Tingkatan dan Macam Macam Inovasi

Summary

This video script discusses the various levels and types of innovation, starting with cosmetic changes in products, such as new car models or updated Windows versions. It explores context changes, like expanding products to new markets (e.g., women's razors by Gillette). The script also covers conceptual innovation, where business models evolve (e.g., IKEA's DIY approach), and highlights product or service development, process innovation, and organizational changes. Key points include the importance of relationships, strategy, and continuous improvement to foster innovation and maintain a competitive edge in business.

Takeaways

• 😀 Innovation levels include cosmetic changes, context changes, and conceptual innovations.
• 😀 Cosmetic changes refer to minor updates, like new car models or software versions.
• 😀 Context changes involve introducing existing products to new markets, such as Gillette targeting both men and women.
• 😀 Conceptual innovation redefines business models, like IKEA’s DIY furniture assembly reducing costs and emissions.
• 😀 Product and service development requires awareness that change is necessary to meet customer demands.
• 😀 Radical product innovation occurs when significant complaints or feedback highlight the need for change.
• 😀 Process innovation focuses on improving efficiency by optimizing inputs (people, facilities) and outputs (products/services).
• 😀 Process innovation includes internal business processes that enhance customer value, as well as employee satisfaction.
• 😀 Organizational innovation deals with changes in roles, responsibilities, and structure within the company, which can impact team dynamics.
• 😀 Relationship innovation emphasizes fostering healthy internal and external connections, such as between leaders, employees, competitors, and customers.
• 😀 Strategic innovation involves differentiating a company’s offerings to provide a unique market perspective, setting it apart from competitors.

Q & A

What is the first level of innovation described in the script?

The first level of innovation described in the script is cosmetic changes, which are minor adjustments or updates to an existing product, such as the release of a new model of a car or the latest version of a software like Windows.

Can you explain the concept of 'contextual change' in innovation?

Contextual change refers to an existing product being introduced to a new audience or market. For example, Gillette's sensor razors, initially targeted at men, were later marketed to women, expanding their target audience.

What does 'conceptual innovation' mean and can you provide an example?

Conceptual innovation involves redefining or rethinking the business concept. An example is IKEA's 'do it yourself' model, where customers purchase furniture and assemble it themselves, reducing costs and emissions compared to traditional delivery and assembly methods.

What is the difference between product or service development and mandatory changes?

Product or service development is necessary when a product becomes outdated, and improvements are needed. 'Mandatory changes' imply that these developments are required by external forces, whereas 'necessary changes' are based on the awareness and desire to improve.

What is the significance of 'process innovation'?

Process innovation focuses on enhancing the value provided to customers through improvements in the internal processes of a business. This includes refining the input and output of processes to better meet customer needs and improve overall efficiency.

How do process innovations affect customer satisfaction?

Process innovations aim to deliver greater value to customers by improving the efficiency and quality of services or products. A well-executed process innovation ensures that customer needs are met, often exceeding their expectations, which can lead to customer loyalty.

What is the importance of 'organizational innovation'?

Organizational innovation involves changes in roles, responsibilities, and organizational structures. It is crucial as it can lead to a more efficient, empowered workforce, but also presents challenges such as managing emotions and expectations within the organization.

What role do relationships play in organizational innovation?

Relationships, both internal and external, are vital for organizational innovation. Strong relationships help build trust, improve communication, and foster creativity, which in turn enhance the overall functioning of the organization.

What happens if poor relationships develop within an organization?

Poor relationships can lead to fear, a freeze in communication and collaboration, and a lack of trust. According to Theodore Roosevelt, the ability to build relationships is key to an organization's success. If relationships deteriorate, it can lead to inefficiency and hidden costs, which are considered a 'hidden tax' on the organization.

How can innovation in strategy differentiate a business?

Strategic innovation involves differentiating a business through its products, services, or organizational approaches. By creating unique value propositions or new ways of delivering products, a business can stand out from competitors and offer a fresh perspective that resonates with customers.