CPM (cost per thousand impressions), CTR (click-through rate), sales data such as checkout and conversion rates, return on investment (ROI), and customer acquisition costs. These metrics provide a clear picture of a campaign's success.

What is the ideal payment structure when hiring a traffic manager?

The most common payment structure is a fixed monthly fee for managing a specific media spend. Alternatively, payment can be performance-based, where the manager receives a percentage of the sales or a bonus for achieving predefined targets.

How do you evaluate the effectiveness of a traffic manager's work?

You should evaluate their work based on clearly defined KPIs, such as customer acquisition costs and return on investment. Regular follow-ups and performance reports are essential to ensure that the campaigns are on track and producing results aligned with your business goals.

What is the importance of setting realistic expectations when working with a traffic manager?

Setting realistic expectations is crucial to avoid frustration. Both the traffic manager and the business owner need to agree on key metrics, timelines, and goals. The manager should explain that results can take time to materialize as campaign data is gathered and optimized.

How can a business owner ensure that a traffic manager is capable of delivering the desired results?

Ask for examples of past campaigns the traffic manager has worked on, inquire about their approach to setting up campaigns, and review their understanding of your business and goals. Additionally, request that they explain the methodology behind their strategies to confirm they align with your needs.