Kisah Sukses Yuli Sri Nuraeni, Pengusaha Basreng Sultan Bandung, Omzetnya Miliaran

Summary

Sultan Baseng is a thriving business that began in 2020 when the founder, initially helping her husband in the food industry, pivoted to creating a unique *basreng* snack. Faced with rising oil prices, she innovated her own recipe and started selling online through platforms like WhatsApp and Instagram. With a modest initial capital, the business grew by finding resellers, and eventually expanded into e-commerce platforms like Shopee. Today, Sultan Baseng is a successful brand offering crispy snacks that have gained international attention, showcasing the power of perseverance and innovation in entrepreneurship.

Takeaways

• 😀 The business is named Sultan Baseng, which specializes in Basreng, a popular snack from Bandung.
• 😀 The company started as a small street food venture but has since expanded internationally.
• 😀 The founder, Muhammad Natama, is currently in Cileunyi to visit the business and learn about its operations.
• 😀 The business began in 2020 or 2021, initially with a focus on helping the founder's husband with his work in the food industry.
• 😀 The business pivoted due to rising oil prices, leading to a shift in focus to creating unique seasoning mixes for the product.
• 😀 The seasoning innovation was first sold on online platforms like WhatsApp and Instagram, which led to strong sales.
• 😀 The business used a small initial capital of around 280,000 IDR to start operations and focus on finding resellers.
• 😀 As the business gained traction, it eventually expanded to platforms like Shopee, which helped increase sales and revenue.
• 😀 The business has grown over time, and now the profits from online sales help fund further distribution efforts.
• 😀 Sultan Baseng has become a popular snack, and viewers are encouraged to try it out and experience the product's success.

Q & A

What is Sultan Baseng and where is it from?

Sultan Baseng is a popular snack from Bandung, Indonesia, that is taking the local food scene by storm and has even reached international markets.

When did Sultan Baseng start its business journey?

The Sultan Baseng business was founded between 2020 and 2021.

How did the founder get involved in the business?

The founder, initially assisting her husband in a previous venture, started Sultan Baseng as a response to rising oil prices, which affected the hospital business they were involved in.

What was the initial business approach for Sultan Baseng?

The initial approach was to innovate the seasoning for the product, and the founder began selling it online via WhatsApp and Instagram, eventually leading to successful sales.

How did the business grow after the initial online sales?

After the initial success on platforms like WhatsApp and Instagram, the founder reinvested the profits into larger platforms like Shopee, which helped grow the business further.

What role did resellers play in the early stages of the business?

Resellers played a crucial role in the early stages of Sultan Baseng by helping to distribute the product, as the initial capital was limited to around 280,000 IDR.

What platforms were initially used to sell Sultan Baseng?

Sultan Baseng was initially sold through WhatsApp and Instagram, before expanding to larger e-commerce platforms like Shopee.

What was the initial capital for starting the Sultan Baseng business?

The initial capital to start the business was only about 280,000 IDR, which was used to fund early sales efforts.

What was the first step the founder took after gathering the initial capital?

After gathering initial capital, the founder's first step was to launch the product on Shopee, which eventually helped generate more income.

What makes Sultan Baseng different from other similar products?

Sultan Baseng differentiates itself by its unique seasoning innovation, which was developed by the founder and proved to be popular among customers.