NEW WAY To Write Facebook Ad Hooks That Scale (2025)

Summary

In this video, the speaker outlines a strategy for writing Facebook ad hooks that scale businesses to seven figures. By focusing on market research and understanding the audience's desires, symptoms, or problems, the speaker explains how to create compelling ads using the Golden Hook Formula. This formula targets the ideal audience, implies a benefit, and sparks curiosity. Real-world examples, like scaling Shopify stores and dog joint care products, demonstrate the formula's effectiveness. The video also includes a call to action for viewers interested in mentorship or ad management services.

Takeaways

• 😀 Market research is crucial for crafting Facebook ad hooks that scale businesses effectively. Research platforms like YouTube, TikTok, and Reddit to understand your audience's desires, symptoms, and problems.
• 😀 A successful Facebook ad hook must speak to one of three key emotional triggers: desire, symptom, or problem. Understanding which one resonates best with your audience is vital for driving engagement.
• 😀 The 'Golden Hook Formula' is a proven structure for crafting compelling ad hooks. It involves calling out your ideal audience, implying a benefit, and sparking curiosity.
• 😀 An example of a high-performing hook is 'New Facebook ad strategy to scale Shopify store to million dollars a month.' It triggers curiosity ('new strategy'), addresses desire ('to scale'), and implies a benefit ('million dollars').
• 😀 When writing hooks, always consider whether the hook will appeal to the right audience. A hook that targets the ideal audience will always perform better than a general one.
• 😀 Hooks that imply a clear benefit (e.g., financial growth, health improvement, or time-saving solutions) tend to generate higher engagement.
• 😀 Experiment with different hooks that focus on desires, symptoms, or problems. Each approach can yield different results, so testing multiple hooks can help you discover what works best for your audience.
• 😀 Symptom-based hooks, like 'If your dog is struggling to jump on the couch, you need to see this,' can engage the audience by calling attention to a pain point, but may need more emphasis on the solution for maximum effectiveness.
• 😀 Problem-based hooks, such as 'New arthritis supplement shocks the market because of this one thing,' intrigue the audience by presenting a unique solution to a common problem, sparking curiosity.
• 😀 Always ensure that your hook provides value, whether it's through education, entertainment, or offering a solution. A successful hook entices the audience to take action, such as watching a video or booking a call.

Q & A

What is the first step in writing effective Facebook ad hooks?

The first step is conducting thorough market research to understand your audience's desires, symptoms, or problems. This helps you tailor your ad hook to directly address what your audience is seeking.

How can you identify a 'desire' in your target audience?

A 'desire' refers to what your audience ultimately wants. For example, in the case of a dog joint care product, the desire might be for the dog to run around freely like a puppy again.

What is the difference between a 'symptom' and a 'problem' in market research?

A symptom is a sign or issue that the audience notices but may not fully understand. For example, a dog struggling to jump on the couch is a symptom. A problem, on the other hand, is a diagnosed issue, like arthritis in the dog, which requires a solution.

How does the Golden Hook Formula help in writing Facebook ad hooks?

The Golden Hook Formula involves three key elements: calling out the ideal audience, implying a benefit, and sparking curiosity. This structure helps create hooks that grab attention and drive engagement by offering value and encouraging further interest.

Can you give an example of a Facebook ad hook that uses the Golden Hook Formula?

An example is: 'New Facebook Ad Strategy to Scale Shopify Store to $1 Million a Month.' This hook calls out the ideal audience (Facebook advertisers), implies a benefit (scaling a Shopify store), and sparks curiosity (what is this new strategy?).

What role does curiosity play in a successful ad hook?

Curiosity plays a critical role by making the audience want to learn more. It keeps them intrigued and encourages them to engage with the ad, whether by clicking, watching, or reading further.

How do you tailor a Facebook ad hook to different customer pain points?

You can create different hooks based on whether you're addressing a desire, symptom, or problem. For example, a desire-based hook focuses on the audience’s end goal (like scaling to seven figures), while a symptom-based hook addresses an issue they're already noticing (like a dog struggling to jump on a couch).

Why is it important to identify the ideal audience when crafting an ad hook?

Identifying the ideal audience ensures that the message resonates with the right people. A Facebook ad hook aimed at business owners looking to scale their store to $1 million would not appeal to someone who has no interest in Facebook ads or e-commerce.

How can you improve an ad hook that currently lacks an implied benefit?

To improve an ad hook, you can rephrase it to include a clear benefit. For example, if the hook only mentions a problem like a dog struggling to jump, you could add something like 'this 90-second trick can help your dog move freely again,' which implies a solution.

How can testing and iteration improve the effectiveness of ad hooks?

Testing different hooks allows you to determine which ones resonate most with your audience. By running A/B tests and measuring engagement and conversions, you can refine and scale the hooks that perform best, optimizing ad performance.