How to Read Keepa Variations For Amazon FBA

Summary

The video provides an in-depth guide on utilizing Keepa for Amazon selling, emphasizing the importance of understanding sales rank, buy box, and offer counts. It encourages sellers to analyze variation listings closely, noting that historical offers can indicate demand. Practical examples illustrate how to interpret data effectively, while the speaker stresses the value of real-world testing over relying solely on software metrics. The overall message is that combining Keepa's insights with hands-on selling experience is key to maximizing profitability in the competitive Amazon marketplace.

Takeaways

• 😀 Understanding Keepa is essential for analyzing product variations on Amazon.
• 😀 Sales rank is a general indicator of product sales but may not accurately reflect sales for variation listings.
• 😀 The buy box price and its changes can provide insights into current market activity.
• 😀 Review count is important; higher counts often indicate better sales performance.
• 😀 New offer count can reveal inventory changes, suggesting recent sales activity.
• 😀 Estimated sales data from tools like SellerAmp can be misleading; it reflects all variations rather than specific sales.
• 😀 A BSR of less than 3% typically indicates good sales velocity for a product.
• 😀 Historical offer data helps remove guesswork about how many units have sold and at what prices.
• 😀 Variations tab is crucial for assessing different product sizes or colors, especially regarding ratings and sales.
• 😀 Actual sales data from personal listings provides the best insights, as software tools are not always perfect.

Q & A

What is the purpose of the video?

The video aims to educate viewers on how to effectively use Keepa variations for product analysis on Amazon.

Why is sales rank not a reliable indicator for product sales?

Sales rank fluctuations may occur without corresponding sales, making it an unreliable metric for assessing product performance.

How does the Buy Box influence sales decisions?

The Buy Box displays the current selling price and indicates which seller is making sales; changes in the Buy Box often suggest that a sale has occurred.

What does a high review count indicate?

A higher review count typically suggests that a product sells well, as it implies more customer engagement.

How can the new offer count inform buying decisions?

A decrease in the new offer count indicates that sellers are selling out, which can signal good sales activity for the product.

What is the significance of historical offers?

Analyzing historical offers helps determine past selling prices and quantities, reducing guesswork in making purchasing decisions.

What misconception exists regarding estimated sales from Seller Amp?

Many believe that the estimated sales figures are definitive, but they often do not reflect actual sales performance accurately.

Why is hands-on experience with selling important?

Real-world selling provides insights that software tools cannot, as they may have inaccuracies or limitations.

What should sellers consider when looking at the variations tab?

Sellers should analyze which specific sizes or colors are moving well to make informed decisions on inventory.

What approach should be taken when testing new products?

It is advisable to start with a small test order to gauge sales performance before investing in larger quantities.