Lead Generation Ads & Facebook - Questions & Answer Series - Sandeep Bhansali

Summary

In this insightful session, Sandeep Banshali shares his mission to educate 10 lakh people in digital marketing, helping them solve financial challenges. He discusses practical strategies for Facebook ads, including setting campaign and daily budgets to control spending. Sandeep emphasizes the importance of precise targeting and budgeting for effective lead generation in the education sector, offering tips on using automation and ad frequency to nurture leads. His session is aimed at empowering entrepreneurs and individuals with digital marketing skills to achieve financial success.

Takeaways

• 😀 Sandeep Banshali's mission is to empower at least 10 lakh people with digital marketing knowledge to solve their major life problems, especially financial issues.
• 😀 Digital marketing education is aimed at helping people implement strategies in their lives to improve their financial situations.
• 😀 Facebook Ads only spend money according to the settings made by the user; Facebook will not charge without user permission.
• 😀 Proper campaign settings are crucial in controlling your Facebook Ads budget. Always define your campaign's start and end dates, and set a daily budget to manage your expenses.
• 😀 It is important to take a screenshot or note down your ad campaign settings to keep track of the daily budget, campaign budget, start date, and end date for better management.
• 😀 Facebook Ads work based on geographical targeting. For example, if running ads for a coaching class, limit the location to a specific area to attract local students.
• 😀 To optimize lead generation for educational services, define the target age group, such as 16-20 years, who are likely to be interested in coaching or college admissions.
• 😀 Using interests and behaviors in Facebook targeting is key. For instance, students interested in engineering and science should be selected as the target audience for related ads.
• 😀 Lead generation forms should be simple and include important details like name, email ID, and mobile number to collect leads efficiently.
• 😀 Facebook Ads can use automation to re-target individuals who have shown interest in the ad but haven't converted. This can help keep potential leads engaged until they are ready to act.

Q & A

What is the mission of Sandeep Banshali in digital marketing?

Sandeep's mission is to help at least 10 million people learn and implement digital marketing to solve major life problems, particularly financial ones.

Why is it important to track ad budget settings on Facebook?

Tracking ad budget settings is crucial because Facebook's ad algorithm spends your budget based on the set schedule, and without proper tracking, you may end up spending more than expected.

How can you control the daily spending on Facebook Ads?

You can set a daily budget for your Facebook Ads campaign to ensure that your budget is evenly distributed across the days, preventing overspending on any single day.

What should you do if you want to make sure Facebook does not spend more than you allow?

Always review and record your campaign settings, including start and end dates and the daily budget. Facebook will not spend more than you permit as long as the settings are correct.

What is the first thing you should do when running a lead generation campaign for a local business?

Define your target audience geographically by setting the location of your business and ensuring that your ads reach people within a specific radius.

How can you effectively target the right age group for educational lead generation?

For educational lead generation, target students who have recently completed high school (ages 16-20) as they are likely to be interested in further studies, such as engineering courses.

What are the key interests and behaviors you should target when advertising educational services?

Target interests related to the field of study, such as 'engineering,' 'B.Tech,' 'Science,' and other relevant academic subjects, to ensure your ads reach the right audience.

How can you collect leads efficiently for a coaching center or educational service?

You can create a lead generation form on Facebook to collect essential information such as name, email, and phone number, which helps in nurturing leads and following up effectively.

What should you do if you want to follow up with people who showed interest but did not fill out the form?

Set up automation or remarketing to re-engage people who viewed the ad but didn’t convert, continuing to display the ad to them until they take action.

How does Facebook’s ad frequency work in the context of lead generation?

Facebook's ad frequency feature allows you to control how often a person sees your ad, ensuring that those who have shown interest but not taken action are continuously reminded about your offer.