11 Desember 2024

Summary

This interview explores the production process of kerupuk (fried crackers) from a local producer. It covers key aspects such as the production steps, payment terms, and customer service, highlighting the company's commitment to quality and customer satisfaction. The interview also discusses customized orders, pricing, and the flexibility of payment options. The producer ensures that every batch meets customer specifications and is delivered efficiently, even offering COD and pick-up options. Despite challenges in payment reminders, the company’s dedication to maintaining high product quality and customer relationships stands out.

Takeaways

• 😀 The production process of kerupuk begins with preparing the seasoning and mixing it with flour, followed by rolling and frying the mixture.
• 😀 Orders are generally produced daily, but specific orders (PO) can be accommodated with production scheduled to match the customer’s needs.
• 😀 The production time for 6 kilograms of kerupuk is approximately 3 to 4 hours, depending on the efficiency of the staff involved in each production stage.
• 😀 Payment for orders can be made either in advance or upon delivery, offering flexibility for customers.
• 😀 The pricing structure for kerupuk varies depending on weight, with smaller quantities (e.g., 150g) priced at around IDR 5,000, and larger quantities (1kg) priced at IDR 30,000.
• 😀 There are no minimum or maximum order requirements for special orders (PO); customers can order as little or as much as they need.
• 😀 Customer requests, such as specific sizes or dimensions for the kerupuk, are accommodated to ensure satisfaction with the product.
• 😀 For product delivery, customers can either pick up the goods in person or choose COD (cash on delivery), and the seller is flexible about shipping costs.
• 😀 If a customer receives a product that does not meet their specifications, the seller is willing to remake the product or replace it to ensure customer satisfaction.
• 😀 The seller uses informal agreements for orders, typically communicated through social media or WhatsApp, without formal contracts or written agreements.
• 😀 Customers generally prefer ordering via the PO system, as it allows for customized orders and flexibility in payment and delivery.

Q & A

How is the production process of kerupuk carried out?

The production process begins with mixing the ingredients (flour and spices). After that, the dough is flattened and shaped. Once the dough is prepared, it is fried to complete the production.

Does the business handle both regular production and special orders?

Yes, the business produces kerupuk daily, but it also handles special orders based on customer requests. Special orders (PO) can be accommodated depending on the required timeline.

How long does it take to produce kerupuk from start to finish?

It typically takes about 3 to 4 hours to produce 6 kilograms of kerupuk, depending on the efficiency of the production team.

What is the payment system for kerupuk orders?

Payments for kerupuk orders can be made either upfront or after the product is ready. Customers are free to choose between paying in advance or after the product is completed.

What are the different price categories for kerupuk?

The prices vary based on weight. For example, 150g costs IDR 5,000, 200g costs IDR 7,000, 500g costs IDR 9,000, 1 kilogram costs IDR 30,000, and larger quantities are priced accordingly.

Is there a minimum or maximum order quantity for special orders?

No, there is no minimum or maximum order requirement for special orders. The business accepts all order sizes.

How does the business ensure that the products match the customer's specifications?

The business adjusts the production process based on customer requests. If customers specify certain sizes or types of kerupuk (e.g., length of sticks), the production is customized accordingly.

What happens if the kerupuk doesn't meet the customer's expectations?

If the product does not meet the specified expectations, the business will reprocess or replace the kerupuk to ensure customer satisfaction, including making adjustments to size or appearance.

How are the kerupuk products delivered to customers?

Customers can choose to pick up the products themselves or have them delivered. The delivery charges are flexible, and the business allows COD (Cash on Delivery) options.

Has the business ever faced challenges with customer payments or order cancellations?

Yes, there have been instances where customers forgot to make payments after placing pre-orders (PO). However, the business handles such situations by reminding the customers and allowing for flexible cancellations depending on the order volume.