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Summary

The video features an interview with Fais, the founder of Mayic, a content creation and talent management company based in Depok, Indonesia. Mayic, founded in 2017 and officially established in 2023, focuses on digital content distribution and helping new talents grow on social media. The company operates with a small but dedicated team, emphasizing continuous self-development, initiative, and collaboration. Key challenges discussed include maintaining proactive behaviors within the team, as lack of initiative can lead to delays. The video offers insights into the company’s culture and strategies for fostering initiative and teamwork.

Takeaways

• 😀 The company is called PT Impian Samudra, but the brand name is widely recognized as MAYC.
• 😀 The founder of the company is the interviewer, Mas Faiz, but it has expanded to include two other partners since it became an official company.
• 😀 The company started operating in 2017 but officially became a registered company in 2023.
• 😀 MAYC has around 16 employees, including both management and production teams, as well as talent management.
• 😀 MAYC is involved in digital content distribution and talent management, particularly for social media creators.
• 😀 The company's headquarters is based in Depok, Indonesia, and it has maintained strong local roots.
• 😀 The structure at MAYC is somewhat informal, with roles such as marketing, admin, production team, and talent management working together to create content.
• 😀 Initiative is a key quality valued in their work, whether it's in content creation or other team roles, including marketing and editing.
• 😀 A lack of initiative can result in inefficiency, such as missed deadlines or disorganized work, negatively impacting team coordination.
• 😀 To encourage initiative, the company emphasizes a culture of self-development, staying updated on trends, and fostering a sense of responsibility across roles.
• 😀 Inadequate initiative can delay projects, leading to disruptions like extra costs or extended working hours, so cultivating initiative is crucial for the smooth running of projects.

Q & A

What is the full name of the company Mayic?

The full name of the company is PT Impian Samudra, though it is commonly known by the brand name Mayic.

Who founded Mayic, and how has the ownership evolved?

Mayic was founded by Mas Faiz. Initially, he was the sole founder, but after it became an official company, two other partners joined.

When was Mayic established as an official company?

Mayic began operating in 2017, but it became an officially registered company in 2023.

How many employees work at Mayic?

Mayic has a total of around 16 employees, including staff in management, production, and talent management roles.

What type of business does Mayic operate in?

Mayic operates in the digital content distribution and talent management business, focusing on creating and managing content creators for social media.

Where is Mayic based?

Mayic is based in Depok, Indonesia, and has been operating there since its inception.

What is the organizational structure at Mayic?

The structure is flexible, with roles including marketing, administration, production, finance, and talent management. The leadership includes Mas Faiz, with different departments managing content and talent.

What is the most important initiative for content creators at Mayic?

The most important initiative for content creators at Mayic is personal development. They must continuously learn new skills, adapt to trends, and stay innovative to remain competitive.

What happens when employees at Mayic lack initiative?

When employees lack initiative, it can cause delays and disrupt coordination. For example, tasks like preparing equipment or editing content may be forgotten, affecting the overall workflow.

How does Mayic handle employees who do not show initiative?

If employees lack initiative, they are first given feedback and guidance. If the issue persists, they may not be able to continue working with Mayic, as initiative is essential for the smooth functioning of the team.