Como é feito um CARTÃO de CRÉDITO #Boravê

Summary

This video, in collaboration with Itaú, takes viewers behind the scenes of how a credit card is produced at Idemia's factory near São Paulo. It covers the entire process, from design and color precision (like the distinctive Pantone Orange 21c) to the assembly of the card's layers, including a copper coil for wireless communication. The video explains the technology of the chip, security features like holograms, and the final steps of personalization, before the card is ready to be delivered to customers. The journey reveals the intricate steps involved in creating a simple yet technologically advanced everyday item.

Takeaways

• 😀 The design and production of a credit card starts with the visual design, which must adhere to international standards such as ISO 7810, which specifies the size and positioning of elements like the magnetic stripe.
• 😀 The color scheme of Itaú credit cards, especially the signature Pantone Orange 21c, is crucial for brand recognition and is carefully controlled with specialized machines to ensure accuracy.
• 😀 Credit cards are made of five layers of plastic, with the outer layer being a transparent overlay and internal layers including a magnetic stripe, printed information, and a thin copper coil that acts as an antenna.
• 😀 The copper coil in the card’s core serves as an antenna that enables contactless payments by creating an electromagnetic pulse to activate the card's chip.
• 😀 Special machines are used to inspect and test the cards for defects. These cameras check for printing errors, surface defects, and simulate wear and tear to ensure the card's durability over time.
• 😀 A hologram is added to the card for security, with each one carrying a unique number that’s applied via a high-temperature press during production.
• 😀 The chip, a key security feature of modern credit cards, is a small microchip placed in a precisely crafted hole in the card, which is then bonded with conductive glue for electrical connectivity.
• 😀 The chip is the 'brain' of the card, storing the cardholder’s data securely, and employs EMV technology to prevent cloning or unauthorized reading of data without specialized devices.
• 😀 Cards are tested for physical durability, with machines simulating up to 10 years of use to ensure they can withstand everyday wear and tear.
• 😀 The final personalization of the credit card includes printing the cardholder’s name, number, and other details, after which the card is placed into an envelope for delivery to the customer, ensuring accuracy and security in the process.

Q & A

What is the first step in the process of creating a credit card?

The process begins in a design room where the visual aspects of the card are created. Designers must follow international standards like ISO 7810 to determine the size, placement of the magnetic stripe, and other features of the card.

Why is the color 'Pantone Orange 21c' important for Itaú credit cards?

Pantone Orange 21c is a specific shade of orange used for Itaú credit cards. It originated to highlight Itaú's bank branches and eventually became a symbolic color for the brand. This color is essential to ensure that all cards match the precise shade of the brand.

How is color accuracy maintained during the printing process of Itaú credit cards?

A machine with a high-precision sensor is used to monitor and ensure the correct color is applied during the printing process. This sensor ensures that the color stays true to the intended shade, specifically Pantone Orange 21c for Itaú.

How many layers make up a credit card, and what are their purposes?

A credit card is made of five layers. The outermost layer is a transparent overlay, followed by the magnetic stripe, printed layers (front and back), and the middle layer, which contains a thin copper wire circuit that acts as the card's antenna for wireless transactions.

What role does the copper wire circuit in the middle of the credit card play?

The copper wire circuit functions as the antenna of the card, enabling it to send and receive signals during contactless transactions. It is powered by an electromagnetic pulse when the card is near a payment terminal.

What is the purpose of the ultrasonic machine used in the card production process?

The ultrasonic machine temporarily bonds the layers of the card using sound waves before the card undergoes a final press at high temperature and pressure to permanently fuse the layers.

How does the hologram on the credit card contribute to its security?

The hologram is a key security feature, applied to the card using a special die that transfers it from a roll to the card's surface. Each hologram has a unique number, ensuring authenticity.

What testing methods are used to simulate wear and tear on the credit cards?

Machines simulate up to 10 years of usage by bending the cards, testing how they perform under conditions like bending or being squeezed in a wallet.

What is the process for embedding the chip into a credit card?

The chip is mounted onto the card after being processed in a highly controlled environment. A machine precisely drills a hole in the card, into which the chip is inserted and glued using conductive adhesive to ensure electrical contact.

How is the personal information added to a credit card after its production?

Once the cards are physically ready, a secure system assigns personal information, including the cardholder's name, card number, and other details. This data is encoded onto the magnetic stripe and chip, following strict security protocols.