Faccio un BUSINESS in 24h

Marcello Ascani
28 Apr 202421:04

Summary

TLDRThe video script details a 24-hour challenge to create a business from scratch. The journey begins with brainstorming for a viable business idea that can be tested with a Minimum Viable Product (MVP) without significant investment. The creator explores various ideas, eventually focusing on an online platform named 'Curators,' which offers curated guides on different topics, leveraging free online content. The platform's business model involves taking a percentage of sales, with potential revenue projections based on user engagement and guide purchases. Technical and design aspects are discussed, including the use of no-code website builders and the incorporation of AI for content creation. The script emphasizes the importance of starting with a rough idea and iterating based on feedback, rather than striving for a perfect concept before taking action.

Takeaways

  • 🚀 **Starting a Business in 24 Hours**: The speaker aims to start a business within a day, covering idea generation, market research, business planning, and creating an MVP (Minimum Viable Product).
  • 💡 **Idea Generation**: The process of finding a business idea involves brainstorming and considering the feasibility within the 24-hour constraint, avoiding ideas that require significant investment or time.
  • 🔍 **Market Research**: The importance of researching the market to validate the business idea and understanding the competition is highlighted.
  • 📈 **Business Model**: The speaker discusses various business models, including online platforms that take a percentage of sales, subscriptions, and advertising.
  • đŸ€” **Problem-Solving Approach**: The emphasis is on finding a business idea that solves a real problem, using personal experiences or societal issues as a starting point.
  • 📚 **Learning from Others**: The speaker references books and blogs from successful entrepreneurs for advice on finding a business idea and the importance of being on the technological frontier.
  • đŸ’Œ **Digital Business Preference**: There is a preference for digital businesses that are easy to promote, require minimal investment, and are not overly complex.
  • 📈 **Revenue Projections**: The script includes a simple financial forecast, estimating the potential revenue based on user acquisition and average spending.
  • 🌐 **Online Presence**: The creation of an online platform (website) is a key step in validating the business idea, using no-code solutions like Hostinger to build the MVP.
  • ✅ **MVP Creation**: The development of a Minimum Viable Product (MVP) is crucial for testing the idea with real users and gathering feedback.
  • 🔧 **Iterative Process**: The process of building a business is iterative, with the idea and approach evolving as the project progresses and feedback is received.
  • đŸ€– **AI Integration**: The potential use of artificial intelligence (AI) in the business model is considered, particularly for creating guides or assisting curators.

Q & A

  • What is the main challenge the speaker is attempting to tackle in the given transcript?

    -The speaker is attempting to start a business from scratch within 24 hours, which includes finding an idea, market research, creating a business plan, and developing a Minimum Viable Product (MVP).

  • What are the criteria for the business ideas that the speaker is considering?

    -The ideas should be online-based, not require significant investment, should be executable within 24 hours, and should not be overly complex.

  • What is the concept of 'Curators' that the speaker eventually decides to pursue?

    -'Curators' is a platform concept where users can create guides that utilize free, pre-existing materials found online. The value addition comes from curating these guides by selecting the right sources and creating a learning path from start to finish.

  • How does the speaker plan to monetize the 'Curators' platform?

    -The speaker plans to monetize the platform by taking a percentage of the payments, potentially through a subscription model, advertising, or partnerships with companies.

  • What are the potential competitors to the 'Curators' platform as identified by the speaker?

    -The potential competitors include high-end academies costing upwards of €1000, mid-range courses like 'To Mastery' or courses by YouTubers like Pietro Michelangeli, and low-end platforms offering very affordable courses such as Udemy and Corsera.

  • What is the speaker's strategy to validate the 'Curators' idea?

    -The speaker conducts a survey within the YouTube community to gauge people's willingness to pay for a curated guide and uses this feedback to assess the potential of the idea.

  • What is the speaker's projected financial outcome for the 'Curators' platform?

    -The speaker projects that with a subscription fee of €10, if 200 people respond to a survey with a willingness to pay, and considering various conversion rates, the platform could potentially reach a turnover of €100,000 with a margin of €50,000.

  • What are the main components of the MVP that the speaker creates?

    -The MVP includes a landing page, a domain, and downloadable PDF guides. The speaker uses a no-code website builder for the creation of the MVP.

  • What is the speaker's opinion on the importance of having a perfect idea before starting a business?

    -The speaker believes that having a perfect idea is not as important as starting with a rough idea and working on it to get immediate feedback, which allows for optimization and necessary changes.

  • What is the role of AI in the evolution of the 'Curators' platform according to the speaker?

    -The speaker suggests that if the 'Curators' platform were to be further developed, AI could be integrated to assist curators in creating better guides or to generate guides autonomously.

  • What are the speaker's final thoughts on the feasibility of starting a business alone?

    -The speaker concludes that it is indeed possible to start a business alone, emphasizing the importance of action and iteration over having a perfect idea from the start.

  • What is the speaker's final assessment of the MVP's quality?

    -The speaker acknowledges that the MVP's quality is very low and not usable for practical purposes, but it serves the purpose of demonstrating the project's potential.

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Transcripts

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MVP DevelopmentDigital BusinessNo-Code ToolsEntrepreneurshipOnline LearningMarket ResearchContent CurationWeb HostingUser EngagementIdea ValidationDigital MarketingYouTube CreatorStartup PitchPersonal FinanceOnline CoursesAI AssistanceDesign ConsultationBranding Strategy
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