Nvidia's LOST IT!

Summary

In this video, the host criticizes AMD for deceptive marketing around their Ryzen AI9 HX 370, which includes frame generation but is presented misleadingly as a full gaming experience. The video also discusses Intel’s cautious stance on 3D V-cache, while revealing Corsair’s concerns about future high-power requirements for Nvidia’s next-gen GPUs, possibly reaching 600 watts. Additionally, the host warns about the possibility of Nvidia’s RTX 590 being priced absurdly high, with estimates ranging from $2,000 to $2,500. Viewers are urged to voice their opinions to influence Nvidia’s pricing decisions.

Takeaways

• 😀 AMD is being criticized for deceptive marketing related to its Ryzen AI9 HX 370 CPU, as it includes frame generation but doesn't clearly communicate the impact on latency and artifacting.
• 😀 Intel’s Core Ultra 7 258 is compared to AMD’s Ryzen, with AMD claiming a 75% gaming performance improvement, but the comparison is skewed due to frame generation affecting the true performance.
• 😀 AMD’s marketing fails to mention how their own frame generation technology, like Fluid Motion Frames 2 and FSR 3, can affect the results, making the comparison with Intel misleading.
• 😀 AMD’s marketing department, led by a senior director, only shared selected data points that support their claims, raising concerns about transparency.
• 😀 AMD’s Ryzen 9800 X3D is praised for its success in gaming, but Intel shows little interest in integrating similar 3D VCache technology into their consumer CPUs for next year.
• 😀 Intel’s plans for 3D VCache technology are focused on server CPUs, indicating that 3D VCache is not expected in their desktop processors for the near future.
• 😀 Corsair warns that next-gen GPUs could require even more power than current models, with high-end GPUs potentially demanding more than 450W.
• 😀 The standard 12V 2x6 GPU power connector will likely persist, with Corsair suggesting users prepare for future power demands with an upgraded PSU.
• 😀 Leaked details suggest that next-gen GPUs like the RTX 90 may have a TDP of up to 600W, hinting at substantial increases in power consumption.
• 😀 The possibility of RTX 590 GPUs being priced between $2,000 to $2,500 has resurfaced, causing backlash due to the exorbitant price tag and raising concerns among consumers about inflated pricing.
• 😀 The script calls for consumers to speak out against high pricing, urging Nvidia to reconsider their pricing strategy and be more competitive, even with AMD’s market position.

Q & A

What marketing tactic is AMD criticized for in the video?

AMD is criticized for deceptive marketing, specifically for claiming that its Ryzen AI9 HX 370 is 75% faster in gaming than Intel's Core Ultra 7 258, while using frame generation to artificially boost frame rates. Frame generation causes additional latency and artifacts, which AMD does not adequately disclose.

Why is frame generation in AMD’s marketing considered misleading?

Frame generation boosts frame rates by creating additional frames, but this introduces latency and artifacting. It’s not comparable to fully rendered frames, making it misleading when marketed as part of the 'full gaming experience'.

How does Intel’s approach to 3D VCache differ from AMD’s?

Intel does not plan to release 3D VCache technology for consumer desktop CPUs in the near future. Instead, Intel’s focus is on using this technology in Xeon server chips. This is in contrast to AMD, which has seen success with 3D VCache in their Ryzen 9800 X3D for gaming.

What does Intel’s communication manager say about 3D VCache for consumer desktops?

Intel's communication manager confirmed that 3D VCache will not be featured in consumer desktop CPUs in the near future, as the technology will primarily be used for server CPUs, like those in the Xeon line.

What is the significance of Corsair’s announcement regarding power requirements for GPUs?

Corsair’s announcement warns that next-gen GPUs, especially high-end models, could require more power than current GPUs, which already demand up to 450 watts. Leaked information suggests the RTX 90 may have a TDP of 600 watts, signaling the need for upgraded power supplies.

Why should gamers be concerned about power consumption in next-gen GPUs?

Gamers should be concerned because next-gen GPUs may demand significantly more power than current models, which could require a PSU upgrade. This increase in power consumption could affect system stability if users are not prepared for the higher wattage requirements.

What was the initial reaction to the potential high price of NVIDIA’s RTX 590, and what has been revealed?

Initially, rumors suggested that the RTX 590 could cost between $2,000 and $2,500, which was later dismissed by some leakers. However, newer leaks have confirmed that the price range might indeed be accurate, fueling concerns among gamers about excessively high GPU prices.

What is the primary concern with NVIDIA’s potential pricing for the RTX 590?

The primary concern is that the RTX 590 could be priced too high, with some reports suggesting a cost of $2,000 to $2,500. Gamers are upset because such a price is seen as excessively expensive, especially when competition is meant to help drive prices down.

What is the suggested response from gamers to NVIDIA’s high pricing of the RTX 590?

Gamers are encouraged to speak out and voice their concerns about the high pricing of the RTX 590. By sharing their frustration and spreading the message, they hope to pressure NVIDIA into reconsidering the price.

What role does competition play in keeping GPU prices down, according to the video?

Competition is important in driving prices down, but AMD has indicated that they will not compete at the highest end of the market. This lack of competition at the top could allow companies like NVIDIA to price their GPUs at excessively high levels, which is concerning for gamers.