One Step Closer to Tenant Inbis Batch #4 "Inovasi Balgis" #2

Summary

In this engaging podcast episode, Yuli interviews Pak Salim from Balgis Cake and Frozen about navigating business challenges during the pandemic. Salim discusses adapting product offerings to meet changing consumer demands, such as introducing affordable yet high-quality snacks. He highlights the importance of effective marketing strategies, both online and offline, and emphasizes customer satisfaction by being responsive to requests. The conversation showcases resilience and creativity in business, offering valuable insights for entrepreneurs facing similar challenges.

Takeaways

• 😀 The brand Balgis started with a single original product, Roti Mariam, and adapted its offerings based on market demand.
• 😀 During the pandemic, consumer purchasing power decreased, leading to a shift towards more affordable products.
• 😀 To address market challenges, the brand improved its packaging to enhance product hygiene and safety.
• 😀 Balgis introduced economically priced products without significantly compromising quality, achieving positive market response.
• 😀 The brand successfully tested new products, like alternative donuts, which also catered to consumer demands.
• 😀 Marketing strategies include maintaining a connection with clients through direct visits to offices and businesses.
• 😀 The importance of flexibility in product offerings is emphasized, ensuring there's something for every customer budget.
• 😀 Effective communication and marketing strategies are crucial for building customer relationships and driving sales.
• 😀 The brand continues to engage in offline marketing efforts by personally reaching out to potential clients.
• 😀 Adaptability and responsiveness to consumer needs have been key factors in the brand's sustained success.

Q & A

What is the main focus of the podcast episode?

The episode discusses the brand 'Balgis,' its product offerings, and how it adapted to market changes during and after the pandemic.

What type of products does Balgis primarily offer?

Balgis offers various baked goods, particularly focusing on 'roti Mariam,' which comes in original and flavored varieties like chocolate and cheese.

How did the pandemic affect consumer purchasing behavior?

The pandemic led to a decrease in purchasing power, prompting consumers to seek more affordable products.

What solution did Salim implement to address the drop in purchasing power?

Salim introduced a more economical product line while ensuring that quality was maintained by sourcing alternative ingredients.

What strategies did Balgis use to ensure product hygiene during the pandemic?

They enhanced their packaging to be more hygienic, utilizing vacuum-sealed and layered packaging to ensure safety.

How does Balgis manage product pricing while maintaining quality?

Salim explored using alternative ingredients that were less expensive but still offered a similar taste and quality, thus allowing for lower prices.

What marketing strategies does Salim employ to reach customers?

He uses both offline and online marketing strategies, including direct sales visits to offices and maintaining good relationships with customers.

What advice does Salim give regarding customer service and sales?

He emphasizes the importance of never turning down customer requests and finding ways to accommodate their needs.

How does Balgis maintain customer engagement?

Balgis keeps customers engaged by regularly visiting offices and introducing new products, fostering familiarity and loyalty.

What are the challenges Balgis faces with online marketing?

Salim faces challenges with online marketing due to regulations and the need for timely deliveries, which can lead to customer complaints.