Why You're Not Getting Views To Your Etsy Shop
Summary
TLDRThe video script addresses the common issue of low views on Etsy and provides a comprehensive guide for sellers to understand and improve their shop's traffic. It clarifies the difference between 'views' and 'visits,' emphasizing the importance of focusing on increasing visits for better sales conversion. The host outlines the average conversion rate for Etsy shops and offers strategies to diagnose and enhance individual listing performance. Key factors discussed include allowing sufficient time for new listings to gain traction, optimizing listing images for better click-through rates, targeting the right audience with specific keywords, and ensuring listings are discoverable in search results. The script also highlights the significance of analyzing listing stats to identify traffic problems and make informed adjustments. Finally, the host encourages viewers to take action on the insights provided and promotes a workshop for further learning on growing Etsy sales without relying on social media.
Takeaways
- 🔍 Understand the Difference: Views are the number of times items are looked at, while visits are unique people coming to your shop. Focus more on increasing visits for better sales potential.
- 📈 Average Conversion Rate: The average conversion rate for an Etsy shop is 2-3%, meaning for every 100 visits, you should aim for 2-3 sales.
- 📊 Analyze Individual Listing Stats: Dig into the stats of each listing to identify traffic and conversion issues rather than just looking at overall shop stats.
- 🕒 Give It Time: Allow 1-2 renewal cycles (4-8 months) before making adjustments to a new listing to see how it performs.
- 🖼️ Improve Your Listing Photos: Ensure your photos are clear, appealing, and stand out in search results to attract more clicks.
- 🎯 Target the Right Audience: Use specific keywords to attract the right demographic to your listings, avoiding overly broad terms that may lead to irrelevant traffic.
- 🔑 Keyword Importance: The success of your listing's visibility in search results largely depends on using the right, specific, and relevant keywords.
- 📉 Low Visits Issue: If your listing has low visits, it could be due to newness, poor imagery, wrong audience targeting, or poor search ranking.
- 📝 Descriptions and Tags: Utilize keywords in your product descriptions and tags to improve searchability and visibility.
- 📈 Increase Traffic Organically: Focus on growing your shop through strategies that don't rely on social media, which can sometimes skew your conversion numbers.
- 🚫 Avoid Skimping on Photos: Investing time and effort into high-quality photos is crucial as they are the first point of contact between potential customers and your products.
- 👀 Monitor Traffic Sources: Keep an eye on where your traffic is coming from to understand which channels are effective and which may need adjustment.
Q & A
What is the main issue discussed in the podcast?
-The main issue discussed in the podcast is the low number of views on Etsy listings and strategies to address this traffic problem.
What is the difference between 'views' and 'visits' on Etsy?
-Views refer to the number of times an item in a shop is looked at, while visits are the number of unique people coming to the shop. One person can generate multiple views but counts as only one visit.
Why is focusing on visits more important than views for an Etsy seller?
-Focusing on visits is more important because having more unique people coming to the shop increases the chances of making a sale, as opposed to having one person view multiple items.
What is the average conversion rate for an Etsy shop?
-The average conversion rate for an Etsy shop is two to three percent, meaning that for every 100 visits, two to three sales should occur.
How can an Etsy seller determine their conversion rate?
-An Etsy seller can determine their conversion rate by dividing the number of sales by the number of visits, as shown in the Etsy Shop dashboard.
What are the four main reasons for low visits to an Etsy listing?
-The four main reasons for low visits are: 1) Not enough time has passed since the listing was created, 2) Issues with the listing's picture, 3) Targeting the wrong audience with keywords, and 4) The listing not being found in search results.
How long should an Etsy seller wait before making adjustments to a new listing?
-An Etsy seller should wait one to two renewal cycles, which is approximately four to eight months, before making any adjustments to a new listing.
Why is the quality of the picture in an Etsy listing so important?
-The quality of the picture is important because it needs to stand out among other listings in search results, clearly show the product, and entice potential buyers to click on the listing.
What is the potential issue with using general keywords in an Etsy listing?
-Using general keywords can result in the listing being shown to a broad audience that may not be interested in the specific product, leading to high views but low conversion rates.
How can an Etsy seller improve their listing's visibility in search results?
-An Etsy seller can improve their listing's visibility by using specific, relevant keywords in the listing title, tags, and description to help the listing rank higher in search results.
What is the recommended action for an Etsy seller after identifying potential issues with their listings?
-The recommended action is to make adjustments or tweaks to the listings, such as improving the picture quality or refining keywords, and then re-evaluate the listing's performance after one to two renewal cycles.
What is the purpose of the 'Etsy Sales Workshop' mentioned in the podcast?
-The 'Etsy Sales Workshop' is an exclusive workshop designed to show sellers how to generate their first thousand dollars a month in their Etsy shop with just 30 minutes of work per day without relying on social media.
Outlines
🔍 Understanding Etsy Views and Visits
The first paragraph discusses the common issue of low views on Etsy and emphasizes the importance of understanding the difference between 'views' and 'visits'. It clarifies that views are individual item views within a shop, while visits are unique people coming to the shop. The speaker, LL, suggests focusing more on increasing visits, as higher visit numbers can lead to more sales. LL also introduces a new workshop to help sellers increase their Etsy sales without using social media.
📈 Analyzing Etsy Shop Traffic and Conversion Rates
The second paragraph delves into the average conversion rate for Etsy shops, which is about two to three percent. It explains how to calculate the conversion rate by dividing the number of sales by the number of visits. The paragraph advises sellers to look at their overall shop stats and individual listing stats to understand their shop's health and identify any issues. It also touches on the potential negative impact of social media traffic on conversion rates and the importance of diagnosing the cause of low visits.
🕒 Factors Affecting Etsy Listing Traffic
The third paragraph identifies four main reasons for low traffic to an Etsy listing: insufficient time since listing, poor listing images, targeting the wrong audience, and the listing not being discoverable in search results. It advises waiting one to two renewal cycles (four to eight months) before making adjustments to a new listing. The paragraph also stresses the importance of clear, appealing listing images and targeting the right audience with specific keywords to improve the listing's performance.
🎯 Improving Etsy Search Visibility and Conversion
The fourth paragraph focuses on improving the visibility of listings in Etsy search results, which is crucial for driving visits to the shop. It emphasizes the importance of using specific and relevant keywords to ensure the listing is shown to the right audience. The paragraph also discusses the impact of other factors like shop setup, previous reviews, and buyer behavior on search results. Finally, it encourages sellers to use the provided strategies to diagnose and improve their listings' performance.
Mindmap
Keywords
💡Etsy
💡Views
💡Visits
💡Conversion Rate
💡Keywords
💡Listing
💡Traffic Problem
💡Listing Stats
💡80/20 Rule
💡Renewal Cycle
💡Social Media
Highlights
Etsy sellers often face traffic problems, regardless of their experience level.
The importance of distinguishing between 'views' and 'visits' for accurate analytics.
Views represent individual item views, while visits are unique people coming to the shop.
Focusing on increasing visits rather than views can improve the chances of making a sale.
The average conversion rate for an Etsy shop is two to three percent.
Conversion rate is calculated by dividing the number of sales by the number of visits.
Diagnosing shop performance involves looking at both overall stats and individual listing stats.
Not enough visits to a listing can indicate a traffic problem.
High visits without sales may suggest a listing problem, not converting effectively.
Social media traffic can sometimes skew conversion numbers and hurt listing performance.
Four main areas to diagnose low traffic to a listing: time on the platform, picture quality, targeting the wrong audience, and search visibility.
Allow one to two renewal cycles (four to eight months) before adjusting a new listing.
The quality of the listing picture is crucial for attracting potential buyers to click.
Using specific and relevant keywords can help target the right audience and improve search visibility.
Listing performance can be improved by adjusting keywords, optimizing pictures, and ensuring the right audience is targeted.
The 80/20 rule suggests that 20% of listings will typically generate 80% of the income.
Stats are essential for diagnosing problems and making informed decisions in your Etsy business.
Actionable advice is provided through a free sales workshop available at handmadeandbeyond.com/EtsySalesWorkshop.
The importance of taking action on insights gained from analytics to improve Etsy shop performance.
Transcripts
my views on Etsy are very low what is up
with that this is a traffic problem that
many Etsy sellers come across during
their time selling online whether
they're just starting or have been
selling for a while and this is traffic
that we actually want not the road
traffic where we don't want it so today
I'm going to dive in and talk more about
why you're not getting the views that
you want let's go
everyone what is happening welcome back
to the handmade and Beyond podcast I'm
your host LL your guide and your host
through your Etsy Journey glad to be
back with you guys as usual glad you're
here spending some time with me and
learning and just hanging out and
talking about things all things Etsy and
I know you're dedicated to Growing your
shop and that's where I want to help you
do with these episodes and I got another
good one for you I'm gonna dive in and
talk about visits and Views before we
get started to have something brand new
for you it's a brand new workshop that
you can watch immediately after this
episode you can get it at
handmaidandbeyond.com
Etsy sales Workshop it's an exclusive
Workshop showing you how to generate
your first thousand dollars a month in
your Etsy shop in just 30 minutes a day
with no social media I know many of you
dread social media I'm not gonna Dive In
then talk about social media these are
real strategies you can take advantage
of immediately to grow your shop reach
your goals get more sales which is I
what I know you all want to do and
that's why you're here so go to that
link it's also in the show notes watch
traffic sales Workshop I know it'll help
you guys out all right so back to this
episode talking about views and why your
views are low you know what is going on
with that why am I not getting traffic
why am I not getting confused abuse well
first of all take a step back and I feel
it's important since we're talking about
views is to talk about and address the
confusion with views and visits a lot of
people use them interchangeably and they
are not the same thing they actually
have very different meanings and very
different implications when you're
looking at the numbers behind them so I
want to clarify some things for you if
you're not sure what each are what and
how to look at each because it's going
to be really important to the other
things that I'm going to talk about in
this episode all right so let's talk
about the difference of views and visits
so views are basically just people
viewing your items on in your shop
so anytime someone looks at an item that
is a view someone could come into your
shop and look at 20 different items
that's 20 views they can look at 30
different items that's 30 views they can
look at just one item that's one View
and that that is one person so one
person can have many many views if
they're looking at multiple items visits
are unique people coming to your shop so
you know if you get one visit that's one
person in the door just like if you're
walking into a department store 10
people walk in that's 10 visits you get
10 views in your shop 10 people came to
your shop looking at your products so
those people then generate views so
those 10 if you have 10 visits you
probably have more views than that you
probably don't just have 10 views you
could but usually your visits are lower
than your views because people look at
multiple items so which one should you
pay attention to more you should pay
attention to visits more in my opinion
people have different opinions on this I
personally want to generate the most
visits to my shop if I have one person
looking at 20 items that's fine they may
or may not buy something but the odds
are greater if I have 20 people in my
shop looking at 20 items or more the
those 20 people you're more apt to get a
sale the same thing you know if you have
a flea market or you have a store you
know if you have 20 people coming to
look at stuff at your flea market
chances are you're going to get some
sales off of that if you have only one
person coming to your coming to your
flea market
you may not get any sales I mean the
odds are not as good as 20 different
people so I always like to focus on
visits because I want as many people in
the in the door in my shop looking at
stuff because the odds are I will get
more sales because of that
views are good that's fine people are
gonna browse around or peruse around
however you say it but I want visits I
want more visits more people coming to
my store that will increase the chances
of getting more sales so we're
specifically going to pay attention to
visits more so than views and diagnose
you know what is happening with low
visits coming to your shop because we
want to increase that we want to have
more visits coming to your shop all
right so pay attention to visits more in
my opinion is what you should do so
let's take a look at some of the numbers
so we kind of understand what we're
going to shoot for when it comes to
traffic in terms of visits so let's take
for example the average conversion rate
for an Etsy shop and this varies wildly
depending on your Niche depending on
what you're selling but the average
overall conversion rate is two to three
percent this is the rate of people
buying so how do you figure out a
conversion rate well it's a number of
sales divided by the number of visits
again we're using visits that will give
your you your conversion rate percentage
which you can see in your Etsy Shop
dashboard the conversion rate well
that's how they came across the
conversion rate they took a total number
of visits and divided it by sales that
is your conversion rate
so two to three percent that means for
every 100 visits you get you should be
getting two to three sales depending on
what your conversion rate is that's the
number that you really should shoot for
because that is the average again yours
may be higher yours may be lower you
know if it's lower you know you need to
work on converting more which is a whole
other topic for a whole another day but
that is kind of the numbers a snapshot
of the number so from there we can
diagnose our shop and we can see how
many visits are we actually getting how
many sales are we actually getting
um so we can kind of adjust our
expectations so you can look at your
overall stats in your shop like I said
if you go in your stats tab you can see
overall what's my conversion rate uh
what how many visits am I getting but I
would suggest I mean that gives us an
overall picture but to get the real
picture of what's going on I would dive
into your individual listing stats to
see what's going on with your individual
listings because those are what we're
going to adjust the overall stats we
can't really do anything with that's
just telling us overall our shop Health
where the rubber meets the road is your
individual listings looking at those
stats and that's going to tell us what's
going on with our listings what what do
we need to adjust why are things the way
that they can the way that they are with
those listing stats so you can tell by
looking at an individual listing stats
you can learn two problems from looking
at the number of visits in those stats
the first problem is you don't have
enough visits which is a traffic problem
you're not getting enough people to your
listing so that is a traffic problem uh
the number two problem is you have
you're getting visits
but people aren't buying which means
it's a listing problem you know
something's going on with your listing
they're not converting and that's where
the overall average conversion rate
comes into play you can kind of see all
right how many visits am I getting how
many sales am I getting uh keep in mind
with problem number two if you're
generating your own traffic through
social media whether it be Facebook
Instagram Pinterest you may have high
visits and no sales or low sales that's
skewing the number you can go in the
individual stats and scroll the bottom
and it'll tell you where your traffic
sources are coming from you'll see it'll
pop in those social media channels and
you see okay getting a lot of traffic
from Pinterest but it's not converting
and that could hurt your listing
performance too so just keep that in
mind that's why social media is
sometimes always isn't always the
greatest because it can skew your
numbers and hurt your stats and cause
the listing to perform worse it also
cause it to perform better so just keep
that in mind those are the kind of
implications but I'm not going to talk
about that today I'm going to talk about
problem number one uh which is you don't
have enough visits coming to your
listing and this can be broken down into
four areas causing this all right the
first reason
um is you are just you haven't given
enough time
um the second is you people aren't
clicking into the listing because
something's wrong with the picture
third is people aren't clicking because
it's you're targeting the wrong audience
and four you're not finding uh your
listing people just aren't finding your
listing to click on all right so let's
those are kind of the four problem areas
the four reasons that you're not getting
the traffic that you want to that
individual listing so I'm gonna dive
into each so you can help diagnose your
listing kind of make adjustments if
you're having this problem which you
will have not all your listings are
going to perform you're going to have
bad performing listings hopefully
they're not all bad but usually you have
only 20 percent of your listings do well
at 80 20 rule you know most of your
income in on Etsy is going to come from
20 of your listings uh the rest your the
rest your income the rest of your
listings are the other eighty percent
so usually you're always working on
those other 80 to try to get them to the
20 which is it's an ongoing process
doesn't mean that you should delete
those 80 of your listings because
there's still drive traffic it still
helps fill out your product catalog so
keep that in mind again another topic
for another day talking about the 80 20
rule but it's just a kind of a way to
get your expectations and your mindset
of how things work on your shop so you
kind of know and I can make decisions
behind it so let's dive into the four
areas that are causing your traffic
problems the first one is time like I
said you it just hasn't you're not
getting visits but your listing hasn't
been up long enough
so I know your next question is well how
long should I wait well usually when you
put up a new listing you should wait one
to two renewal Cycles
before you make any adjustments to see
you know how the algorithm does with it
how it categorizes it what kind of
traffic you're getting so a renewal
cycle was four months
um so you should wait you know four to
eight months before you make any
adjustments to make any changes and
that'll give you a good idea okay after
if I weigh eight months and I get 10
visits okay that's very low traffic
that's not enough
so there's another problem going on
which is going to be one of these other
three that I'm going to talk about which
the next one is picture it's a picture
issue people are seeing your listing in
search
but they're not clicking into it and the
thing to keep in mind with this is a lot
of people forget about this but when
they're finding you in search your
picture is yay big and it's beside all
these other pictures of like items
the the algorithms putting all this
stuff in there they want to get the
person to buy so they're going to put
the most relevant the the things that
they think the buyer is interested in
the most and hopefully they'll find
something they like and buy and
hopefully for you they find something
that your and they find your listing up
there and click on it and buy so think
about your picture how it's showing up
when it's way small it mixed in with
dozens of other Holistics how does it
look does it pop out is it easy to see
is it blurry is it too dark is it zoomed
in and cropped too far in is it zoomed
out crop too far out people need to
clearly see what it is they need to be
able to if they're as they're scrolling
by fast they need to see it needs to be
clear what it is needs it to pop out and
they need to stop and click on it if
they're seeing a bunch of other listings
and they have no interest in clicking
into your picture because something's
going on with it well that's the right
that's the reason that's why you're not
getting a visit so look at your picture
take a step back I know when you're just
starting on Etsy we kind of slack a
little on pictures I look at my pictures
from back in the day years ago and
they're literally hot garbage I kick
myself every time I look at them because
I don't know what I was thinking I don't
know why in the world I would skimp on
my pictures one of the most important
areas especially to get people into your
listing
and I was cutting Corners just didn't
pay a lot of attention to it and my
thought was like whatever people will
forgive a bad picture and still buy
absolutely not people that is tells the
story that tells a story is what as far
as what's going on even now you also
have videos when you hover over one of
your pictures if you have a video it
starts playing the video so that's also
another thing to consider if they
actually stop on your listing hover over
it it'll show the video again live video
is also important but your picture gets
them to stop gets them to stop in their
tracks so that's important on the onset
the third thing that I mentioned is
wrong audience so whatever for whatever
reason people are uh it's they're seeing
it in search but they're not clicking on
it it's not a picture issue they're just
not interested in it from what they're
seeing so that's a wrong audience so
maybe the keywords that you're using in
your listing title tags description the
keywords you're using there are just the
wrong keywords or they're too general
what for whatever reason it's being
shown to people that aren't interested
in buying what you're selling
usually the problem is it's too general
just like a quick offhand example here
because there's many different ways that
you can mess this up right but a quick
example is you know maybe you're selling
like a printables right you're selling
like grocery list printables so someone
could go to the grocery store have their
list and know what they're going to buy
but maybe your keywords are just uh just
referencing a list you know printable
list PDF download list
um some type of thing like that like a
tracking download whatever the case may
be very very general well if people are
looking for a grocery download a grocery
um they're they're not gonna see your
listing because the people that are
seeing your listing are uh it's it's a
much broader audience so the grocery
people aren't even seeing your listing
because you're not using those terms in
your search your listing is being shown
to everyone and their brother that has
printables on Etsy and the chances of
them looking for a grocery list is going
to be very very limp all right so if you
you need to use more specific keywords
so it's shown to that audience not such
a broad audience same thing if you just
do if you're selling like a specific
graphic t-shirt
you know for a mom and your listing is
just referencing A Woman's outfit
woman's clothing you know woman's gift I
mean that's very very general so the
chance of moms finding your listing and
Mom's looking for and finding that what
you're selling is gonna be much Slimmer
so this could be causing uh the wrong
audience the wrong Niche to be looking
at your item or finding your item and
not clicking into it because they have
no interest in buying it
number four is the where you know it's a
it's probably one of the biggest
problems it's just customers aren't
finding your listing it's not being
shown in the search results so obviously
you're not going to get visits because
it's not even been it's not even showing
up it's not ranking well it's not doing
good
so usually this comes down to the wrong
keywords you're not using again you
could be using two general keywords you
could be using not specific enough
keywords and there could be other
problems with the listing causing it not
to be shown in search results as you may
or may not know search is a lot of the
search results are based on the keywords
in your listing but it's also based on
other factors you know how well your
shop is set up previous reviews you know
previous stats in your shop so there's
you know buyer behaviors a lot of
different factors playing into it but
the biggest reason is the actual
keywords that you're using so are you
using enough keywords are you using
specific keywords are using relevant
keywords
um or you're filling out all your
keywords and your tags and title using
keywords in your descriptions
and that is going to cause the listing
to be shown higher or less high in
search results so that's why it's really
really important you want your listing
to get found the best way to do that is
to have the most specific relevant
keywords in your listing so that is it
guys those are the four main reasons why
you're not getting the visits that you
should be getting or think you should be
getting so that so you can clearly use
this pull those four levers and kind of
see which way to diagnose your listing
by looking at the actual stats can be
able to make decisions on the stats so
this is why I mean it's not the most
sexy fun thing to talk about as stats
you know it brings you back to school or
you're falling asleep in algebra and
stats or you may have struggled with it
in the past but these stats are very
important they're easy to look at and
you can use them to diagnose problems
and make decisions in your business so
that's why it's important to pay
attention to the things that's going on
but those are the four ways to diagnose
it so you know now you can dive in today
look at your stats and be like hmm okay
this could be the problem so I'm gonna
work on on this make these adjustments
make these tweaks and then come back in
a renewal cycle or two and see if that
listing improves so now you know how to
do it but that's it for this episode
guys make sure you go and watch that
free sales Workshop that I talked about
earlier make sure you go to handmade and
beyond.com front slash Etsy sales
Workshop you can immediately watch it
today how to generate your first
thousand dollars a month
on Etsy with only 30 minutes a day and
no social media which isn't always our
favorite right so go there watch it
learn apply it to your shop remember
it's most important to take action on
this stuff sounds good in theory but
nothing will happen if you don't dive in
and take action to the things that I'm
talking about but that's it guys I'll be
back soon with another episode for you
an amazing rest your day
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