Menteri Perdagangan Budi Santoso Beberkan Strategi Selamatkan Industri Dalam Negeri

Summary

The transcript discusses Indonesia's efforts to boost the performance of its small and medium-sized enterprises (UMKM) through three key programs: protecting the domestic market, expanding export opportunities, and encouraging innovation and adaptation in UMKM. With the goal of making Indonesia more competitive internationally, the country is working on expanding exports to non-traditional markets such as Latin America, Asia, and Africa. The government is focused on increasing UMKM's participation in the global market through trade agreements and the support of export initiatives, backed by a network of Indonesian Trade Promotion Centers.

Takeaways

• 😀 The government is focused on improving the competitiveness of local businesses (UMKM) to expand their market reach, both domestically and internationally.
• 🌍 There is a strong emphasis on protecting the domestic market, ensuring that local products are competitive and not overtaken by foreign goods.
• 📈 Expanding export markets is a key focus, with efforts to tap into new, non-traditional markets such as Latin America, Asia, and Africa.
• 📊 There is a strategy to establish beneficial trade agreements that can support the expansion of Indonesian products globally.
• 💡 Innovation and adaptability are essential for Indonesian businesses to succeed in export markets, ensuring they can compete and meet international demands.
• 🚀 UMKM (small and medium enterprises) are encouraged to embrace innovation and adaptability to enhance their export potential.
• 🌍 Indonesia is increasing its global trade presence by setting up over 40 trade representatives abroad, including Indonesian Trade Promotion Centers (ITPC).
• 💼 ITPCs play a crucial role in promoting Indonesian products abroad, facilitating the country’s trade expansion.
• 📅 Indonesia has maintained consistent export growth for 53 consecutive months, highlighting the success of ongoing trade initiatives.
• 📺 The media (Kompas TV) strives to offer trustworthy and informative news, aiming to inspire and empower the audience with relevant information on national affairs and business.

Q & A

What is the main objective of the Indonesian government regarding domestic markets and UMKM?

The main objective is to protect the domestic market by ensuring that local products, particularly from small and medium-sized enterprises (UMKM), remain competitive and dominate the market. This ensures that Indonesian businesses become leaders in their own domestic market.

What strategies are being implemented to expand export markets for UMKM?

Indonesia is focusing on expanding export markets to non-traditional regions, such as Latin America, Asia, and Africa. This expansion is facilitated through new trade agreements that aim to benefit Indonesian exporters and increase market reach.

How does the government plan to increase UMKM’s competitiveness in the global market?

The government is encouraging innovation and adaptation within UMKM. Businesses that are open to innovation and capable of adapting their market strategies are more likely to succeed in global markets.

What role do Indonesian Trade Promotion Centers (ITPC) play in supporting UMKM exports?

ITPCs play a crucial role in promoting Indonesian products internationally. With over 40 trade promotion representatives around the world, these centers help increase exports by raising awareness and facilitating trade for Indonesian businesses.

What is the significance of the 53 consecutive months of export growth mentioned in the transcript?

The 53 consecutive months of export growth signify the success of Indonesia's export strategies. This long streak of growth highlights the effectiveness of the policies and efforts aimed at boosting exports and supporting local businesses.

What are the benefits of expanding into non-traditional markets for Indonesian exports?

Expanding into non-traditional markets such as Latin America, Asia, and Africa offers new growth opportunities and helps diversify export destinations. This reduces dependency on traditional markets and increases the resilience of Indonesia’s export sector.

What does the government mean by 'innovation' and 'adaptation' in the context of UMKM's global market success?

'Innovation' refers to the ability of UMKM to introduce new products, services, or business models to meet global market demands. 'Adaptation' means adjusting business strategies to align with the needs and preferences of different international markets.

How can trade agreements support Indonesian UMKM in expanding their exports?

Trade agreements can provide favorable terms for Indonesian businesses by reducing trade barriers, lowering tariffs, and facilitating access to foreign markets. This makes it easier for UMKM to penetrate new markets and compete effectively abroad.

Why is it important for Indonesian UMKM to become leaders in their domestic market before expanding globally?

Becoming leaders in the domestic market helps UMKM build a strong foundation and brand recognition, which are crucial for competing in international markets. A successful domestic base ensures that businesses are ready for the challenges of global expansion.

What is the overall goal for Indonesia's trade and export strategy in the coming years?

The goal is to increase the country’s exports by expanding into new, diverse markets, fostering innovation within UMKM, and ensuring that Indonesian products gain a strong international presence through effective trade promotion efforts.